Nature United
- Company typePrivate
- Founded2018
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Nature United firmographics
Firmographics- Name
- Nature United
- Legal name
- Nature United
- Website
- https://natureunited.ca
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Nature United industry classification
Industry- Product category
- Conservation Services
- NAICS
- Nature Parks and Other Similar Institutions (71219)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Biodiversity & Habitat Conservation (BPAGAGAA)
- akta.pro secondary industries
- Wildlife Conservation & Species Protection (BPAGAGAB), Land Trusts & Protected Areas (BPAGAGAC), Nature, Biodiversity & Ecosystem Conservation (BPADALAE)
Keywords
Where Nature United is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Nature United business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: Nature United accepts donations from individuals through its website, offering options for one-time gifts, monthly giving, and legacy/bequest giving to support conservation work in Canada.
- Charitable Donations (CAD): The organization processes donations in Canadian dollars for conservation work specifically in Canada, with separate donation pathways for US-based supporters through their global affiliate.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Nature United product offering
Product offeringCore offering
Nature United is a Canadian registered charity and the Canadian affiliate of The Nature Conservancy. It partners with Indigenous communities, governments, farmers, and corporate actors to protect lands and waters, advance natural climate solutions, support Indigenous-led conservation (including Guardian and YOLO programs), and accelerate sustainable agriculture through the Model Farm Network. The organization is funded by charitable donations and delivers conservation outcomes rather than commercial products.
Product overview
Nature United is a Canadian conservation nonprofit organization and registered charity (Canadian Registered Charity #836727644 RR0001), operating as the Canadian affiliate of The Nature Conservancy. The organization does not offer commercial technology products, software, or platforms. Its work focuses on conservation programs including Indigenous-led Conservation, Climate Change initiatives, Sustainable Agriculture (including the Model Farm Network), Resilient Lands and Waters protection, and Policy and Practice advocacy. Nature United facilitates donations, publishes research and impact reports, and operates community networks such as the YOLO (Youth On the Land Opportunities) Community Network for Indigenous youth land-based programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Indigenous-led Conservation Program Long-term partnership program supporting Indigenous-led conservation and stewardship across Canada, including Indigenous Guardian Programs, Land-Based Youth Programs, and support for emerging leaders among First Nations such as K'ómoks, Dene, Łutsël K'é Dene, and Heiltsuk.
- Climate Change Program / Natural Climate Solutions Program advancing natural climate solutions and forest-based climate mitigation in Canada, including interactive analysis tools identifying optimal tree-planting locations for climate, biodiversity, and community benefits.
- Model Farm Network Network supporting farmers in the Canadian Prairies to test regenerative and sustainable agriculture practices that boost yields, reduce costs, and protect nature. The first network was established in Saskatchewan, with over 16,000 hectares recruited in its first year, and a second network initiated in Southwest Manitoba.
- Resilient Lands and Waters Program Program focused on protection and restoration of lands, waters, forests, marine areas, and watersheds across Canada, delivered through regional teams in British Columbia, the Prairies, the Boreal, the North, and the Pacific Ocean.
- Policy and Practice Advocacy Policy advocacy and corporate practice engagement program working with federal, provincial, and municipal governments and corporate partners to advance conservation legislation and corporate sustainability practices.
- Youth On the Land Opportunities (YOLO) Community Network National network catalyzed by Nature United supporting on-the-land programs for Indigenous youth. The network connects over 400 practitioners including educators, land-based coordinators, and Indigenous leaders who exchange knowledge and co-develop curricula.
Quantifiable outcome
- Over 16,000 hectares recruited in first Model Farm Network in Saskatchewan
- +2 more outcomes
Companies that use Nature United
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles5 records
Nature United technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nature United partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered key and core.
- RBC Climate Action InstitutekeyNature United contributed to an RBC Climate Action Institute-led report on natural climate solutions (NCS) funding gaps. The study highlights the necessity of scaling up public and private investments to unlock NCS potential, particularly in Canada.
- The Nature Conservancy (TNC)coreNature United is the Canadian affiliate of The Nature Conservancy, the world's largest conservation organization. This global affiliation provides access to TNC's best global science, innovation, and resources, which are brought to bear on Canadian conservation challenges.
- Indigenous Communities and First NationscoreNature United has worked in partnership for over a decade to support Indigenous-led conservation. Partners include K'ómoks First Nation, Dene First Nation, Łutsël K'e Dene First Nation, Heiltsuk First Nation, and other Indigenous communities across Canada.
- YOLO Community NetworkkeyYouth On the Land Opportunities (YOLO) is a national network catalyzed by Nature United supporting those leading on-the-land programs for Indigenous youth. It has grown to over 400 practitioners exchanging knowledge and co-developing curricula.
- Model Farm Network FarmerskeyNature United partners with farmers across Saskatchewan and Manitoba through the Model Farm Network, supporting implementation of innovative sustainable agricultural practices that benefit both farmers and nature.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Nature United competitors and assessment
Company assessmentBroad incumbents
- Conservation International: Conservation International is a global environmental nonprofit working on biodiversity, climate, and sustainable development. It is comparable in mission and donor-funded model, though operating at much larger global scale and with different regional priorities than Nature United.
- Greenpeace Canada: Greenpeace Canada is a major environmental nonprofit engaged on conservation, climate, and advocacy. It is comparable as a Canadian donor-funded environmental NGO, but operates primarily through advocacy and campaign-driven models rather than Nature United's partnership-and-land-management approach.
- The Nature Conservancy: The Nature Conservancy is the parent global affiliate and world's largest conservation organization. It is comparable as the umbrella body providing Nature United with science, methodology, and brand — and operates conservation programs far more broadly (global scale, $1B+ annual budget) than the Canadian affiliate.
Direct peers
- Canadian Parks and Wilderness Society (CPAWS): CPAWS is a leading Canadian nonprofit conservation organization focused on protecting public land and wilderness through policy advocacy, park establishment, and biodiversity conservation. It is one of Nature United's closest direct peers in scope and geography, both operating across Canada with a focus on lands, waters, and species protection.
- WWF-Canada: WWF-Canada is the Canadian affiliate of the World Wildlife Fund, operating as a national conservation nonprofit on species, habitat, climate, and oceans. Like Nature United, it is a Canadian affiliate of a global conservation brand, runs donor-funded programs, and engages on Indigenous-led and policy work — making it highly comparable in structure and scope.
- Ducks Unlimited Canada: Ducks Unlimited Canada is one of Canada's largest conservation nonprofits, focused on wetland and habitat conservation across the Prairies, Boreal, and Pacific regions. It is comparable to Nature United in scale, donor-funded model, and habitat/land conservation mandate, though more specialized in wetlands.
- Wildlife Conservation Society Canada: WCS Canada conducts conservation science and field programs across Canadian landscapes, focused on wildlife and habitat. It is comparable to Nature United as a science-driven, donor-funded nonprofit working on Canadian conservation priorities and partnering with Indigenous communities.
- Sierra Club Canada Foundation: Sierra Club Canada Foundation is a national environmental nonprofit focused on conservation, climate, and advocacy across Canadian ecosystems. It is comparable to Nature United in operating as a donor-funded national environmental NGO engaged on land protection, climate, and policy.
Emerging players
- Indigenous Leadership Initiative: The Indigenous Leadership Initiative advances Indigenous-led conservation and Guardian programs across Canada. It overlaps directly with Nature United's Indigenous-led conservation priority and competes/cooperates for the same Indigenous partnership relationships and Guardian program funding.
- Evergreen: Evergreen is a Canadian charity focused on climate action, sustainable cities, and naturalization of school grounds. It is comparable as a Canadian environmental nonprofit, though more focused on urban/built-environment greening than Nature United's wilderness and agriculture focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nature United social profiles
Digital presenceNature United financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nature United leadership team
Management profileNumber of profiles
Profiles19 records
Nature United funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nature United M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nature United
What does Nature United do?
Nature United is a Canadian registered charity and the Canadian affiliate of The Nature Conservancy. It partners with Indigenous communities, governments, farmers, and corporate actors to protect lands and waters, advance natural climate solutions, support Indigenous-led conservation (including Guardian and YOLO programs), and accelerate sustainable agriculture through the Model Farm Network. The organization is funded by charitable donations and delivers conservation outcomes rather than commercial products.
Is Nature United a public or private company?
Nature United is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Nature United founded?
Nature United was founded in 2018. It employs 11 to 50 people.
Where is Nature United based?
Nature United is headquartered in Toronto, Canada, in the North America region.
How does Nature United make money?
Two revenue lines are on record. Individual Donations are the primary driver. The others are charitable Donations (CAD).
Who are Nature United's main competitors?
Broad incumbents on record are Conservation International, Greenpeace Canada and The Nature Conservancy. Direct peers are Canadian Parks and Wilderness Society (CPAWS), WWF-Canada, Ducks Unlimited Canada, Wildlife Conservation Society Canada and Sierra Club Canada Foundation. Emerging players are Indigenous Leadership Initiative and Evergreen.
Does Nature United have an API?
No public API is recorded for Nature United.
What industry is Nature United in?
Nature United's product category is Conservation Services. Its primary akta.pro industry code is BPAGAGAA, Biodiversity & Habitat Conservation, with a secondary code of BPAGAGAB, Wildlife Conservation & Species Protection. Its NAICS code is 71219 and its SIC code is 8600.