What Base Beauty Creative Agency does

Base Beauty Creative Agency is a New York-based, independently owned boutique creative agency founded in 2007 that serves the beauty, wellness, aesthetics, and personal care industries. The firm operates a 360-degree service model organized around three pillars: Creative Services (asset library creation, brand visual identity, copywriting, creative strategy, digital content, integrated campaigns, packaging design, and websites), Social Media Services (platform strategies, creator content, live shopping, TikTok content, platform management, and content development), and PR + Influencer Services (awareness events, gifting and seeding, influencer and KOL partnerships, and media relations). Revenue is generated through professional services engagements, likely a mix of project-based and retainer work, with pricing not publicly disclosed.

The agency's client base comprises enterprise beauty and personal care brands; publicly named engagements include Mizz Beauty (Korea pop-up launch), KAYALI (Oudgasm fragrance relaunch), Revision Skincare, Signature Society, Leaked Labs, and Ouidad. Leadership is led by CEO and Founder Jodi Katz, supported by a COO, a Creative Director of Content + Culture, and a Senior Director of Awareness. The firm also operates 'Where Brains Meet Beauty,' a long-running industry podcast now in its ninth year with 300+ episodes and a 95% audience retention rate.

In 2026 the firm announced a repositioning as 'The Agency for Modern Beauty,' emphasizing cultural fluency and performance-driven outcomes. No external funding, parent company, or acquisition activity is disclosed, and the firm reports 11-50 employees with a single headquarters at 231 W 29th St in New York City. The agency cites outcome metrics such as a 50% year-over-year increase in earned media value, 113% brand awareness growth on a brand campaign, and 100M+ EMV generated over a 12-month period, though these are client-level campaign metrics rather than firm-level revenue or growth indicators.

Name

Base Beauty Creative Agency

Legal name

Base Beauty

Website

https://basebeauty.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Base Beauty is a New York-based, independently owned boutique creative agency founded in 2007 that provides integrated creative, social media, and PR services to enterprise beauty, wellness, aesthetics, and personal care brands.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Base Beauty generates revenue through professional services including creative direction, social media management, PR and influencer marketing, and integrated campaign development for beauty and wellness brands. Services are likely project-based or retainer engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Base Beauty Creative Agency is a boutique, full-service creative agency that delivers integrated marketing and brand-building programs for beauty, wellness, aesthetics, and personal care brands. The agency's work spans creative direction and strategy, brand visual identity and packaging, social media management (including TikTok and live shopping), PR and influencer/KOL partnerships, and integrated campaign launches, sold as customized project- or retainer-based engagements to brand-side marketing clients.

Product overview

Base Beauty Creative Agency operates as a full-service creative agency with a unified 360-degree approach to brand development. The agency offers three interconnected service pillars: Creative Services (asset library creation, brand visual identity, copywriting, digital content, PDPS and websites, integrated campaigns, packaging design), Social Media Services (platform strategies, creator content, live shopping, TikTok content, platform management), and PR + Influencer Services (awareness events, gifting and seeding, influencer partnerships, KOL partnerships, media relations). These services work together as a holistic system designed to connect every brand touchpoint from strategy through creative execution to digital, PR, and launch activations.

Differentiator

Problem solved

Functional benefit

Brands

• Where Brains Meet Beauty: A podcast about the people, ideas, and journeys shaping the worlds of beauty and wellness. Hosted by CEO and Founder Jodi Katz. Now in its ninth year with over 300 episodes.

Products and services

• Creative Services Comprehensive creative offerings including asset library creation, brand visual identity, brand world building, copywriting, creative strategy, digital content, PDPS and websites, integrated campaigns, and packaging design for beauty, wellness, aesthetics, and personal care brands.
• Social Media Services Full-service social media capabilities including audit and platform strategies, creator content, live shopping, TikTok content creation, platform management, and social media content development for beauty, wellness, aesthetics, and personal care brands.
• PR + Influencer Services Public relations and influencer marketing services including awareness events, gifting and seeding, influencer partnerships, KOL partnerships, and media relations for beauty, wellness, aesthetics, and personal care brands.

Quantifiable outcome

• 50% increase in earned media value year over year
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Instagraminstagram.com/basebeauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Base Beauty Creative Agency