PEP Solutions

What PEP Solutions does

PEP Solutions is a Brisbane-based property consultancy operating across four integrated service lines: Building Advisory (technical due diligence, vendor reports, reinstatement cost analysis, make good assessments, condition reporting, defect diagnosis, CAPEX/maintenance programming), Quantity Surveying (cost planning, estimating, tender documentation, feasibility studies, financier auditing), Tax Depreciation (ATO-compliant depreciation schedules, asset registers, refurbishment reviews), and Project Management (project control group coordination, tender assessment, contract administration). The firm holds professional credentials including ATO Tax Agent registration, RICS membership, AIQS membership, and QBCC license No. 1137326, which collectively restrict competition from generalist advisors and are required to deliver ATO-compliant depreciation reports.

The business model is professional services fee-for-engagement, with no publicly disclosed pricing and quotes provided on a project-scope basis. PEP reaches clients through direct engagement, referrals, content marketing (downloadable PDF guides on Division 40, Division 43, and Section 262A), and a dedicated LinkedIn presence. Customer segments span property investors, property developers, SMSF investors, syndicators/fund managers, property owners and purchasers, developers and contractors, and banks/financiers, with named enterprise customers including Benlee Property Trusts, Exceed Capital, Peak Equities, Nicolas Malouf Investments, Stronghold, AJB Enterprises, and Altren Capital, plus government work for North West Hospital and Health Services.

PEP operates Australia-wide from its Level 13, 116 Adelaide Street Brisbane headquarters, with project work extending to New Zealand (The Warehouse). The firm is privately held, founder-led by Principal Graham Upton, with 11–50 employees and no disclosed external investment, funding rounds, M&A activity, or technology platform. Reports on technical due diligence are generally delivered within 10 working days of inspection. The firm explicitly differentiates on a "small company, personalized service" model positioning itself against larger consultancies.

Name

PEP Solutions

Legal name

PEP Solutions

Website

https://pepsolutions.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

PEP Solutions is a Brisbane-based property consultancy providing building advisory, quantity surveying, tax depreciation, and project management services to property investors, developers, and financiers across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Property Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)

akta.pro secondary industries

Financial Management & Performance Improvement Consulting (BPAHACAF), Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Property consulting
• Quantity surveying
• Building advisory
• Tax depreciation schedules
• Project management services

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Building Advisory: Technical due diligence, vendor reports, reinstatement cost analysis, make good assessments, photographic condition reporting, defect diagnosis, CAPEX and maintenance programmes, and project monitoring services provided to property investors, developers, owners, banks, and financiers.
2. Professional Services - Quantity Surveying: Cost planning, project estimating and budgeting, tender documentation, feasibility studies, variation and delay assessments, financier project auditing, and cost to complete assessments for construction projects from feasibility through completion.
3. Professional Services - Tax Depreciation: Depreciation analysis services including vendor depreciation estimates, purchase depreciation analysis, tenancy incentive analysis, refurbishment reviews, asset registers, reversionary assessments, and depreciated replacement values for investment properties.
4. Professional Services - Project Management: Project control group coordination, third party coordination, tender assessment and negotiations, contract administration, development administration, and ongoing project oversight from commencement to completion.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PEP Solutions is an Australian property consulting firm founded in 2007 that provides quantity surveying, building advisory, tax depreciation, and project management services to property investors, developers, and owners across Australia and New Zealand. The firm advises clients on construction costs, depreciation entitlements, building condition, and end-to-end project delivery for built-environment assets.

Product overview

PEP Solutions offers a unified suite of four integrated property consulting services: Building Advisory (technical due diligence, vendor reports, reinstatement cost analysis, make good assessments, photographic condition reporting, defect diagnosis, CAPEX/maintenance programmes, and project monitoring), Quantity Surveying (cost planning, financial auditing, project estimating, tender documentation, and feasibility studies), Tax Depreciation (ATO-compliant depreciation schedules and property depreciation analysis), and Project Management (project coordination, tender management, contract administration). These services are designed to work together across the property lifecycle from acquisition through disposal, supporting investors, developers, property owners, and financiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Building Advisory Independent building condition, defect, and technical advice service for property owners, investors, and developers assessing built-environment assets.
• Quantity Surveying Cost estimation, measurement, and cost-management services for construction and development projects, provided to property developers and owners.
• Tax Depreciation Preparation of tax depreciation schedules for investment property owners to maximise claimable deductions on plant, equipment, and capital works.
• Project Management End-to-end project management services covering planning, coordination, and delivery oversight for property and construction projects.

Quantifiable outcome

• Detailed Technical Due Diligence reports generally provided within 10 working days of inspection

Named customers9 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WT Partnership: Australian-owned quantity surveying and cost advisory firm offering cost planning, feasibility, and project management services. Direct competitor to PEP on QS and building advisory mandates across Australia.
• Rawlinsons: Long-established Australian construction cost consultancy producing the Australian Construction Handbook and providing cost planning and quantity surveying services. Direct peer on building cost advisory.
• Donald Cant Watts Corke: Australian cost management and quantity surveying consultancy serving property, infrastructure, and government clients. Overlaps with PEP's QS and project management service lines.
• MBM (Montlaur MBM): Australian quantity surveying, building consultancy, and tax depreciation firm with offices across multiple states. Direct peer across QS, depreciation, and building advisory mandates.
• Rider Levett Bucknall (RLB): Global quantity surveying and construction consultancy with a substantial Australian presence offering cost management, project management, and advisory services. Competes with PEP on commercial and institutional QS mandates.
• BMT Tax Depreciation: Australian specialist in tax depreciation schedules and quantity surveying for property investors, developers, and accountants. Closest direct peer to PEP's Tax Depreciation service line.

Broad incumbents

• AECOM: Global infrastructure consultancy with cost management, project management, and advisory practices. Overlaps with PEP on building advisory, QS, and project management for larger Australian developments.
• Arcadis: Global design and consultancy firm with cost and project management capabilities serving property, infrastructure, and government clients. Broad incumbent competing across multiple of PEP's service lines.
• Turner & Townsend: Global construction and project management consultancy offering cost management, program management, and advisory across real estate and infrastructure. Competes with PEP on larger project management and QS mandates.
• JLL (Jones Lang LaSalle): Global real estate services firm offering project and development services, building consultancy, and tax depreciation advisory through its Australian offices. Competes with PEP on commercial property advisory mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pep-consulting

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEP Solutions