Moon Cheese
Moon Cheese makes crunchy, shelf-stable 100% real cheese snacks using a proprietary moisture-removal process, selling through its Shopify DTC site and 100+ major US retailers including Kroger, Target, Whole Foods, and Starbucks to health-conscious, keto, and active-lifestyle consumers.
- Company typePrivate
- Founded2013
- HeadquartersFerndale, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Moon Cheese does
Moon Cheese is a US-based consumer packaged goods company that manufactures and sells crunchy, shelf-stable snacks made from 100% real cheese. Founded in 2013 and operating under the legal entity Creations Foods US Inc., the company is headquartered in Ferndale, Washington with a warehouse facility at the same location. Its core technical asset is a proprietary moisture-ejection process that removes moisture from fresh cheese to create crunchy bites that require no refrigeration, no artificial preservatives, and deliver 11g+ protein per serving at 1-2g of carbs. The product line spans two main collections — Classic Flavors (Cheddar, Gouda, Pepper Jack, White Cheddar Black Pepper, Garlic Parmesan) and Space Spice (Pizza, Spicy Lunar Lime, Sweet Cosmic Chili) — offered in 1oz, 2oz, and 10oz sizes, with multi-pack and seasonal bundle SKUs. An additional Cheddar Crumbles format extends the brand into topping use cases.
The company operates a hybrid go-to-market combining direct-to-consumer e-commerce through a Shopify storefront (US shipping, free over $49) with broad retail distribution across 100+ major national and regional chains, including Kroger, Target, Whole Foods, Albertsons, Publix, HEB, Hy-Vee, Giant Eagle, Food Lion, Stop & Shop, ShopRite, and Starbucks. It explicitly does not authorize third-party online marketplace resellers, maintaining a MAP-controlled brand presentation. Primary customer segments are health-conscious consumers, fitness/active lifestyle users, and keto/low-carb dieters seeking high-protein, gluten-free, sugar-free portable snacks. In January 2026, Moon Cheese extended its technology into the pet treat category through a co-branded partnership with The Honest Kitchen, launching four human-grade cheese dog treat SKUs distributed via The Honest Kitchen's site, Petco, and select retailers.
Revenue is generated almost entirely through one-time wholesale and DTC unit sales with no subscription, licensing, or platform components. The company is privately held with no disclosed institutional funding, no parent or subsidiary structure, and a lean headcount of 11-50 employees. It holds no disclosed patents or trademarks, although it maintains PCI-DSS and WCAG 2.1 AA compliance on its e-commerce properties and uses rBST-free cheese across its product range. CEO Brad Lahrman leads the company.
Moon Cheese firmographics
Firmographics- Name
- Moon Cheese
- Legal name
- Creations Foods US Inc.
- Website
- https://mooncheese.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moon Cheese makes crunchy, shelf-stable 100% real cheese snacks using a proprietary moisture-removal process, selling through its Shopify DTC site and 100+ major US retailers including Kroger, Target, Whole Foods, and Starbucks to health-conscious, keto, and active-lifestyle consumers.
- Ownership category
- akta.pro rank
Moon Cheese industry classification
Industry- Product category
- Cheese Snacks
- NAICS
- Cheese Manufacturing (311513)
- SIC
- Dairy Products (2020), Food And Kindred Products (2000)
- akta.pro primary industry
- Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue) (AFAHABAB)
Keywords
Where Moon Cheese is headquartered
LocationHeadquarters
- HQ city
- Ferndale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Moon Cheese business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through the company's Shopify-powered e-commerce website, mooncheese.com. Customers purchase directly online with shipping to US addresses (free shipping on orders over $49).
- Retail Distribution: Wholesale distribution through major retail chains including grocery stores, mass merchants, natural food stores, and convenience channels. Products are sold to retailers who resell to end consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single serve/small size (1oz) |
| Unit Pricing | Pay-as-you-go | Medium size (2oz) |
| Unit Pricing | Pay-as-you-go | Large size (10oz) |
| Unit Pricing | Pay-as-you-go | Summer Bundle |
| Unit Pricing | Pay-as-you-go | Variety Snack Packs |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels3 records
Moon Cheese product offering
Product offeringCore offering
Moon Cheese manufactures and sells crunchy, 100% real cheese snacks that are shelf-stable and require no refrigeration. Using proprietary moisture-removal (Moisture Ejection) technology, the company transforms fresh cheese into crunchy, high-protein, low-carb, gluten-free, and keto-friendly bites sold in single-serve, medium, and large pack sizes. Products are sold direct-to-consumer online and through major national retail and convenience chains.
Product overview
Moon Cheese is a crunchy cheese snack brand that produces 100% real cheese snacks with high protein content (11g+ per serving). The product line is organized into two main collections: Classic Flavors (Cheddar Believe It, Oh My Gouda, Get Pepper Jacked, White Chedda Black Peppa, Garlickin' Parmesan) and Space Spice (Out of This World Pizza, Spicy Lunar Lime, Sweet Cosmic Chili). Products are available in multiple size formats (Large 10oz, Medium 2oz, Small 1oz), as well as variety snack packs and seasonal bundles. The snacks are gluten-free, sugar-free (except Sweet Cosmic Chili with 1g), keto-friendly, and require no refrigeration. The company was founded in 2013 and uses proprietary technology to remove moisture from real cheese to create crunchy, shelf-stable snacks.
Differentiator
Problem solved
Functional benefit
Products and services
- Cheddar Believe It
- Oh My Gouda
- Get Pepper Jacked
- White Chedda Black Peppa
- Garlickin' Parmesan
- Space Spice - Out of This World Pizza
- Space Spice - Spicy Lunar Lime
- Space Spice - Sweet Cosmic Chili
- Cheddar Crumbles
- Classic Flavors 3-Variety 9 Pack
- Classic Flavors 4-Variety 12 Pack
- Space Spice Variety Pack
- Moon Cheese Summer Bundle
Quantifiable outcome
- 11g+ protein per serving with only 1-2g carbs
- +3 more outcomes
Companies that use Moon Cheese
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Moon Cheese technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Moon Cheese partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Honest KitchencoreStrategic partnership to launch co-branded line of human-grade cheese-based dog treats. The collaboration combines Moon Cheese's crunchy 100% real cheese technology with The Honest Kitchen's human-grade pet food expertise. Four product SKUs were launched: Cheddar Cheese Bites, Gouda Cheese Bites, Cheddar Cheese and Crackers, and Cheddar Cheese Biscuits. Products launched January 20th coinciding with National Cheese Lover's Day. Available through The Honest Kitchen's website and select retailers including Petco. The partnership represents Moon Cheese's expansion into the pet treat market segment.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Moon Cheese competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Moon Cheese social profiles
Digital presenceMoon Cheese compliance and trust
Trust signalCompliance3 records
Moon Cheese financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moon Cheese leadership team
Management profileNumber of profiles
Profiles1 record
Moon Cheese funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moon Cheese M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moon Cheese
What does Moon Cheese do?
Moon Cheese manufactures and sells crunchy, 100% real cheese snacks that are shelf-stable and require no refrigeration. Using proprietary moisture-removal (Moisture Ejection) technology, the company transforms fresh cheese into crunchy, high-protein, low-carb, gluten-free, and keto-friendly bites sold in single-serve, medium, and large pack sizes. Products are sold direct-to-consumer online and through major national retail and convenience chains.
Is Moon Cheese a public or private company?
Moon Cheese is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moon Cheese founded?
Moon Cheese was founded in 2013. It employs 11 to 50 people.
Where is Moon Cheese based?
Moon Cheese is headquartered in Ferndale, United States, in the North America region.
How does Moon Cheese make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Does Moon Cheese have an API?
No public API is recorded for Moon Cheese.
What industry is Moon Cheese in?
Moon Cheese's product category is Cheese Snacks. Its primary akta.pro industry code is AFAHABAB, Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue). Its NAICS code is 311513 and its SIC code is 2020.