What Imaxel lab does

Imaxel Lab SL is a privately held Spanish software company, founded in 2002 and headquartered at the TecnoCampus de Mataró innovation complex near Barcelona. It builds an integrated web-based platform for the design, sale, and automated production of personalized photo products — photobooks, calendars, canvases, custom prints, and gift items — for professional photographic laboratories, photo retail chains, SMB e-commerce merchants, and printer/kiosk manufacturers. The company employs between 11 and 50 people and operates commercially in Spain, Malta, Argentina, and Mexico.

The product stack is anchored by Printspot, an omnichannel e-commerce frontend that handles product browsing, HTML5-based personalization, payment processing, and order management, and Imaxel Services, the backend for template configuration, catalog management, and automated print workflow. Supporting modules include DXprint (drivers for Fujifilm and DNP printers), Print Center (production/order tracking), Kiosk Player and Imaxel Station (in-store self-service), and the Imaxel Editor (an HTML5 customization editor embedded as native plugins for WooCommerce, Prestashop, Magento, Shopify, and TiendaNube). The platform is differentiated by deep, certified integrations with major photo-print hardware (Fujifilm DX/DE and C8, DNP, Roland, Mitsubishi) and by a library of more than 50 predesigned product templates, including multi-language automatic calendars (30+ languages) and multi-product gift editors.

Imaxel monetizes through three primary streams: (1) annual subscriptions to Printspot and Imaxel Services for retail and e-commerce customers; (2) annual subscriptions for enterprise/laboratory deployments with full portal, workflow, and account-management capabilities; and (3) multi-year OEM and white-label licensing for printer and kiosk manufacturers that rebrand the software as part of their own hardware solutions. Transaction fees from Printspot payment processing (PayPal, Stripe, Redsys with Bizum, Mollie) supplement subscription revenue. Named customers span large retail chains (OfficeMax, MediaMarkt, Abacus, Fotoprix) and independent photo businesses (Photo Ciancio, Printy Megaphoto, Fotoflix, Fotolix). The company has not disclosed funding rounds, revenue, or ownership, and operates as an independent, organically funded entity.

Name

Imaxel lab

Legal name

Imaxel Lab SL

Website

https://imaxel.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Imaxel Lab SL is a Barcelona-based B2B SaaS company providing an integrated HTML5 web platform for selling and producing personalized photo products, photobooks, calendars, and gifts. It serves photographic laboratories, photo retail chains, e-commerce merchants, and printer/kiosk manufacturers via Printspot, Imaxel Services, and OEM licensing.

Ownership category

akta.pro rank

Product category

Photographic Printing Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Photographic printing software
• Print-on-demand solutions
• Product personalization software
• Photobook creation platform
• Ecommerce print automation

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing and Subscription: B2B SaaS model providing software licenses to photographic laboratories, photo shops, eCommerce businesses, and manufacturers. Includes Printspot platform access, Services template management, and Print Center production tools.
2. OEM/White-label Licensing: Product licensing with manufacturer's own brand for printer and kiosk manufacturers seeking to offer turnkey print-on-demand solutions to their customers.
3. Platform Transaction Fees: Transaction-based revenue from Printspot eCommerce platform processing customer orders through integrated payment gateways.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Imaxel Lab develops and licenses an integrated web-based software platform for selling, personalizing, and producing printed photographic products such as photobooks, calendars, canvases, photo prints, and personalized gifts. The platform combines an omnichannel sales frontend (Printspot), backend template and workflow management (Imaxel Services), automatic print routing to professional photo printers, and HTML5 customization editors, sold via subscriptions to photo shops and e-commerce retailers and via white-label OEM licensing to printer and kiosk manufacturers.

Product overview

Imaxel lab offers an integrated platform for photo printing and customizable product e-commerce. The core products are Printspot (omnichannel sales frontend/e-commerce) and Imaxel Services (backend template and production management). Printspot serves as the web storefront enabling customers to browse, customize, and order personalized products, while Imaxel Services powers the backend for photo labs and print shops to create templates, manage workflows, and automate printing. Supporting modules include DXprint (automatic printer integration), Print Center (order tracking), Kiosk Player (retail kiosks), Imaxel Station (desktop sales), and OrderLabManager (production management). The platform integrates natively with major e-commerce platforms (WooCommerce, Prestashop, Shopify, Magento, TiendaNube) via dedicated plugins. Key product categories include photobooks (Responsive and Simple), calendars with automatic generation, photo prints, canvases, and custom gifts, with over 50 pre-designed product templates available. The system handles payment processing through PayPal, Stripe, Redsys, Mollie, and Bizum integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Printspot: E-commerce platform for selling personalized photo products
• Printspot
• Imaxel Station
• DXprint

Products and services

• Printspot Web-based omnichannel sales frontend (e-commerce storefront with integrated product personalization, payment processing, order management, delivery configuration, kiosk mode, and smartphone QR access) for selling customizable photo products online. Sold as a subscription to independent photo shops, SMB retailers, and e-commerce businesses.
• Imaxel Services Backend platform for product template creation, catalog and configuration management, and print workflow orchestration used by photographic laboratories and print shops to define and serve customizable print products with automatic printing integration.
• DXprint Automatic print driver integration that connects Imaxel print centers to supported production printers (including Fujifilm DX-series equipment) for end-to-end order-to-print automation without manual intervention.
• Print Center Production-management module for tracking orders, managing print queues, monitoring fulfillment status, and handling delivery/shipment state across the print pipeline.
• Kiosk Player Touch-screen kiosk software for retail locations enabling end customers to create, personalize, and order personalized photo products in-store as a self-service kiosk.
• Imaxel Station Desktop application for print-order management and in-store sales operations in photo labs and retail shops.
• OrderLabManager Desktop application for managing incoming print orders and production workflow in laboratories, available as version 4 of the OrderLabManager client.
• Imaxel Editor (HTML5 editors) HTML5-based online personalization editor for embedding product customization into third-party websites and storefronts, exposed via a REST API and JavaScript SDK as a standalone integration offering.

Quantifiable outcome

• 50+ customizable product templates available out-of-the-box
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FujifilmcoreTechnology or IntegrationIntegration partnership for automatic print workflow with Fujifilm printers including DX/DE series and Fuji C8 spooling systems. Fujifilm branded product catalog available through Imaxel platform.
• DNPcoreTechnology or IntegrationAutomatic print integration partnership for DNP printing devices enabling seamless order-to-print workflow automation.
• WooCommercecoreTechnology or IntegrationNative WordPress/WooCommerce plugin (Imaxel Editors for WooCommerce) enabling product personalization directly within WooCommerce stores. Version 1.7.4 and later releases with continuous updates.
• PrestashopcoreTechnology or IntegrationNative module for PrestaShop platform enabling Imaxel product personalization editor and order management within PrestaShop stores.
• MagentocoreTechnology or IntegrationIntegration with Magento e-commerce platform for product personalization capabilities and order management.
• ShopifycoreTechnology or IntegrationImaxel Editors for Shopify integration enabling product personalization within Shopify stores.
• PelemanminorChannel Partner/ Reseller/ DistributorSuccess story partner using Imaxel software for photobook and personalized print product production.
• CottonbirdminorChannel Partner/ Reseller/ DistributorSuccess story partner using Imaxel platform for personalized textile and cotton products.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prodigi: UK-based print-on-demand API platform providing automated fulfillment for personalized photo and gift products. Competes directly for the same B2B platform integration use cases as Imaxel.
• Gelato: Global print-on-demand network with a software/API front-end that lets merchants and platforms integrate production locally. Highly comparable to Imaxel's white-label and platform-plugin model.
• Peecho: Dutch print-on-demand platform that exposes a similar API/e-commerce integration model for personalized products across a global print network. Operates in the same niche as Imaxel's Printspot + DXprint stack.
• Zazzle: Online marketplace and platform for customizable products (prints, gifts, apparel) where third-party creators and merchants build stores. Overlaps with Imaxel's Printspot storefront and customization tooling.
• Printful: Large print-on-demand platform with e-commerce integrations (Shopify, WooCommerce, etc.) for personalized merchandise. Adjacent product focus (apparel and gifts) but directly overlapping platform/plugin distribution model.

Broad incumbents

• Shutterfly: Largest US-based personalized photo products platform. Operates proprietary personalization software and a large manufacturing footprint, comparable to Imaxel's full-stack model but at significantly greater scale.
• Canva: Mass-market design platform that has been expanding into print-on-demand and product personalization. Represents a platform-side competitive threat to Imaxel's editor layer.
• CEWE: Europe's largest photobook and personalized photo products retailer with proprietary software and a large owned retail network. A much larger incumbent that defines the market Imaxel serves.
• Snapfish: Personalized photo printing service with software for photobooks, prints, and gifts. Operates in the same downstream category as Imaxel's end-customer merchants.
• Albelli (PhotoBox Group): European personalized photo products platform with branded software powering photobooks, prints, and gifts. A scaled incumbent competing for the same photo-shop and lab customers Imaxel sells to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imaxel lab