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Nature United

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uuid000tt5x

Namestring
Nature United
Legal namestring
Nature United
Websiteurl
natureunited.ca
Company typeenum
Private
Founded yearint
2018
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersToronto, Canada
HQ citystring
Toronto
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
conservation nonprofit, land conservation, indigenous stewardship, sustainable agriculture, natural climate solutions
Industry4 codes
1Biodiversity & Habitat Conservation
CodeBPAGAGAAPrimaryYes
2Wildlife Conservation & Species Protection
CodeBPAGAGABPrimaryNo
3Land Trusts & Protected Areas
CodeBPAGAGACPrimaryNo
4Nature, Biodiversity & Ecosystem Conservation
CodeBPADALAEPrimaryNo
NAICS code1 code
  • Nature Parks and Other Similar Institutions71219
SIC code1 code
  • Services-Membership Organizations8600
Product category
Conservation Services
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Individual Donations
TypeGrants Donations
Description

Nature United accepts donations from individuals through its website, offering options for one-time gifts, monthly giving, and legacy/bequest giving to support conservation work in Canada.

natureunited.ca
2Charitable Donations (CAD)
TypeGrants Donations
Description

The organization processes donations in Canadian dollars for conservation work specifically in Canada, with separate donation pathways for US-based supporters through their global affiliate.

natureunited.ca
Marketing channels9 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Others
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

Nature United is a Canadian registered charity and the Canadian affiliate of The Nature Conservancy. It partners with Indigenous communities, governments, farmers, and corporate actors to protect lands and waters, advance natural climate solutions, support Indigenous-led conservation (including Guardian and YOLO programs), and accelerate sustainable agriculture through the Model Farm Network. The organization is funded by charitable donations and delivers conservation outcomes rather than commercial products.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Over 16,000 hectares recruited in first Model Farm Network in Saskatchewan
+2 more records
Product overview1 text field

Nature United is a Canadian conservation nonprofit organization and registered charity (Canadian Registered Charity #836727644 RR0001), operating as the Canadian affiliate of The Nature Conservancy. The organization does not offer commercial technology products, software, or platforms. Its work focuses on conservation programs including Indigenous-led Conservation, Climate Change initiatives, Sustainable Agriculture (including the Model Farm Network), Resilient Lands and Waters protection, and Policy and Practice advocacy. Nature United facilitates donations, publishes research and impact reports, and operates community networks such as the YOLO (Youth On the Land Opportunities) Community Network for Indigenous youth land-based programs.

Product and service6 records
1Indigenous-led Conservation Program
CategoryIndigenous-led Conservation
Description

Long-term partnership program supporting Indigenous-led conservation and stewardship across Canada, including Indigenous Guardian Programs, Land-Based Youth Programs, and support for emerging leaders among First Nations such as K'ómoks, Dene, Łutsël K'é Dene, and Heiltsuk.

2Climate Change Program / Natural Climate Solutions
CategoryClimate Solutions
Description

Program advancing natural climate solutions and forest-based climate mitigation in Canada, including interactive analysis tools identifying optimal tree-planting locations for climate, biodiversity, and community benefits.

3Model Farm Network
CategorySustainable Agriculture
Description

Network supporting farmers in the Canadian Prairies to test regenerative and sustainable agriculture practices that boost yields, reduce costs, and protect nature. The first network was established in Saskatchewan, with over 16,000 hectares recruited in its first year, and a second network initiated in Southwest Manitoba.

4Resilient Lands and Waters Program
CategoryLand and Water Conservation
Description

Program focused on protection and restoration of lands, waters, forests, marine areas, and watersheds across Canada, delivered through regional teams in British Columbia, the Prairies, the Boreal, the North, and the Pacific Ocean.

5Policy and Practice Advocacy
CategoryPolicy Advocacy
Description

Policy advocacy and corporate practice engagement program working with federal, provincial, and municipal governments and corporate partners to advance conservation legislation and corporate sustainability practices.

6Youth On the Land Opportunities (YOLO) Community Network
CategoryIndigenous Youth Programs
Description

National network catalyzed by Nature United supporting on-the-land programs for Indigenous youth. The network connects over 400 practitioners including educators, land-based coordinators, and Indigenous leaders who exchange knowledge and co-develop curricula.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership5 partners
Strategic tierKeyTypeStrategic or Co-development PartnerAnnounced on2025-09-24
Description

Nature United contributed to an RBC Climate Action Institute-led report on natural climate solutions (NCS) funding gaps. The study highlights the necessity of scaling up public and private investments to unlock NCS potential, particularly in Canada.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Nature United is the Canadian affiliate of The Nature Conservancy, the world's largest conservation organization. This global affiliation provides access to TNC's best global science, innovation, and resources, which are brought to bear on Canadian conservation challenges.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Nature United has worked in partnership for over a decade to support Indigenous-led conservation. Partners include K'ómoks First Nation, Dene First Nation, Łutsël K'e Dene First Nation, Heiltsuk First Nation, and other Indigenous communities across Canada.

Strategic tierKeyTypeStrategic or Co-development Partner
Description

Youth On the Land Opportunities (YOLO) is a national network catalyzed by Nature United supporting those leading on-the-land programs for Indigenous youth. It has grown to over 400 practitioners exchanging knowledge and co-developing curricula.

Strategic tierKeyTypeStrategic or Co-development Partner
Description

Nature United partners with farmers across Saskatchewan and Manitoba through the Model Farm Network, supporting implementation of innovative sustainable agricultural practices that benefit both farmers and nature.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Conservation International is a global environmental nonprofit working on biodiversity, climate, and sustainable development. It is comparable in mission and donor-funded model, though operating at much larger global scale and with different regional priorities than Nature United.

TypeDirect peer
Description

CPAWS is a leading Canadian nonprofit conservation organization focused on protecting public land and wilderness through policy advocacy, park establishment, and biodiversity conservation. It is one of Nature United's closest direct peers in scope and geography, both operating across Canada with a focus on lands, waters, and species protection.

TypeBroad incumbent
Description

Greenpeace Canada is a major environmental nonprofit engaged on conservation, climate, and advocacy. It is comparable as a Canadian donor-funded environmental NGO, but operates primarily through advocacy and campaign-driven models rather than Nature United's partnership-and-land-management approach.

TypeBroad incumbent
Description

The Nature Conservancy is the parent global affiliate and world's largest conservation organization. It is comparable as the umbrella body providing Nature United with science, methodology, and brand — and operates conservation programs far more broadly (global scale, $1B+ annual budget) than the Canadian affiliate.

TypeDirect peer
Description

WWF-Canada is the Canadian affiliate of the World Wildlife Fund, operating as a national conservation nonprofit on species, habitat, climate, and oceans. Like Nature United, it is a Canadian affiliate of a global conservation brand, runs donor-funded programs, and engages on Indigenous-led and policy work — making it highly comparable in structure and scope.

TypeDirect peer
Description

Ducks Unlimited Canada is one of Canada's largest conservation nonprofits, focused on wetland and habitat conservation across the Prairies, Boreal, and Pacific regions. It is comparable to Nature United in scale, donor-funded model, and habitat/land conservation mandate, though more specialized in wetlands.

TypeDirect peer
Description

WCS Canada conducts conservation science and field programs across Canadian landscapes, focused on wildlife and habitat. It is comparable to Nature United as a science-driven, donor-funded nonprofit working on Canadian conservation priorities and partnering with Indigenous communities.

TypeEmerging player
Description

The Indigenous Leadership Initiative advances Indigenous-led conservation and Guardian programs across Canada. It overlaps directly with Nature United's Indigenous-led conservation priority and competes/cooperates for the same Indigenous partnership relationships and Guardian program funding.

9Evergreen
TypeEmerging player
Description

Evergreen is a Canadian charity focused on climate action, sustainable cities, and naturalization of school grounds. It is comparable as a Canadian environmental nonprofit, though more focused on urban/built-environment greening than Nature United's wilderness and agriculture focus.

TypeDirect peer
Description

Sierra Club Canada Foundation is a national environmental nonprofit focused on conservation, climate, and advocacy across Canadian ecosystems. It is comparable to Nature United in operating as a donor-funded national environmental NGO engaged on land protection, climate, and policy.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles19 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Nature United

Conservation Servicesnatureunited.ca

Nature United firmographics

Firmographics
Name
Nature United
Legal name
Nature United
Website
https://natureunited.ca
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Nature United industry classification

Industry
Product category
Conservation Services
NAICS
Nature Parks and Other Similar Institutions (71219)
SIC
Services-Membership Organizations (8600)
akta.pro primary industry
Biodiversity & Habitat Conservation (BPAGAGAA)
akta.pro secondary industries
Wildlife Conservation & Species Protection (BPAGAGAB), Land Trusts & Protected Areas (BPAGAGAC), Nature, Biodiversity & Ecosystem Conservation (BPADALAE)

Keywords

  • Conservation nonprofit
  • Land conservation
  • Indigenous stewardship
  • Sustainable agriculture
  • Natural climate solutions

Where Nature United is headquartered

Location

Headquarters

HQ city
Toronto
HQ country
Canada
HQ region
North America

Offices1 record

Markets served

Nature United business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Revenue model

  1. Individual Donations: Nature United accepts donations from individuals through its website, offering options for one-time gifts, monthly giving, and legacy/bequest giving to support conservation work in Canada.
  2. Charitable Donations (CAD): The organization processes donations in Canadian dollars for conservation work specifically in Canada, with separate donation pathways for US-based supporters through their global affiliate.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Nature United product offering

Product offering

Core offering

Nature United is a Canadian registered charity and the Canadian affiliate of The Nature Conservancy. It partners with Indigenous communities, governments, farmers, and corporate actors to protect lands and waters, advance natural climate solutions, support Indigenous-led conservation (including Guardian and YOLO programs), and accelerate sustainable agriculture through the Model Farm Network. The organization is funded by charitable donations and delivers conservation outcomes rather than commercial products.

Product overview

Nature United is a Canadian conservation nonprofit organization and registered charity (Canadian Registered Charity #836727644 RR0001), operating as the Canadian affiliate of The Nature Conservancy. The organization does not offer commercial technology products, software, or platforms. Its work focuses on conservation programs including Indigenous-led Conservation, Climate Change initiatives, Sustainable Agriculture (including the Model Farm Network), Resilient Lands and Waters protection, and Policy and Practice advocacy. Nature United facilitates donations, publishes research and impact reports, and operates community networks such as the YOLO (Youth On the Land Opportunities) Community Network for Indigenous youth land-based programs.

Differentiator

Problem solved

Functional benefit

Products and services

  • Indigenous-led Conservation Program Long-term partnership program supporting Indigenous-led conservation and stewardship across Canada, including Indigenous Guardian Programs, Land-Based Youth Programs, and support for emerging leaders among First Nations such as K'ómoks, Dene, Łutsël K'é Dene, and Heiltsuk.
  • Climate Change Program / Natural Climate Solutions Program advancing natural climate solutions and forest-based climate mitigation in Canada, including interactive analysis tools identifying optimal tree-planting locations for climate, biodiversity, and community benefits.
  • Model Farm Network Network supporting farmers in the Canadian Prairies to test regenerative and sustainable agriculture practices that boost yields, reduce costs, and protect nature. The first network was established in Saskatchewan, with over 16,000 hectares recruited in its first year, and a second network initiated in Southwest Manitoba.
  • Resilient Lands and Waters Program Program focused on protection and restoration of lands, waters, forests, marine areas, and watersheds across Canada, delivered through regional teams in British Columbia, the Prairies, the Boreal, the North, and the Pacific Ocean.
  • Policy and Practice Advocacy Policy advocacy and corporate practice engagement program working with federal, provincial, and municipal governments and corporate partners to advance conservation legislation and corporate sustainability practices.
  • Youth On the Land Opportunities (YOLO) Community Network National network catalyzed by Nature United supporting on-the-land programs for Indigenous youth. The network connects over 400 practitioners including educators, land-based coordinators, and Indigenous leaders who exchange knowledge and co-develop curricula.

Quantifiable outcome

  • Over 16,000 hectares recruited in first Model Farm Network in Saskatchewan
  • +2 more outcomes

Companies that use Nature United

Customer profile

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Nature United technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Nature United partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered key and core.

  • RBC Climate Action InstitutekeyStrategic or Co-development Partner · 24 September 2025Nature United contributed to an RBC Climate Action Institute-led report on natural climate solutions (NCS) funding gaps. The study highlights the necessity of scaling up public and private investments to unlock NCS potential, particularly in Canada.
  • The Nature Conservancy (TNC)coreStrategic or Co-development PartnerNature United is the Canadian affiliate of The Nature Conservancy, the world's largest conservation organization. This global affiliation provides access to TNC's best global science, innovation, and resources, which are brought to bear on Canadian conservation challenges.
  • Indigenous Communities and First NationscoreStrategic or Co-development PartnerNature United has worked in partnership for over a decade to support Indigenous-led conservation. Partners include K'ómoks First Nation, Dene First Nation, Łutsël K'e Dene First Nation, Heiltsuk First Nation, and other Indigenous communities across Canada.
  • YOLO Community NetworkkeyStrategic or Co-development PartnerYouth On the Land Opportunities (YOLO) is a national network catalyzed by Nature United supporting those leading on-the-land programs for Indigenous youth. It has grown to over 400 practitioners exchanging knowledge and co-developing curricula.
  • Model Farm Network FarmerskeyStrategic or Co-development PartnerNature United partners with farmers across Saskatchewan and Manitoba through the Model Farm Network, supporting implementation of innovative sustainable agricultural practices that benefit both farmers and nature.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Nature United competitors and assessment

Company assessment

Broad incumbents

  • Conservation International: Conservation International is a global environmental nonprofit working on biodiversity, climate, and sustainable development. It is comparable in mission and donor-funded model, though operating at much larger global scale and with different regional priorities than Nature United.
  • Greenpeace Canada: Greenpeace Canada is a major environmental nonprofit engaged on conservation, climate, and advocacy. It is comparable as a Canadian donor-funded environmental NGO, but operates primarily through advocacy and campaign-driven models rather than Nature United's partnership-and-land-management approach.
  • The Nature Conservancy: The Nature Conservancy is the parent global affiliate and world's largest conservation organization. It is comparable as the umbrella body providing Nature United with science, methodology, and brand — and operates conservation programs far more broadly (global scale, $1B+ annual budget) than the Canadian affiliate.

Direct peers

  • Canadian Parks and Wilderness Society (CPAWS): CPAWS is a leading Canadian nonprofit conservation organization focused on protecting public land and wilderness through policy advocacy, park establishment, and biodiversity conservation. It is one of Nature United's closest direct peers in scope and geography, both operating across Canada with a focus on lands, waters, and species protection.
  • WWF-Canada: WWF-Canada is the Canadian affiliate of the World Wildlife Fund, operating as a national conservation nonprofit on species, habitat, climate, and oceans. Like Nature United, it is a Canadian affiliate of a global conservation brand, runs donor-funded programs, and engages on Indigenous-led and policy work — making it highly comparable in structure and scope.
  • Ducks Unlimited Canada: Ducks Unlimited Canada is one of Canada's largest conservation nonprofits, focused on wetland and habitat conservation across the Prairies, Boreal, and Pacific regions. It is comparable to Nature United in scale, donor-funded model, and habitat/land conservation mandate, though more specialized in wetlands.
  • Wildlife Conservation Society Canada: WCS Canada conducts conservation science and field programs across Canadian landscapes, focused on wildlife and habitat. It is comparable to Nature United as a science-driven, donor-funded nonprofit working on Canadian conservation priorities and partnering with Indigenous communities.
  • Sierra Club Canada Foundation: Sierra Club Canada Foundation is a national environmental nonprofit focused on conservation, climate, and advocacy across Canadian ecosystems. It is comparable to Nature United in operating as a donor-funded national environmental NGO engaged on land protection, climate, and policy.

Emerging players

  • Indigenous Leadership Initiative: The Indigenous Leadership Initiative advances Indigenous-led conservation and Guardian programs across Canada. It overlaps directly with Nature United's Indigenous-led conservation priority and competes/cooperates for the same Indigenous partnership relationships and Guardian program funding.
  • Evergreen: Evergreen is a Canadian charity focused on climate action, sustainable cities, and naturalization of school grounds. It is comparable as a Canadian environmental nonprofit, though more focused on urban/built-environment greening than Nature United's wilderness and agriculture focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Nature United social profiles

Digital presence

Nature United financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Nature United leadership team

Management profile

Number of profiles

Profiles19 records

Nature United funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Nature United M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature United

What does Nature United do?

Nature United is a Canadian registered charity and the Canadian affiliate of The Nature Conservancy. It partners with Indigenous communities, governments, farmers, and corporate actors to protect lands and waters, advance natural climate solutions, support Indigenous-led conservation (including Guardian and YOLO programs), and accelerate sustainable agriculture through the Model Farm Network. The organization is funded by charitable donations and delivers conservation outcomes rather than commercial products.

Is Nature United a public or private company?

Nature United is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Nature United founded?

Nature United was founded in 2018. It employs 11 to 50 people.

Where is Nature United based?

Nature United is headquartered in Toronto, Canada, in the North America region.

How does Nature United make money?

Two revenue lines are on record. Individual Donations are the primary driver. The others are charitable Donations (CAD).

Who are Nature United's main competitors?

Broad incumbents on record are Conservation International, Greenpeace Canada and The Nature Conservancy. Direct peers are Canadian Parks and Wilderness Society (CPAWS), WWF-Canada, Ducks Unlimited Canada, Wildlife Conservation Society Canada and Sierra Club Canada Foundation. Emerging players are Indigenous Leadership Initiative and Evergreen.

Does Nature United have an API?

No public API is recorded for Nature United.

What industry is Nature United in?

Nature United's product category is Conservation Services. Its primary akta.pro industry code is BPAGAGAA, Biodiversity & Habitat Conservation, with a secondary code of BPAGAGAB, Wildlife Conservation & Species Protection. Its NAICS code is 71219 and its SIC code is 8600.

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Live signals
The Globe and MailCanada’s financial system needs to recognize value of natural assets, report saysA coalition of ecology and finance experts issued a report urging Canada to recognize natural assets' value, citing $3.6 trillion in annual economic value. The report recommends investment in protection, noting regenerative farming could generate $650 million in net returns. It also calls for carbon markets and tax incentives to fund conservation.The Nature ConservancyInvest in Nature, Invest in PeopleA report by the RBC Climate Action Institute, with Nature United as a key research partner, finds that governments provide 82% of global nature finance while private sector funding remains largely untapped, with funding in priority countries about 20 times below what is needed. In Canada specifically, federal finance for natural climate solutions stands at approximately $8 billion against a $56 billion requirement, though examples in Manitoba and British Columbia demonstrate the tangible economic and environmental benefits possible when NCS are implemented in partnership with communities. The article argues that closing this funding gap through mobilized public finance and incentivized private investment is essential to unlocking the full potential of natural climate solutions.The Nature ConservancyNature Conservancy Releases Innovative Emerald Edge Carbon MapThe Nature Conservancy and Nature United launched the Emerald Edge Carbon Map, an interactive tool to identify natural climate solution opportunities in the coastal temperate rainforest. The map shows the region sequesters 186 million metric tons of CO2 annually, and a 10% increase in improved forest management could add 9.1 million tons.