What Roffe Swayne does

Roffe Swayne is a UK accountancy and corporate finance firm established in 1935, now operating as part of the Azets Group (Azets Holdings Ltd., registered in England & Wales, company number 06365189). The firm delivers accountancy, tax, audit, payroll, HR, and business advisory services from 60 UK office locations to more than 80,000 UK clients, and sits within an international Azets network of 4,000 professionals serving 100,000+ clients globally across the UK, Nordics, and wider Europe.

The firm's core service lines span personal and corporate tax compliance, statutory audit (delivered through Azets Audit Services Limited), corporate finance and transaction support, and technology-enabled advisory. It has positioned itself as the UK's leading adviser for Making Tax Digital (MTD) for Income Tax, working with HMRC's pilot programme and serving 8,000+ MTD Income Tax clients; its flagship cloud-accounting integration is with Xero. The firm maintains ISO 27001 certification for information security, and its subsidiary structure includes premium London-based Blick Rothenberg.

The business model is fee-based professional services revenue, segmented across personal tax (sole traders and high-net-worth individuals), SMB accountancy, and corporate advisory including M&A support and audit. Growth is delivered both organically and through a programmatic M&A engine that has completed 100+ acquisitions, integrating regional accountancy practices into the Azets platform while preserving local partner-led client relationships.

Name

Roffe Swayne

Legal name

Azets Holdings Ltd.

Website

https://azets.co.uk

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Short description

Roffe Swayne is a UK accountancy and corporate finance firm founded in 1935, now part of Azets Group. It delivers audit, tax, and business advisory services across 60 UK offices, serving 80,000+ clients within a 4,000-strong professional network spanning the UK, Nordics, and Europe.

Ownership category

akta.pro rank

Product category

Accounting & Audit Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Portfolio Management and Investment Advice (523940)

SIC

Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industries

Strategy & Corporate Development Consulting (BPAHACAA), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), M&A Advisory (Buy-side/Sell-side) (BPAHADAC), Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Audit and assurance
• Accountancy services
• Corporate finance advisory
• Statutory accounts
• Business advisory

Headquarters

HQ city

Godalming

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Accountancy and Business Advisory Services: Azets UK provides a comprehensive range of accountancy, tax, audit, and business advisory services. Revenue is generated through professional service fees for ongoing accountancy, tax compliance, advisory, and consulting engagements, consistent with mid-tier professional services firms.
2. Audit Services: Azets Audit Services Limited is registered to carry out audit work in the UK and is regulated by the Institute of Chartered Accountants in England & Wales, providing statutory audit services to clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Roffe Swayne is a UK-based chartered accountancy firm based in Godalming providing audit and accounts services alongside corporate finance advisory to UK businesses. The firm operates as part of the Azets group, combining localised partner-led service with the resources of one of the UK's fastest-growing mid-tier business advisory networks.

Differentiator

Problem solved

Functional benefit

Brands

• Blick Rothenberg: Part of Azets Group, offering audit, tax, and advisory services.

Products and services

• Audit services Statutory audit services provided to UK limited companies and other entities requiring audit, delivered by chartered accountants from the Godalming practice.
• Accounts preparation Preparation of statutory and management accounts for UK businesses, delivered as part of the firm's chartered accountancy practice in Godalming.
• Corporate finance services Corporate finance advisory services provided by Roffe Swayne to UK businesses, covering transactions such as acquisitions, disposals, fundraising, and related advisory work.

Quantifiable outcome

• ~70 MTD pilot clients in HMRC's programme — largest cohort
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and flagship.

• Blick RothenbergcoreStrategic or Co-development PartnerBlick Rothenberg is a UK accounting firm operating as part of the Azets Group. Listed under the Azets Group umbrella alongside other regional Azets operations (Denmark, Finland, Ireland, Norway, Romania, Sweden), Blick Rothenberg represents the UK market presence within the Azets international network of business advisory firms.
• XeroflagshipTechnology or IntegrationAzets is Xero's official UK partner and preferred MTD adviser with more than 1,000 advisers. Azets worked with Xero on the largest cohort of MTD pilot clients in HMRC's MTD testing programme. Azets provides Xero training and software adoption support to clients transitioning to MTD compliance, with clients noting 'The Xero training was fab and it's such a relief not to be using an Excel spreadsheet anymore!'.
• HMRC (His Majesty's Revenue and Customs)coreStrategic or Co-development PartnerAzets has been directly involved in HMRC's own MTD pilot testing programme, working on the largest cohort of MTD pilot clients (~70). Azets was the first accountancy firm in the UK to submit a quarterly MTD for Income Tax return. This close involvement gives Azets insider understanding of MTD requirements and rules.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blick Rothenberg: A UK chartered accountancy firm providing audit, tax, and advisory services to private clients and SMEs; now part of the Azets Group alongside Roffe Swayne, making it the closest directly comparable peer in product mix and target segments.
• Crowe UK: UK accounting, audit, tax, and advisory firm serving mid-market and SME clients; comparable business model and target segment to Roffe Swayne within the mid-tier advisory market.
• Saffery Champness: UK top-30 chartered accountancy firm providing audit, tax, and advisory services to private clients, entrepreneurs, and mid-market businesses; comparable mid-tier advisory competitor.
• RSM UK: Mid-tier international accounting network with strong UK presence offering audit, tax, and consulting to mid-market companies; directly comparable in size, services, and target clients.
• Mazars UK: Mid-tier international accounting firm offering audit, tax, and advisory services to mid-market UK businesses; competes head-to-head in the same mid-tier segment as Azets UK.
• Grant Thornton UK: Major mid-tier accounting and advisory firm in the UK serving growth-oriented mid-market companies with audit, tax, and transaction advisory services — overlapping service lines and client base with Roffe Swayne.
• PKF Smith Cooper: Mid-tier UK accountancy and business advisory firm offering audit, tax, corporate finance, and recovery services to SMEs and owner-managed businesses; directly comparable regional mid-tier peer.
• Moore Kingston Smith: UK chartered accountancy and advisory firm serving SMEs, not-for-profits, and owner-managed businesses with audit, tax, and advisory services; directly comparable in target market and service mix.
• BDO UK: Mid-tier UK accounting and advisory network with audit, tax, and corporate finance services for SMEs and mid-market clients — directly comparable service offering and target market to Roffe Swayne/Azets UK.
• MHA MacIntyre Hudson: UK top-20 accountancy group providing audit, tax, advisory, and corporate finance services to SMEs and mid-market businesses — comparable mid-tier positioning with similar service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrefDxaItg-tsDtj8KSCTiQ
• LinkedInlinkedin.com/company/roffeswayne
• Instagraminstagram.com/azets_uk

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roffe Swayne