Städpoolen
Städpoolen i Skåne AB is a privately held Swedish cleaning services company founded in 1991 in Malmö, employing about 50 people. It delivers office, stairwell, window, deep, and home cleaning to businesses, property managers, and residents across the Skåne region.
- Company typePrivate
- Founded1991
- HeadquartersMalmö, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Städpoolen does
Städpoolen i Skåne AB is a privately held Swedish cleaning services company founded in 1991 in Malmö during the early-1990s recession. The company employs approximately 50 people and operates under a sales-led, direct-to-customer model across the Skåne (Scania) region of southern Sweden. Its legal form is a Swedish Aktiebolag (AB), with no disclosed parent company, external investors, or stock-market listing.
The company delivers a broad cleaning portfolio organized around four core lines — Kontorsstäd (office cleaning), Trappstäd (stairwell cleaning), Fönsterputs (window washing), and Privatstäd (private/home cleaning) — supplemented by specialized services including Storstäd (deep cleaning), Golvvård (floor care), Höghöjdstäd (high-reach cleaning), Flyttstäd (move-out cleaning), and ancillary property services such as garden maintenance and snow removal. Service delivery is performed entirely by Städpoolen's own employed cleaners, with no franchise or subcontracting model. The company is differentiated less by technology (there is no proprietary software or AI layer) and more by operational credentials: ISO 14001 environmental certification, ISO quality-management certification, security clearance for high-security and socially critical infrastructure sites, and Svenskt Näringsliv membership since 1995.
Commercially, Städpoolen operates a custom quote-based pricing model with monthly pre-billing on recurring contracts and free on-site quote visits (offertbesök). It serves three primary customer segments — B2B (offices, stores, healthcare), property managers and housing associations (common areas), and residential customers (RUT-eligible services) — and has consistently emphasized long-tenured employees, dedicated cleaner assignment, and quality surveys as the foundation of its customer-retention model. The company uses a mix of website ordering forms, phone sales, Facebook, and Instagram for customer acquisition.
Städpoolen firmographics
Firmographics- Name
- Städpoolen
- Legal name
- Städpoolen i Skåne AB
- Website
- https://stadpoolen.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Städpoolen i Skåne AB is a privately held Swedish cleaning services company founded in 1991 in Malmö, employing about 50 people. It delivers office, stairwell, window, deep, and home cleaning to businesses, property managers, and residents across the Skåne region.
- Ownership category
- akta.pro rank
Städpoolen industry classification
Industry- Product category
- Janitorial Services
- NAICS
- Janitorial Services (561720), Janitorial Services (56172)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Landlord/Property Manager Turnover Cleaning (HSAEACAE)
- akta.pro secondary industries
- Healthcare & Medical Facility Cleaning (Terminal/OR/Isolation) (IMAIADAC), Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO)
Keywords
Where Städpoolen is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Städpoolen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others, Technology or R&D
Revenue model
- Recurring Cleaning Services: Regular weekly or monthly cleaning services for offices, stairwells, and residential properties. Customers receive consistent cleaning from the same assigned cleaner with prebilling at the beginning of each month.
- One-time Special Cleaning Services: Deep cleaning, window cleaning subscriptions, floor care, and move-out cleaning performed on-demand or as part of subscription arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom quote-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Städpoolen product offering
Product offeringCore offering
Städpoolen i Skåne AB is a regional janitorial services company that provides professional cleaning solutions for commercial offices, stairwells, windows, floors, high-reach areas, and residential homes in the Skåne region of Sweden. The company delivers recurring and on-demand cleaning services using its own employed cleaning staff, with environmentally certified chemicals and ISO-aligned quality management, and offers free on-site quote visits and custom-tailored service plans.
Product overview
Städpoolen is a cleaning services company offering a portfolio of interconnected cleaning services for both commercial and residential customers. The core offering consists of office cleaning (Kontorsstäd), stairwell cleaning (Trappstäd), window washing (Fönsterputs), and private/home cleaning (Privatstäd). These are complemented by specialized deep cleaning services including floor care (Golvvård), high-reach cleaning (Höghöjdstäd), move-out cleaning (Flyttstäd), and other ancillary services such as substitute cleaning, garden maintenance, and sanitation. All services are customizable to individual customer requirements and can be combined with one another.
Differentiator
Problem solved
Functional benefit
Products and services
- Kontorsstäd (Office Cleaning)
Companies that use Städpoolen
Customer profileSegments3 records
Ideal customer profiles1 record
Städpoolen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Städpoolen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Svenskt NäringslivcoreMember of Svenskt Näringsliv (Swedish Enterprise) since 1995. This is Sweden's largest and most influential business federation representing employers and companies.
Scale indicators2 records
Recent moves8 records
Expansion highlights4 records
Städpoolen competitors and assessment
Company assessmentRegional players
- Samhall: Swedish state-owned company providing cleaning, property services, and other facility-related work. Competes with Städpoolen primarily in the Swedish market across commercial and public-sector cleaning contracts.
Broad incumbents
- Sodexo: Global facility management and food services company operating in Sweden. Provides commercial cleaning, office services, and facility support, competing for larger enterprise accounts.
- ISS A/S: Global facility services company with significant operations in Sweden, offering cleaning, security, and workplace services. Competes with Städpoolen for large commercial and institutional cleaning contracts at a broader portfolio scale.
- Rentokil Initial: Global hygiene and cleaning services provider with commercial hygiene offerings in Sweden. While specialized in hygiene/pest control, it competes for some commercial cleaning accounts Städpoolen targets.
- Coor Service Management: Nordic-based facility services provider offering cleaning, property services, and integrated FM. Provides direct competition for Städpoolen in medium-to-large commercial and property management accounts across Sweden.
- Compass Group: Global food and support services company with cleaning and facility services in Sweden. Operates at a much larger scale and competes for enterprise and institutional cleaning contracts.
Direct peers
- Hemfrid: Sweden-based home and office cleaning service with subscription-based recurring offerings. Operates in multiple Swedish regions and is a direct competitor to Städpoolen's residential (Privatstäd) and commercial cleaning lines.
- Solhagagruppen: Swedish cleaning and staffing services company serving businesses and property managers across Sweden. Directly comparable to Städpoolen's commercial and property management cleaning offerings.
- Homemaid: Swedish home cleaning company offering recurring household cleaning services. Comparable to Städpoolen's Privatstäd offering and competes for the same RUT-subsidized residential customer base.
Emerging players
- Avarn Security: Nordic security and facility services provider offering cleaning and property services in Sweden. Overlaps with Städpoolen on commercial cleaning and security-cleared facility work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Städpoolen social profiles
Digital presenceStädpoolen compliance and trust
Trust signalCompliance2 records
Städpoolen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Städpoolen leadership team
Management profileNumber of profiles
Profiles5 records
Städpoolen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Städpoolen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Städpoolen
What does Städpoolen do?
Städpoolen i Skåne AB is a regional janitorial services company that provides professional cleaning solutions for commercial offices, stairwells, windows, floors, high-reach areas, and residential homes in the Skåne region of Sweden. The company delivers recurring and on-demand cleaning services using its own employed cleaning staff, with environmentally certified chemicals and ISO-aligned quality management, and offers free on-site quote visits and custom-tailored service plans.
Is Städpoolen a public or private company?
Städpoolen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Städpoolen founded?
Städpoolen was founded in 1991. It employs 11 to 50 people.
Where is Städpoolen based?
Städpoolen is headquartered in Malmö, Sweden, in the Europe region.
How does Städpoolen make money?
Two revenue lines are on record. Recurring Cleaning Services are the primary driver. The others are one-time Special Cleaning Services.
Who are Städpoolen's main competitors?
Samhall is listed as a regional player. Broad incumbents are Sodexo, ISS A/S, Rentokil Initial, Coor Service Management and Compass Group. Direct peers are Hemfrid, Solhagagruppen and Homemaid. Avarn Security is listed as an emerging player.
Does Städpoolen have an API?
No public API is recorded for Städpoolen.
What industry is Städpoolen in?
Städpoolen's product category is Janitorial Services. Its primary akta.pro industry code is HSAEACAE, Landlord/Property Manager Turnover Cleaning, with a secondary code of IMAIADAC, Healthcare & Medical Facility Cleaning (Terminal/OR/Isolation). Its NAICS code is 561720 and its SIC code is 7340.