Decorex International

What Decorex International does

Decorex International is an annual high-end residential interior design trade show held at Olympia, London, and a trading division of Informa Markets, itself part of Informa PLC (LSE: INF). Founded in 1978, the event convenes interior designers, architects, specifiers, property developers, hoteliers, retailers, and luxury homeowners with 280+ exhibiting international brands across furniture, lighting, fabrics, flooring, kitchen, bathroom, tiles, and accessories. Programming extends beyond the exhibition floor to include the VIP Lounge, The Bar networking space, Making Spaces artisan showcase, Design Talks (100+ speakers across 48 sessions), and a Sustainability Space run in partnership with The Green Room.

The event generates revenue through three principal streams: tiered ticket sales (VIP at £75+VAT, Trade at £22+VAT early-bird, Consumer at £38+VAT, Manufacturer at £50, Student at £15+VAT, and complimentary Press), exhibitor booth fees across 280+ international brands, and media and industry sponsorships with partners including Elle Decoration, House & Garden, Cover Magazine, The English Home, BIID, and SBID. Go-to-market is event-driven and sales-led: exhibitors apply through an online form followed by 48-hour team outreach, while visitors purchase tickets online ahead of the show. All access is via physical attendance at the Olympia venue over four days; the event does not disclose proprietary technology beyond standard ticketing and exhibitor management infrastructure provided through Informa Markets.

Decorex operates with a 20+ person event team led by Event Director Sam Fisher, supported by roles spanning account management, international key accounts, operations, and group marketing. Distribution is concentrated in a single annual physical event rather than digital channels, though the company maintains a website, monthly newsletter, and PR agency relationship (Wildwood PR) for year-round audience engagement. Strategic positioning emphasises curation and creative collaboration, with annual signature installations designed by named designers such as Claire Coles (2026 Creative Collaborator), Claudia Dorsch (2026 VIP Lounge), and AEVEN (2026 The Bar).

Name

Decorex International

Legal name

Decorex International (a trading division of Informa Markets, a trading division of Informa PLC)

Website

https://decorex.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Decorex International is an annual high-end interior design trade show held at Olympia, London, owned by Informa Markets. Founded in 1978, it connects 12,500+ design professionals with 280+ luxury brands through exhibitions, networking, and educational programming.

Ownership category

akta.pro rank

Product category

Interior Design Trade Events

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wedding & Bridal Shows (MPAGAFAK)

akta.pro secondary industries

Event Decor Design & Styling (HSACAOAB), Interior Design Services (BPAHAKAB)

Keywords

• Trade show exhibitions
• Interior design events
• Trade event management
• Luxury home furnishings
• Design industry networking

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Decorex generates revenue primarily through ticket sales to attendees. Multiple ticket tiers are offered including VIP, Trade, Consumer, Manufacturer, Student, and Press passes. Tickets grant access to all four days of the event. Early-bird pricing is available for select ticket types.
2. Exhibitor Booth Fees: Brands and manufacturers pay to exhibit at Decorex. The application process involves selecting stand sizes and package options. Exhibitor fees are a significant revenue stream, with over 280+ exhibiting international brands.
3. Sponsorship & Partnerships: Decorex partners with media publications (Elle Decoration, House & Garden, The English Home, Cover Magazine), industry bodies (BIID, SBID), and brands for sponsorship opportunities including stage sponsorships and registration sponsors.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Decorex International is an annual high-end interior design trade exhibition held at Olympia, London, bringing together 280+ luxury interior brands with 12,500+ design professionals (interior designers, architects, specifiers). The event offers booth space to exhibiting brands, ticketed access to visitors across VIP, Trade, Consumer, Manufacturer, Student and Press tiers, and a programme of educational talks, artisan demonstrations, and networking experiences. It also generates revenue through media and industry sponsorships and supports exhibitor lead generation on-site.

Product overview

Decorex International is an annual high-end interior design exhibition event, not a software product. The company's offering consists of a live trade event held at Olympia, London featuring multiple integrated components: the core Decorex Event with 280+ exhibitor brands across furniture, lighting, fabric, flooring, kitchen, bathroom, and accessories categories; networking features (VIP Lounge, The Bar); educational programming (Design Talks with 100+ speakers, Making Spaces artisan showcase, 16 workshops); sustainability initiatives (Sustainability Space); and exhibitor services for brands to connect with interior design professionals. Additional services include ticket sales across multiple tiers and a monthly newsletter. The event attracts 12,500+ design professionals and 280+ suppliers annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Decorex Trade Event Tickets (VIP, Trade, Consumer, Manufacturer, Student, Press) Tiered ticket access for visitors to the Decorex interior design trade event at Olympia, London across all four days; tiers include VIP Lounge access, Trade admission for design professionals, Consumer admission for home buyers, Manufacturer access for product creators, Student with ID verification, and complimentary Press passes.
• Exhibitor Booth Packages Paid booth space at the annual Decorex trade show for luxury interior brands to showcase products to 12,500+ design professionals; packages include marketing/PR exposure, lead-scanning tools, and access to networking spaces.
• Sponsorship & Partnership Packages Sponsorship opportunities at Decorex for media brands, industry partners, and brands — including stage sponsorships and registration sponsorship — providing on-site brand exposure and access to design audiences.
• Decorex Newsletter Subscription Monthly digital newsletter subscription for design enthusiasts featuring news reports, latest trends, partner articles, and expert advice.

Quantifiable outcome

• 55,000+ connections made at the event
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core, secondary and minor.

• Cover MagazinecoreGTM or Marketing PartnerCover Magazine is a premier publication dedicated to luxury interior design, providing in-depth features on high-end design projects, innovative products, and trends. Featured as a partner in Decorex's media ecosystem.
• Country & Townhouse InteriorscoreGTM or Marketing PartnerCountry & Townhouse Interiors is a prestigious magazine covering luxury interior design and property. Partner publication for Decorex events.
• The List - House & GardencoreGTM or Marketing PartnerThe List is House & Garden's essential online directory of design and property professionals, connecting interior designers with clients. Decorex partnership for audience reach.
• Elle DecorationcoreGTM or Marketing PartnerOne of the world's leading interior design magazines, featuring cutting-edge trends and beautiful homes. Decorex partner providing editorial coverage and press features.
• The English HomecoreGTM or Marketing PartnerPrestigious magazine celebrating timeless elegance of classic English interiors, showcasing British design and craftsmanship. Decorex partner publication.
• BIID (British Institute of Interior Design)coreStrategic or Co-development PartnerThe British Institute of Interior Design is a leading professional organisation dedicated to promoting and supporting interior design excellence. Provides professional development resources and advocacy for interior designers in the UK.
• SBID (Society of British and International Interior Design)coreStrategic or Co-development PartnerLeading accrediting organisation for the interior design profession across the UK and internationally, committed to setting high standards and promoting best practices.
• Hospitality InteriorssecondaryGTM or Marketing PartnerDesign-led magazine for the hospitality industry, connecting suppliers and manufacturers with designers, hoteliers, and specifiers internationally.
• IDD (The Interior Design Business)secondaryStrategic or Co-development PartnerMonthly podcast for professional interior designers, featuring practitioners and educators who discuss challenges and offer practical advice.
• ACID (Anti Copying In Design)secondaryStrategic or Co-development PartnerThe UK's leading membership and campaigning organisation for design and Intellectual Property (IP), committed to fighting design theft and lobbying Parliament for design law reform.
• Material BankminorGTM or Marketing PartnerServed as 2025 Registration Sponsor for Decorex, providing material sample resources for design professionals.
• Furnishing FuturescoreStrategic or Co-development PartnerDecorex's official charity partner that creates professionally designed, furnished homes for vulnerable women and children who have escaped abusive relationships. Provides donation opportunity during ticket purchase.
• The Green RoomsecondaryStrategic or Co-development PartnerSustainability forum for interiors brands collaborating with Decorex to accelerate positive environmental and social change in the interiors industry.
• ArchitonicminorGTM or Marketing PartnerLeading online platform dedicated to the architecture and design community, connecting professionals with high-quality products and innovative design solutions.
• B-AbleminorStrategic or Co-development PartnerSustainability consultancy helping businesses become more sustainable, working with brands at all stages of their journey.
• HouzzminorGTM or Marketing PartnerLeading platform for home renovation and design, offering professionals an all-in-one solution to manage and grow their businesses.
• kbb BirminghamminorGTM or Marketing PartnerThe UK's largest and most established kitchen, bedroom, and bathroom event, showcasing latest products, trends, and innovations from leading brands.
• Future IconssecondaryStrategic or Co-development PartnerRepresents and showcases a select collection of design and craft-led businesses producing finest interior accessories, furniture, jewellery, fashion accessories, artwork and objects internationally.
• QEST (Queen Elizabeth Scholarship Trust)secondaryStrategic or Co-development PartnerCharity that transforms careers of talented and aspiring makers by funding their training and education, creating pathways to excellence in UK craft sector.
• CockpitsecondaryStrategic or Co-development PartnerCentre for excellence in craft and UK's only incubator for craft businesses, home to 160 independent creative businesses across 20 craft disciplines.
• Rycotewood Furniture CentreminorStrategic or Co-development PartnerDelivers excellence in design and craft education since 1938, offering courses in furniture making and traditional craftsmanship skills.
• The Interior Design ShowminorStrategic or Co-development PartnerCanada's premier showcase of new products, superstar designers, and avant-garde concepts from North America and beyond.
• AEVENcoreStrategic or Co-development PartnerDesign studio co-founded by Alexandria Dauley and Grant Pierrus that designed The Bar installation for Decorex 2026, creating 'A Seat at the Table' - a space reflecting connection and conversation within the design community.
• Claudia Dorsch InteriorscoreStrategic or Co-development PartnerClaudia Dorsch, Founder and Creative Director, designed the 2026 VIP Lounge with 'Back to the Future - The Chalet Reimagined' concept, showcasing alpine craftsmanship through a contemporary lens.
• Claire ColescoreStrategic or Co-development PartnerSelected as Decorex 2026 Creative Collaborator, bringing her distinctive hand-painted mural designs to the prestigious interiors event as the main creative collaborator.
• Claire ColescoreStrategic or Co-development PartnerBotanical artist selected as Decorex 2026 Creative Collaborator, bringing hand-painted mural designs to the event's creative identity.
• Claire ColescoreStrategic or Co-development PartnerBotanical artist selected as Decorex 2026 Creative Collaborator, bringing distinctive hand-painted mural designs to the event.
• Claire ColescoreStrategic or Co-development PartnerBotanical artist selected as Decorex 2026 Creative Collaborator, bringing hand-painted mural designs to the event's main hall.
• Claire ColescoreStrategic or Co-development PartnerBotanical artist selected as Decorex 2026 Creative Collaborator, bringing hand-painted mural designs to the event.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Design Miami: Design Miami is a premier collectible design fair with editions in Miami, Basel, and Paris. It targets the high-end gallery, designer, and luxury collector audience with significant overlap to Decorex's exhibitor and VIP buyer demographics.
• ICFF (International Contemporary Furniture Fair): ICFF is North America's leading trade show for contemporary furniture and design, targeting interior designers, architects, and luxury brands. It overlaps with Decorex's exhibitor and attendee ecosystem on the high-end contemporary design axis.
• High Point Market: High Point Market is the largest home furnishings trade show in North America, held biannually in North Carolina. It serves the same interior designer/specifier and furniture brand ecosystem as Decorex, making it a direct cross-Atlantic functional peer.
• 100% Design: 100% Design is the UK's leading contemporary design trade event, held during the London Design Festival. It directly competes with Decorex for UK-based designers, architects, and exhibitor brands.
• London Design Festival: London Design Festival is the UK's anchor city-wide design event overlapping Decorex's visitor audience and calendar window. It competes for attention, sponsorships, and exhibitor mindshare in the UK design community.
• Salone del Mobile.Milano: Salone del Mobile is the world's largest furniture and design trade fair held annually in Milan. It competes for the same international high-end designer and brand audience that Decorex serves, and is the dominant global benchmark in the category.
• Maison&Objet: Maison&Objet is the leading B2B trade show for interior design, decoration, and lifestyle in Paris. It is the most direct competitor to Decorex, serving the same high-end European interior design professional and exhibitor base with a similar tiered exhibitor/visitor model.

Regional players

• INDEX Dubai (Interior & Exterior Design Exhibition): INDEX Dubai is the Middle East's largest trade show for interior design, furniture, and furnishings. It serves the same international exhibitor/buyer pattern as Decorex but is focused on the MENA region.
• Maison&Objet Asia / Singapore Edition: Maison&Objet's Singapore edition serves the same B2B luxury interior design audience as Decorex but in the APAC region. Brand exhibitors face a similar trade show decision between this and Decorex annually.
• Salone del Mobile.Shanghai: Salone del Mobile's Shanghai edition extends the Milan flagship into Asia's high-end furniture and interiors market, comparable to Decorex in audience composition but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/decorex_intl
• Facebookfacebook.com/decorex

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decorex International