Master HR

What Master HR does

Master HR is a privately held Polish HR consulting and recruitment agency operating under the legal name MASTER HR SP. z O.O. (NIP 9552102938), headquartered in Dołuje with operational offices in Szczecin at ul. Nad Duńczycą 10B and ul. Storrady 1A/53. Founded in 2015, the firm employs between 1 and 10 people and serves both employers seeking recruitment support and individual job seekers across the West Pomerania region and nationwide Poland, with particular vertical specialization in production, logistics, maritime, IT, services, and public-sector budgetary units.

The company's core technology is the Gallup CliftonStrengths (CliftonFinder) assessment, administered under a certified partnership with the Gallup Institute. The assessment consists of 177 questions measuring 34 talent themes and is bundled into tiered development packages (Bronze, Silver, Gold, Platinum) combining individual reports, coaching sessions, and team analysis. Beyond assessment, the Master Business Academy sub-brand delivers instructor-led training programs including the Małe MBA manager workshop, project management (PMBOK, PRINCE2, SCRUM), cross-cultural communication, healthcare staff training, and various soft-skills workshops. Recruitment services cover permanent placement of specialists and managers, while complementary offerings include HR outsourcing, employer branding (promotional video production), outplacement, and individual coaching/mentoring.

The business model is professional services with multiple revenue streams priced in Polish złoty: one-time fees for individual training programs (149-2,000 PLN), packaged Gallup assessments (850-1,215+ PLN for entry tiers), and custom-priced multi-year contracts for organizational deployments and recruitment mandates. Go-to-market is sales-led and community-led, combining direct sales, networking events, training workshops, and content marketing through the Knowledge Bank blog. The company is founder-led, with CEO Katarzyna Raczkowska (a certified international CliftonStrengths Coach) at the helm, and operates without disclosed external investors or parent company affiliation.

Name

Master HR

Legal name

MASTER HR SP. z O.O.

Website

https://masterhr.pl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Master HR is a Szczecin-based Polish HR consulting and recruitment agency offering specialist placement, HR outsourcing, Gallup CliftonStrengths assessments, and training to employers across production, logistics, maritime, IT, service, and public-sector verticals throughout Poland.

Ownership category

akta.pro rank

Product category

HR Consulting and Recruitment Services

NAICS

Employment Placement Agencies (561311), Human Resources Consulting Services (541612), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

HR Strategy & Operating Model Design (BPACAJAA)

akta.pro secondary industries

Comprehensive HRO (Multi-Process HR Outsourcing) (BPACAKAA), HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC), HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL)

Keywords

• HR recruitment services
• Talent assessment
• HR outsourcing
• Management training
• Executive coaching

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Recruitment Services: Permanent recruitment and selection of specialists and managers for employers. The company acts as an employment agency (pośrednictwo pracy) connecting qualified candidates with reputable employers.
2. HR Training and Workshops: In-person and online training programs covering leadership, communication, project management, workplace psychology, and professional development. Pricing varies by program complexity and duration.
3. Gallup Assessment Services: CliftonStrengths talent testing with optional coaching packages. Includes individual reports, coaching sessions, and team development workshops.
4. HR Outsourcing: Outsourcing of HR functions for companies seeking external HR management support.
5. Coaching and Mentoring: Individual and team coaching services, including crisis coaching and career development support.
6. Employer Branding: Services to help companies build positive employer brand image, including promotional video production and multimedia content creation.
7. Outplacement Services: Career transition support for departing employees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Master HR is a Polish HR consulting and recruitment agency offering end-to-end human resources services for employers, including permanent and temporary recruitment, HR and payroll outsourcing, personal consulting, coaching and mentoring, employer branding, and outplacement. It is also a Gallup-certified provider of CliftonStrengths talent assessments and runs a wide catalog of standalone training workshops and development programs for managers, teams, and individuals.

Product overview

Master HR is a Polish HR services company based in Szczecin that offers a comprehensive portfolio of human resources services rather than a unified software product. The core offerings include specialist and manager recruitment (Rekrutacje), HR outsourcing, consulting, coaching, and the Gallup CliftonStrengths talent assessment. The company operates a training division called Master Business Academy which delivers instructor-led programs including the Małe MBA management workshop, project management training, cross-cultural communication, healthcare staff training, and various soft skills workshops. Additional services include employer branding, outplacement, and online courses. The Gallup talent testing service is offered in tiered packages (Bronze, Silver, Gold, Platinum) with varying levels of coaching and assessment. The company also provides educational content through its Knowledge Bank (Bank wiedzy) blog. Services are delivered primarily in-person at their Szczecin office locations, with some offerings available online.

Differentiator

Problem solved

Functional benefit

Products and services

• Recruitment Services Permanent and temporary recruitment services supporting Polish employers in sourcing qualified candidates, including direct-hire and temporary staffing solutions.

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Instytut Gallupa (Gallup Institute)coreTechnology or IntegrationMaster HR is a certified partner for Gallup CliftonStrengths talent assessment tools, authorized to administer tests and provide coaching based on Gallup's validated methodology. The company employs certified Gallup coaches who conduct talent testing and development programs.
• Targi Dobrych Pracodawców (Good Employers Fair)minorGTM or Marketing PartnerMaster HR served as a content partner for the Good Employers Fair held on March 30, 2023 at Hotel Novotel in Szczecin, contributing educational content and expertise to the event.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ManpowerGroup Poland: Global workforce solutions provider operating in Poland with permanent placement, temporary staffing, and talent development offerings. Overlaps with Master HR's recruitment and training portfolio as a broader incumbent.
• Randstad Poland: Global staffing and HR services major with full Polish operations across permanent placement, temporary staffing, and HR solutions. Overlaps with Master HR in recruitment and HR outsourcing but operates at much greater scale and breadth.
• Adecco Poland: Global staffing leader with a Polish subsidiary offering permanent and temporary staffing plus workforce solutions. Comparable recruitment and HR outsourcing footprint but with significantly larger scale.

Direct peers

• Michael Page Poland: Specialist recruitment firm operating in Poland focused on mid-to-senior professional and managerial placements. Comparable to Master HR's specialist/manager recruitment offering, though with significantly broader geographic and sector reach.
• Antal Poland: Polish recruitment and HR consulting firm specializing in mid-to-senior specialist and managerial placements with industry-focused practices. Comparable specialist recruitment positioning to Master HR.
• Devire: Polish recruitment and HR consulting firm offering permanent placement, HR outsourcing, and training services. Closely comparable in service mix (recruitment + outsourcing + training) and Polish mid-market focus.
• Grafton Recruitment: Large recruitment and HR services firm operating across Poland. Directly comparable as a multi-sector permanent and temporary placement agency serving Polish employers with similar client profiles to Master HR.
• HRK (Human Resources Kościelniak): Polish executive search and HR consulting firm specializing in senior and managerial placements as well as HR advisory services. Comparable mid-market consulting and recruitment positioning to Master HR.
• Hays Poland: Global recruitment and workforce solutions firm with Polish operations, focused on professional and managerial permanent and contract placements across multiple sectors including IT, manufacturing, and logistics.

Others

• Gallup: Owner of the CliftonStrengths assessment methodology that Master HR is certified to deliver. As Master HR's core technology and assessment partner, Gallup is an ecosystem enabler rather than a direct competitor, but its strategy and certification terms materially shape Master HR's offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master HR