The Cottage

What The Cottage does

The Cottage (also branded "The Cottages") is a privately held, for-profit assisted living provider founded in 1982 and headquartered in Huntsville, Alabama. The company operates ten small-scale residential communities across Alabama, Mississippi, and Tennessee — including locations in Mountain Brook/Birmingham, Decatur, Daphne, Florence, Hartselle, Huntsville, Montgomery, Russellville, Hoover, Corinth, and Lawrenceburg — serving seniors who require assistance with daily activities, individuals with Alzheimer's or other dementias, and families seeking short-term respite care. Its core differentiator is a homelike cottage design (maximum 16 residents per memory care community, family-style dining, private apartments, front porches and patios) paired with the proprietary CareSteps program, which provides individualized care plans that are reassessed every three months and adjust pricing as resident needs change, alongside an All-Inclusive flat-rate alternative starting at $2,515 per month for assisted living and $3,800 per month for memory care at the Hoover location.

The company's underlying technology and service stack centers on three proprietary or partnered programs: CareSteps for personalized care planning and level-based pricing; MedAssure, a medication management partnership with Redimeds Pharmacy that delivers compliance-packaged medications with 24/7 pharmacist access and is bundled into base rates; and Snoezelen multisensory therapy rooms at memory care sites. The Cottages embeds ancillary clinical services on-site through partnerships with Elite Podiatry, Performance Rehab Senior Care (a Medicare-licensed rehabilitation agency), and in-house medical directors and nurse practitioners, reducing resident travel and adding attach revenue.

The business model is direct-to-consumer recurring monthly subscription revenue, with families exploring options through the company website, scheduling in-person visits (including lunch tours), and converting via community tours, phone inquiries, and meetings with staff and current residents. Marketing emphasizes word-of-mouth, referral, blog/SEO content, Facebook community pages, and YouTube video. Revenue streams are diversified across Assisted Living residential services, Memory Care, and Respite Care (Home Away), with staff averaging three years of tenure versus an industry annual turnover of approximately 70%, supporting care consistency. The company has no disclosed external investors, parent company, or acquisitions.

Name

The Cottage

Legal name

The Cottages

Website

https://cottageassistedliving.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

The Cottage is a privately held assisted living provider operating ten small, home-like communities across Alabama, Mississippi, and Tennessee. It serves seniors needing daily living assistance, residents with Alzheimer's and dementia, and families seeking short-term respite through assisted living, memory care, and the CareSteps personalized care program.

Ownership category

akta.pro rank

Product category

Senior Assisted Living

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Small Residential Care Homes (RCFE/Board & Care) (HLADABAF)

akta.pro secondary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

Keywords

• Assisted living services
• Senior care communities
• Memory care
• Residential care facilities
• Respite care services

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Assisted Living Residential Services: Monthly residential fees covering housing, meals, housekeeping, laundry, transportation, personal care, recreational activities, and 24-hour care. Two pricing models: CareSteps (level-based, adjusts with care needs) and All-Inclusive (flat rate).
2. Memory Care Services: Enhanced care services for residents with dementia and Alzheimer's disease, providing specialized support and secured environments with small community sizes (maximum 16 residents).
3. Respite Care (Home Away): Short-term stays for caregivers needing breaks, post-hospitalization recovery, or those testing assisted living. Includes furnished apartment, linens, toiletries, emergency alert, cable TV and Wi-Fi.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Cottage is a senior assisted living provider delivering residential care, memory care, and respite stays through 10 small cottage-style communities across Alabama, Mississippi, and Tennessee. Services encompass 24-hour personal care assistance with activities of daily living, three home-style meals daily, housekeeping, transportation, recreational activities, medication management through the MedAssure program, and tailored care plans via the CareSteps system. Communities are intentionally small (maximum 16 residents) to provide an intimate, homelike environment distinct from institutional senior housing.

Product overview

The Cottages is a senior living provider offering residential assisted living, memory care, and respite services through a network of small, home-like cottage communities across the Southeastern United States. The core product portfolio centers on the CareSteps personalized care program, which provides individualized assistance with activities of daily living. Additional services include MedAssure medication management and multisensory therapy rooms at select locations. The company operates 10 community locations in Alabama, Mississippi, and Tennessee, with two pricing models: CareSteps (tiered pricing based on care level) and All-Inclusive (flat monthly rate).

Differentiator

Problem solved

Functional benefit

Brands

• CareSteps: Customized personal care program offering individualized care plans that adjust based on resident care needs, providing assistance with Activities of Daily Living (ADLs) and Instrumental Activities of Daily Living (IADLs).
• MedAssure
• Home Away

Products and services

• CareSteps Program Customized personal care program providing individualized care plans for each resident with care levels that adjust as needs change—costs decrease as independence improves and increase if additional care is needed. Plans are revisited every three months or with significant change.
• Assisted Living Residential care service for seniors needing assistance with daily activities such as bathing, grooming, and dressing, with 24-hour caregiver support, home-style meals, housekeeping, and recreational activities across 10 cottage-style communities.
• Memory Care Specialized care for individuals with Alzheimer's disease or dementia, featuring small community settings with a maximum of 16 residents, secured environments, Snoezelen multisensory therapy rooms, and tailored service programs.
• Respite Care (Home Away) Short-term stay program offering temporary care in fully furnished private apartments with linens, toiletries, emergency alert, cable TV, and Wi-Fi for caregivers needing breaks, post-hospitalization recovery, or trial stays prior to permanent assisted living.
• MedAssure Medication Assistance Medication management program in partnership with Redimeds Pharmacy providing convenient medication delivery directly to residents' apartments with compliance packaging, 24/7 pharmacist access, in-house billing team review, and daily medication delivery. Included in the base rate.
• Cottage Community Living Small-scale residential assisted living communities designed to feel like home with private apartments, cozy common areas, and family-style dining, operated across 10 locations in Alabama, Mississippi, and Tennessee.

Quantifiable outcome

• Only 15 other residents maximum per community for memory care
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Redimeds PharmacycoreTechnology or IntegrationThe Cottages partnered with Redimeds Pharmacy for the MedAssure program, providing convenient medication delivery directly to each resident's apartment. Includes compliance packaging, 24/7 pharmacist access, in-house billing team review, and daily medication delivery. This service is included in the base rate.
• Elite PodiatrysupportingStrategic or Co-development PartnerElite Podiatry offers complete podiatry services to residents in the comfort of their apartment. Services include comprehensive foot care, diabetic foot and wound care, and orthotics. Providers bring all necessary equipment.
• Dr. Rupa ShivalingaiahcoreOthersDr. Rupa Shivalingaiah serves as Community Medical Director, providing oversight and medical leadership for residents.
• Denise Johnson CRNPsupportingOthersNurse practitioner providing in-apartment medical care with bimonthly visits, in-house lab and x-ray services, 24/7 availability, and ability to serve as primary care physician.
• Alpha and Omega HCPsupportingOthersNurse practitioner support providing medical care to residents without leaving their apartment.
• Performance Rehab Senior CaresupportingStrategic or Co-development PartnerLicensed by Medicare as a Rehabilitation Agency providing outpatient rehabilitation solutions for Cottage residents. Services include therapy following accidents, surgeries, illnesses, and injuries, performed in a well-equipped room inside The Cottage. Benefits include experienced therapists, specialized exercise programs, fall risk reduction collaboration, and reduced hospital stays.
• Dr. DavissupportingOthersDr. Davis graduated from University of Mississippi School of Medicine with focus on Family Medicine and 6-month study on geriatrics. Provides bimonthly visits to residents in the comfort of their Cottage home, with dedicated Nurse Practitioner service for prescribing, diagnosing, lab work, specialist referrals, and 24-hour notification response.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/cottagesmarketing
• Facebookfacebook.com/TheCottagesAL
• Xx.com/CottageAL
• LinkedInlinkedin.com/company/cottage-senior-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cottage