What Beverage Trade Network does

Beverage Trade Network (BTN) is a privately held B2B marketplace, media, and events company serving the global wine, beer, and spirits trade. Founded in 2012 and headquartered in Wilmington, Delaware, with a secondary presence in the UK, BTN operates a digital platform where producers can list brands, post classifieds, and access a curated directory of 10,000+ importers, distributors, retailers, wineries, breweries, and distilleries. The platform also publishes a large content library through BTN Academy (1,500+ articles, webinars, and business tools) and hosts multiple owned-and-operated media properties including Bevcast, The Wine Whiskey Weed Show, BevRoute, Bartenders Business, and Sommelier Business.

The company's core technology is a conventional web-based B2B marketplace integrated with a digital directory, buying-leads module, classifieds system, and content management layer. There is no disclosed AI/ML capability; matching and discovery are primarily human-mediated through categorized listings, contact directories, and structured buying-requirement posts. BTN extends its digital footprint into physical trade shows — USA Trade Tasting (NYC), International Bulk Wine and Spirits Show (San Francisco/London/Shanghai), Cannabis Drinks Expo, and Cannabis Food Show — and operates more than a dozen branded beverage competitions (London Wine/Spirits/Beer Competitions, USA Wine/Spirits/Beer Ratings, Sommeliers Choice Awards, Bartender Spirits Awards, Asia/China Ratings) for entry-fee revenue and brand visibility. It also owns the International Cannabis Network, an adjacent B2B platform targeting cannabis drinks and edibles.

BTN's business model combines a freemium subscription marketplace ($99/month or $999/year), five capacity-capped professional service plans (BTN Distribution, BTN Retail, BTN Supplier, BTN Media at $300/month, BTN Data), event ticket and sponsorship revenue from trade shows, and competition entry fees. The company is founder-led by CEO Sid Patel, operates with a reported 1–10 employees, and serves a fragmented customer base of importers, distributors, retailers, and producers without disclosed institutional funding or audited financials.

Name

Beverage Trade Network

Legal name

Beverage Trade Network

Website

https://beveragetradenetwork.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Beverage Trade Network operates a global B2B marketplace, trade shows, competitions, and media properties connecting wine, beer, and spirits importers, distributors, retailers, and producers across the US, UK, Europe, and Asia, monetized through memberships, events, and professional services.

Ownership category

akta.pro rank

Product category

B2B Beverage Industry Marketplace

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Convention and Trade Show Organizers (56192)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industry

Alcohol Subscription Clubs & Membership Retail (CRANAAAI)

Keywords

• B2B beverage marketplace
• Alcohol distribution networking
• Wine spirits trade platform
• Beverage industry directory
• Bulk wine spirits sourcing

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: BTN operates a tiered membership model with a free tier for basic access and paid subscriptions at $99/month or $999/year for premium features including buying leads access, brand posting, directory access, academy content, and event discounts
2. BTN Distribution Services: Annual service plan for brands seeking importers and distributors. Includes marketing to importers/distributors, data exports, email campaigns, social media promotion, brand pitch videos, and competition entries. Limited to 20 brands per year
3. BTN Retail Services: Annual service helping brands reach bottle shops, bars, restaurants through targeted marketing to On-Trade and Off-Trade retailers including database access, email campaigns, and brand pitch videos
4. BTN Supplier Services: Annual service connecting industry suppliers (bulk wine, spirits, raw materials, bottling, packaging, logistics) with wineries, breweries, distilleries. Capped at 20 suppliers per year with 2 per category
5. BTN Media Services: Annual marketing package at $300/month ($3600/year) including feature articles, social media posts, video content, podcast features, newsletter spots, and competition entries
6. BTN Data Services: Database access services for winery, brewery, or distillery targeting specific business types and markets with data export capabilities
7. Competition Entry Fees: BTN organizes and operates multiple industry competitions (London Wine/Spirits/Beer Competitions, USA Wine/Spirits/Beer Ratings, Sommelier Choice Awards, Bartender Spirits Awards) with paid entry fees
8. Trade Show Tickets and Sponsorships: Revenue from trade show attendance, booth rentals, and sponsorship packages for events including USA Trade Tasting, IBWSS, and Cannabis Drinks Expo

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Beverage Trade Network (BTN) operates a B2B marketplace and networking platform that connects buyers (importers, distributors, retailers) and sellers (wineries, breweries, distilleries, brands) in the global alcohol beverage industry. It monetizes the network through paid membership subscriptions, professional services (Distribution, Retail, Supplier, Media, Data), industry competitions, and trade shows (USA Trade Tasting, IBWSS, Cannabis Drinks Expo).

Product overview

Beverage Trade Network (BTN) is a B2B marketplace platform for the global alcohol beverage industry. The portfolio consists of the core BTN Platform (providing marketplace features for brands, buying leads, and classifieds) and its sister platform International Cannabis Network. BTN organizes trade shows (USA Trade Tasting, IBWSS, Cannabis Drinks Expo, Cannabis Food Show) and competitions (London Wine/Spirits/Beer Competitions, USA Wine/Spirits/Beer Ratings, Bartender Spirits Awards, Sommeliers Choice Awards, China Wine/Beer Competitions, Asia Wine/Spirits/Beer Ratings). The platform also offers subscription-based membership plans (Free, $99/month, $999/year) and five professional services: BTN Distribution, BTN Retail, BTN Supplier, BTN Media, and BTN Data. Supporting educational content is delivered through BTN Academy (articles, webinars, business tools) and media assets including Bevcast podcast, The Wine Whiskey Weed Show, BevRoute, Bartenders Business, and Sommelier Business. The Digital Directory provides access to 10,000+ industry professional contacts.

Differentiator

Problem solved

Functional benefit

Brands

• International Cannabis Network: A world of cannabis where you learn how to tap into the booming market of cannabis with drinks and edibles.
• Bevcast
• BevRoute
• Bartenders Business
• Sommelier Business
• The Wine Whiskey Weed Show
• London Wine Competition
• London Spirits Competition
• London Beer Competition
• USA Wine Ratings
• USA Spirits Ratings
• USA Beer Ratings
• Bartender Spirits Awards
• Sommeliers Choice Awards
• China Wine Competition
• Asia Wine Ratings
• Asia Spirits Ratings
• USA Trade Tasting
• International Bulk Wine and Spirits Show (IBWSS)
• Cannabis Drinks Expo
• Cannabis Food Show

Products and services

• Beverage Trade Network (BTN) B2B Marketplace Platform Core B2B online marketplace where buyers post buying requirements and sellers list brands seeking distribution; offers membership plans with access to premium articles, webinars, and marketing tools.
• BTN Membership Plans Tiered subscription memberships — Free (basic access), Monthly at $99, and Annual at $999 — unlocking buying leads access, brand posting, digital directory, BTN Academy content, and discounts on BTN services and events.
• BTN Distribution Services Annual service plan helping wine, beer, and spirits brands secure new importers and distributors through marketing to importers/distributors, data exports, email campaigns, social media promotion, brand pitch videos, and competition entries. Limited to 20 brands per year.
• BTN Retail Services Annual service helping brands reach On-Trade (sommeliers, bartenders, HoReCa) and Off-Trade retailers in selected markets through targeted marketing, database access, email campaigns, and brand pitch videos.
• BTN Supplier Services Annual service connecting industry suppliers (bulk wine, bulk spirits, raw materials, bottling services, co-packers, packaging, equipment, logistics, and technology) with wineries, breweries, distilleries, cideries, and meaderies. Capped at 20 suppliers per year, 2 per category.
• BTN Media Services Annual brand-marketing package at $300/month ($3,600/year) including feature articles, press releases, social media posts, video content, podcast features, newsletter spots, and competition entries.
• BTN Data Services Database access service for wineries, breweries, and distilleries to target specific business types and markets with data export and newsletter capabilities.
• USA Trade Tasting (USATT) Annual B2B trade show in New York City bringing together retailers, sommeliers, bartenders, importers, and distributors for two days of networking and business development.
• International Bulk Wine and Spirits Show (IBWSS) B2B trade show held in San Francisco, London, and Shanghai focused on private label wine, spirits, bulk wine/spirits, and contract manufacturing opportunities.
• Cannabis Drinks Expo Trade show in San Francisco and Chicago focusing on the legal cannabis market and cannabis-infused beverages.
• Cannabis Food Show B2B event dedicated to the cannabis edibles market, held in Chicago and San Francisco.
• London Wine Competition International wine competition evaluating brands on quality, value, and packaging with real-world trade and consumer relevance.
• London Spirits Competition International spirits competition evaluating brands on quality, value, and packaging with real-world trade and consumer relevance.
• London Beer Competition International beer competition evaluating brands on quality, value, and packaging with real-world trade and consumer relevance.
• USA Wine Ratings Competition providing trade buyers with a trusted benchmark for identifying wines that resonate with U.S. consumers, evaluating on quality, value, and packaging.
• USA Spirits Ratings Competition providing trade buyers with a trusted benchmark for identifying spirits that resonate with U.S. consumers, evaluating on quality, value, and packaging.
• USA Beer Ratings Competition providing trade buyers with a trusted benchmark for identifying beers that resonate with U.S. consumers, evaluating on quality, value, and packaging.
• Sommeliers Choice Awards Competition judged by leading U.S. sommeliers and on-premise buyers to identify wines that enhance wine lists and drive profitability in restaurants, hotels, and bars.
• Bartender Spirits Awards Competition focused on the on-premise sector, celebrating spirits assessed by bartenders, bar managers, and on-premise buyers.
• China Wine Competition Competition rewarding wines with exceptional quality, strong value, and shelf appeal tailored for China's rapidly evolving beverage market.
• China Beer Competition Competition recognizing market-ready beer brands for the Chinese trade with exceptional quality, value, and commercial potential.
• Asia Wine Ratings Competition benchmarking beverage excellence across Asia, evaluating brands on craftsmanship, value, and market positioning.
• Asia Spirits Ratings Competition benchmarking spirits excellence across Asia, evaluating brands on craftsmanship, value, and market positioning.
• Asia Beer Ratings Competition benchmarking beer excellence across Asia, evaluating brands on craftsmanship, value, and market positioning.
• International Cannabis Network Related B2B networking platform connecting buyers and sellers in the legal cannabis drinks and edibles market.

Quantifiable outcome

• 10,000+ buyers and sellers meet yearly at BTN events
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• The On TrademinorGTM or Marketing PartnerIndustry publication partnership for press coverage and media distribution of beverage industry news and BTN competition results.
• Drinks Industry IrelandminorGTM or Marketing PartnerPartnership with Irish drinks industry publication for content distribution and media coverage of beverage trade news.
• Hand Crafted Drinks MagazineminorGTM or Marketing PartnerMedia partner for craft beverage industry coverage and BTN promotional content.
• The ShoutminorGTM or Marketing PartnerAustralian hospitality industry publication partner for drinks business coverage.
• Australian HotelierminorGTM or Marketing PartnerPartnership with Australian hospitality publication for trade coverage and industry news distribution.
• National Liquor NewsminorGTM or Marketing PartnerAustralian liquor industry publication partner for news coverage and BTN content sharing.
• Wine Industry NetworkminorGTM or Marketing PartnerWine industry network partnership for content exchange and industry advocacy coverage.
• Wine Industry AdvisorminorGTM or Marketing PartnerWine industry news and analysis publication partner for BTN media coverage.
• VinexposiumcoreStrategic or Co-development PartnerVinexposium is the world's leading wine and spirits trade event organizer. BTN features Vinexposium CEO Rodolphe Lameyse on Wine Whiskey Weed Show for tariff and trade policy discussions. Collaborative content partnership for industry insights.
• RockwoodminorOthersFeatured supplier partner providing glass, ceramic, and bottling services for the beverage industry.
• Hellmann Worldwide LogisticsminorOthersFeatured international logistics partner for beverage shipping and supply chain services.
• VinLog (powered by Kuehne+Nagel)minorOthersFeatured logistics partner specializing in beverage transportation and logistics, powered by Kuehne+Nagel.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wine Enthusiast Companies: Wine Enthusiast Companies operates a portfolio of wine media (Wine Enthusiast Magazine, Wine Enthusiast Ratings), events, and a retail business. While much larger and consumer-leaning, the ratings/events division directly competes with BTN's USA Wine Ratings and Sommeliers Choice Awards for attention from producers and trade buyers.
• ProWein (Messe Düsseldorf): ProWein is the world's largest annual trade fair for wine and spirits, organized by Messe Düsseldorf. While operating at significantly greater scale than BTN, ProWein competes for the same international exhibitor and trade visitor audience that BTN targets with USA Trade Tasting and IBWSS.
• Vinexposium: Vinexposium is the world's leading organizer of wine and spirits trade events (Wine Paris, Vinexpo). BTN has an explicit partnership with Vinexposium (content collaboration, podcast appearances), but they also compete for exhibitor dollars in the B2B beverage trade fair space, making Vinexposium both a partner and a large incumbent competitor.

Emerging players

• BeverageDaily.com: BeverageDaily.com is a B2B digital media outlet covering the non-alcoholic and alcoholic beverage industry with news and analysis. It overlaps with BTN's Bevcast weekly news digest in serving trade professionals with industry intelligence content.
• Vinous Media: Vinous Media is a wine ratings and media platform founded by Antonio Galloni, serving wine trade professionals with reviews, market insights, and events. It competes with BTN's wine competition portfolio for producer participation and trade reader attention.
• Imbibe Media: Imbibe is a media brand covering on-premise beverage professionals (bartenders, sommeliers, bar managers) with content and events. It overlaps with BTN's Bartenders Business, Sommelier Business sub-brands and on-premise-focused competitions and retail services.
• The Drinks Business: The Drinks Business is a leading trade media title covering wine, spirits, and beer with digital content, awards, and event programming. It overlaps with BTN's BevRoute, Wine Whiskey Weed Show, and competition portfolio in serving the same trade professional audience.

Direct peers

• SevenFifty Daily: SevenFifty Daily operates a B2B platform and media property connecting beverage alcohol buyers, sellers, and distributors. Like BTN, it offers a digital marketplace plus editorial content targeted at on-premise and off-premise trade professionals, making it one of the closest direct peers to BTN's core marketplace and media offerings.
• Beverage Media Group: Beverage Media Group operates B2B media properties (Beverage Media, the on-premise-focused print/digital title) serving beverage alcohol retailers and distributors. It is directly comparable to BTN's on-trade focus and Sommeliers Choice/Bartender Spirits Awards competitions.

Regional players

• ProWine (Messe Düsseldorf offshoot): ProWine is a trade fair series focused on wine and spirits in Asian markets (Singapore, Shanghai, Mumbai). Comparable to BTN's IBWSS Shanghai and Asia Wine Ratings, it represents direct regional competition for the same Asian exhibitor and buyer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BEVERAGETRADENETWORK
• Xx.com/Beveragetrade
• Facebookfacebook.com/BeverageTrade
• LinkedInlinkedin.com/company/beveragetradenetwork-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beverage Trade Network