Bra Elektro

What Bra Elektro does

Bra Elektro AS is a Norwegian electrical-installation and automation-services contractor headquartered in Brattvåg, Norway, operating as a wholly-owned operating subsidiary of Brattvaag Group AS. Founded in 1933 originally as 'Johansen & Skjelten' to serve the local fishing fleet, the company now serves five primary customer segments: residential (Bolig), commercial/industrial (Bedrift), maritime (Maritime), construction projects (Prosjekt), and aquaculture (Akvakultur). It maintains branch offices in Ålesund, Skodje, and Gurskøy, with a workforce of approximately 110 employees and a fleet of roughly 60 service vehicles deployed across the Sunnmøre and Molde regions. The company carries ISO 9001, ISO 14001, Miljøfyrtårn, NKOM authorization, DNV thermography, and StartBANK / Achilles JQS supplier qualifications, and is approved by DSB for marine electrical inspections.

Core technical capabilities span electrical installation, low-current/svakstrøm systems, and SCADA/PLC automation. The proprietary ConX™ product line, launched in 2020, comprises five registered product families — ConX™ Betongstyring (concrete batching control, NS-EN 206 compliant, with 50+ stations deployed since 2002), ConX™ Infravarme (modular infrared heating for maritime installations, solving bridge-window condensation), ConX™ Prosessvannrensing (modular water-treatment monitoring approved by the Norwegian Veterinary Institute for blood-water treatment in fish slaughterhouses), ConX™ Akva Kontroll og Varsling (aquaculture monitoring and alerting), and ConX™ Fergekaikontroll (ferry pier control). Technology partnerships include Zaptec and Easee (EV charging), Honeywell and Hedengren (fire/safety), and Nogva and Østerbø Maskin (emergency power generation).

Revenue derives from three streams: (1) project-based electrical installation services across all five verticals; (2) recurring service-and-maintenance contracts with industrial customers via a 24/7 emergency hotline and dedicated key-account management; and (3) ConX™ hardware/software product sales. Distribution is field-based: service technicians are deployed from four regional bases, with a partial subcontracting/automation relationship to sister company Alfred Nesset Automasjon AS for complex automation scopes. GTM is enterprise and mid-market field sales with quote-based project pricing; only one standardized public price is disclosed (overspenningsvern surge protection at NOK 2,900). Following the June 2024 entry of Alfr Nesset AS as shareholder and the 2025 merger of Alfred Nesset Elektro AS into Bra Elektro AS, the group claims status as one of the largest and most complete electrical contractors in the Sunnmøre district.

Name

Bra Elektro

Legal name

Bra Elektro AS

Website

https://brael.no

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

51–100 employees

Short description

Bra Elektro AS is a 1933-founded Norwegian electrical contractor and automation specialist serving residential, commercial, industrial, maritime, and aquaculture customers in the Sunnmøre and Molde regions, employing ~110 staff across four regional offices and selling the proprietary ConX™ automation product line alongside installation and recurring service contracts.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Security Systems Services (56162), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Marine Safety, Alarm & Monitoring Systems (Fire/Gas, IAS, PA/GA) (IMAJAJAG)

akta.pro secondary industry

Shore Power & Electrification Systems (Cold Ironing, Charging Interfaces) (IMAJAJAM)

Keywords

• Electrical installation services
• Automation control systems
• Industrial service contracts
• Maritime electrical systems
• Aquaculture electrical solutions

Headquarters

HQ city

Brattvåg

HQ country

Norway

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Electrical Installation Services: Core revenue from electrical installation services for residential, commercial, industrial, maritime, and aquaculture sectors. Includes new installations, rehabilitation, and upgrades. Revenue is project-based with both one-time installations and service contracts.
2. Service and Maintenance Contracts: Ongoing service agreements with emphasis on high service levels and rapid response for industrial customers in Sunnmøre and Molde regions. Includes 24/7 emergency hotline.
3. Automation and Control Systems: Sale and installation of automation systems including SCADA and PLC systems, control panels, and operator stations. Also includes ConX proprietary product line.
4. ConX Products: Proprietary ConX product line including Betongstyring, Infravarme, Prosessvannrensing, Akva Kontroll, and Fergekaikontroll. Products sold as complete systems with software and hardware components.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bra Elektro AS is a total supplier of electrical installation, weak-current, and automation services for residential, commercial, industrial, maritime, and aquaculture customers across the Sunnmøre region of Norway. The company combines new installation, service/maintenance, and 24/7 emergency response with a proprietary ConX™ product line of integrated automation systems for concrete batching, maritime infrared heating, process water treatment, aquaculture control, and ferry pier control. It also sells and installs related solutions including EV charging (Zaptec, Easee), solar panels, smart-home systems, fire/safety (Honeywell, Hedengren), and emergency power (Nogva, Østerbø Maskin).

Product overview

Bra Elektro offers the ConX™ product line launched in 2020, comprising integrated automation systems for infrastructure, industry, and maritime applications. The portfolio includes five core products: ConX™ Betongstyring (concrete batching plant control), ConX™ Prosessvannrensing (process water treatment monitoring), ConX™ Infravarme (maritime infrared heating), ConX™ Akva Kontroll og Varsling (aquaculture monitoring), and ConX™ Fergekaikontroll (ferry dock control). The ConX™ systems are developed leveraging Bra Elektro's extensive electro-technical expertise and are designed to work both independently and as integrated solutions within the industrial and maritime sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• ConX™ Betongstyring Complete system for production planning, production, quality assurance and documentation for concrete batching stations, developed in collaboration with the Norwegian concrete industry with NS-EN 206 compliance and TeamViewer-enabled remote support; sold to concrete producers such as Dyrøy Betong AS.
• ConX™ Infravarme Modular heating system developed for ships and maritime installations using infrared radiation to heat surfaces directly without warming the intermediate air; addresses condensation and cold-radiation on bridge windows and vessel surfaces.
• ConX™ Prosessvannrensing Modular control and monitoring system for process water treatment and disinfection, including blood-water treatment in fish slaughterhouses (Veterinary Institute-approved), scalable to different processing plant sizes and types.
• ConX™ Akva Kontroll og Varsling Control and monitoring system for aquaculture operations supporting animal welfare monitoring, alerting and operational security across land-based, offshore and service-vessel fish-farming installations.
• ConX™ Fergekaikontroll Ferry pier control system for managing ferry berthing, dock infrastructure and operations as part of the ConX™ maritime infrastructure portfolio.
• Residential Electrical Installation Services (Bolig) End-to-end electrical installation, renovation and inspection services for residential properties including houses, apartments and apartment buildings, covering EV chargers, smart-home systems, solar panels, renovation and new construction, security systems and El-kontroll inspections (NEK 405-2-2).
• Industrial Service and Maintenance Contracts Recurring service and maintenance contracts for industrial customers with a 24/7 emergency hotline, providing rapid response, ongoing technical support, electrical thermography, and high service levels across the Sunnmøre and Molde regions.
• Automation Systems Delivery (SCADA / PLC / Control Panels) Design, build, installation and commissioning of automation systems including SCADA and PLC systems, control panels, and operator stations for industrial, maritime and aquaculture customers.
• Maritime Electrical and Automation Solutions Electrical installation, automation, CCTV, fire alarm systems, networking, starters, IAS delivery and system integration for new-builds and seagoing commercial fishing, passenger, cargo and offshore vessels, including DSB inspection support.
• Aquaculture Electrical Equipment Packages and Service Full aquaculture electrical delivery including advisory, engineering, project management, installation, commissioning, maintenance and service for land-based facilities, offshore installations and service vessels in the fish-farming sector.

Quantifiable outcome

• Energy savings of at least 50% by choosing energy-efficient LED fixtures with proper lighting design
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Alfred Nesset AutomasjoncoreStrategic or Co-development PartnerSister company within Brattvaag Group providing specialized automation capabilities. When projects become particularly large or complex, Bra Elektro engages Alfred Nesset Automasjon which has dedicated automation expertise with solid capacity for advanced control systems and scalable project execution. This partnership enables seamless integration of electrical and programming for complete solutions.
• Rissa BetongminorOthersConstruction partner mentioned in maritime sector logo section as a collaborative partner.
• OpshaugminorOthersConstruction partner mentioned in maritime sector logo section as a collaborative partner.
• Dyroy BetongminorOthersConstruction partner mentioned in maritime sector logo section as a collaborative partner. User of ConX Betongstyring system.
• AS BetongvarerminorOthersConstruction partner mentioned in maritime sector logo section as a collaborative partner.
• StartBANKminorOthersCommon supplier registry for construction, construction and real estate industry established to meet increasingly demanding legislation and risk management needs.
• OECD (OECDs retningslinjer for flernasjonale selskaper)minorOthersBra Elektro conducts regular due diligence assessments in accordance with OECD guidelines for multinational enterprises as part of their transparency law compliance.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Caverion Norge: Norwegian subsidiary of Nordic-listed Caverion offering technical building solutions including electrical installation, automation and energy optimization. Addresses the same residential, commercial and industrial customer base with a wider portfolio and stronger national procurement leverage.
• Kongsberg Maritime: Norwegian maritime technology incumbent delivering automation, navigation, electrical and energy systems to shipyards and vessel operators. Operates in the same maritime-electrical niche Bra Elektro addresses with ConX Infravarme and its shipyard installations, but at much larger scale.
• Assemblin: Nordic technical installation contractor with Norwegian operations across electrical, heating/sanitation and ventilation. Competes for the same mid-market commercial and industrial installation work Bra Elektro services in Sunnmøre, but from a larger Nordic platform.
• Bravida Norge: Norwegian arm of Nordic-listed Bravida, providing electrical, HVAC, fire/security and automation installations for commercial, industrial and infrastructure customers. Comparable in service mix but operates at national scale with broader geographic reach than Bra Elektro.

Emerging players

• Akva Group: Norwegian-headquartered aquaculture technology supplier delivering control, monitoring and feeding systems to fish farms. Adjacent competitor in the aquaculture-automation niche where Bra Elektro sells ConX Akva, with deeper specialization but narrower electrical installation scope.
• Heimdall Power: Norwegian-based sensor and analytics company enabling dynamic line rating on power grids. Adjacent rather than direct competitor, but represents the type of specialized Norwegian energy-tech player Bra Elektro could partner with as it expands smart-grid and energy services.

Direct peers

• OneCo: Norwegian electrical contractor delivering installation, service, and automation across building, infrastructure and industrial customers with a comparable regional-to-national delivery model. Overlaps directly with Bra Elektro's core electrical installation, fiber, fire alarm and industrial service offerings.

Others

• Siemens Norway: Global automation, electrification and digitalization vendor with a Norwegian organization serving industrial and maritime customers. Competes indirectly for SCADA/PLC and electrical system integration work that Bra Elektro and Alfred Nesset Automasjon deliver together.
• ABB Electrification Norway: Global supplier of electrification, motion and automation products and solutions with significant Norwegian presence. Acts as a technology/integration counterpart for industrial and maritime automation rather than a direct installation competitor, comparable to how Bra Elektro integrates ABB-style equipment into its ConX systems.

Regional players

• El-Kontroll (regional Norwegian electrical inspection providers): Network of Norwegian certified electrical inspection providers (NEK 405-2) serving residential and commercial customers. Comparable to Bra Elektro's EL-kontroll bolig and EL-termografering service lines, though Bra Elektro's DNV-certified thermography capability is rare in the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BraElektro
• LinkedInlinkedin.com/company/bra-elektro-as

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bra Elektro