What Vendira Ltd does

Vendira Ltd is a UK-based, founder-owned boutique consultancy specialising in Configure Price Quote (CPQ) and Revenue Lifecycle Management (RLM) services for Managed Service Providers (MSPs) and Software as a Service (SaaS) providers. The company operates out of Kingston Upon Thames (registered address in Surrey) with a headcount of 1–10, was incorporated in 2018, and runs a contact-based, direct enterprise sales motion targeting CIO/CTO-level buyers at service-provider organisations. Its stated pain points span product management maturity, quote-to-cash inefficiency, M&A integration, and the absence of clean sales-pipeline-to-board-revenue reporting typical of mid-market MSPs and SaaS firms.

The company delivers through a codified engagement methodology branded as vivo (vivoAdvise for discovery and business case, vivoAssist for scoped product/service development, vivoImplement for operating model transformation across process, people, systems and data, and vivoMaintain for ongoing CPQ platform management). Service offerings include Operating Model Optimisation, Product Management and Service Readiness, Productisation and Service Capability Development, CPQ Platform Management as a Service, and planned MSP Productisation Accelerator Packages. Vendira does not build a proprietary CPQ platform; instead it delivers against third-party CPQ technology, notably as a Dealhub Certified Partner and a 15+ year strategic partner of servicePath, whose CEO publicly endorses Vendira as a roadmap stakeholder.

The revenue model is professional services — consulting, implementation, and multi-year managed services retainers — with no publicly disclosed pricing, no app product, and no external funding. Named enterprise clients surfaced through public testimonials are Bright/MyWorkpapers (SaaS), DigitalSpace (technology), and Daisy/Wavenet (telecommunications/IT services). Distribution is concentrated on direct enterprise engagement supported by LinkedIn presence and a content marketing blog covering CPQ and product-to-cash topics for service providers.

Name

Vendira Ltd

Legal name

Vendira Ltd.

Website

https://vendira.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Kingston Upon Thames

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Professional Services: Vendira provides skills, expertise and experience through consultancy, resourcing, implementation, practical assistance, and tailored CPQ education services. Their offerings include Product through Quote to Cash assessments, CPQ implementation, Operating Model Optimisation, and Product Management & Service Readiness services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vendira is a specialist consultancy that helps Managed Service Providers (MSPs) and Software as a Service (SaaS) providers optimise their business operating models through Configure Price Quote (CPQ) and Revenue Lifecycle Management (RLM) solutions. The firm delivers discovery, implementation, and ongoing managed services to enable product management, sales enablement, and quote-to-cash processes for service businesses.

Product overview

Vendira Ltd is a pure-play service provider consultancy specializing in Configure Price Quote (CPQ) to Cash solutions for Managed Service Providers (MSPs) and SaaS providers. Their primary offering is the CPQ and Revenue Lifecycle Management (RLM) capability, which structures and centralizes products and service catalogues, automates configuration, pricing, and quote production. This core platform is complemented by their Operating Model Optimisation services (covering target operating model design, business process standardisation, and cultural change) and Product Management & Service Readiness offerings (including productisation acceleration and pre-built MSP accelerators). Vendira delivers these through their structured vivo methodology (vivoAdvise, vivoAssist, vivoImplement, vivoMaintain), providing skills, expertise, and experience across consultancy, implementation, and ongoing managed services.

Differentiator

Problem solved

Functional benefit

Products and services

• CPQ and Revenue Lifecycle Management (RLM) Consulting Configure Price Quote and Revenue Lifecycle Management consultancy that structures and centralises product and service catalogues, automates configuration, pricing, and quote production, and supports client solution lifecycle management for service providers.
• Operating Model Optimisation Expert advisory service covering target operating model design, business process modelling, definition and standardisation, evolving people, roles and responsibilities, systems process enablement and workflows, and cultural change to become a process-enabled business.
• Product Management and Service Readiness Service helping accelerate productisation (Ready for Sales) for new or evolved services and accelerating service development (Ready for Service), including pre-built MSP accelerators to reduce time and cost to value.
• Productisation and Service Capability Development Engagements to accelerate productisation of new or changed services ready for sale, design and define managed services, develop cost and pricing models and standards, define product revenue reporting standards, and establish robust MSP product management approaches.
• CPQ Platform Management as a Service Comprehensive CPQ platform managed services covering request, incident, change, problem, and release management, helping clients stay current and maximise investment by leveraging new and evolving features of SaaS-based modern lifecycle management.

Quantifiable outcome

• CPQ-enabled organisations are 2.2 times as effective at reducing resources required to develop quotes and proposals (67% vs 31%)
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• servicePathcoreStrategic or Co-development PartnerservicePath have worked with the Vendira team for over 15 years. The partnership has grown from being a consulting partner with shared clients to Vendira becoming a key stakeholder and contributing to servicePath's development roadmap. Daniel Kube (CEO) noted the team's ability to utilise systems to hone the GTM business process whilst addressing nuances and individuality is exceptional. servicePath provides an all-encompassing CPQ solution for technology service providers.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Accenture: Global IT services firm with a large Salesforce and CPQ/RLM transformation practice serving multinational enterprises. Comparable in the same CPQ and revenue lifecycle transformation category as Vendira, but at vastly greater scale and geographic reach.
• Deloitte: Global Big Four consultancy with an established Salesforce, CPQ, and quote-to-cash advisory and implementation practice. Comparable to Vendira in the CPQ/operating-model space, but addresses enterprise scale engagements Vendira cannot serve.
• KPMG: Big Four advisory firm with technology-enabled operating-model and CPQ transformation capabilities. Comparable to Vendira as a buyer of CPQ consulting services, but operating as a broad incumbent rather than a focused MSP/SaaS specialist.
• PROS: Provider of CPQ and pricing optimisation software for B2B enterprises with an ecosystem of implementation partners. Comparable to Vendira because both enable quote-to-cash modernisation, though PROS is a software incumbent and Vendira is a services-led delivery partner.
• PwC: Global professional services firm delivering operating-model and quote-to-cash transformation programs. Comparable to Vendira in target problem space, but typically competes for larger enterprise mandates with broader consulting portfolios.

Direct peers

• Simplus (Infosys): Salesforce-focused consultancy with deep CPQ, billing, and quote-to-cash implementation capabilities, now part of Infosys. Comparable to Vendira as a specialist CPQ implementation partner, but operating at significantly larger scale and global reach.
• Slalom: Boutique management and technology consultancy with a strong Salesforce and CPQ/quote-to-cash practice serving mid-market and enterprise clients. Directly comparable to Vendira as a delivery partner for CPQ and operating-model transformations, but at much larger scale.
• Conga (formerly Apttus): CPQ and revenue lifecycle management software vendor that also operates a partner ecosystem of implementation specialists. Comparable to Vendira because both deliver CPQ-enabled quote-to-cash outcomes, though Conga is a platform vendor rather than a pure-services boutique.
• Dealhub: CPQ platform vendor and Vendira's certified technology partner. Comparable because both enable CPQ/quote-to-cash outcomes for sales organisations and operate in overlapping customer segments, though Dealhub is product-led and Vendira is services-led.

Others

• servicePath: Vendor of an 'all-encompassing CPQ solution for technology service providers' and Vendira's longest-standing strategic partner. Comparable as a CPQ platform serving the same MSP/SaaS customer base as Vendira, but operating in a partner/ecosystem relationship rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vendira

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vendira Ltd