Pure Plastic Surgery
Pure Plastic Surgery is a Miami-based, privately held aesthetic practice offering surgical (body, breast, face) and non-surgical procedures (Botox, fillers, GLP-1, Avéli, AlloClae) performed by three double-board-certified surgeons in a Joint Commission-accredited facility, serving local patients and a global medical-tourism clientele.
- Company typePrivate
- Founded2018
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pure Plastic Surgery does
Pure Plastic Surgery is a privately held Miami-based plastic surgery practice operating from a single Joint Commission-accredited facility at 7265 SW 93rd Ave. Founded in 2018, it is led by CEO Mikele Aboitiz and founder Dr. S. Alexander Earle, and staffed by three double-board-certified plastic surgeons: Dr. Earle (body contouring, BBL, president of the World Association of Gluteal Surgeons), Dr. Natalia Vidal (natural aesthetics), and Dr. Garrett Wegerif (drainless tummy tuck). The practice generates revenue through surgical body procedures (BBL, SoBeBL, liposuction, tummy tuck, mommy makeover, rib remodeling), breast surgery (augmentation, lift, reduction), facial surgery (rhinoplasty, facelift, blepharoplasty), and a growing non-surgical portfolio (Botox, Juvéderm/Restylane fillers, Morpheus8, IPL, Avéli, AlloClae, GLP-1 weight management medications).
The underlying technology stack is clinical rather than digital: proprietary and trademarked surgical techniques (ultrasound-guided BBL pioneered 2019, the Earle Curve, South Beach Butt Lift, drainless tummy tuck, Rib Remodeling, Smart Aesthetics), adoption of FDA-cleared devices (Morpheus8, BodyTite, FaceTite, Avéli, AlloClae), and a HIPAA-compliant privacy program. Pricing is quote-based per procedure, not publicly disclosed, with third-party financing accepted. The patient-acquisition motion is direct-to-consumer, anchored by 500,000+ social media followers, a content-heavy blog, earned national media coverage, virtual consultation tools, and dedicated travel/concierge services for medical-tourism patients. A Loyalty Membership Rewards Program supports repeat-visit economics, particularly for injectable and filler maintenance cycles.
Pure Plastic Surgery firmographics
Firmographics- Name
- Pure Plastic Surgery
- Legal name
- Pure Plastic Surgery
- Website
- https://pureplasticsurgery.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Plastic Surgery is a Miami-based, privately held aesthetic practice offering surgical (body, breast, face) and non-surgical procedures (Botox, fillers, GLP-1, Avéli, AlloClae) performed by three double-board-certified surgeons in a Joint Commission-accredited facility, serving local patients and a global medical-tourism clientele.
- Ownership category
- akta.pro rank
Pure Plastic Surgery industry classification
Industry- Product category
- Cosmetic and Aesthetic Surgery Services
- akta.pro primary industry
- Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)
- akta.pro secondary industries
- Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Cosmetic & Plastic Surgery Tourism Agencies (THAKAIAD)
Keywords
Where Pure Plastic Surgery is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pure Plastic Surgery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Surgical Body Procedures: One-time surgical procedures including Brazilian Butt Lift (BBL), South Beach Butt Lift, tummy tuck, liposuction, mommy makeover, arm lift, thigh lift, rib remodeling, and other body contouring surgeries. Revenue is generated as per-procedure fees collected at surgery scheduling.
- Surgical Breast Procedures: One-time surgical breast procedures including breast augmentation (Motiva, Natrelle, Preserve), breast lift, breast reduction, breast revision, gynecomastia, areola/nipple reduction, and implant exchange/removal.
- Surgical Facial Procedures: One-time facial surgeries including rhinoplasty, face and neck lift, eyelid surgery (blepharoplasty), otoplasty, chin/neck liposuction, lip lift, and FaceTite.
- Injectable Non-Surgical Treatments: Recurring injectable treatments including Botox, Dysport (neuromodulators), Juvéderm fillers, Restylane fillers, and other dermal fillers. Results last 3–18 months requiring repeat treatments for maintenance, creating ongoing visit revenue.
- Device-Based Non-Surgical Treatments: Non-surgical device treatments including Morpheus8 (radiofrequency microneedling), IPL photofacials, BodyTite, FaceTite, and Avéli (cellulite). Typically per-session pricing with multi-session treatment plans.
- Loyalty Membership Rewards Program: A loyalty program offering rewards and benefits to returning patients, incentivizing repeat business and longer customer lifetime value across both surgical and non-surgical service lines.
- Weight Management / GLP-1 Medications: GLP-1 and GLP-1/GIP medication programs for weight management, representing a recurring medication-based revenue stream alongside surgical body contouring services.
- AlloClae Fat Transfer: An 'off-the-shelf' donor fat transfer procedure (50–100 cc per session) offered as a body contouring alternative to traditional BBL for lower-BMI patients, priced differently from traditional fat transfer due to no required liposuction.
- Surgery Packages: Bundled procedure packages such as the Total Definer Package with HD Lipo, combining multiple procedures at a single price point, and Miami Makeover packages that bundle complementary surgeries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quote-based per-procedure pricing via consultation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Pure Plastic Surgery product offering
Product offeringCore offering
Pure Plastic Surgery is a Miami-based aesthetic medical practice providing surgical and non-surgical cosmetic procedures across body, breast, face, and skin categories. Services include body contouring (BBL, South Beach Butt Lift, Tummy Tuck, Liposuction, Mommy Makeover, Rib Remodeling, Total Definer with HD Lipo), breast surgery (augmentation, lift, reduction, revision, gynecomastia), facial surgery (facelift, rhinoplasty, blepharoplasty, FaceTite), and non-surgical treatments (BOTOX, dermal fillers, Morpheus8, IPL, Avéli, AlloClae, GLP-1 weight management). All surgical procedures are delivered by three double-board-certified plastic surgeons at a Joint Commission-accredited facility, supported by travel/concierge services for medical-tourism patients.
Product overview
PURE Plastic Surgery is a Miami-based plastic surgery practice offering a comprehensive portfolio of surgical and non-surgical aesthetic procedures. The offering consists of four core service pillars: (1) Body Procedures — surgical body contouring including Brazilian Butt Lift (BBL), South Beach Butt Lift (SoBeBL), Lipo 360, Tummy Tuck, Mommy Makeover, BodyTite, Rib Remodeling, and the Total Definer with HD Lipo package; (2) Breast Procedures — augmentation, lift, reduction, revision, and gynecomastia treatments with implant options including Motiva and Preserve; (3) Face Procedures — eyelid surgery, facelifts, rhinoplasty, otoplasty, FaceTite, chin/neck liposuction, and lip lift; and (4) Non-Surgical Procedures — Botox, Dermal Fillers (Juvéderm and Restylane families), Dysport, Avéli Cellulite Treatment, AlloClae Fat Transfer, IPL Photofacials, Morpheus8, and GLP-1 medications. Supporting services include a Loyalty Membership Rewards Program, Virtual Consultation tool, Travel & Concierge Services for out-of-town patients, and a Before & After Gallery. All surgical procedures are performed by three double-board-certified plastic surgeons (Dr. S. Alexander Earle, Dr. Natalia Vidal, and Dr. Garrett Wegerif) in a Joint Commission-accredited facility.
Differentiator
Problem solved
Functional benefit
Brands
- PURE Aesthetic Center: A clinic specializing in cosmetic and aesthetic procedures, part of the Pure Plastic Surgery luxury plastic surgery center.
- Smart Aesthetics™
- The PURE Standard
- South Beach Butt Lift (SoBeBL)
- Earle Curve
Products and services
- Body Procedures (Surgical) Surgical body contouring and rejuvenation procedures including Arm Lift (Brachioplasty), Back Lift, BodyTite, Brazilian Butt Lift (BBL), Labiaplasty, Lipo 360, Liposuction, Miami Makeover, Mommy Makeover, Rib Remodeling, South Beach Buttlift (SoBeBL), Thigh Lift, Total Definer with HD Lipo, Tummy Tuck, and V-Lift, performed by double-board-certified plastic surgeons at the Miami facility.
- Breast Procedures (Surgical) Surgical breast procedures including Areola Reduction, Breast Augmentation, Breast Implant Exchange, Breast Implant Removal, Breast Lift (Mastopexy), Breast Lift with Augmentation, Breast Reduction, Breast Reduction & Breast Lift, Breast Revision, Gynecomastia, Motiva Breast Augmentation, Motiva Breast Implants, Nipple Reduction, and Preserve Breast Augmentation.
- Face Procedures (Surgical) Surgical facial procedures including Chin & Neck Liposuction, Ear Surgery (Otoplasty), Eyelid Surgery (Blepharoplasty), Face & Neck Lift, FaceTite, and Lip Lift.
- Non-Surgical Procedures Non-surgical aesthetic treatments including AlloClae Fat Transfer, Avéli Cellulite Treatment, BOTOX Cosmetic, Dermal Fillers (Juvéderm and Restylane families), Dysport, GLP-1 & GLP-1/GIP Medications, IPL Photofacials, and Morpheus8.
- BOTOX Cosmetic FDA-approved injectable neurotoxin (botulinum toxin type A) for dynamic expression lines and wrinkles including crow's feet, frown lines, and forehead creases; results visible within 3–5 days with full effect at 10–14 days, lasting 3–4 months, priced per unit.
- Dermal Fillers Hyaluronic acid-based injectable fillers from the Juvéderm and Restylane families for restoring facial volume, smoothing static wrinkles, facial contouring, lip enhancement, and dark circle treatment; results last 6 months to 2 years depending on product and treatment area.
- Avéli Cellulite Treatment FDA-cleared minimally invasive single-session procedure that manually releases fibrous septa bands causing dimple-style cellulite on thighs, hips, and buttocks using a handheld device with a retractable blade under local anesthetic; effective long-term for 80%+ of women and 10% of men affected by dimpled skin.
- AlloClae Fat Transfer FDA-cleared 'off-the-shelf' structural adipose filler using purified donor fat cells to enhance body contours (hips, breasts, buttocks) without liposuction; adds approximately 50–100 cc per session, with 24–48 hour recovery and results lasting years due to very low resorption. PURE is the first practice on the Southeast Coast to offer this procedure.
- South Beach Butt Lift (SoBeBL) PURE Plastic Surgery's signature BBL technique, distinct from a traditional Brazilian Butt Lift, using ultrasound-guided fat transfer for enhanced safety and precision during gluteal augmentation.
- Total Definer with HD Lipo Comprehensive body contouring package combining total definition techniques with high-definition liposuction for comprehensive body sculpting results across multiple treatment areas.
Quantifiable outcome
- 2,000+ procedures performed by Dr. Earle with zero deaths
- +5 more outcomes
Companies that use Pure Plastic Surgery
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Pure Plastic Surgery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Pure Plastic Surgery partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Pure Plastic Surgery competitors and assessment
Company assessmentDirect peers
- Revive Plastic Surgery: Miami aesthetic surgery practice offering BBL, breast augmentation, and body contouring with concierge services for out-of-town patients. Directly comparable to PURE on patient experience and procedure mix.
- CG Cosmetic Surgery: Miami cosmetic surgery group with multiple surgeons performing BBL, breast, and body procedures for local and out-of-state patients. Comparable on multi-surgeon structure, Miami location, and medical-tourism-oriented service offering.
- Dolls Plastic Surgery: Miami-based aesthetic surgery practice offering BBL, mommy makeover, and body-contouring procedures targeted at a similar female, body-contouring demographic. Directly comparable to PURE on location, service mix, and patient profile.
- Dr. Miami (Michael Salzhauer): Celebrity Miami plastic surgeon with a globally recognized social-media brand performing BBL, mommy makeover, and body-contouring procedures. Highly comparable to PURE on consumer-direct brand-building, BBL expertise, and medical-tourism patient acquisition.
- Spectrum Aesthetics: Miami cosmetic surgery center offering BBL, liposuction, breast, and body-contouring procedures to a medical-tourism clientele. Comparable on geography, procedure mix, and price-sensitive patient acquisition.
- New Life Plastic Surgery: Miami-based plastic surgery practice (Dr. Constantino Mendieta) with a strong BBL and body-contouring focus, serving a domestic and international medical-tourism patient base. Directly comparable to PURE in procedure mix, target demographic, and Miami medical-tourism positioning.
- Jolie Plastic Surgery: Miami-based cosmetic surgery practice offering BBL, breast, and body procedures with strong social-media presence. Overlaps with PURE on Miami medical-tourism, surgical menu, and direct-to-consumer patient acquisition model.
- Mia Aesthetics: Multi-location cosmetic surgery group headquartered in Miami, known for aggressive social-media marketing and medical-tourism pricing for BBL, breast, and body procedures. Comparable to PURE on patient demographic, marketing approach, and surgical mix, though typically positioned at lower price points.
Others
- RealSelf: Consumer-facing marketplace and lead-generation platform connecting prospective patients with aesthetic surgeons, including PURE's doctors. Not a direct competitor, but a key channel and competitor-for-patient-attention that shapes pricing, discovery, and reputation in cosmetic surgery.
Regional players
- Allure Plastic Surgery (NYC): Multi-surgeon New York City cosmetic surgery practice offering body, breast, and facial procedures with strong before/after content. Comparable to PURE on multi-surgeon model and DTC positioning, but operating in a different U.S. metro and not directly competing in Miami.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Pure Plastic Surgery social profiles
Digital presencePure Plastic Surgery compliance and trust
Trust signalCompliance2 records
Pure Plastic Surgery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Plastic Surgery leadership team
Management profileNumber of profiles
Profiles4 records
Pure Plastic Surgery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Plastic Surgery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Plastic Surgery
What does Pure Plastic Surgery do?
Pure Plastic Surgery is a Miami-based aesthetic medical practice providing surgical and non-surgical cosmetic procedures across body, breast, face, and skin categories. Services include body contouring (BBL, South Beach Butt Lift, Tummy Tuck, Liposuction, Mommy Makeover, Rib Remodeling, Total Definer with HD Lipo), breast surgery (augmentation, lift, reduction, revision, gynecomastia), facial surgery (facelift, rhinoplasty, blepharoplasty, FaceTite), and non-surgical treatments (BOTOX, dermal fillers, Morpheus8, IPL, Avéli, AlloClae, GLP-1 weight management). All surgical procedures are delivered by three double-board-certified plastic surgeons at a Joint Commission-accredited facility, supported by travel/concierge services for medical-tourism patients.
Is Pure Plastic Surgery a public or private company?
Pure Plastic Surgery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Plastic Surgery founded?
Pure Plastic Surgery was founded in 2018. It employs 11 to 50 people.
Where is Pure Plastic Surgery based?
Pure Plastic Surgery is headquartered in Miami, United States, in the North America region.
How does Pure Plastic Surgery make money?
Nine revenue lines are on record. Surgical Body Procedures are the primary driver. The others are surgical Breast Procedures, surgical Facial Procedures, injectable Non-Surgical Treatments, device-Based Non-Surgical Treatments, loyalty Membership Rewards Program, weight Management / GLP-1 Medications, alloClae Fat Transfer and surgery Packages.
Who are Pure Plastic Surgery's main competitors?
Direct peers on record are Revive Plastic Surgery, CG Cosmetic Surgery, Dolls Plastic Surgery, Dr. Miami (Michael Salzhauer), Spectrum Aesthetics, New Life Plastic Surgery, Jolie Plastic Surgery and Mia Aesthetics. RealSelf is listed as an others. Allure Plastic Surgery (NYC) is listed as a regional player.
Does Pure Plastic Surgery have an API?
No public API is recorded for Pure Plastic Surgery.
What industry is Pure Plastic Surgery in?
Pure Plastic Surgery's product category is Cosmetic and Aesthetic Surgery Services. Its primary akta.pro industry code is HLAFAIAK, Plastics / Cosmetic & Dermatologic Surgery Centers, with a secondary code of HSALADAN, Medical-Grade / Clinical Facials (Dermatology & Med Spa).