Union Bank & Trust Company

What Union Bank & Trust Company does

Union Bank & Trust Company (UB&T) is a privately held community bank headquartered at 2 East Main Street, Evansville, Wisconsin, serving South Central Wisconsin across six branches in Evansville, Belleville, Brooklyn, Oregon, New Glarus, and Janesville. Tracing its origins to Grange Bank in 1897 and acquired by Gertrude Eager in 1916, the bank has operated continuously under Eager family management for over a century. It serves three primary customer segments — individual consumers and families, small businesses, and farmers/agricultural operators — through personal banking, business lending, agricultural lending, mortgage services, crop insurance, and investment & trust services, supported by mobile apps (iOS/Android), online banking, and a digital mortgage application portal.

UB&T's revenue is generated through three streams: lending interest income across mortgages, personal, auto, home equity, HELOC, business, and agricultural loans; transaction and fee income from deposit services (checking, savings, overdrafts, wire transfers at $35 per incoming wire); and ancillary services (crop insurance, safe deposit boxes, Visa TravelMoney cards). Go-to-market is sales-led and relationship-driven, distributed through six physical branches with drive-up and 24-hour ATM access, complemented by digital self-serve channels. Pricing is not publicly disclosed, but the bank advertises no-fee personal and business checking accounts on a monthly billing cadence as a customer acquisition lever.

The business is governed by CEO Stephen J. Eager (fourth-generation family leadership) with an executive team led by Executive VP / CFO Julie Redfern and a substantial branch-level lending and operations staff dedicated to commercial, agricultural, and mortgage origination. In 2019, UB&T announced a merger with State Bank of Cross Plains that, if completed, would materially increase its asset base and footprint. The underlying technology stack is standard community-banking core infrastructure with no disclosed proprietary AI/ML or platform differentiation beyond digital channel delivery.

Name

Union Bank & Trust Company

Legal name

Union Bank & Trust Company

Website

https://ub-t.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

101–250 employees

Short description

Union Bank & Trust Company is a privately held, family-owned community bank founded in 1916, operating six branches in South Central Wisconsin to serve local consumers, small businesses, and agricultural customers with deposits, lending, mortgages, crop insurance, and trust services.

Ownership category

akta.pro rank

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Lending Services: Interest income from various loan products including mortgages, personal loans, business loans, agricultural loans, auto loans, home equity loans, and HELOCs.
2. Deposit Services: Checking and savings account services generating fee income including overdraft fees, wire transfer fees ($35 incoming wire fee mentioned), and other banking service charges.
3. Other Banking Services: Additional services including crop insurance, safe deposit boxes, travel cards, check orders, and wire transfers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Union Bank & Trust Company is a community bank providing personal banking (checking, savings, credit/debit cards, mortgages, personal and student loans), business and commercial lending, agricultural loans, crop insurance, and investment and trust services. The bank operates six physical branches across South Central Wisconsin complemented by online and mobile banking channels.

Product overview

Union Bank & Trust Company offers a unified community banking platform with three core product lines: Personal Services (encompassing credit/debit cards, mortgages, personal loans, student loans, payday loans, and wire transfers), Business Services (including business loans), and Investment & Trust services. The bank supplements these core offerings with digital channels including Mobile Banking App (iPhone and Android) and Online Banking (Personal and Business), plus ancillary services like Safe Deposit Boxes and Visa TravelMoney Cards. The bank operates from Wisconsin locations in Evansville (main), Belleville, Brooklyn, New Glarus, Oregon, and Janesville.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Banking Services
• Business Banking Services
• Investment & Trust Services
• Crop Insurance
• Mortgage Services
• Visa TravelMoney Card
• Safe Deposit Box

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• State Bank of Cross PlainsminorStrategic or Co-development PartnerState Bank of Cross Plains merger announcement noted on website slider. UB&T indicated as merging with State Bank of Cross Plains.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Investors Community Bank: Wisconsin-headquartered community bank with strong agricultural and small-business lending orientation; similar product mix to UB&T including ag loans, business lending, and retail deposits in rural Wisconsin communities.
• Commerce State Bank: Wisconsin-based community bank serving consumers and small businesses with deposit, lending, and digital banking products; comparable size, community-bank model, and Wisconsin geographic focus.
• Capitol Bank: Wisconsin community bank in Madison offering commercial, consumer, and mortgage banking to local businesses and families; comparable community-bank focus on Wisconsin relationship banking with overlapping South Central Wisconsin market.
• PyraMax Bank: Wisconsin community bank with branches across southeastern Wisconsin offering personal, business, and mortgage products; similar size and product breadth to UB&T in the Wisconsin community-banking segment.
• State Bank of Cross Plains: Announced merger partner and South Central Wisconsin community bank of comparable size; operates multiple branches in Dane County serving consumer, business, and agricultural customers — the closest direct comparable in footprint, product mix, and target market.
• Town Bank: Wisconsin community bank offering personal, business, and mortgage banking across multiple Wisconsin branches; similar size range and community-bank value proposition targeting Wisconsin families and businesses.
• North Shore Bank: Wisconsin-based community bank with consumer, mortgage, and business banking products; comparable community-bank model and Wisconsin footprint, though serving a different sub-region (greater Milwaukee/Northeast WI).

Regional players

• First National Bank of Beloit: Wisconsin-based community bank in nearby Rock County offering personal, business, and agricultural banking; comparable community-bank model with overlap in southern Wisconsin market territory.

Broad incumbents

• BMO Harris Bank: Major U.S. banking subsidiary of BMO Financial Group with significant Wisconsin retail and commercial presence; competes in the same Wisconsin consumer and small-business segments as UB&T but as a national-scale incumbent.
• Associated Bank: Wisconsin-headquartered regional bank and one of the largest in the state, offering full personal, business, commercial, ag, and wealth services — competes directly with UB&T in overlapping Wisconsin markets but at materially larger scale.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union Bank & Trust Company