Associação Menonita de Assistência Social

What Associação Menonita de Assistência Social does

Associação Menonita de Assistência Social (AMAS) is a 53-year-old Brazilian non-profit social assistance organization headquartered in Curitiba, Paraná, founded on September 6, 1970 by the Evangelical Mennonite Church of Witmarsum under Professor and Pastor Peter Pauls Junior (1933-2016). Operating under the motto 'Serving with the love of Christ,' AMAS delivers two core service lines through 9 named service units across Paraná state: Early Childhood Education (Educação Infantil) via 4 childcare centers serving approximately 365 children aged 4 months to 5 years, and the Service of Coexistence and Strengthening of Bonds (SCFV) via 8 units serving approximately 1,037 children and adolescents aged 6-17. Together, the organization serves nearly 1,500 children and adolescents in situations of social vulnerability, supported by approximately 212 employees and a volunteer base affiliated with the Association of Mennonite Churches in Brazil (AIMB).

AMAS's revenue model is a diversified non-profit funding stack with six primary streams: (1) individual Sponsorship Programs where donors symbolically adopt children and exchange annual correspondence; (2) one-off donations via PIX or bank transfer; (3) income tax donation allocations enabled by the 2021 CEBAS certification, funding projects in IT, Theater, and Musical Formation; (4) recurring donations via the Copel electricity bill channel for Paraná residents; (5) sales from the AMAS Shop (Loja AMAS), a thrift store selling donated clothing, furniture, electronics, and toys; and (6) government partnerships at municipal, state, and federal levels. Cross-border funding flows through ICMS (International Christian Mission Services) in Canada, which issues Canadian tax receipts. All services are delivered free of charge to beneficiaries.

The organization is governed by a Board of Directors, Council, and Supervisory Board (Conselho Fiscal), with Dietmar Kliewer serving as President since 2024, succeeding Egon Hamm (2017-2023). AMAS holds multiple certifications: Utilidade Pública Municipal (1993), Estadual (1975), and Federal (1995), plus the federal CEBAS charitable entity certificate (2021) and Selo SESI ODS 2024. All 9 units are registered with the relevant Municipal Councils for Child Rights and Social Assistance. AMAS operates in Portuguese, English, German, and Spanish. The current superintendent is Fridbert August.

Name

Associação Menonita de Assistência Social

Legal name

Associação Menonita de Assistência Social

Website

https://amasbrasil.org.br

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Associação Menonita de Assistência Social (AMAS) is a 53-year-old Brazilian non-profit operating 9 service units in Paraná state, delivering free Early Childhood Education and social assistance services (SCFV) to approximately 1,500 vulnerable children and adolescents aged 4 months to 17 years.

Ownership category

akta.pro rank

Product category

Social Assistance and Early Childhood Education Services

NAICS

Child Care Services (62441), Child and Youth Services (62411)

SIC

Services-Child Day Care Services (8351), Services-Social Services (8300)

akta.pro industry

PRIMARYEDACADAI

Special Needs-Inclusive Early Learning Academies

Education/Early Childhood Education/Early Learning Academies & Montessori/Reggio/Steiner Programs

Keywords

• Social assistance services
• Early childhood education
• Youth social programs
• Community child care
• Nonprofit social services

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Sponsorship Program: Regular donations from individuals who symbolically sponsor children and adolescents, receiving personal updates and annual correspondence from sponsored beneficiaries.
2. Income Tax Donation: Brazilian individuals and companies can designate a portion of their income tax to AMAS projects focused on IT, Theater, and Musical Formation without additional cost.
3. AMAS Shop Sales: Thrift store selling donated clothing, furniture, electronics, toys, and other items. Proceeds support social projects serving approximately 1,500 children and adolescents.
4. Copel Energy Bill Donation: Paraná residents can add a donation amount to their electricity bill, with funds directed monthly to AMAS.
5. Public Sector Partnerships: Partnerships with municipal, state, and federal government agencies to fund social assistance and education programs.
6. One-off Donations: Occasional donations for specific needs such as renovations, maintenance, equipment purchases, or special projects.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AMAS provides free social assistance services to children and adolescents in situations of social vulnerability across Paraná, Brazil. Its core offering consists of two service lines delivered through 9 units: Early Childhood Education (Educação Infantil) for children aged 4 months to 5 years, and the Service of Coexistence and Strengthening of Bonds (SCFV) for children and adolescents aged 6-17 outside school hours. Approximately 1,500 beneficiaries are served annually by 212 staff.

Product overview

AMAS operates as a unified social services organization offering two core service lines: Early Childhood Education (Educação Infantil) through 4 childcare centers serving approximately 365 children aged 4 months to 5 years, and Social Assistance through 8 Service of Coexistence and Strengthening of Bonds (SCFV) units serving approximately 1,037 children and adolescents aged 6-17 years. The organization supplements its core services with a sponsorship program, thrift store (Loja AMAS), one-off donations, income tax donation allocations, and volunteer programs. All services are delivered through 9 named units across Paraná, Brazil, serving nearly 1,500 children and adolescents in social vulnerability situations.

Differentiator

Problem solved

Functional benefit

Products and services

• Educação Infantil (Early Childhood Education) Free Early Childhood Education service delivered through 4 centers (Aprendendo com Amor, Cantinho da Criança, Letras Douradas, and Peixinho Feliz), providing comprehensive care for children aged 4 months to 5 years while their parents work. Approximately 365 children served across the 4 centers.
• Serviço de Convivência e Fortalecimento de Vínculos (SCFV) Free after-school Service of Coexistence and Strengthening of Bonds delivered through 8 units (Cantinho da Criança, Criança Feliz, Doce Sorriso, Estrela de Belém, Letras Douradas, Peixinho Feliz, Semeando Valores, Sementinha) for children and adolescents aged 6-17. Focuses on citizenship development, cultural/recreational/artistic/sports activities, and protection from violence and exploitation. Approximately 1,037 children and adolescents served.
• Programa de Apadrinhamento (Sponsorship Program) Donor sponsorship program allowing individuals to symbolically adopt a child or adolescent, providing recurring donations in support of their access to AMAS's protection and promotion programs, with annual correspondence exchanged between sponsored children and sponsors.
• Loja AMAS (AMAS Thrift Shop) Physical thrift store at AMAS headquarters in Xaxim, Curitiba, accepting donated clothing, furniture, electronics, toys, and household items and reselling them at affordable prices, with all proceeds funding social projects serving approximately 1,500 children and adolescents.
• Doações Eventuais (One-off Donations) One-off donation program covering costs beyond daily care, including renovations, maintenance, and equipment purchases, accepting contributions via PIX, bank deposit, or transfer.
• Doações com destinação do Imposto de Renda (Income Tax Donation) Income tax donation program allowing Brazilian individuals and companies to allocate a portion of their income tax to AMAS projects focused on Computing (IT), Theater, and Musical Formation without additional cost to the donor.
• Doação na Conta de Luz Copel (Copel Energy-Bill Donation) Recurring donation program allowing Paraná state residents to add a chosen donation amount to their Copel electricity bill, with funds directed monthly to AMAS.

Quantifiable outcome

• Approximately 1,500 children and adolescents served across 9 units
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• AMEC (Associação Menonita Educacional e Cultural)minorStrategic or Co-development Partner · 1 January 2023Mennonite Educational and Cultural Association partnership established since 2023 for collaborative operations.
• To All Nations (Obra Missionária)coreStrategic or Co-development Partner · 1 January 2017Missionary organization through which AMAS assumed 3 new units in 2017: Teixeira Soares, Imbituva, and Rebouças.
• OM (Obra Missionária Mensagem da Paz)minorStrategic or Co-development Partner · 1 January 1989Missionary Work partnership for Message of Peace operating since 1989, headquartered in Palmeira and Imbituva.
• Protestant Church of Germany (Evangelische Kirche)minorStrategic or Co-development Partner · 1 January 1986Exchange program between German and Brazilian youth initiated in 1986.
• AIMB (Associação das Igrejas Menonitas do Brasil)coreStrategic or Co-development Partner · 6 September 1970Primary supporting organization representing Mennonite churches in Brazil. Provides spiritual support, board and council governance, and fundraising assistance. Women's committee actively supports AMAS operations and family empowerment programs.
• Public Sector (Municipal, State, Federal)coreStrategic or Co-development PartnerGovernment partnerships providing funding and oversight for social assistance and education programs. All units registered with Municipal Councils for Child Rights and Social Assistance.
• Copel (Companhia Paranaense de Energia)minorChannel Partner/ Reseller/ DistributorParaná state energy company enabling residents to add donations to their electricity bills for direct monthly support to AMAS.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Cáritas Brasileira: Brazilian Catholic social assistance organization addressing poverty, migration, and social exclusion through community-based programs. Comparable as a faith-based social services NGO serving vulnerable populations like AMAS.
• Mennonite Central Committee (MCC): International Mennonite humanitarian organization providing relief, development, and peace programs globally. Directly comparable as a Mennonite-affiliated international NGO with shared faith-based mission and donor base to AMAS.
• ChildFund Brasil: Brazilian affiliate of ChildFund International using a child-sponsorship funding model to support vulnerable children across education, health, and protection. Directly comparable in sponsorship revenue mechanism and target population to AMAS.
• Aldeias Infantis SOS Brasil: Brazilian branch of SOS Children's Villages providing residential and family-strengthening services to vulnerable children and adolescents. Directly comparable in mission, beneficiary profile, and donor-funded operating model to AMAS.
• AVSI Brasil: Brazilian branch of the Italian NGO AVSI providing education, social assistance, and humanitarian aid with a person-centered development approach. Comparable as an international development NGO focused on vulnerable populations like AMAS.
• Fundação Abrinq: Brazilian foundation focused on promoting children's and adolescents' rights through education, health, and protection programs. Comparable in child-rights advocacy and direct-service delivery model to AMAS.
• Save the Children Brasil: Brazilian affiliate of the global Save the Children network serving vulnerable children through education, health, and protection programs. Comparable as an international NGO operating in Brazil with similar beneficiary focus to AMAS.
• Compassion Brasil: Brazilian affiliate of Compassion International using a one-to-one child sponsorship model for education, health, and child development. Comparable in sponsorship funding mechanism and beneficiary focus to AMAS.
• Fundação Fé e Alegria Brasil: Jesuit-affiliated foundation operating education and social services for marginalized communities across Latin America. Comparable as a faith-based organization delivering education and child services similar to AMAS.
• Visão Mundial (World Vision Brasil): Brazilian affiliate of World Vision running sponsorship-funded child welfare, education, and community development programs. Comparable in sponsorship-based funding structure and child-focused mission to AMAS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/associacaoamas
• LinkedInlinkedin.com/company/amasbrasil

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles31 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Associação Menonita de Assistência Social