Regatta Sport
RegattaSport is a privately held Canadian e-commerce retailer, founded in 1988 by two former world-class rowers, that designs and sells performance apparel, equipment, and officially licensed merchandise for the rowing, dragon boat, and broader water sports community worldwide.
- Company typePrivate
- Founded1988
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Regatta Sport does
RegattaSport is a privately held Canadian e-commerce retailer founded in 1988 by former world-class rowers Chris Cookson and Joe Camillo, headquartered in Port Dalhousie (Niagara Region), Ontario. The company designs, sources, and sells performance apparel and equipment for rowing, dragon boat, and adjacent water sports, organized into Men's and Women's Unisuits, Casualwear, Shorts & Tights, Shirts & Tanks, Jackets & Vests, and accessories (Soft Goods, Hard Goods), with branded sub-lines including NK (rowing electronics such as SpeedCoach GPS and Cox Box systems) and Bont Rowing gear. Its underlying commerce stack is a Shopify storefront augmented by the proprietary iTeams platform — a B2B team management and custom-apparel ordering system with team-specific credentials — and the iDesign online customization tool.
The business operates four distinct revenue streams: direct-to-consumer e-commerce on Shopify (unit pricing across apparel and accessories, with free shipping above $150 USD), B2B custom team apparel sales through iTeams (quote-based bulk orders for clubs, universities, and teams), official merchandise licensing with national and international governing bodies (World Rowing, IDBF, Rowing Canada Aviron, Dragon Boat Canada, USDBF, Canoe Kayak Canada, Canada Games, ROWONTARIO, CURA, CSSRA, Royal Canadian Henley, and others), and a marketplace presence via Amazon Canada for select products. Customer segments span competitive rowers, dragon boat teams and paddlers (including breast cancer survivor paddlers via IBCPC), rowing and paddling clubs, national governing bodies and event organizers, and recreational water sports enthusiasts.
The company markets through email newsletters, social media (Facebook, Instagram, TikTok, Twitter/X, LinkedIn), a content/news blog, event sponsorships and official supplier status, and Amazon Canada. It has remained bootstrapped since founding with no external investors or parent company, and continues to expand its licensing portfolio (2024 World Rowing Championships, 2025 Canada Games) while broadening into adjacent verticals such as cycling (Paris to Ancaster 2024) and speed skating (Speed Skating Canada).
Regatta Sport firmographics
Firmographics- Name
- Regatta Sport
- Legal name
- RegattaSport
- Website
- https://regattasport.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RegattaSport is a privately held Canadian e-commerce retailer, founded in 1988 by two former world-class rowers, that designs and sells performance apparel, equipment, and officially licensed merchandise for the rowing, dragon boat, and broader water sports community worldwide.
- Ownership category
- akta.pro rank
Regatta Sport industry classification
Industry- Product category
- Rowing and Water Sports Apparel
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)
- akta.pro secondary industries
- Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Customized & Personalized Fan Gear Retail (CRAMAOAJ)
Keywords
Where Regatta Sport is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Regatta Sport business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Retail: One-time product sales through Shopify storefront for performance apparel including unisuits, casualwear, shorts, shirts, and accessories for rowing and dragon boat sports
- Custom Team Apparel: B2B custom team merchandise orders through iTeams platform for clubs, national federations, and event organizers
- Official Merchandise Licensing: Exclusive merchandise rights for official championships and governing bodies including World Rowing, Canada Games, and various national organizations
- Marketplace Sales: Sales through Amazon Canada for select products reaching broader retail consumers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apparel and accessories for rowing and dragon boat sports |
| Unit Pricing | Pay-as-you-go | High-end rowing equipment and electronics |
| Unit Pricing | Pay-as-you-go | Custom team apparel orders |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
Regatta Sport product offering
Product offeringCore offering
RegattaSport designs, sources, and sells performance apparel, accessories, and select equipment for rowing, dragon boat, and other paddle sports under its own brand, sold primarily through a Shopify-powered direct-to-consumer website and an Amazon Canada marketplace listing. It also offers custom team apparel and official licensed merchandise for rowing and dragon boat federations, championships, and clubs through its iTeams ordering platform and direct event sales.
Product overview
Regatta Sport is an e-commerce platform specializing in performance rowing and dragon boat apparel, founded in 1988 and based in Port Dalhousie, Ontario, Canada. The company offers a comprehensive product portfolio organized around its core offerings: Men's and Women's Unisuits (performance race suits including country-specific International Unisuits), Casualwear (off-water apparel), Shorts & Tights, Shirts & Tanks, and Jackets & Vests. The platform also features branded merchandise for official organizations (World Rowing, Rowing Canada Aviron, Dragon Boat Canada), sub-brands including the NK Line (rowing electronics and training equipment like SpeedCoach GPS and Cox Box systems), and Bont Rowing gear. The company provides team management services through its iTeams platform with custom team apparel capabilities and an iDesign online customization tool. Accessories include Soft Goods (pogies, lanyards, fanny packs) and Hard Goods (stopwatches, boat lights, books). The platform operates as a Shopify-powered e-commerce site.
Differentiator
Problem solved
Functional benefit
Brands
- iTeams: A team management and merchandise ordering platform for sports teams, allowing teams to set up custom shops and manage orders.
- iDesign
Products and services
- Men's Unisuits Performance race suits for male rowers, including international country-specific designs and premium brands.
- Women's Unisuits Performance race suits for female rowers, featuring international country-specific designs and premium brands.
- Men's Casualwear Off-water apparel including hoodies, t-shirts, sweatshirts, and casual pants for male customers.
- Women's Casualwear Off-water apparel including hoodies, t-shirts, sweatshirts, and casual pants for female customers.
- Men's Shorts & Tights Performance bottoms including training shorts, padded shorts, and thermal tights for men.
- Women's Shorts & Tights Performance bottoms including training shorts, padded shorts, and thermal tights for women.
- Men's Shirts & Tanks Performance tops including longsleeve shirts, speed shirts, and tank tops for men.
- Women's Shirts & Tanks Performance tops including longsleeve shirts, speed shirts, and tank tops for women.
- Men's Jackets & Vests Outerwear including anoraks, sport jackets, and velocity jackets for men.
- Women's Jackets & Vests Outerwear including anoraks, sport jackets, deck coats, and lined hoodies for women.
- NK Line Performance rowing electronics and training equipment including SpeedCoach GPS, Cox Box systems, and coaching accessories.
- Bont Rowing Gear Official supplier of Bont Rowing shoes and equipment for rowing athletes.
- Soft Goods Accessories including pogies, lanyards, fanny packs, cinch bags, and blankets.
- Hard Goods Equipment including stopwatches, dry bags, boat lights, coffee mugs, ornaments, and books.
- Official Merchandise Official branded merchandise for organizations including World Rowing, Rowing Canada Aviron, Dragon Boat Canada, and various national championships.
- iTeams Team management and apparel customization platform allowing teams to order custom team apparel with team-specific credentials.
- International Unisuits Country-specific unisuits for national rowing teams including Brazil, Finland, Japan, Germany, Great Britain, Italy, and 30+ other nations.
- Custom Team Apparel Custom design and production services for team rowing and dragon boat apparel.
Companies that use Regatta Sport
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Regatta Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Regatta Sport partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, core and minor.
- World RowingflagshipOfficial Merchandiser for World Rowing, providing official branded merchandise for World Rowing Championships and events. This is a prestigious international partnership demonstrating global reach and credibility in the rowing community.
- Rowing Canada AvironcoreOfficial merchandise supplier for the Canadian national rowing governing body, providing official team apparel and merchandise for Canadian rowing teams and events.
- St. Catharines Rowing ClubcorePrimary merchandiser for the local St. Catharines Rowing Club, providing custom branded merchandise for the club.
- Bont RowingcoreOfficial supplier of Bont Rowing gear and equipment including rowing shoes and oarlocks. Bont is a premier rowing equipment manufacturer.
- Burnham Boat SlingscoreOfficial Supplier for Burnham Boat Slings, a Canadian manufacturer of boat storage and transport equipment.
- Dragon Boat CanadacoreOfficial merchandise supplier for Dragon Boat Canada's national events and competitions.
- United States Dragon Boat Federation (USDBF)coreOfficial merchandise supplier for the US national dragon boat federation, serving the American dragon boat community.
- International Dragon Boat Federation (IDBF)flagshipOfficial merchandise supplier for the international dragon boat governing body, providing official merchandise for world championships and IDBF events.
- Canoe Kayak CanadacoreOfficial merchandise supplier for Canoe Kayak Canada nationals and national team events.
- ROWONTARIOcoreOfficial merchandise supplier for Ontario's provincial rowing governing body.
- Canada GamesflagshipOfficial Merchandiser for Canada Games (both Winter and Summer), providing official merchandise for Canada's premier multi-sport events.
- Speed Skating CanadaminorPartnership for official merchandise with Speed Skating Canada expanding presence in Canadian winter sports.
- International Breast Cancer Paddlers Commission (IBCPC)coreOfficial merchandise supplier for the IBCPC which represents breast cancer survivor paddling teams globally.
- European Dragon Boat Nations ChampionshipscoreOfficial merchandise supplier for European Dragon Boat Nations Championships.
- FISU World University Rowing ChampionshipscoreOfficial merchandise supplier for FISU (International University Sports Federation) World University Championship Rowing events.
- Canadian University Rowing Association (CURA)coreOfficial merchandise supplier for university rowing in Canada.
- Canadian Secondary Schools Rowing Association (CSSRA)coreOfficial merchandise supplier for high school rowing in Canada.
- Royal Canadian Henley RegattacoreOfficial merchandise supplier for the prestigious Royal Canadian Henley Regatta.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Regatta Sport competitors and assessment
Company assessmentDirect peers
- JL Racing: JL Racing is a leading North American manufacturer and retailer of custom and stock rowing apparel, unisuits, and team gear. It directly overlaps RegattaSport's core unisuit and team-apparel business for the rowing community.
- NK Sports (Nielsen-Kellerman): NK is the manufacturer of SpeedCoach GPS, Cox Box, and other rowing electronics that RegattaSport resells as an authorized partner. It is a directly comparable rowing-specific performance brand within RegattaSport's product portfolio.
- Vespoli USA: Vespoli is a rowing-specific brand selling boats, oars, and apparel to competitive programs. Its apparel line and direct sales to clubs and universities make it a comparable niche rowing supplier to RegattaSport.
- Concept2: Concept2 is the dominant ergometer and indoor rowing equipment brand deeply embedded in the same competitive rowing customer base that RegattaSport serves with apparel and accessories. While product is equipment-focused, the shared customer community makes it a relevant peer.
- Boathouse Sports: Boathouse Sports produces performance rowing apparel, unisuits, and team-issued gear and operates direct-to-consumer plus custom team channels. It is a direct functional competitor to RegattaSport's DTC and custom B2B offerings.
- Croker Oars: Croker Oars supplies high-performance rowing equipment (oars, blades, accessories) to competitive clubs and national federations. It overlaps RegattaSport's rowing-equipment retail and federation-customer focus.
- Bont Rowing: Bont is a premier rowing shoe and oarlock manufacturer that RegattaSport distributes as an official supplier. As a rowing-specialist performance brand with similar customer base, Bont is a direct peer in product category.
Broad incumbents
- Champion Teamwear: Champion Teamwear is an established athletic apparel brand offering custom team uniforms across many sports. It is a broader incumbent that overlaps RegattaSport's custom team apparel offering but serves a much wider sports portfolio.
- Decathlon (Domyos / Tribord): Decathlon is a global sporting goods generalist retailer with strong water sports and paddling assortments. As a broad incumbent, it competes on price and assortment for the recreational end of the rowing/paddling apparel market that RegattaSport also serves.
- Custom Ink: Custom Ink is a much larger, broad-incumbent custom team apparel platform serving sports teams, schools, and corporate clients. It competes for the same custom team apparel budget that RegattaSport addresses through iTeams.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Regatta Sport social profiles
Digital presenceRegatta Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Regatta Sport leadership team
Management profileNumber of profiles
Profiles2 records
Regatta Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Regatta Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Regatta Sport
What does Regatta Sport do?
RegattaSport designs, sources, and sells performance apparel, accessories, and select equipment for rowing, dragon boat, and other paddle sports under its own brand, sold primarily through a Shopify-powered direct-to-consumer website and an Amazon Canada marketplace listing. It also offers custom team apparel and official licensed merchandise for rowing and dragon boat federations, championships, and clubs through its iTeams ordering platform and direct event sales.
Is Regatta Sport a public or private company?
Regatta Sport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Regatta Sport founded?
Regatta Sport was founded in 1988. It employs 11 to 50 people.
Where is Regatta Sport based?
Regatta Sport is headquartered in Boston, United States, in the North America region.
How does Regatta Sport make money?
Four revenue lines are on record. Direct E-commerce Retail is the primary driver. The others are custom Team Apparel, official Merchandise Licensing and marketplace Sales.
Who are Regatta Sport's main competitors?
Direct peers on record are JL Racing, NK Sports (Nielsen-Kellerman), Vespoli USA, Concept2, Boathouse Sports, Croker Oars and Bont Rowing. Broad incumbents are Champion Teamwear, Decathlon (Domyos / Tribord) and Custom Ink.
Does Regatta Sport have an API?
No public API is recorded for Regatta Sport.
What industry is Regatta Sport in?
Regatta Sport's product category is Rowing and Water Sports Apparel. Its primary akta.pro industry code is CRAMABAI, Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories), with a secondary code of CRAMABAO, Sports Collectibles, Fan Gear & Licensed Merchandise Retail. Its NAICS code is 45911 and its SIC code is 3949.