Haften
Haften is a Mexico-based B2B distributor of HVAC and building automation equipment, representing international brands such as Neptronic, Bry-Air, Belimo, and Johnson Controls to deliver humidification, dehumidification, and heating solutions to industrial, commercial, and residential customers across Mexico.
- Company typePrivate
- Founded1999
- HeadquartersAlvaro Obregón, Mexico
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Haften does
Haften is a Mexico-based B2B distributor of HVAC and building automation equipment, headquartered in Álvaro Obregón, Mexico City, and operating under the domain haften.com.mx. Founded in 1999, the company serves as a consolidated channel partner for approximately 20 international HVAC and building automation brands—including Neptronic, Bry-Air, Belimo, Johnson Controls, Badger Meter, Delta, Vaisala, Setra, Senva, Greystone Energy Systems, Loytec, Onicon, and others—offering the Mexican market a single-source access point for climate control components.
The product portfolio is centered on humidification, dehumidification, and heating equipment. Core offerings include the Neptronic humidifier family (SKE electric steam, SKS vapor-vapor, SKG gas-fired, SKH high-pressure adiabatic, SKVF evaporative cooler, SKV evaporative, SKD direct steam, SKRO reverse osmosis water treatment, and SKR residential units), Bry-Air MiniPAC compact desiccant dehumidifiers and FLI industrial 2,500–25,000 CMH dehumidifiers, and Neptronic electric duct heaters with heating capacities from 0.5 to 1,000 kW. Equipment is designed to integrate with standard building automation systems, with documented support for BACnet (MS/TP and IP), Modbus, and Profinet protocols, and the FLI series uses PLC-based controls with optional HEPA filtration and stainless-steel framed double-wall construction for engineered-to-order industrial projects.
Haften operates a direct-to-customer distribution model through its website, where buyers access per-brand product catalogs, technical engineering guides, installation instructions, and BMS integration documentation as downloadable PDFs. Revenue is generated through hardware sales of HVAC equipment to industrial facilities (manufacturing plants and warehouses), commercial buildings (offices, shopping centers, hotels), and residential customers in Mexico, with pricing conducted on a quote-based model that is not publicly disclosed. The company is privately held with a lean headcount of 1–10 employees, positioning it as a specialized niche distributor rather than a scaled industrial channel player.
Haften firmographics
Firmographics- Name
- Haften
- Website
- https://haften.com.mx
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Haften is a Mexico-based B2B distributor of HVAC and building automation equipment, representing international brands such as Neptronic, Bry-Air, Belimo, and Johnson Controls to deliver humidification, dehumidification, and heating solutions to industrial, commercial, and residential customers across Mexico.
- Ownership category
- akta.pro rank
Haften industry classification
Industry- Product category
- HVAC Equipment Distribution
- NAICS
- Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Steam & Air-Conditioning Supply (4961), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)
- akta.pro secondary industry
- Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH)
Keywords
Where Haften is headquartered
LocationHeadquarters
- HQ city
- Alvaro Obregón
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Haften business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- HVAC Equipment Distribution: Haften generates revenue through the distribution and sale of HVAC climate control equipment including humidifiers, dehumidifiers, and heaters. The company serves as a distributor for multiple international brands in the Mexican market.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Haften product offering
Product offeringCore offering
Haften distributes HVAC climate control equipment in Mexico, specializing in humidification, dehumidification, and heating products. The portfolio includes Neptronic humidifiers (electric, vapor-vapor, gas, high-pressure, evaporative, direct steam, and residential models), Bry-Air desiccant dehumidifiers, Neptronic electric duct heaters, and reverse osmosis water treatment systems, along with building automation components from brands such as Belimo, Johnson Controls, Badger Meter, Vaisala, and others.
Product overview
Haften is a platform and distributor of HVAC (heating, ventilation, and air conditioning) and building automation products in Mexico. The product portfolio centers on Neptronic humidification equipment including electric (SKE), vapor-vapor (SKS), gas (SKG), and high-pressure (SKH) steam humidifiers, complemented by evaporative units (SKV, SKVF) and direct steam models (SKD). The offering extends to reverse osmosis water treatment (SKRO) for humidifier protection, desiccant and industrial dehumidifiers (Bry-Air MiniPAC, FLI series), and electric duct heaters. Haften also distributes a broad range of building automation and HVAC component brands including Johnson Controls, Belimo, Vaisala, Badger Meter, and others. Communication protocols supported include BACnet, Modbus, and Profinet for BMS integration.
Differentiator
Problem solved
Functional benefit
Brands
- HAFTEN CATALOGO: The company's own catalog brand as shown on their website alongside other distributed brands.
Products and services
- SKE Electric Humidifier
Companies that use Haften
Customer profileSegments3 records
Ideal customer profiles3 records
Haften technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Haften partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, major and minor.
- NeptroniccoreNeptronic is a primary brand partner of Haften, specializing in humidification systems. Haften distributes Neptronic products including electric, steam-vapor, gas, and high-pressure humidifiers, as well as dehumidification equipment and HVAC controllers.
- Bry-AircoreBry-Air (a subsidiary of Bry-Air Inc.) provides desiccant dehumidification systems. Haften distributes Bry-Air products including the MiniPAC compact dehumidifier for mold resistance and humidity control in spaces up to 10,000 square feet.
- BelimomajorBelimo provides HVAC actuators and control valves. Haften distributes Belimo products as part of their comprehensive climate control solutions portfolio.
- Johnson ControlsmajorJohnson Controls is a global leader in building efficiency solutions. Haften distributes Johnson Controls products as part of their brand portfolio.
- Badger MetermajorBadger Meter provides flow measurement and control instrumentation. Haften distributes Badger Meter products for HVAC applications.
- DeltamajorDelta Electronics provides industrial automation and power quality solutions. Haften distributes Delta products for industrial applications.
- VaisalamajorVaisala provides weather, environmental, and industrial measurements. Haften distributes Vaisala products for monitoring applications.
- Air MonitorminorAir Monitor provides air measurement and monitoring solutions. Distributed by Haften in the Mexican market.
- Contemporary ControlsminorContemporary Controls provides networking and automation control products. Distributed by Haften in Mexico.
- Control TechniquesminorControl Techniques provides motor drive and power conversion solutions. Distributed by Haften.
- CoolAutomationminorCoolAutomation provides cooling system solutions. Distributed by Haften in Mexico.
- Dwyer OmegaminorDwyer Omega provides instrumentation and control solutions for HVAC applications. Distributed by Haften.
- FlowConminorFlowCon provides hydronic flow control solutions. Distributed by Haften.
- GPIminorGPI (Great Plains Industries) provides fuel transfer pumps and flow meters. Distributed by Haften.
- Greystone Energy SystemsminorGreystone Energy Systems provides HVAC sensors and controls. Distributed by Haften in Mexico.
- LoytecminorLoytec provides building automation and control solutions. Distributed by Haften.
- Meitav TecminorMeitav Tec provides HVAC control solutions. Distributed by Haften.
- OniconminorOnicon provides flow measurement solutions. Distributed by Haften.
- SenvaminorSenva provides sensors and controls for HVAC applications. Distributed by Haften.
- SetraminorSetra Systems provides pressure and environmental sensors. Distributed by Haften.
Recent moves1 record
Expansion highlights4 records
Haften competitors and assessment
Company assessmentBroad incumbents
- Carrier Global: Carrier is a global HVAC manufacturer and one of the most established players in commercial and industrial heating, cooling, and refrigeration. It competes broadly in the same product categories that Haften distributes, both directly and via its own distribution networks.
- Daikin: Daikin is the world's largest HVAC manufacturer with strong presence in Latin America, including Mexico. It sells directly and through distributors, overlapping with Haften's addressable market in commercial and industrial climate control.
- Lennox International: Lennox manufactures heating, air conditioning, and refrigeration equipment for residential and commercial markets. Its product portfolio overlaps substantially with what Haften distributes, and it operates its own dealer network in North America.
- Trane Technologies: Trane is a leading global HVAC equipment manufacturer serving commercial, industrial, and residential markets with a strong service and controls portfolio. It overlaps with much of Haften's distributed product range and competes via its own dealer and direct channels.
- Johnson Controls: Johnson Controls is a global leader in building efficiency and HVAC equipment with a comprehensive controls portfolio. It is both a brand partner of Haften and a broader competitor that supplies end customers directly with integrated solutions.
Others
- Neptronic: Neptronic is a Canadian manufacturer of humidification, dehumidification, and HVAC control products and Haften's primary brand partner. It is comparable as the underlying OEM whose equipment Haften distributes in Mexico, and it also sells direct or via other distributors in other markets.
- Belimo: Belimo is a Swiss manufacturer of HVAC actuators, valves, and sensors that Haften distributes in Mexico. It is comparable as a major HVAC component supplier whose products flow through distributors like Haften to reach building automation integrators.
Regional players
- Reece Limited: Reece is a major HVAC, plumbing, and water-management distributor operating primarily in Australia and New Zealand. It is a structural analogue to Haften as a multi-brand specialty distributor, though operating in a different geography.
Direct peers
- Ferguson Enterprises: Ferguson is a large North American distributor of plumbing, heating, cooling, and waterworks products, including HVAC equipment. It mirrors Haften's role as a multi-brand distributor serving commercial and residential contractors, though at substantially larger scale.
- Watsco: Watsco is the largest HVAC distributor in North America, selling equipment and parts to contractors and commercial customers. It is the most directly comparable pure-play HVAC distributor to Haften, operating a similar model at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Haften social profiles
Digital presenceHaften financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haften leadership team
Management profileNumber of profiles
Haften funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haften M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haften
What does Haften do?
Haften distributes HVAC climate control equipment in Mexico, specializing in humidification, dehumidification, and heating products. The portfolio includes Neptronic humidifiers (electric, vapor-vapor, gas, high-pressure, evaporative, direct steam, and residential models), Bry-Air desiccant dehumidifiers, Neptronic electric duct heaters, and reverse osmosis water treatment systems, along with building automation components from brands such as Belimo, Johnson Controls, Badger Meter, Vaisala, and others.
When was Haften founded?
Haften was founded in 1999. It employs 1 to 10 people.
Where is Haften based?
Haften is headquartered in Alvaro Obregón, Mexico, in the Latin America region.
How does Haften make money?
One revenue line is on record: HVAC Equipment Distribution.
Who are Haften's main competitors?
Broad incumbents on record are Carrier Global, Daikin, Lennox International, Trane Technologies and Johnson Controls. Others are Neptronic and Belimo. Reece Limited is listed as a regional player. Direct peers are Ferguson Enterprises and Watsco.
Does Haften have an API?
No public API is recorded for Haften.
What industry is Haften in?
Haften's product category is HVAC Equipment Distribution. Its primary akta.pro industry code is IMAHAKAB, HVAC Equipment (Heating, Cooling & Air Handling), with a secondary code of HSAOANAH, Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration. Its NAICS code is 42373 and its SIC code is 4961.