Boermarke

What Boermarke does

Boermarke is a family-owned Dutch food manufacturer founded in 1987 in Enschede, Netherlands, that has fully transitioned to producing 100% plant-based dairy alternatives since 2023. The company operates a portfolio organized around three core product families: plant-based cheese (Plantaardige Kaas), plant-based yoghurt (Plantaardige Yoghurt) including Greek Style, Quark and SKYR variants, and plant-based ice cream (Plantaardig Ijs). Underlying capabilities include proprietary recipes certified under V-label, an in-house R&D team of nutritionists and technologists for customer co-creation, a state-of-the-art Enschede-West factory with 22 production lines and a 10,000-pallet temperature-controlled warehouse, and a separate Hengelo facility for fresh production. The company self-describes as the European market leader in plant-based cheese.

Boermarke commercializes output through two go-to-market models: private label contract manufacturing for retailers and brands, and its own brand VAIRY (combining VEGAN and DAIRY) for smaller-volume customers. Pricing is quote-based and not publicly disclosed, with revenue streams spanning private label manufacturing, VAIRY brand sales, industrial/B2B bulk supply in 5kg and 10kg formats, and foodservice distribution, the latter now including Benelux sales and distribution for Vivera and The Vegetarian Butcher. Customers include QSR chains such as McDonald's, retail and foodservice operators such as IKEA and airline caterers, and a wider set of European supermarket private label programs; Boermarke's products reach 21 European countries as of 2025. The company sells to four customer segments — Retail, Foodservice, Industry/B2B and QSR — through direct enterprise sales account managers (Benelux, Foodservice, B2B, Industry) supported by category management, trade marketing and an in-house logistics fleet.

The operating backbone combines BRC A-level (since 1996), IFS Food and SMETA certifications, continuous capacity investments (Hengelo facility 1999, new Enschede-West building 2008), and the 2019 acquisition of De Zuivelmakers. Boermarke is privately held, has no external parent or disclosed venture funding, and remains owned and operated as a family business. With 51-100 employees and revenue not publicly disclosed, it operates as a mid-sized specialist B2B manufacturer competing in the European plant-based dairy category, with the legacy dairy business announced for transfer to Zuivelhoeve as part of the 2023 strategic re-platforming.

Name

Boermarke

Legal name

Boermarke

Website

https://boermarke.eu

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Boermarke is a family-owned Dutch manufacturer producing 100% plant-based dairy alternatives — cheese, yoghurt and ice cream — sold under private label and its own VAIRY brand to retailers, foodservice operators, industrial buyers and QSR chains across 21 European countries.

Ownership category

akta.pro rank

Product category

Plant-based dairy alternatives

NAICS

Food Manufacturing (311), Dairy Product Manufacturing (3115)

SIC

Food And Kindred Products (2000), Ice Cream & Frozen Desserts (2024)

akta.pro industry

PRIMARYCRADAAAH

Plant-Based & Alternative Proteins (Packaged)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Food & Beverage (Packaged)

SECONDARYAFAHAJAI

Plant-Based Dairy-Alternative Ingredients & Bases Manufacturing (Emulsions, Fat Systems, Protein/Starch Bases for B2B)

Agriculture & Food Production/Dairy Processing/Dairy Alternatives Processing (Plant-Based “Milk”, Yogurt & Cheese Analogues)

Keywords

• Plant-based dairy alternatives
• Plant-based cheese
• Plant-based yoghurt
• Plant-based ice cream
• Private label manufacturing

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Private Label Manufacturing: Boermarke produces plant-based dairy alternatives (cheese, yoghurt, ice cream) under private label for retailers and brands. The company offers flexible solutions for own brands, temporary promotions, and small-scale introductions. Customers include major international brands and retailers.
2. VAIRY Brand Sales: Sales of proprietary plant-based dairy brand VAIRY (combination of VEGAN and DAIRY) including plant-based Gouda cheese (slices and grated), yoghurt, and ice cream. Positioned for customers with smaller volumes seeking quality plant-based alternatives.
3. Industrial/B2B Bulk Supply: Supply of plant-based products in industrial packaging (5kg, 10kg buckets) for food industry customers. Includes semi-finished products, end products, and customized innovations. Operates as reliable link in customers' production chains.
4. Foodservice Distribution: Distribution of plant-based dairy products to foodservice sector including horeca, catering, healthcare institutions, company restaurants, and schools. Products include portion packs, group desserts, and bulk packaging for professional kitchens.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Boermarke is a Dutch food manufacturer that produces and supplies 100% plant-based dairy alternatives — including plant-based cheese, yoghurt, and ice cream — through private-label contract manufacturing for retailers, brands, and foodservice operators, as well as through its own proprietary VAIRY brand. The company operates a state-of-the-art factory with 22 production lines and serves retail, foodservice, industrial/B2B, and quick-service restaurant customers across 21 European countries.

Product overview

Boermarke is a Dutch family-owned company with 35+ years of history that fully transitioned to 100% plant-based dairy alternatives in 2023. The company offers a complete portfolio of plant-based products organized into three core categories: Plantaardige Kaas (plant-based cheese - slices, blocks, grated, and spreads), Plantaardige Yoghurt (plant-based yoghurt in Greek Style, Kwark, and SKYR variants), and Plantaardig IJs (plant-based ice cream including cups, mixes, and sorbets). Products are available through two channels: under the proprietary VAIRY brand (a combination of VEGAN and DAIRY) or as private label/manufacturer for retailers and brands. The company serves four distinct market segments: Retail/supermarkets, Foodservice (horeca, catering, healthcare, schools), Industry/B2B, and QSR (Quick Service Restaurants). With operations in Enschede, Netherlands, and a state-of-the-art factory with 22 production lines and 10,000 pallet positions, Boermarke's plant-based private label products are available across 21 European countries as of 2025.

Differentiator

Problem solved

Functional benefit

Brands

• VAIRY: Own brand for plant-based dairy alternatives, including plant-based Gouda cheese (slices and grated), plant-based yoghurt, and plant-based ice cream. The name combines VEGAN and DAIRY.

Products and services

• Plantaardige Kaas (Plant-based Cheese) 100% vegan V-label approved cheese alternatives with a creamy taste, available in slices, blocks, grated, and spread formats. Boermarke claims European market leadership in plant-based cheese.
• Plantaardige Yoghurt (Plant-based Yoghurt) Plant-based yoghurt produced using soy and coconut bases, including high-protein variants such as Greek Style, Kwark, and SKYR with multiple flavor options. Available from 150ml cups to 5-liter bulk containers.
• Plantaardig IJs (Plant-based Ice Cream) 100% plant-based ice cream available as cups, family packs, ice cream mixes, and sorbets, including 100% plant-based soft serve and flavors ranging from classics (vanilla, chocolate, strawberry) to American-style innovations (Caramel Sea Salt, Cookie Dough, Mango Cheesecake, Chocolate Brownie).
• VAIRY (Proprietary Plant-based Brand) Boermarke's proprietary plant-based brand combining VEGAN and DAIRY, covering plant-based Gouda cheese (slices and grated), plant-based yoghurt, and plant-based ice cream. Positioned for customers with smaller volumes seeking quality plant-based dairy alternatives.
• Private Label Manufacturing Contract manufacturing service for retailers and brands seeking plant-based dairy alternatives (cheese, yoghurt, ice cream) under their own labels. Includes product development, taste testing, packaging design, and support from concept to shelf, with flexible options for own brands, temporary promotions and small-scale introductions.
• Foodservice Products Plant-based dairy products designed for the foodservice sector (horeca, catering, healthcare institutions, company restaurants, schools), including portion packs, group desserts and bulk packaging of plant-based yoghurt, custard, cheese, ice cream and vla.
• Industrial / B2B Products Plant-based dairy solutions for industrial food-industry customers in industrial packaging (5kg and 10kg buckets), supplying semi-finished products, end products, and customized innovations with short lead times and scalable volumes.
• QSR (Quick Service Restaurant) Solutions Ready-to-use plant-based cheese, yoghurt and ice cream products tailored for quick service restaurants, designed for maximum kitchen efficiency in breakfast bowls, desserts, burgers and grab & go concepts.

Quantifiable outcome

• Products available in 21 European countries
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ViveracoreGTM or Marketing Partner · 1 January 2025Boermarke handles sales and distribution of Vivera products to foodservice customers in the Benelux region. This partnership enables Vivera to reach foodservice operators through Boermarke's established distribution network.
• The Vegetarian Butcher (De Vegetarische Slager)coreGTM or Marketing Partner · 1 January 2025Boermarke handles sales and distribution of The Vegetarian Butcher products to foodservice customers in the Benelux region. This extends Boermarke's plant-based foodservice offering.

Scale indicators5 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Swedish Glace (Unilever): Plant-based ice cream brand owned by Unilever, a direct competitor in the plant-based ice cream category. Competes for the same retail freezer space and foodservice dessert menu slots.
• Valio: Finnish dairy and plant-based manufacturer with European private label presence in plant-based dairy alternatives. Comparable as a private-label-driven European dairy/plant-based manufacturer.
• Alpro (Danone): European market leader in plant-based dairy alternatives (yoghurts, desserts, creamers) owned by Danone. Directly comparable product categories and retail customer base, though substantially larger scale and broader portfolio.
• Arla (Jörd): Large European dairy cooperative that has entered plant-based dairy through the Jörd brand. Comparable product categories (yoghurt, cheese alternatives) and overlapping European retail customers, with significantly larger scale.

Emerging players

• Booja-Booja: UK plant-based ice cream and dessert maker focused on natural ingredient positioning. Comparable in plant-based frozen dessert category with overlapping UK/European specialty retail and foodservice customers.
• The Coconut Collaborative: UK-based plant-based dairy brand (yoghurts, desserts, ice cream) using coconut bases. Directly comparable plant-based product portfolio and UK/European retail channel overlap.
• Daiya Foods: Plant-based cheese and dairy alternatives producer with retail and foodservice presence. Comparable in plant-based cheese product format and end-market applications, though more North America-focused.
• Miyoko's Creamery: US-based plant-based cheese and butter specialist. Comparable in craft plant-based cheese positioning and retail/foodservice dual-channel approach, though geographic overlap is limited.

Direct peers

• Oatly: Plant-based dairy producer with strong European distribution and a focus on yoghurt-style and ice cream products. Overlaps with Boermarke's plant-based yoghurt and ice cream SKUs in retail and foodservice.
• Upfield (Violife): Owner of the Violife plant-based cheese brand, a direct competitor in the European plant-based cheese category where Boermarke claims market leadership. Competes for the same retail private-label and branded cheese shelves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Boermarke
• LinkedInlinkedin.com/company/boermarke
• Instagraminstagram.com/boermarke
• Xx.com/boermarkebv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boermarke