Adubos Real

Name

Adubos Real

Legal name

Adubos Real S.A.

Website

https://adubosreal.com.br

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Agricultural Fertilizers and Crop Nutrition Inputs

NAICS

Farm Supplies Merchant Wholesalers (42491), Pesticide and Other Agricultural Chemical Manufacturing (32532), Nitrogenous Fertilizer Manufacturing (325311)

SIC

Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)

akta.pro primary industry

Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF)

akta.pro secondary industries

Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH), Seed & Trait Distribution (Dealer Networks) (AFABAJAD), Biologicals Distribution & Field Application Services (AFABAEAN)

Keywords

• Agricultural fertilizers
• Crop nutrition products
• Specialty adjuvants
• Agricultural inputs distribution
• Precision agriculture services

Headquarters

HQ city

Pouso Alegre

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fertilizer Sales: Sale of soil fertilizers, specialty fertilizers, organomineral fertilizers, and foliar nutrition products through retail stores and field sales network.
2. Agricultural Inputs: Sale of adjuvants, bioactivators, defensives (herbicides, insecticides, fungicides), and seeds through strategic partner distribution.
3. Agricultural Services: Technical consulting services, RealTech technology services (CropView monitoring, drone spraying, soil analysis), and Barter services for crop negotiation.
4. Barter/Trade Services: Facilitates negotiation of harvest for input exchange, providing intelligent exchange conditions for producers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Adubos Real manufactures and distributes a comprehensive portfolio of agricultural inputs including soil fertilizers, specialty fertilizers, foliar nutrition products, organomineral fertilizers, fertigation products, bioactivators, adjuvants, crop protection defensives, and seeds. The company also provides precision agriculture technology services through its RealTech division (CropView, PlantAlerta, SprayTop, FertAssist, TrackSolo), specialized technical consulting, and barter/trade facilitation services. Products are sold primarily to rural producers across Brazil through a network of 90 retail stores and 5 industrial units.

Product overview

Adubos Real is an agricultural input distributor and service provider offering a comprehensive, multi-category portfolio organized around a core fertilizer business (Fertilizantes — encompassing Fertilizantes Especiais, Fertilizantes Essenciais, and Fertirrigação) plus the Safra Real specialty sub-brand (Nutrition, Adjuvants, and Bioactivators), along with complementary Defensivos, Sementes, Barter, RealTech technology services, and specialized technical consulting. The company operates 90 strategically located stores and 5 industrial units across Brazil, serving over 50,000 customers annually with more than 2,000 products and services. The Safra Real line features branded products (RealTurbo, BioPhos, BioTurbo technology brands) and includes named specialty products across three sub-segments: Nutrition (Real-Plus, Bororgan, Coron, Magforce, N-Flow, Nucleus Ortho-Phos, Nutriflora, Powercal, Real-Defender, Real-Micros, Real-Nutriforce, Nucleus 21, TopCitrus, Zíven), Adjuvants (MultiOil, MultiLimp, Exodus, Spread, MultiCopa, MultiHerb), and Bioactivators (Real-Gold, Amino Pro, Real-Potent, Caliber, Hydra-Hume). The RealTech division provides technology services including CropView (satellite/drone monitoring), PlantAlerta (field inspection), SprayTop (drone spraying), FertAssist (lab analysis), and TrackSolo (georeferenced soil analysis), alongside Barter trading facilitation and an AI-powered chatbot named Ária.

Differentiator

Problem solved

Functional benefit

Brands

• RealTech: Technology division focused on solutions such as CropView (satellite and drone crop monitoring), PlantAlerta (phytosanitary inspection and pest/disease mapping), SprayTop (drone spraying services), FertAssist (agronomic laboratory analysis for soil, leaf, water, forage and fertilizers), and TrackSolo (georeferenced soil sampling and precision recommendations).
• Safra Real
• Safra Real Bioativadores
• Safra Real Adjuvantes
• Safra Real Nutrição

Products and services

• Fertilizantes de Solo Complete soil fertilizer portfolio including special fertilizers, essential fertilizers, and fertigation products formulated with proprietary technology for specific soils and crops, sold to rural producers across Brazil.
• Safra Real Specialty Product Line Specialty product line offering innovative and efficient solutions for maximizing crop performance including nutrition products, adjuvants for spray optimization, and bioactivators for plant strengthening, under the Safra Real exclusive technology umbrella.
• Real-Gold Organomineral fluid fertilizer that boosts plant metabolism, stimulates root development, optimizes water use, and improves nutrient absorption while strengthening tolerance to drought and high temperatures.
• Amino Pro Activator of plant metabolism and post-stress recovery, delivering free amino acids to vegetative and reproductive metabolisms to support protein synthesis, photosynthetic efficiency, and root development.
• Real-Potent Promotes full vegetative and reproductive development and mitigates biotic and abiotic stresses through natural compounds and essential nutrients, enhancing thermal, saline, and water stress resilience.
• Caliber Activates physiological processes that induce greater translocation of photoassimilates from source to sink, promoting balanced and healthier filling of fruits and grains.
• Hydra-Hume Promotes chemical, physical, and biological soil conditioning for vigorous rooting, better water use, greater nutrient bioavailability, and improved soil-organism interaction.
• MultiOil Mineral oil-based adjuvant improving spray solution conditioning by favoring droplet spread, increasing leaf surface contact, and extending absorption window for agricultural sprays.
• MultiLimp Tank and spray equipment cleaner that removes chemical residues from previous applications, preventing damage to new cultivated areas and prolonging equipment life.
• Exodus Provides Boron and Nitrogen to crops with a formulation that has an insect dislodging effect, designed for application together with insecticides.
• Spread Foliar fertilizer supplying highly soluble nitrogen and boron that promotes vigor and balanced development while protecting spray droplets and reducing drift.
• MultiCopa Improves application efficacy of fungicides, insecticides, biological and nutritional products by adjusting spray solution pH near neutrality, reducing foam and drift, and enhancing leaf coverage.
• MultiHerb Conditioning agent for spray solution that lowers pH for better herbicide efficiency, reduces foam and drift, improves spray pattern, coverage, and acts as spreading adhesive.
• Real-Plus Complex of micronutrients concentrated in Manganese that corrects deficiency, maintains metabolic activity, stimulates photosynthesis, optimizes soil fertilization, and mitigates stress.
• Bororgan Boron complexed with special substances for rapid absorption that corrects boron deficiency, improves flower and fruit retention, sugar transport, and growth of grains, fruits, and roots.
• Coron Smart nitrogen supply for soil or fertigation with controlled-release components, low free ammonia content, and low salinity for safety and efficiency in application.
• Magforce Liquid magnesium with high absorption efficiency even in dry air conditions that corrects deficiency, increases photosynthetic rate, improves plant vigor, and promotes better grain and fruit filling.
• N-Flow Provides soluble nitrogen in amidic, nitric, and ammoniacal forms for photosynthesis and amino acid/protein production, correcting nitrogen deficiency and increasing productivity.
• Nucleus Ortho-Phos High-efficiency phosphorus for rapid absorption and utilization that reduces phosphorus fixation in soil, promotes vigorous rooting, and contributes to energy transport and storage.
• Nutriflora Supplies calcium and boron via leaf to contribute to structural integrity of vegetative and reproductive structures, pollen tube development, flower and fruit retention, and disease resistance.
• Powercal High-concentration calcium for soil or fertigation that provides greater stress resistance, improves fruit firmness and quality, and contributes to post-harvest conservation.
• Real-Defender Provides magnesium efficiently for vegetative vigor and plant health with high absorption and translocation formulation and rapid response as enzymatic cofactor.
• Real-Micros Micronutrient complex concentrated in Zinc that corrects deficiency, maintains metabolic activity, stimulates photosynthesis, and reduces negative effects of oxidative stress.
• Real-Nutriforce Reduces plant stress, contributes to greater vegetative and reproductive vigor, maintains vigorous leaves, flowers, fruits, and grains, and supports biological nitrogen fixation.
• Nucleus 21 Supplies potassium and sulfur efficiently for plant absorption via soil or foliar application with greater availability of both nutrients and low salt index.
• TopCitrus Fully water-soluble liquid fertilizer for foliar application providing macro and micronutrients including Zinc, Magnesium, Mo, B, and Mn for citrus and other crops.
• Zíven Liquid foliar fertilizer with exclusive SAFRA REAL formulation supplying Copper complexed with amino acids, Magnesium, and Nitrogen for chlorophyll formation and photosynthetic rate.
• RealFert Water-soluble fertilizer for fertigation and hydroponics with high purity and solubility, providing precise nutrition and superior results for crops.
• Sulfato de Magnésio Water-soluble magnesium sulfate supplying magnesium and sulfur for healthy plant development, supporting enzymatic activation, photosynthetic transport, amino acid synthesis, and stress mitigation.
• Defensivos Complete portfolio of crop protection products including herbicides, insecticides, and fungicides offered in partnership with major manufacturers Syngenta, Corteva, and UPL.
• Sementes High-quality seed portfolio including horticultural crops (HF), corn, soy, beans, and other cereals, sourced from partners including Sakata, NK Sementes, Agristar, Horticeres, Brevant, Caraíba Genética, Agrosalles, and Carolina Soil.
• CropView Crop monitoring service using high-resolution satellite imagery and drones with regular frequency to rapidly identify field problems and obtain comprehensive periodic views of the entire farm.
• PlantAlerta Field-based phytosanitary monitoring service with complete inspection for weeds, pests, and diseases following MIPD principles, producing heat maps indicating infestation levels with detailed reports and technical prescriptions.
• SprayTop Drone spraying service through partnerships with specialized companies bringing agility, precision, and flexibility to agricultural spraying while eliminating crop crushing risk and soil compaction.
• FertAssist Agronomic analysis service through partnerships with renowned laboratories for detailed soil, leaf, water, forage, and fertilizer analyses, enabling efficient agricultural management decisions.
• TrackSolo High-precision soil analysis using sensors and advanced technology to identify variations and create specific management zones, with georeferenced sampling ensuring reliable data for agronomic recommendations.
• Consultoria Técnica Especializada Specialized technical consulting service with constant field presence that analyzes soil, climate, and crop conditions to recommend the best solutions in nutrition and agricultural technology for each client.
• Barter Trade facilitation service enabling negotiation of the harvest in exchange for inputs through intelligent conditions, facilitating access to agricultural products for producers.

Quantifiable outcome

• 50,000+ customers served annually across Brazil
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• SyngentacoreChannel Partner/ Reseller/ DistributorMajor defensives partner providing herbicides, insecticides, and fungicides portfolio. Adubos Real distributes Syngenta products alongside their own fertilizer and specialty lines, offering producers complete crop protection solutions.
• CortevacoreChannel Partner/ Reseller/ DistributorStrategic defensives partner providing agricultural protection products. Partnership enables Adubos Real to offer comprehensive crop management solutions to Brazilian producers.
• UPLcoreChannel Partner/ Reseller/ DistributorDefensives partner providing crop protection solutions. Partnership strengthens Adubos Real's complete portfolio offering to rural producers.
• SakatacoreChannel Partner/ Reseller/ DistributorSeed partner providing high-quality seeds for hortifruti and other crops. Partnership offers producers access to quality seeds with embedded technology.
• Sementes NKcoreChannel Partner/ Reseller/ DistributorSeed partner providing biotechnology-enhanced seeds for Brazilian agriculture. Partnership provides advanced seed genetics to Adubos Real's customer base.
• AgristarcoreChannel Partner/ Reseller/ DistributorSeed partner providing high-quality seed varieties for various agricultural applications. Partnership extends Adubos Real's seed portfolio.
• HorticerescoreChannel Partner/ Reseller/ DistributorHorticultural seed partner specializing in vegetable seeds. Partnership enables Adubos Real to serve hortifruti producers with quality seed solutions.
• BrevantcoreChannel Partner/ Reseller/ DistributorSeed technology partner providing advanced seed solutions for Brazilian crops. Partnership brings cutting-edge seed genetics to Adubos Real customers.
• Caraiba GenéticacoreChannel Partner/ Reseller/ DistributorSeed genetics partner providing improved seed varieties for agricultural production.
• AgrosallesminorChannel Partner/ Reseller/ DistributorSeed and agricultural products distributor partner.
• Carolina SoilminorChannel Partner/ Reseller/ DistributorSubstrate partner providing growing media and soil products for horticultural applications.
• Research InstitutionscoreStrategic or Co-development PartnerAdubos Real develops scientific research and work in partnership with major research institutions in their operating region. These collaborations provide valuable subsidies for making assertive decisions about compositions and positioning, ensuring excellence solutions for various agricultural crops.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Yara International: Global nitrogen fertilizer producer with significant Brazilian operations, including specialty crop nutrition and fertigation products. Comparable as a broad incumbent in fertilizer manufacturing and specialty plant nutrition serving Brazilian agriculture.
• ICL Group: Global specialty fertilizers and plant nutrition company producing controlled-release fertilizers, water-soluble fertilizers, and biostimulants. Comparable as a broad incumbent in specialty plant nutrition, an area where Adubos Real competes through its Safra Real bioactivator and foliar nutrition lines.
• Albaugh LLC: Global crop protection manufacturer with Brazilian operations producing herbicides, fungicides, and insecticides. Comparable as a broad incumbent supplier of crop protection products distributed by Adubos Real through its Syngenta/Corteva/UPL partnerships, and a competitor in Brazil's defensivos market.
• The Mosaic Company: Global phosphate and potash producer with substantial Brazilian operations through Mosaic Fertilizantes (acquired from Vale in 2018). Comparable as a broad incumbent manufacturer of crop nutrients that competes with Adubos Real's fertilizer distribution and specialty product business in Brazil.
• Nutrien Ag Solutions: World's largest agricultural input retailer (subsidiary of Nutrien Ltd.), with growing Brazilian footprint offering crop protection, fertilizers, seeds, and digital agronomy services. Comparable as a broad incumbent in ag retail with overlapping capabilities across the same product categories Adubos Real distributes.
• SQM (Sociedad Química y Minera): Global specialty plant nutrition producer with a strong specialty fertilizer and biostimulant portfolio, active in Latin America. Comparable as a broad incumbent in specialty plant nutrition competing with Adubos Real's Safra Real line in the high-margin specialty crop input segment.

Direct peers

• Coopercitrus: Brazilian agricultural cooperative with extensive retail store network supplying fertilizers, crop protection, seeds, and technical services to cooperative members. Comparable to Adubos Real as a multi-store ag-input retailer with strong presence in São Paulo and Minas Gerais and similar crop/customer profile.
• Coplacana: Brazilian agricultural cooperative headquartered in Piracicaba, São Paulo, operating retail stores distributing fertilizers, crop protection, and seeds primarily to sugarcane and grain producers. Directly comparable as a cooperative/retailer with multi-state reach and similar input product mix.
• Lavoro: Brazil's largest agricultural inputs retailer, operating ~190 retail locations across Brazil and Latin America post-IPO in 2023, distributing crop protection, seeds, and specialty fertilizers. Directly comparable to Adubos Real in retail-led distribution model, multi-category portfolio, and target customer base of Brazilian rural producers.
• Agro Amazônia: Brazilian agricultural input distributor with retail and industrial operations focused on grain-producing regions, especially Mato Grosso. Comparable to Adubos Real as a vertically integrated fertilizer formulator and distributor serving Brazilian row-crop producers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/AdubosRealTV
• Facebookfacebook.com/AdubosReal
• LinkedInlinkedin.com/company/grupoadubosreal
• Instagraminstagram.com/adubosreal/?hl=en
• TikToktiktok.com/@adubosreal
• Xx.com/AdubosR

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adubos Real