What TrackPay does

TrackPay is a France-based SaaS company founded in 2020 and headquartered in Paris, operating as a brand under parent company Libeo ('TrackPay by Libeo'). It provides automated invoice follow-up and payment collection for freelancers, micro-businesses, and small-to-medium enterprises, addressing a French SME cash-flow problem that the company cites as leaving €16 billion absent from French SME treasuries due to payment delays. The platform connects to users' existing accounting software, automatically retrieves issued invoices, and uses predictive machine learning to determine the optimal timing, channel, and messaging of reminders based on client payment history, invoice amount, seasonality, and business type. It offers an integrated payment interface supporting credit card, bank transfer, and direct debit, plus a dedicated dispute/claim space and partner financing options (installment payments, cash advances). An add-on module, Juripay, extends the product into legal protection, providing one-click formal demand letters and lawyer-signed payment injunctions for unresolved unpaid invoices.

The underlying technology is a cloud-based SaaS platform whose core differentiator is its predictive relancing (reminder) algorithm, supplemented by a pre-built integration ecosystem of 20+ accounting, invoicing, CRM, and government platforms including Ciel, Factomos, Xero, Sellsy, Salesforce, Axonaut, QuickBooks, Sage, Pennylane, SAP, Chorus, and Cegid. Payment rails are delivered via Stripe (credit card) and GoCardless (direct debit). Revenue is generated through a tiered subscription model — Start at €9/month for up to 5 invoices, TrackPay at €49/month for up to 50 invoices, and Power at €0.79 per invoice for unlimited volume — with a 10% discount for annual billing and a free trial offered on the TrackPay tier. All plans include legal protection against unpaid invoices.

Go-to-market is product-led growth: self-serve sign-up via the website, a 3-minute setup, free trial, and content marketing via the company's 'fiches pratiques' educational articles and customer testimonials, supplemented by social media and email newsletter channels. The primary customer segment is French TPEs and PMEs with recurring invoice volumes up to 50 per month; freelancers and large accounts (ETIs) are secondary segments. Customer outcomes reported include an average 8-day improvement in monthly cash collection, a 45% reduction in unpaid invoices, and 3 days saved on reminder activity per month.

Name

TrackPay

Legal name

TrackPay

Website

https://trackpay.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

TrackPay is a French SaaS platform that automates invoice follow-up and payment recovery for freelancers and SMEs, using predictive ML to optimize reminder timing and integrating with 20+ accounting and payment tools.

Ownership category

akta.pro rank

Product category

Accounts Receivable Automation Software

NAICS

Collection Agencies (561440), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Services-Prepackaged Software (7372), Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

akta.pro secondary industry

Payment Orchestration Platforms (FSAGABAA)

Keywords

• Invoice tracking software
• Payment recovery SaaS
• Accounts receivable automation
• Cash flow management
• Debt collection software

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans: Tiered subscription model with three plans: Start (9€/month for freelancers, up to 5 invoices/month), TrackPay (49€/month for SMEs, up to 50 invoices/month), and Power (0.79€/invoice unlimited for large enterprises). Annual discounts available (10% savings).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

TrackPay is a cloud-based SaaS platform that automates the full B2B invoice collection lifecycle for freelancers, micro-businesses and SMEs. It connects to existing accounting software to retrieve invoices, sends ML-driven interactive reminders to debtors via the optimal channel and timing, offers integrated payment options (card, bank transfer, direct debit) plus dispute management, and bundles legal protection (Juripay) for recovery of unpaid invoices through partner lawyers.

Product overview

TrackPay is a unified invoice follow-up SaaS platform offered through three pricing tiers (Start, TrackPay, and Power) designed for independents through grandes comptes. The core TrackPay platform automates invoice retrieval from connected accounting software, sends personalized payment reminders via predictive ML, and offers integrated payment options. The Juripay add-on module provides legal protection for bad debt recovery including formal demand letters and lawyer-signed payment injunctions.

Differentiator

Problem solved

Functional benefit

Products and services

• TrackPay Core Platform
• Juripay Legal Coverage

Quantifiable outcome

• Users get paid 8 days faster on average per month
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is the recommended payment gateway for credit card processing within TrackPay. The integration allows TrackPay to sync payments and offer optimal CB payment options directly through the TrackPay interface with fluid UX. Stripe's API enables automated payment reconciliation.
• GoCardlesscoreTechnology or IntegrationGoCardless is recommended for direct debit payment collection. The integration enables automated recurring payment collection and reconciliation. TrackPay can detect direct debit rejections and automatically launch recovery procedures.
• Accounting Software PartnerscoreTechnology or IntegrationTrackPay integrates with major French and international accounting platforms including Ciel, Factomos, Xero, Sellsy, Salesforce, Axonaut, QuickBooks, Sage, Pennylane, SAP, Zervant, Henrri, Debitoor, Clic Facture, Facture.net, Evoliz, One Up, Juston, Chorus, and Excel. These integrations enable automatic invoice retrieval and seamless workflow.

Scale indicators7 records

Expansion highlights5 records

Broad incumbents

• Sage: Global incumbent in SMB accounting, payroll, and payments; parent of TrackPay's parent Libeo. Represents both a distribution channel and a competitive threat if Sage bundles native payment recovery features into its existing French SME suite.
• HighRadius: Enterprise-grade autonomous finance platform covering order-to-cash, collections, and payment reconciliation. Competes with TrackPay at the high end of AR automation and could move downmarket with SaaS-style pricing over time.

Regional players

• Payt: Dutch invoice collection and reminder SaaS for SMBs with comparable product mechanics. Regional peer operating in the Benelux market with similar regulatory and SMB-payment dynamics to France.

Direct peers

• Pennylane: French accounting and financial management platform for SMEs with built-in invoicing and payment features. Competes for the same French SME finance stack and could natively absorb payment recovery features that TrackPay sells as a standalone.
• Upflow: French B2B SaaS that automates invoice collection, payment reminders, and customer follow-up for SMBs and mid-market. Direct competitor in the same French SME invoice-recovery category with similar PLG motion and integrations.
• Versapay: Accounts receivable automation platform offering invoice delivery, automated collections, and payment networks. Direct competitor in AR acceleration with deeper enterprise focus and a payment-network distribution model.
• InvoiceSherpa: US-based automated invoice reminder and payment platform targeting SMBs and accounting firms. Closely comparable product (invoice tracking, automated reminders, payment options) although serving North American rather than French SMEs.
• Sellsy: French all-in-one CRM, invoicing, and payment platform for SMBs. Overlaps with TrackPay on invoicing and collections, with broader CRM/ERP scope, and could ship competing reminder/payment features.
• Paid (formerly Invoiced): Payment automation platform focused on B2B invoicing, collections, and cash application for SMBs. Comparable product mechanics to TrackPay — automated reminders, multiple payment rails, payment status tracking — though serving a broader geography.

Emerging players

• Tiime: French accounting and financial management app targeting freelancers and small businesses. Competes for the same primary customer segment and could integrate or build payment-recovery features that directly substitute TrackPay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trackpay

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrackPay