Swimming Pools of France

What Swimming Pools of France does

Piscines de France (Swimming Pools of France), headquartered in Saint-loubès and founded in 1979, is a French franchise-style network of approximately 29 independent local agencies that design and build custom concrete swimming pools for residential clients. The company is a for-profit private entity with 51-100 central employees, and it serves households across metropolitan France plus cross-border customers in Switzerland, Belgium, and (per its stated market list) Germany. Its core product is made-to-measure concrete pool construction executed via gunite/shotcrete and reinforced concrete or block-bancher methods, with a portfolio covering family pools, urban/mini pools, swim lanes, mirror pools, infinity/overflow pools, movable-floor pools, indoor pools, and collective pools, complemented by wellness installations (spas, saunas, hammams) and landscaping integration.

The underlying technology stack is construction- and electro-mechanical rather than software-driven: proprietary movable wooden floor systems, integrated overflow hydraulics, reinforced concrete shells, and salt electrolysis with automated pH and chlorine regulation. Marketing and lead generation are run centrally through a content-rich website, recurring features in French trade publications (Côté Piscine, L'Activité Piscine, Profession Paysagiste, Piscines et Spas Magazine, Résidences Décoration), radio interviews, and FPP-organized trade awards; lead conversion is handled by individual agencies through on-site visits, free quotes, and 8-12-week project cycles.

The business model combines one-time project revenue (custom construction and renovation) with recurring revenue (annual maintenance contracts covering start-up, seasonal service, and winterization), retail of pool chemicals and equipment from third-party brands (Zodiac, Hayward, Pentair, Bayrol, Maytronics, HTH), and after-sales service. Pricing is bespoke and quote-based, supported by a 10-year construction guarantee, FPP membership compliance, and a model in which each agency retains independent P&L while paying for brand, training, and marketing participation. The company does not disclose consolidated revenue and has not raised institutional funding, consistent with a mature, self-funded operator.

Name

Swimming Pools of France

Legal name

Piscines de France

Website

https://piscines-de-france.fr

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Swimming Pools of France is a 1979-founded franchise network of 29 independent agencies designing and building custom concrete swimming pools for residential clients across France, with cross-border reach into Switzerland and Belgium.

Ownership category

akta.pro rank

Product category

Swimming Pool Construction

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Pool Opening & Seasonal Startup (HSAIALAD), Leak Detection & Repair (Pool/Spa Plumbing & Shell) (HSAIALAH), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Pool Decking & Surrounds (HSAPALAK), Aquatic Centers & Swimming Facilities (MPAKAEAF)

Keywords

• Custom pool construction
• Swimming pool renovation
• Pool maintenance contracts
• Landscape design services
• Wellness installations

Headquarters

HQ city

Saint-loubès

HQ country

France

HQ region

Europe

Offices31 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Custom Pool Construction: Design and construction of bespoke concrete swimming pools for residential clients. Projects range from family pools to high-end custom installations. Revenue is project-based, with typical construction timelines of 8-12 weeks for concrete pools.
2. Pool Renovation Services: Renovation services including liner replacement, equipment upgrades, structural modifications, and aesthetic improvements. Covers projects from simple liner changes to complete pool transformations.
3. Maintenance Contracts: Ongoing maintenance contracts offering seasonal services including spring startup, cleaning and inspection during season, winterization, and priority emergency assistance.
4. Pool Products and Equipment Sales: Sale of pool maintenance products, water treatment chemicals (chlorine, bromine, salt), cleaning equipment, safety devices, spa and wellness products through retail stores.
5. After-Sales Service and Repairs: Technical intervention services for troubleshooting, parts replacement, and equipment repairs. Includes both in-store diagnostics and on-site home visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Swimming Pools of France (Piscines de France) is a network of 29 independent franchise agencies that design, build, and renovate made-to-measure concrete swimming pools for residential and commercial clients across France. The company offers custom pool construction (family, urban, swim lane, mirror, infinity/overflow, movable floor, indoor, and collective pools), renovation and after-sales services, annual maintenance contracts, landscaping integration, and retail sales of pool equipment and chemicals, complemented by spa, sauna, and hammam wellness installations.

Product overview

Swimming Pools of France (Piscines de France) is a network of 29 independent franchise agencies offering custom concrete pool construction since 1979, along with renovation, maintenance, and landscaping services. The core product portfolio centers on custom-built concrete swimming pools available in multiple variants including family pools, urban/mini pools, swimming lanes, mirror pools, infinity/overflow pools, mobile floor pools, indoor pools, and collective pools. The company also offers complementary wellness products including spas (portable, massage, concrete, infinity, swimming, and Nordic), saunas (Finnish, infrared, combined, outdoor), and hammams (traditional and contemporary). Services include pool renovation, maintenance contracts, after-sales service, water analysis, product retail, and landscaping design for complete outdoor space integration. The company operates through 29 agencies across France with international presence in Switzerland and Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Concrete Pool Construction Full design-and-build service for bespoke concrete swimming pools tailored to the client's outdoor space, lifestyle, and budget; each basin is constructed using gunite/shotcrete or reinforced block methods with typical construction timelines of 8-12 weeks and a standard 10-year warranty. Target customers are residential homeowners and commercial property owners.
• Pool Renovation Services Renovation services covering liner replacement, security upgrades, staircase modifications, heat pump installation, filtration improvements, water quality upgrades, and complete pool transformations for existing pool owners.
• Pool Maintenance Contracts Recurring annual maintenance agreements covering spring start-up, in-season cleaning and inspection, winterization, and priority on-site technical intervention for pool owners.
• After-Sales Service and Repairs Technical repair and diagnostic service for pool equipment including pumps, filters, electrolyzers, pH regulators, LED projectors, and electrical systems, offered both in-store and as on-site home visits.
• Pool Products and Equipment Retail Retail sale of pool chemicals (chlorine, bromine, salt), cleaning equipment, water treatment systems, safety devices, and accessories from leading pool equipment brands through agency storefronts.
• Landscaping Design Services Garden and landscape design services including terraces, plantings, outdoor lighting, automatic irrigation systems, and full outdoor space integration with new or existing pools.
• Spa Installations Sale and installation of indoor and outdoor spas (portable, massage, concrete, infinity edge, swim, and Nordic models) for residential and commercial wellness use.
• Sauna Installations Sale and installation of saunas including Finnish, infrared, combined, and outdoor variants for residential wellness and heat therapy.
• Hammam Installations Sale and installation of traditional and contemporary hammam (steam room) units for residential wellness and humid heat therapy.

Quantifiable outcome

• 45+ years of industry experience since 1979
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Fédération des Professionnels de la Piscine (FPP)coreOthersNetwork member of the French Swimming Pool Professionals Federation. All network members adhere to FPP standards, legal obligations, and technical recommendations. Company participates in FPP-organized Trophées de la Piscine et du Spa awards.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pentair: US-listed global pool equipment manufacturer (pumps, filters, automation); competes indirectly as a supplier-brand Piscines de France agencies retail in stores and an incumbent establishing direct-to-consumer pool solutions in Europe.
• Hayward Holdings: Global pool equipment manufacturer (pumps, heaters, automation, sanitization); similar upstream position supplying equipment Piscines de France agencies sell, and a competitor for the broader residential pool services market in Europe.
• Fluidra (incl. Zodiac Pool): Spain-headquartered global pool equipment and wellness platform; supplies pumps, filters, salt chlorinators, and automated covers used in Piscines de France's installations and competes indirectly through its broader residential pool ecosystem and trade channel.

Direct peers

• Desjoyaux: Leading French pool manufacturer and installer with a global franchise network; competes head-to-head in the residential custom concrete pool segment across France and Europe, with a comparable direct-sales and franchise-based GTM motion.
• Waterair: Major French pool kit and construction specialist selling made-to-measure pools through a direct and dealer-assisted model; competes for the same residential customer and offers similar custom concrete/shell pool outcomes with comparable warranty and after-sales positioning.
• Aqua Construction / Piscines Magiline: French pool manufacturer with a proprietary modular reinforced structure system and franchise model; competes directly in the made-to-measure residential pool segment in France using a similar network-plus-custom-build approach.

Regional players

• Trévi Pools: Canadian swimming pool manufacturer/installer serving residential customers with custom concrete and fiberglass pools; comparable business model and after-sales maintenance offering but operating primarily in North America rather than France.

Others

• SCP (Pool Corp / SCP Europe): European distributor of pool and spa equipment to builders and retailers; complementary counterpart supplying many of the same brands Piscines de France agencies retail, and a useful benchmark for unit economics and channel dynamics in the European pool trade.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swimming Pools of France