Mijn AutoCoach

What Mijn AutoCoach does

Mijn AutoCoach (operating as Autocoach) is a Dutch professional services firm founded in 2012 and headquartered in Amersfoort that assists consumers with the purchase of second-hand cars. The company bundles a set of services around the transaction — vehicle search (Zoekopdracht), pre-purchase inspection (Aankoopkeuring), full purchase handling including negotiation and paperwork (Aankoopservice), trade-in sale through an international buyer network (Inruilen en verkopen), and financing/insurance — and prices them à la carte via an online configurator at autocoach.nl/wizard. It also operates a marketplace portal (autokopen.autocoach.nl) surfacing 63,622 second-hand occasions for browsing.

The technical core is a proprietary in-house vehicle inspection protocol that covers cold-start tests, extended test drives, undercarriage inspection on a lift, ECU/OBD fault-code reads, damage measurement, interior/exterior assessment, and EV/plug-in hybrid battery health testing. Inspections are performed by certified inspectors (keurmeesters) who travel to the vehicle location, typically within 24 hours, and deliver digital reports with photographs and a color-coded rating system (green/orange/red/blue). The company does not hold inventory; revenue is generated from fixed per-service fees paid by individual Dutch consumers.

The go-to-market is sales-led, direct-to-consumer, supported by self-serve online tools, phone, WhatsApp, and partnerships — notably ANWB for member discounts, DealerTotaalConcept for financing, and Independer for insurance comparison. Marketing is anchored by reputation: 9.8/10 from 2,145 KlantenVertellen reviews, Google reviews, social channels, and an RTL4 television appearance. A team of approximately 15 staff delivers nationwide service across the Netherlands (excluding the Waddeneilanden).

Name

Mijn AutoCoach

Legal name

Mijn AutoCoach

Website

https://mijnautocoach.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Mijn AutoCoach is a Dutch professional services firm founded in 2012 that helps individual car buyers purchase second-hand vehicles via search, inspection, negotiation, trade-in, and financing services priced à la carte across the Netherlands.

Ownership category

akta.pro rank

Product category

Used Car Buying Assistance Services

akta.pro primary industry

Vehicle Pickup/Delivery & Concierge (Key Handling, Inspections, Condition Reports) (HSAKAFAL)

Keywords

• Used car inspection
• Vehicle purchase assistance
• Pre-purchase car check
• Car negotiation service
• EV battery testing

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Inspection Services (Aankoopkeuring): Fixed fee for professional vehicle inspection conducted at location. Includes comprehensive digital report with photos and personal explanation from certified inspector.
2. Full-Service Car Purchase (Aankoopservice): Complete purchase assistance from search through delivery. Includes screening, negotiation, inspection, transaction management, and home delivery. Customers pay a fixed fee based on selected services.
3. Car Search Services (Zoekopdracht): Professional search for the perfect vehicle matching customer requirements. Expert team searches entire Dutch market using proprietary criteria and criteria including damage history, maintenance records, and owner history.
4. Trade-in and Sales Services (Inruilen en verkopen): Valuation and sale of customer's current vehicle through international buyer network. In more than 50% of cases, higher bids received compared to dealer trade-in offers.
5. Financing Services (Autofinanciering): Through partner DealerTotaalConcept, offers car financing, loans, and leasing options for both business and private customers. Seamless integration with purchase process.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Mijn AutoCoach runs a Dutch consumer-facing web portal (autocoach.nl) that guides and assists private individuals through the entire second-hand car buying process, including vehicle search, on-site pre-purchase inspection, price negotiation with the seller, paperwork and transfer handling, optional financing, and home delivery. The company complements the portal with mobile inspection services, including EV/hybrid battery health checks, and a trade-in/sales arm for consumers wishing to sell their existing car.

Differentiator

Problem solved

Functional benefit

Products and services

• Aankoopservice (Full-service car purchase) End-to-end used-car purchasing service for Dutch consumers: the company searches for a suitable vehicle, performs a technical pre-purchase inspection, negotiates the price with the seller, handles paperwork and registration, and delivers the car to the buyer's home. Targeted at private buyers who want a neutral expert to act on their behalf.
• Zoekopdracht (Car search assignment) Targeted car search service for private buyers who already want the company to filter and propose suitable second-hand vehicles against their stated requirements, without yet committing to the full purchase assistance.
• Aankoopkeuring (Pre-purchase inspection) On-site pre-purchase vehicle inspection by a certified inspector (keurmeester), including a test drive and a standardized report. Positioned for consumers who have already identified a candidate vehicle themselves but want an objective technical assessment before committing.
• Verkoopservice (Sales / trade-in service) Full-service private sale or trade-in service that handles pricing, marketing, viewings, negotiation, and paperwork for private car owners who want a hands-off way to sell their existing vehicle to a trade buyer or through the network.
• Kentekencheck (License plate check) Digital license-plate (kenteken) lookup that pulls together vehicle specifications, mileage history, damage records and other background checks so a buyer can validate the history of a car before arranging a physical inspection.
• Autofinanciering (Car financing referral) Referral-based financing service that connects buyers with third-party lenders to arrange a car loan for the purchased vehicle, generating commission revenue for the company.
• Accutest EV's en hybride (Battery health test for EVs and hybrids) Specialist battery health check service for used electric and hybrid vehicles, measuring battery state-of-health and related parameters as part of pre-purchase due diligence. Positioned for buyers of used EVs/hybrids concerned about battery degradation.

Quantifiable outcome

• Car search reduced from 3-6 months to average 1 week
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DealerTotaalConceptcoreStrategic or Co-development PartnerFinancing partner providing car loans, leasing, and financing options for both business and private customers. Financing services integrate seamlessly with Autocoach's purchase process, offering all credit types at competitive rates with personalized solutions.
• ANWBcoreGTM or Marketing PartnerANWB Members Discount partnership. Autocoach services are offered as a benefit to ANWB members, providing discounted or preferred pricing on car buying assistance services.
• IndependerminorGTM or Marketing PartnerCar insurance comparison partner. Independer insurance quotes are offered on vehicle inspection reports, providing customers with insurance options for their newly purchased vehicles.
• RTL4minorGTM or Marketing PartnerMedia appearance partnership. Autocoach appeared on RTL4 television with behind-the-scenes content and explanation of services, providing brand exposure and credibility.

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Others

• Independer: Dutch comparison platform for insurance and financial products, partnered with Autocoach for car-insurance cross-sell on inspection reports. Comparable as an adjacent Dutch consumer-finance ecosystem player that competes for the same customer's wallet at point of car purchase.
• AutoWeek: Leading Dutch automotive media outlet with reviews, listings, and buying advice. Comparable as a top-of-funnel information source for Dutch used-car buyers and a potential competitor for content-driven acquisition in the same niche Autocoach occupies.

Broad incumbents

• ANWB: Dutch mobility association providing roadside assistance, insurance, and member services including car-buying guidance. Comparable because ANWB is both Autocoach's distribution partner and a competing source of trusted automotive advice for Dutch consumers.
• Marktplaats: Netherlands' largest classifieds platform (owned by Adevinta) with a massive used-car vertical. Comparable because Dutch consumers searching for second-hand cars encounter Marktplaats listings as a primary alternative to Autocoach's curated marketplace.
• AutoScout24: Pan-European used-car marketplace operating the dominant Dutch platform autoscout24.nl. Comparable because it sits between Dutch used-car buyers and listings — the same demand Autocoach serves — but AutoScout24 monetizes listing/inventory rather than advisory services.

Direct peers

• Gaspedaal.nl: Dutch used-car search and comparison platform aggregating listings across dealers. Comparable because it targets the same Dutch second-hand car buyer and is positioned as a research tool during the search phase that Autocoach handles on the customer's behalf.
• CarNext: Online used-car retailer (originally LeasePlan, now part of ALD/Sofina) offering inspected, fixed-price used vehicles with home delivery across Europe. Directly comparable to Autocoach's full-service model: both bundle inspection, pricing transparency, and delivery into a single consumer proposition.
• Bynco: Dutch online used-car platform offering fixed-price vehicles with a 14-day return guarantee and home delivery. Comparable as a Dutch-headquartered direct competitor to Autocoach's full-service purchase offering, though Bynco owns inventory whereas Autocoach sources from the open market.
• Wijkopenauto's.nl: Dutch online used-car platform purchasing vehicles directly from private sellers for resale. Comparable as an alternative Dutch buying channel that competes for the same second-hand car supply that Autocoach sources from.

Emerging players

• AutoOnraad: Netherlands-based used-car advisory and broker service offering independent advice, inspection, and negotiation for private buyers. Highly comparable to Autocoach's full-service model as a smaller, more locally focused Dutch concierge competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@auto-coach/videos
• Facebookfacebook.com/Mijnautocoach
• LinkedInlinkedin.com/company/mijn-autocoach
• Instagraminstagram.com/autocoachNL
• Xx.com/Mijnautocoach

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mijn AutoCoach