University of Fredericton

What University of Fredericton does

The University of Fredericton (UFred) is a private, 100% online Canadian university headquartered in Fredericton, New Brunswick, and founded in 2005. It delivers degree, diploma, and certificate programs entirely online across three academic verticals: Business Leadership, Occupational Health and Safety, and Technology. The product portfolio includes an MBA, Executive MBA, Accelerated MBA, Master of Digital Marketing, BBA, Associate Degree in Business Administration, Master's Certificates, Pre-MBA, a Bachelor of Computer Science, and OHS programs (COHSES certificate, AOHS associate degree, Ergonomics, and Integrated Disability Management). The MBA/EMBA offer 11 specialty streams, including an AI Leadership stream. UFred holds ACBSP accreditation for business programs, ABET accreditation for the AOHS program, PIPEDA compliance, and was the first Canadian institution to receive a 5-star rating from QS World University Rankings for online learning.

UFred operates a proprietary online learning platform (UFred Student portal) supported by third-party integrations such as Calendly for appointment scheduling. The go-to-market is sales-led: prospective students apply online, engage with Program Advisors, and are guided through admissions and registration, with corporate partnerships enabling employer tuition reimbursement and articulation agreements such as the MITT pathway. Revenue is generated through tuition and fees, with transparent per-program pricing and annual billing. The institution was acquired in 2023 by IU Group (IU International University of Applied Sciences), a global education conglomerate, and is led by President Don Roy, Provost Sheri McKillop, and Dean of Programs and Research Dr. Julius Demps II. UFred serves primarily working professionals seeking flexible credentials, with a cumulative base of 12,000+ alumni and course graduates over its 20-year history.

Name

University of Fredericton

Legal name

University of Fredericton

Website

https://ufred.ca

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

The University of Fredericton is a private, 100% online Canadian university founded in 2005, offering degree, diploma, and certificate programs in Business, Occupational Health and Safety, and Technology to working professionals seeking flexible credentials, and is owned by IU Group.

Ownership category

akta.pro rank

Product category

Online Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

Credentialing, Certification Prep & Exam Training (BPACANAJ), Human Resources (HR) & Talent (SHRM/HRCI) Certifications (EDAAANAE)

Keywords

• Online university programs
• Distance learning education
• Business administration degrees
• Occupational health safety
• Computer science degree

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and Fees: UFred generates revenue through tuition payments for degree, diploma, and certificate programs. Programs are priced with clear, upfront pricing and no hidden fees. The university emphasizes affordability compared to comparable Canadian programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

UFred delivers 100% online degree, diploma and certificate programs across three streams: Business Leadership (MBA, EMBA, Accelerated MBA, BBA, ADBA, Master's Certificates, Pre-MBA, and Master of Digital Marketing), Occupational Health and Safety (COHSES, AOHS, Ergonomics, Integrated Disability Management), and Technology (Bachelor of Computer Science). Programs are built for working professionals with flexible scheduling, dedicated Program Advisors, and stackable credentials that map to professional designations such as CRST, CRSP, and CMC.

Product overview

University of Fredericton (UFred) is a 100% online Canadian university offering a portfolio of degree, diploma, and certificate programs across three academic areas: Business, Occupational Health and Safety, and Technology. The business offerings include the flagship Master of Business Administration (MBA), Executive MBA (EMBA), Accelerated MBA, Master of Digital Marketing, Bachelor of Business Administration (BBA), Associate Degree in Business Administration (ADBA), Master's Certificate, and Pre-MBA preparatory program. The MBA/EMBA programs offer 11 specialty streams including Artificial Intelligence Leadership, Business Analytics Leadership, Consulting Leadership, Finance Leadership, Global Leadership, Health and Safety Leadership, Human Resource Leadership, Innovation Leadership, Marketing Leadership, Professional Selling Leadership, and Social Enterprise Leadership. The Occupational Health and Safety portfolio includes the Certificate in Occupational Health, Safety and Environmental Systems (COHSES), Associate Degree in Occupational Health and Safety (AOHS), Ergonomics, and Integrated Disability Management. Technology offerings consist of a Bachelor of Computer Science. Established in 2005, UFred was the first Canadian university to receive a 5-star rating for online learning from QS World University Rankings and holds ACBSP accreditation for business programs and ABET accreditation for the AOHS program.

Differentiator

Problem solved

Functional benefit

Products and services

• Master of Business Administration (MBA) UFred's flagship MBA program offering advanced business education for career advancement, delivered 100% online with flexible scheduling for working professionals, with multiple specialty streams available.
• Executive Master of Business Administration (EMBA) MBA program designed for experienced professionals with leadership experience, focusing on applying existing knowledge to strategic business challenges, delivered 100% online.
• Accelerated MBA for Business Graduates Fast-track one-year MBA program exclusively for business graduates, offering a quicker path to leadership credentials, delivered 100% online.
• Master of Digital Marketing Canada's first 100% online Master of Digital Marketing degree, building in-demand digital marketing skills as AI and digital strategies reshape the industry.
• Bachelor of Business Administration (BBA) Undergraduate business degree introducing foundational business knowledge with stackable credential options for career starters, delivered 100% online.
• Associate Degree in Business Administration (ADBA) Associate degree covering the basics of business and management, providing foundational business education, delivered 100% online.
• Master's Certificate Focused certificate programs allowing students to advance in specific areas of leadership with specialized course sequences, delivered 100% online.
• Pre-MBA Preparatory courses designed to help students feel ready for graduate-level business study before entering the MBA program, delivered 100% online.
• Certificate in Occupational Health, Safety and Environmental Systems (COHSES) Certificate program demonstrating understanding of Occupational Health, Safety and Environmental Systems for Canadian workplaces, delivered 100% online.
• Associate Degree in Occupational Health and Safety (AOHS) Associate degree covering job-essential aspects of Occupational Health and Safety for Canadian workplaces, ABET-accredited, delivered 100% online.
• Bachelor of Computer Science Undergraduate computer science program building real-world technical expertise and problem-solving skills valued by employers, delivered 100% online as UFred's first technology program.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• MITT (Manitoba Institute of Trade and Technology)coreStrategic or Co-development PartnerAcademic pathway partnership allowing students to complete their business diploma at MITT and earn their UFred degree online. Opens doors for business students seeking integrated college-university pathway.
• Statistics CanadaminorOthersRequired disclosure of certain personal information to Statistics Canada as per the Statistics Act (Canada). Personal information collected may be disclosed as required by law.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Open University (UK): Long-established distance-learning university offering online undergraduate and postgraduate business programs to working adults. Comparable on distance-learning scale and credentialing depth, though operates at much greater scale.
• Trent University (Online & Continuing Education): Established Canadian public university offering select online and continuing-education business courses. Comparable on Canadian professional-learner segment but lacks a fully-online business-school focus.

Direct peers

• Southern New Hampshire University (SNHU): U.S. private nonprofit university with one of the largest online MBA and business-degree footprints serving working professionals. Comparable on scale, online-first delivery, and business-degree-led portfolio.
• Western Governors University: U.S. nonprofit, competency-based online university focused on career-oriented undergraduate and graduate credentials for working adults. Comparable on tuition transparency, online-only model, and adult-learner value proposition.
• Athabasca University: Canadian public, fully-online university offering distance undergraduate and graduate business and management programs to working professionals across Canada. Most direct comparable on geography, modality, and target learner.
• Royal Roads University: Canadian university with blended/online MBA and graduate programs for working professionals, including continuing education credentials. Comparable on Canadian professional-learner segment and applied business curriculum.
• University of Phoenix: Large U.S. private for-profit online university offering business and management degrees targeted at working adults. Closest analog on private, online-only, career-oriented degree-granting model.
• IU International University of Applied Sciences: German private online university acquired UFred in 2023 and shares the same 100%-online, flexible, working-professional model with a broad business and tech portfolio. Closest corporate and operational analog.
• Kaplan University (Purdue University Global): Private online-focused university (rebranded from Kaplan University) offering career-oriented business and professional degrees with national reach. Comparable on private, online-only degree-granting structure and adult-learner focus.

Emerging players

• openHPI / Hasso Plattner Institute Online: Provider of online tech and digital credentials, including computer-science and AI topics relevant to UFred's new Bachelor of Computer Science and AI Leadership MBA stream. Comparable on digital-learning modality for working professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Ufredericton
• Facebookfacebook.com/12450835
• LinkedInlinkedin.com/company/108600
• Instagraminstagram.com/ufredericton/?hl=en
• Xx.com/UFredericton

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Fredericton