Go Fjords

Tour Operator Servicesgofjords.com

Go Fjords is a Norwegian tour operator (founded 2018, Bergen-based) offering express bus transportation and curated activity packages to iconic hiking destinations such as Preikestolen and Kjerag, serving international tourists, hiking enthusiasts, and cruise ship passengers visiting Norway.

Company typePrivate
Founded2018
HeadquartersBergen, Norway
Headcount11–50
GTM typeB2C
OfferingServices

What Go Fjords does

Go Fjords is a Norwegian tour operator (founded 2018, headquartered in Bergen) that provides express bus transportation and curated activity packages to Norway's iconic hiking destinations, primarily from the Stavanger region. Its core products are one-way and round-trip express bus services to Preikestolen (Pulpit Rock) and the Kjerag Boulder, plus a two-day combination package covering both hikes at a discounted price. The company also curates tours and activities across Norway through a network of quality-assured local vendors, functioning as a national travel-experience marketplace layered on top of owned bus capacity.

The underlying technology is a direct-to-consumer online booking platform at gofjords.com with digital ticketing via the MyPage customer portal, which is operated on the Blendbooking system and accessed through a booking reference and surname. Standard supporting integrations include Netaxept (payment processing by Nets), HubSpot (customer service CRM), Google Analytics and Piwik PRO (web analytics), and Cookiebot (consent management). Membership in the Norwegian Travel Guarantee Fund (Reisegarantifondet) and compliance with the Norwegian Package Travel Act provide consumer-protection backing.

Go Fjords operates a transaction-based revenue model with ticket prices ranging from NOK 370 (one-way) to NOK 1,447 (combination package), supplemented by an affiliate commission channel through travel agents and physical ticket sales at tourist information offices in Bergen, Eidfjord, and Stavanger. Customer segments are predominantly long-tail international tourists, hiking enthusiasts, and cruise ship passengers arriving in Stavanger. The company is a brand of Fjord Travel Norway AS, which sits within the family-owned DSD Explore AS tourism investment group.

Go Fjords firmographics

Firmographics

Name: Go Fjords
Legal name: Fjord Travel Norway AS
Website: https://gofjords.com
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 11–50 employees
Short description: Go Fjords is a Norwegian tour operator (founded 2018, Bergen-based) offering express bus transportation and curated activity packages to iconic hiking destinations such as Preikestolen and Kjerag, serving international tourists, hiking enthusiasts, and cruise ship passengers visiting Norway.
Ownership category
akta.pro rank

Go Fjords industry classification

Industry

Product category: Tour Operator Services
NAICS: Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711), Scenic and Sightseeing Transportation (487)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Transportation & Access Services (Shuttles, Ferry Access, Scenic Drives Permits) (THAAAGAC)
akta.pro secondary industries: Escorted Coach & Bus Package Tour Operators (THAKADAA), Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB), Cruise Shore Excursion Operators & Port Services (Agency-led) (THAKAKAJ)

Keywords

Tour operator services
Hiking tour packages
Express bus transport
Norway travel experiences
Fjord sightseeing tours

Where Go Fjords is headquartered

Location

Headquarters

HQ city: Bergen
HQ country: Norway
HQ region: Europe

Offices1 record

Markets served

Go Fjords business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

Ticket Sales: Go Fjords generates revenue through direct ticket sales for express bus services to hiking destinations (Preikestolen, Kjerag) and combination tour packages. Prices range from NOK 370 for one-way trips to NOK 1447 for combination packages.
Agent Commission: Travel agents and partners can sell Go Fjords products and earn commission on sales. Commission is automatically deducted from total sales including VAT.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Preikestolen Express Bus One-way
Transaction based/ take rate	Pay-as-you-go	Preikestolen Express Bus Round Trip
Transaction based/ take rate	Pay-as-you-go	Kjerag Express Bus One-way
Transaction based/ take rate	Pay-as-you-go	Kjerag Express Bus Round Trip
Transaction based/ take rate	Pay-as-you-go	Preikestolen and Kjerag Combination

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Go Fjords product offering

Product offering

Core offering

Go Fjords is a Norwegian tour operator that curates and sells express bus services and combination tour packages to iconic hiking destinations in Norway, primarily Preikestolen (Pulpit Rock) and Kjerag Boulder from Stavanger. The company acts as a curator, combining its own bus services with quality-assured local vendors to deliver travel experiences. Customers can book tickets online through the company website or through travel agents, with digital ticketing via the MyPage portal.

Product overview

Go Fjords is a Norwegian travel curation platform that creates and delivers experiences through quality-assured local vendors across Norway. The core offering consists of express bus transportation services to iconic Norwegian hiking destinations, including Preikestolen (Pulpit Rock) and Kjerag Boulder, available as one-way or round-trip options, as well as combination packages. The company also operates MyPage, a customer portal for managing bookings, tickets, and travel documents.

Differentiator

Problem solved

Functional benefit

Products and services

Preikestolen Express Bus One-way One-way express bus transportation between Stavanger and the Preikestolen (Pulpit Rock) hiking trailhead. For independent travelers and hikers seeking access to Norway's most iconic viewpoint over Lysefjorden. Priced from NOK 370.
Preikestolen Express Bus Round Trip Round-trip express bus transportation between Stavanger and the Preikestolen hiking trailhead. For day-trippers wanting return transport after the hike. Priced from NOK 572.
Kjerag Express Bus One-way One-way express bus transportation between Stavanger and the Kjerag hiking trailhead, providing access to the world-famous Kjerag Boulder at 1,084 meters altitude. For experienced hikers. Priced from NOK 557.
Kjerag Express Bus Round Trip Round-trip express bus transportation between Stavanger and the Kjerag hiking trailhead. For hikers wanting return transport after completing the challenging Kjerag Boulder hike. Priced from NOK 1,035.
Preikestolen and Kjerag Combination Trip Two-day combination tour package that bundles bus transportation and access to both Preikestolen and Kjerag hiking destinations at a discounted bundled price. For adventure travelers wanting to experience both iconic Norwegian mountain destinations. Priced from NOK 1,447.

Companies that use Go Fjords

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Go Fjords technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Go Fjords partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and supporting.

DSD ExplorecoreStrategic or Co-development PartnerGo Fjords is part of DSD Explore AS, a family-owned group that invests in and helps develop tourism locally in Norway. This parent company relationship provides strategic backing and growth opportunities for the Go Fjords brand.
Local Quality-Assured VendorscoreStrategic or Co-development PartnerGo Fjords creates and delivers experiences through quality-assured local vendors across Norway. These vendors provide the actual tour services including hiking guides, transportation, and activity operators.
Travel AgentssupportingChannel Partner/ Reseller/ DistributorTravel agents can sell Go Fjords products and earn commission. Agents receive booking confirmation and customer tickets separately, and can forward tickets directly to customers during booking process.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Go Fjords competitors and assessment

Company assessment

Broad incumbents

Hurtigruten: Iconic Norwegian coastal voyage and expedition cruise operator with extensive land-based excursion portfolio including Preikestolen and Kjerag hikes. Overlaps on cruise-passenger shore excursions and adventure experiences, but operates at much larger scale and broader geographic scope.

Direct peers

Active Norway: Norwegian adventure tour operator offering guided hiking, skiing, and outdoor experiences including fjord region trips. Comparable on guided outdoor adventure offerings targeting international tourists in Norway.
Fjord Sightseeing Bergen: Bergen-based sightseeing tour operator offering fjord cruises and city tours with similar tourist customer segments. Comparable as a Norwegian sightseeing experience curator with cruise-passenger exposure; partially overlapping service geography (Bergen) with Go Fjords.
Visit Flåm: Destination management for Flåm, Norway's iconic fjord tourism hub, offering scenic rail, fjord cruises, and packaged experiences. Comparable as a curated multi-vendor Norwegian tourism experience platform targeting international visitors.
Strawberry Safari: Norwegian adventure tour operator offering guided hiking and outdoor experiences, including Preikestolen and Kjerag day trips with guides. Comparable product offering (guided hiking tours in the same destinations) with different go-to-market (guided vs. shuttle-only).
Fjord Tours (Fjordtours): Largest Norwegian tour operator offering packaged fjord tours and Norway-in-a-Nutshell itineraries using buses, trains, and boats. Direct competitor in packaged multi-modal Norway tours, though with broader geographic reach beyond the Stavanger region.
NOR-WAY Bussekspress: National express bus network connecting Norwegian cities and tourist destinations. Both a supplier (Go Fjords runs NOR-WAY buses) and a competitor — operates scheduled bus services covering similar routes between major hubs and tourist sites.
Boreal Adventure: Part of Boreal Group, a major Norwegian bus and transport operator with sightseeing and adventure tourism products. Comparable as a bus-based Norwegian tour and sightseeing operator with similar distribution and customer segments.
Lysefjorden Turistsenter: On-site operator at Preikestolen base camp offering ferry access, hiking guidance, and food/retail services. Directly comparable as a Preikestolen access provider; competes for the same Stavanger-to-Pulpit Rock visitor flow.

Regional players

Tromsø Safari: Northern Norway tour operator focused on Arctic and Tromsø-region experiences (northern lights, dog sledding, fjord excursions). Comparable business model as a curated experience platform for inbound tourists, though serves a different regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Go Fjords compliance and trust

Trust signal

Compliance3 records

Go Fjords financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Go Fjords leadership team

Management profile

Number of profiles

Go Fjords funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Go Fjords M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Fjords

What does Go Fjords do?

Is Go Fjords a public or private company?

Go Fjords is a private company. It is classified as corporate owned and is currently operating.

When was Go Fjords founded?

Go Fjords was founded in 2018. It employs 11 to 50 people.

Where is Go Fjords based?

Go Fjords is headquartered in Bergen, Norway, in the Europe region.

How does Go Fjords make money?

Two revenue lines are on record. Ticket Sales are the primary driver. The others are agent Commission.

Who are Go Fjords's main competitors?

Hurtigruten is listed as a broad incumbent. Direct peers are Active Norway, Fjord Sightseeing Bergen, Visit Flåm, Strawberry Safari, Fjord Tours (Fjordtours), NOR-WAY Bussekspress, Boreal Adventure and Lysefjorden Turistsenter. Tromsø Safari is listed as a regional player.

Does Go Fjords have an API?

No public API is recorded for Go Fjords.

What industry is Go Fjords in?

Go Fjords's product category is Tour Operator Services. Its primary akta.pro industry code is THAAAGAC, Transportation & Access Services (Shuttles, Ferry Access, Scenic Drives Permits), with a secondary code of THAKADAA, Escorted Coach & Bus Package Tour Operators. Its NAICS code is 56152 and its SIC code is 7900.