Broom Logistics
Broom Logistics is a Chilean-headquartered 3PL subsidiary of BROOM GROUP specializing in integrated cold-chain logistics for perishable cargo. It serves exporters, importers, and cargo owners across 11 countries in South America, Europe, Africa, and Oceania via a 'glocal' model combining owned offices with a global agent network.
- Company typePrivate
- Founded1920
- HeadquartersSantiago, Chile
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Broom Logistics does
Broom Logistics is a Santiago, Chile-headquartered third-party logistics provider specializing in the international movement of perishable cargo, particularly fresh fruit. It operates as the logistics-facing subsidiary of BROOM GROUP, a diversified conglomerate with more than 100 years of operating history, and combines its own offices in 11 countries (Chile, Argentina, Peru, Bolivia, Ecuador, Colombia, Netherlands, Namibia, South Africa, and Australia) with a global agent network to deliver a 'glocal' service model that pairs international standards with local execution.
The company's offering is structured around five interconnected service lines: 3PL (multimodal transportation, customs integration, and value-added services for refrigerated, dry, and project cargo); Warehousing & Distribution through strategic depots; proprietary Technology Solutions for the traceability, care, and preservation of perishables; Ground Transportation via owned and third-party fleets; and Cold Storage & Packing infrastructure positioned on strategic production-to-destination routes. Capability is extended through a portfolio of wholly-owned sub-brands (BGL Logistics, LCL, Trade Fresh, VAWD, Zal, Aero Domo, Conser, PLS, Maxtend, Ava Tech, Sert Chile, Werda, Broom Frío, and B&L Fruits Logistics), each retaining its local market identity and specialization.
Broom Logistics serves cargo owners, exporters, and importers — primarily in the fresh-produce sector — using a sales-led, enterprise field-sales motion with country-level regional managers as the primary commercial interface. Revenue is generated through managed services and recurring 3PL contracts (multimodal transport, warehousing, cold storage, and value-added logistics) priced on a quote-based, customized basis rather than via published rate cards. No revenue figure, funding history, or disclosed customer logos are available in the source data, and the company does not currently disclose any AI/ML capabilities.
Broom Logistics firmographics
Firmographics- Name
- Broom Logistics
- Website
- https://broomlogistics.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Broom Logistics is a Chilean-headquartered 3PL subsidiary of BROOM GROUP specializing in integrated cold-chain logistics for perishable cargo. It serves exporters, importers, and cargo owners across 11 countries in South America, Europe, Africa, and Oceania via a 'glocal' model combining owned offices with a global agent network.
- Ownership category
- akta.pro rank
Broom Logistics industry classification
Industry- Product category
- Third-Party Logistics Services
- NAICS
- Support Activities for Transportation (488), General Freight Trucking (4841), Specialized Freight Trucking (4842), Warehousing and Storage (493)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210), Public Warehousing & Storage (4220), Trucking (No Local) (4213)
- akta.pro primary industry
- Project Cargo Packing, Crating & Securing (Lashing/Dunnage) (TLAIAKAJ)
- akta.pro secondary industry
- Breakbulk, Ro-Ro & Chartering (Heavy-Lift Vessels, Barges, Specialized Aircraft) (TLAIAKAC)
Keywords
Where Broom Logistics is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices10 records
Markets served
Broom Logistics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- 3PL Services: Third-party logistics operation integrating multimodal transportation, customs, warehousing, and value-added services for refrigerated, dry, and project cargo through a global network of owned offices and agents.
- Warehousing & Distribution: Logistics operation zones and strategic depots equipped with technology and full range of value-added services for cargo handling and transportation.
- Ground Transportation: Ground transportation services through owned and third-party fleets operating under strict quality and safety standards to ensure cargo arrives on time and in optimal condition.
- Cold Storage & Packing: Infrastructure and services for fruit storage, cold storage, and packing on strategic production and destination routes.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Broom Logistics product offering
Product offeringCore offering
Broom Logistics provides integrated third-party logistics services for cargo owners, exporters, and importers, with a specialization in perishable cargo. The core offering spans multimodal transportation (air, sea, ground), customs brokerage, warehousing and distribution in strategic depots, ground transportation via owned and third-party fleets, and cold storage and fruit packing on strategic production and destination routes. Services are delivered through owned offices in 11 countries plus a global agent network, supported by proprietary traceability and cargo-preservation technology developed by in-house technology subsidiaries.
Product overview
Broom Logistics offers a unified platform of integrated logistics services for cargo owners, exporters, and importers specializing in perishable cargo. The core portfolio consists of five interconnected service lines: 3PL (multimodal transportation and customs integration), Warehousing & Distribution (strategic depot operations), Technology Solutions (traceability systems for perishables), Ground Transportation (owned and third-party fleet), and Cold Storage & Packing (fruit storage and packing infrastructure). These services are supported by a network of subsidiary sub-brands including BGL Logistics, LCL, Trade Fresh, VAWD, Zal, Aero Domo, Conser, PLS, Maxtend, Ava Tech, Sert Chile, Werda, Broom Frío, and B&L Fruits Logistics, which extend capabilities across 11 countries with global coverage through agent networks.
Differentiator
Problem solved
Functional benefit
Brands
- 3PL: Third-party logistics operation integrating multimodal transportation, customs, warehousing, and value-added services for refrigerated, dry, and project cargo.
- VAWD
- BGL Logistics
Products and services
- 3PL (Third-Party Logistics)
Companies that use Broom Logistics
Customer profileSegments4 records
Ideal customer profiles2 records
Broom Logistics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Broom Logistics partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- BGL Logisticscore
- LCL Logisticscore
- Trade Freshcore
- VAWDcore
- Zalcore
- Aero Domominor
- Conserminor
- PLS (PLS Broom)core
- Maxtendcore
- Ava Techcore
- Sert Chilecore
- Werdaminor
- Broom Friocore
- B&L Fruits Logisticscore
Scale indicators3 records
Recent moves3 records
Expansion highlights5 records
Broom Logistics competitors and assessment
Company assessmentBroad incumbents
- C.H. Robinson: Large US-based global 3PL and freight broker with North American NA focus and global forwarding capabilities. Comparable as a broad incumbent 3PL but operates a more asset-light model than Broom's owned-asset approach.
- Agility Logistics: Global logistics provider with integrated freight forwarding, contract logistics, and strong emerging markets presence (Middle East, Africa, Asia). Comparable as a broad incumbent with emerging market focus similar to Broom's regional presence.
- Expeditors International: US-based global freight forwarder with strong international presence across air and ocean freight. Comparable as a broad incumbent in global forwarding but less focused than Broom on perishable/cold chain specialization.
- DB Schenker: German-headquartered global logistics provider offering integrated 3PL, freight forwarding, contract logistics, and road transport. Comparable as a broad incumbent with multimodal capabilities across multiple geographies.
- Maersk Logistics & Services: Integrated container shipping and logistics company (Maersk) with growing end-to-end supply chain and cold chain capabilities. Comparable as a broad incumbent integrating ocean transport with inland logistics and warehousing.
Direct peers
- DSV: Danish-headquartered global freight forwarder and 3PL with strong multimodal capabilities across air, sea, and road, and growing perishables/cold chain operations. Comparable in integrated multimodal 3PL model and global M&A-driven growth.
- CEVA Logistics: Global 3PL (owned by CMA CGM) with significant cold chain logistics capabilities and integrated end-to-end supply chain solutions. Comparable in 3PL breadth, multimodal transport, and dedicated cold chain expertise.
- DHL Global Forwarding: Global leader in air/ocean freight forwarding and 3PL with multimodal capabilities and specialized cold chain services (DHL Life Sciences, DHL Fresh). Closely comparable in integrated 3PL offering and global agent/owned office network.
- Hellmann Worldwide Logistics: German-headquartered global 3PL/freight forwarder with established perishable logistics and cold chain services and strong emerging market presence. Comparable in multimodal forwarding scope and perishables specialization.
- Kuehne+Nagel: Global 3PL/freight forwarder with a dedicated KN Perishable Logistics division handling refrigerated and time-sensitive cargo worldwide. Most directly comparable peer given multimodal 3PL scope combined with deep cold chain expertise.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Broom Logistics social profiles
Digital presenceBroom Logistics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broom Logistics leadership team
Management profileNumber of profiles
Profiles10 records
Broom Logistics subsidiaries and ownership
Company hierarchySubsidiaries13 records
Broom Logistics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broom Logistics M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broom Logistics
What does Broom Logistics do?
Broom Logistics provides integrated third-party logistics services for cargo owners, exporters, and importers, with a specialization in perishable cargo. The core offering spans multimodal transportation (air, sea, ground), customs brokerage, warehousing and distribution in strategic depots, ground transportation via owned and third-party fleets, and cold storage and fruit packing on strategic production and destination routes. Services are delivered through owned offices in 11 countries plus a global agent network, supported by proprietary traceability and cargo-preservation technology developed by in-house technology subsidiaries.
Is Broom Logistics a public or private company?
Broom Logistics is a private company. It is classified as corporate owned and is currently operating.
When was Broom Logistics founded?
Broom Logistics was founded in 1920. It employs 501 to 1,000 people.
Where is Broom Logistics based?
Broom Logistics is headquartered in Santiago, Chile, in the Latin America region.
How does Broom Logistics make money?
Four revenue lines are on record. 3PL Services are the primary driver. The others are warehousing & Distribution, ground Transportation and cold Storage & Packing.
Who are Broom Logistics's main competitors?
Broad incumbents on record are C.H. Robinson, Agility Logistics, Expeditors International, DB Schenker and Maersk Logistics & Services. Direct peers are DSV, CEVA Logistics, DHL Global Forwarding, Hellmann Worldwide Logistics and Kuehne+Nagel.
Does Broom Logistics have an API?
No public API is recorded for Broom Logistics.
What industry is Broom Logistics in?
Broom Logistics's product category is Third-Party Logistics Services. Its primary akta.pro industry code is TLAIAKAJ, Project Cargo Packing, Crating & Securing (Lashing/Dunnage), with a secondary code of TLAIAKAC, Breakbulk, Ro-Ro & Chartering (Heavy-Lift Vessels, Barges, Specialized Aircraft). Its NAICS code is 488 and its SIC code is 4731.