What Miralix does

Miralix is a privately held Danish software company headquartered in Hedensted, Denmark, that develops and sells a cloud-based omnichannel contact center platform branded Xperience. The platform unifies voice, web chat, video, and SMS communications and integrates with more than 200 third-party applications through a dedicated Integration Hub, with add-on modules spanning wallboards, call recording, customer satisfaction measurement (xNPS+), disaster recovery (DRaaS), isolated deployment (Closed Circuit), ESG reporting, and strategic analytics. The company also offers a mobile companion application, Miralix Mini, and has embedded AI features including Miralix AI Summary (NLP-based conversation summarization) and Miralix AI Reporting.

Miralix's customer base of 320+ organizations spans Danish private enterprises and the public sector, including automotive (Autohuset Vestergaard), manufacturing (Würth, Vola), education (UC Syd, IBA Kolding, FH), municipal government (Ishøj Kommune), national health authority (Sundhedsstyrelsen), and unemployment/career services (CA Karrierepartner). Distribution is regional and direct, employing an enterprise field sales motion with 'Book demo' and 'Book et møde' CTAs and consultative services such as Miralix Konsulentanalyse and Løsningsoptimering. The company runs proprietary events including the Five Star Summit and produces content marketing under a 'Viden & inspiration' (Knowledge & inspiration) hub.

Revenue is generated through annual subscription licenses (Hovedlicenser) with quote-based, non-binding pricing and a modular add-on structure. Miralix markets 100% compliance with Danish and European GDPR requirements as a key differentiator, alongside Danish-language 24/7 support with sub-minute response times, 99.9% uptime, and reported outcomes of up to 30% operating cost savings and full implementation within 30 days for 90% of customers. The company has been operating since 1996, employs 11-50 people, and has no disclosed ownership, funding, or M&A activity in the source material.

Name

Miralix

Legal name

Miralix

Website

https://miralix.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Miralix is a privately held Danish software company that sells a cloud-based omnichannel contact center platform (Xperience) with 200+ integrations and AI summarization, serving 320+ private and public-sector organizations across Denmark.

Ownership category

akta.pro rank

Product category

Contact Center Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design Services (541512), Telecommunications (517)

SIC

Services-Telephone Interconnect Systems (7385), Communications Services, Nec (4899), Services-Computer Programming Services (7371)

akta.pro primary industry

Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)

Keywords

• Cloud contact center
• Omnichannel communications
• Contact center software
• AI contact center
• Customer experience platform

Headquarters

HQ city

Hedensted

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Licenses (Hovedlicenser): Cloud-based contact center platform licensed to customers on a subscription basis. The company offers 'Hovedlicenser' (main licenses) with different tiers and user counts, suggesting a per-seat or tiered subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Miralix develops and sells a cloud-based contact center platform called Xperience that enables omnichannel customer communication (voice, web chat, SMS, video) with AI-powered summarization and reporting, real-time wallboards, and over 200 third-party integrations. The platform is offered under subscription licenses (Hovedlicenser) and is sold primarily to Danish private enterprises and public sector organizations requiring GDPR-compliant communications infrastructure. A mobile application extension called Miralix Mini extends platform capabilities to smartphones.

Product overview

Miralix offers a cloud-based contact center platform called Xperience, which serves as the core unified platform for omnichannel customer communications (voice, chat, video, SMS). The platform is complemented by a suite of modular add-on services organized into four categories: Xperience (core platform with main licenses), Security & Compliance (Cloud Extended, Closed Circuit, DRaaS, ESG), Business Optimisation (AI Summary, AI Reporting, Konsulentanalyse, Løsningsoptimering, View), and Strategic Insights (custom reports, management agreements). Additionally, Miralix Mini provides a mobile app extension of the platform. All products share the same platform infrastructure, integrate with over 200 third-party systems via the Integration Hub, and are designed for both private enterprises and public sector organizations in Denmark.

Differentiator

Problem solved

Functional benefit

Brands

• Miralix Mini: Mobile application offered by Miralix for contact center operations.
• Miralix AI Summary
• Miralix AI Reporting
• Miralix Xperience
• Miralix Wallboard
• Miralix Video
• Miralix Cloud Extended
• Miralix Closed Circuit
• xNPS+

Products and services

• Xperience The core cloud-based contact center platform from Miralix that enables omnichannel customer communication (voice, chat, video, SMS) with integrated AI, analytics, real-time wallboards, and over 200 third-party integrations. It is sold to private enterprises and public sector organizations in Denmark under subscription-based main licenses (Hovedlicenser).
• Miralix Mini A mobile application that extends the Miralix Xperience contact center platform to smartphones, enabling agents and supervisors to manage customer interactions on the go.

Quantifiable outcome

• Up to 30% reduction in total operating costs compared to other solutions
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miralix