Grupo Tagle

What Grupo Tagle does

Grupo Tagle is a privately held, family-owned Argentine conglomerate founded in 1935 by Manuel Tagle in Córdoba, Argentina, and currently led by Manuel Tagle with new-generation family members occupying operational director roles. The group operates across four business units: Mobility & Services (the Autocity complex consolidating six automotive and motorcycle brands including Renault, Royal Enfield, Motoplex, Moto Morini, Yamaha, and City Drive, plus used vehicle sales and after-sales service), Real Estate & Urban Development (the DENAT division with three residential developments: Estancia Q2, Estancia El Terrón featuring an 18-hole Tom Weiskopf-designed golf course, and Nuevo Malagueño), Hospitality & Tourism (Scratch House, a five-room boutique hotel in a restored 1919 mansion in Villa Allende), and Software & Technology (Asofix commercial management SaaS and Carmuv automotive marketplace platform).

The technology stack centers on Salesforce CRM integrated across the mobility and services division for centralized client information and automated marketing campaigns; Asofix and Carmuv are SaaS applications built on React and Node.js hosted on Google Cloud infrastructure; and real estate projects deploy interactive 3D masterplan visualization tools that enable augmented-reality lot viewing. The software products are positioned with domain specialization in automotive dealership workflows (inventory, financing, customer relationships) and marketplace data aggregation for buyers, sellers, and industry professionals.

The group generates revenue through transaction fees on new and used vehicle and motorcycle sales, financing commissions, and after-sales service contracts (mobility); transactional lot, home, and apartment sales in residential developments (real estate); recurring hospitality bookings at the boutique hotel and event hosting (hospitality); and subscription or usage-based fees for Asofix and Carmuv enterprise customers (software). Go-to-market combines direct-to-consumer physical retail through flagship multi-brand complexes and dedicated showrooms, enterprise field sales via long-standing Renault franchise agreements dating to 1978, and SaaS distribution through online onboarding for software products. The geographic footprint is concentrated in the Córdoba region of Argentina, including Córdoba, Villa María, Río Cuarto, and San Luis, with no international expansion signals.

Name

Grupo Tagle

Legal name

Grupo Tagle

Website

https://grupotagle.com.ar

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupo Tagle is a privately held, family-owned Argentine conglomerate founded in 1935, operating automotive and motorcycle dealerships (Autocity), real estate developments (DENAT), a boutique hotel (Scratch House), and SaaS products (Asofix, Carmuv) primarily serving consumers and dealerships in the Córdoba region.

Ownership category

akta.pro rank

Headquarters

HQ city

Córdoba

HQ country

Argentina

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Automotive Sales - New Vehicles: Sale of new vehicles through official dealership franchises (Renault, motorcycle brands including Royal Enfield, Motoplex, Moto Morini, Yamaha). Revenue generated from vehicle sales, financing arrangements, and dealership commissions.
2. Automotive Sales - Used Vehicles: Purchase and resale of used vehicles through Autocity and dealership networks, offering trade-in services and used car sales.
3. After-Sales Service and Parts: Official maintenance and repair services for vehicles, genuine parts sales, and service contracts through dealership posventa (after-sales) operations.
4. Real Estate Development - DENAT: Development and sale of residential lots and homes in planned communities (Estancia Q2, Estancia El Terrón, Nuevo Malagueño) with complementary commercial spaces (PANORAMIC apartments, ACCANTO commercial area).
5. Hospitality Services - Scratch House: Boutique hotel operations including room rentals, restaurant services, wellness experiences, golf activities, and event hosting at the heritage property in Villa Allende.
6. Software Products - Asofix and Carmuv: SaaS-based software products sold to automotive dealerships and industry participants. Asofix provides commercial management capabilities; Carmuv operates as marketplace platform. Model based on subscription or usage fees.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Grupo Tagle is a diversified Argentine conglomerate that sells new and used vehicles and motorcycles through its multi-brand Autocity complex, develops and sells residential lots and homes through its DENAT real estate division, operates the Scratch House boutique hotel, and licenses its proprietary Asofix dealership management software and Carmuv automotive marketplace platform to third-party dealerships across Argentina.

Product overview

Grupo Tagle is a diversified Argentine business group with four main business units: Mobility & Services (automotive and motorcycle dealerships), Real Estate & Urban Developments (DENAT), Hospitality & Tourism (Scratch House), and Software & Technology. The technology portfolio consists of Asofix (commercial management software for dealerships) and Carmuv (automotive marketplace platform). The Mobility division includes Autocity (unified car dealership), Motoplex, Royal Enfield, Moto Morini, and Yamaha motorcycle dealerships. The real estate division operates through DENAT with residential projects including Estancia Q2, Estancia El Terrón, Nuevo Malagueño, PANORAMIC, and ACCANTO. Scratch House is a boutique hotel in Villa Allende.

Differentiator

Problem solved

Functional benefit

Products and services

• Autocity Unified automotive commercial center combining 6 leading brands (Renault, Royal Enfield, Motoplex, Moto Morini, Yamaha, and hybrid mobility), used car sales, and official after-sales service in a single location. Customers can purchase new and used vehicles, obtain financing, schedule test drives, and access maintenance and repair services with genuine parts.
• DENAT Residential Neighborhoods Urban and real estate development division specializing in planned residential neighborhoods with integrated design, architecture, and landscaping. Includes Estancia Q2, Estancia El Terrón, and Nuevo Malagueño projects, plus PANORAMIC apartment building and ACCANTO commercial spaces. Families and individuals can purchase residential lots, homes, and apartments within these gated communities.
• Estancia Q2 Country residential neighborhood located in Mendiolaza at the foot of Sierras Chicas, distinguished by landscape design and impressive views of the Córdoba Sierras. Provides residential lots and homes for buyers seeking a premium gated community environment.
• Estancia El Terrón Premium residential development in Mendiolaza featuring an impressive Club House recreating Scottish medieval castle style, an 18-hole championship golf course designed by Tom Weiskopf (the first in Latin America with his signature design), and panoramic views of the Córdoba sierras. Offers residential lots and homes at the foot of Sierras Chicas.
• Nuevo Malagueño Third residential development located in Malagueño near Córdoba capital, designed according to the 15-minute city concept. Immersed in a 70-hectare eucalyptus forest with central boulevard and green spaces. 85% of lots sold with over 70 active construction works and occupied homes. Includes PANORAMIC apartment building and ACCANTO commercial space.
• PANORAMIC Apartments Apartment building within the Nuevo Malagueño development, providing residential options for buyers seeking apartment-style living within the integrated community. 60% of units sold.
• ACCANTO Commercial Space Commercial space within Nuevo Malagueño development bringing together shops, offices, services, and gastronomic spaces, adding diversity and functionality to the neighborhood. Provides commercial and retail spaces for businesses serving the residential community.
• Royal Enfield Córdoba Dealership Official Royal Enfield motorcycle dealership in Córdoba, commercializing one of the most iconic motorcycle brands in the industry. Customers can purchase Royal Enfield motorcycles, obtain accessories, and access after-sales service. Located within the Autocity complex.
• Motoplex Córdoba Dealership Official motorcycle dealership in Córdoba representing multiple Italian brands including Vespa, Moto Guzzi, and Aprilia. Provides a unified motorcycle retail experience where multiple concepts coexist. Customers can purchase scooters and motorcycles across these Piaggio Group brands and access after-sales service.
• Moto Morini Córdoba Dealership Official Moto Morini dealership in Córdoba, representing Italian essence and high-performance motorcycles. Customers can purchase Moto Morini motorcycles and access related services. Located within the Autocity complex and part of the consolidated motorcycle portfolio.
• Yamaha Córdoba Dealership Official Yamaha motorcycle dealership in Córdoba, offering the iconic Japanese brand's motorcycles with latest generation models. Located within the Autocity complex. Customers can purchase new Yamaha motorcycles and access after-sales service.
• Scratch House Boutique Hotel Heritage boutique hotel located in Villa Allende, housed in a restored 1919 mansion. Features 5 rooms named after golfing legends, 3 private houses, plus restaurant services, wellness experiences, and golf activities. Recognized as a top tourism destination by Revista Lugares in 2024. Set within a 3-hectare park with native trees and exotic species.
• Asofix Commercial management software platform for automotive dealerships that digitizes and streamlines sales processes for new vehicles, used cars, direct sales, and savings plans. Delivered as SaaS, providing business intelligence, team autonomy, real-time parameterization, and centralized inventory, financing, and customer relationship management. Targets third-party automotive dealerships, agencies, and multi-brand groups.
• Carmuv Specialized digital marketplace platform for the automotive sector providing reliable information, updated prices, expert content, and concrete tools for buyers, sellers, and industry professionals to make data-driven decisions. Connects vehicle buyers and sellers across Argentina.

Quantifiable outcome

• 85% lots sold in Nuevo Malagueño development
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• RenaultcoreChannel Partner/ Reseller/ DistributorLong-standing partnership since 1978 as official Renault dealership in Córdoba. One of the first Renault distributors in Argentina, having represented the brand since the 1960s through IKA-Renault agreement. Concession agreement covering new vehicle sales, after-sales service, and parts distribution.
• Royal EnfieldcoreChannel Partner/ Reseller/ DistributorOfficial dealership for Royal Enfield brand in Córdoba, representing the iconic motorcycle manufacturer. Located within Autocity complex.
• Motoplex (Piaggio Group)coreChannel Partner/ Reseller/ DistributorFirst Motoplex distributor in Córdoba representing Italian brands Vespa, Moto Guzzi, and Aprilia. Unified motorcycle retail experience concept.
• Moto MorinicoreChannel Partner/ Reseller/ DistributorOfficial representation of Moto Morini in Córdoba, bringing Italian design and high-performance motorcycles to the regional market in 2024.
• YamahacoreChannel Partner/ Reseller/ DistributorFirst official Yamaha dealership in Córdoba inaugurated 2025, representing the legendary Japanese motorcycle brand with over 65 years of history. Located within Autocity complex.
• City Drive (Hybrid Mobility)minorChannel Partner/ Reseller/ DistributorRepresentation of hybrid and sustainable mobility brands as part of diversified automotive portfolio.
• SalesforcecoreTechnology or IntegrationImplementation of Salesforce CRM, the world's leading customer relationship management platform, across mobility and services division. Centralizes client information, enables automated marketing campaigns, and provides 360-degree customer view.
• Google CloudcoreTechnology or IntegrationCloud infrastructure provider for hosting Asofix and Carmuv SaaS applications. Enables scalable, reliable software delivery for automotive dealership customers.
• Córdoba Golf ClubminorStrategic or Co-development PartnerHistorical connection through Ditlevsen family who founded Córdoba Golf Club and built Scratch House as summer residence. Golf-oriented tourism partnership for Scratch House guests.
• Tom WeiskopfminorStrategic or Co-development PartnerWorld-renowned golf course architect who designed the 18-hole championship course at Estancia El Terrón, unique in Latin America with his signature design approach.

Scale indicators11 records

Recent moves18 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInar.linkedin.com/company/grupotagle
• Instagraminstagram.com/grupo.tagle/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Tagle