Promedia Medizintechnik

What Promedia Medizintechnik does

PROMEDIA Medizintechnik A. Ahnfeldt GmbH (legal name) is a family-owned German medical technology distributor and service provider headquartered in Siegen, operating for over 40 years (founded circa 1983). The company delivers comprehensive medical technology supply (Vollversorgung) to physician practices (Facharztpraxen), outpatient surgery centers and medical care centers (MVZ), clinics and hospitals, and physiotherapy facilities across Germany, supported by ten regional offices and qualified field consultants who visit customer sites in person.

The core offering is built around four pillars: (1) distribution of third-party medical devices from partners including B. Braun, custo med, Gymna, Getinge, KARL STORZ, and SCHMITZ Medical, alongside the company’s own private-label (Eigenmarken) products such as pm WD plus Wipes surface disinfectant, PrimeBag hand hygiene system, pm BLUE NITRIL examination gloves, and the recently acquired ROGG Verbandstoffe wound care line; (2) certified equipment management services covering MPBetreibV compliance, STK/MTK inspections, repairs, and preventive maintenance; (3) hygiene management including instrument reprocessing (AEMP/Sterilgutversorgung) and practice hygiene checks; and (4) turnkey practice and clinic facility planning plus continuing medical education (Medizin im Dialog). The custo diagnostic 5.10 software, distributed under a custo med partnership, includes AI-supported ECG analysis.

PROMEDIA makes money via a hybrid model: hardware and consumables sales (acting as authorized distributor), recurring managed services through service contracts and per-incident billing, project-based professional services for facility planning and setup, and training revenue from seminars and in-house workshops. The go-to-market combines direct enterprise field sales (primary), an online shop (promedia-med.com) for smaller and repeat orders, and annual catalog marketing (Katalog DIE ARZTPRAXIS) as the principal demand-generation asset. Quality is anchored by DIN EN ISO 9001 and DIN EN ISO 13485 certifications, with the company operating as a private GmbH without external investment or parent company.

Name

Promedia Medizintechnik

Legal name

PROMEDIA MEDIZINTECHNIK A. Ahnfeldt GmbH

Website

https://promedia-med.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

PROMEDIA Medizintechnik A. Ahnfeldt GmbH is a family-owned German medical device distributor and service provider that supplies physician practices, MVZs, clinics, and physiotherapy facilities nationwide via ten regional offices, offering equipment, consumables, own-brand hygiene products, and certified maintenance and hygiene services.

Ownership category

akta.pro rank

Product category

Medical Equipment Distribution & Lifecycle Services

NAICS

Professional, Scientific, and Technical Services (54), Business Support Services (5614)

SIC

Surgical & Medical Instruments & Apparatus (3841), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG)

akta.pro secondary industries

Sterilization Services & Contract Reprocessing (ETO/Gamma/E-beam providers) (HLAHANAB), Healthcare Facility & Medical Office Disinfection (HSAEAHAC)

Keywords

• Medical equipment distribution
• Medical device service
• Hygiene management services
• Medical consumables supply
• Healthcare facility planning

Headquarters

HQ city

Siegen

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Medical Equipment and Consumables Sales: Sale of medical devices, consumables, practice equipment, and clinic furnishings. The company acts as a distributor for third-party branded products and its own private-label (Eigenmarken) products including pm WD plus Wipes (surface disinfectants), PrimeBag hand hygiene systems, and pm Blue Nitril examination gloves.
2. Service and Maintenance: Ongoing device management, repair, and maintenance services for medical equipment. Includes hygiene management and instrument reprocessing (AEMP/Sterile Supply) services. Revenue is generated through service contracts and per-incident service billing.
3. Planning and Setup Services: Turnkey facility planning and setup for physician practices, outpatient surgery centers, and clinics — from initial planning through to key-ready handover (schlüsselfertige Übergabe).
4. Training and Continuing Education: Seminars, workshops, and in-house training sessions for physicians and practice staff (Fortbildung), as well as equipment user training and instruction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Promedia Medizintechnik is a German medical technology company that provides complete medical technology supply to physician practices, outpatient surgery centers, medical care centers (MVZ), clinics, and physiotherapy facilities. The offering combines distribution of third-party medical devices and consumables (B. Braun, custo med, Gymna, Getinge, KARL STORZ, SCHMITZ, etc.) with proprietary own-brand consumables (pm WD plus Wipes, PrimeBag, pm BLUE NITRIL) and a 360° service model covering consultation, installation, equipment management (MPBetreibV compliance, STK/MTK), hygiene management, instrument reprocessing (AEMP), practice/facility planning, and staff training. The company operates 10 regional offices across Germany and serves customers through direct field sales, an online shop, and an annual catalog.

Product overview

Promedia Medizintechnik is a medical technology company providing comprehensive medical equipment and service solutions to doctors' practices and clinics across Germany. The portfolio centers on the custo diagnostic software platform with integrated diagnostic devices (ECG, spirometry, blood pressure monitoring), complemented by proprietary own-brand products including pm WD plus Wipes (surface disinfection), PrimeBag hand hygiene systems, and pm BLUE NITRIL examination gloves. The company also offers equipment management, hygiene management, practice setup, and professional training services. Major brand partnerships include custo med, gymna, Getinge, B. Braun, KARL STORZ, Enraf Nonius, and others.

Differentiator

Problem solved

Functional benefit

Brands

• pm WD plus Wipes: Alcohol-free surface disinfection wipes effective against COVID-19. Hygienic flat packaging with 48 wipes.
• PrimeBag
• pm BLUE NITRIL
• ROGG Verbandstoffe

Products and services

• custo diagnostic Software Medical diagnostic software certified as a medical product according to MDR, providing ECG analysis, spirometry, blood pressure monitoring, ergometry, Holter ECG, and polygraphy capabilities. Version 5.10 includes AI-supported ECG analysis. Distributed to physicians and clinics in Germany.
• custo screen 310 Long-Term Blood Pressure Monitor Long-term blood pressure measurement device offered by Promedia as an All-In-One rental package including software, hardware, and accessories, for physician practices and clinics conducting ambulatory blood pressure monitoring.
• pm WD plus Wipes Promedia's own-brand alcohol-free surface disinfection wipes (VAH certified) effective against COVID-19, supplied in hygienic flat packaging of 48 wipes. Produced in Germany.
• PrimeBag Hand Hygiene System Promedia's own-brand sustainable hand hygiene system covering disinfection, cleaning, and care, designed for maximum hygiene safety with minimal disposal volume. Made in Germany.
• pm BLUE NITRIL Examination Gloves Promedia's own-brand nitrile examination gloves, non-sterile, powder-free, latex-free, with micro-roughened fingertips and suitable for latex allergy sufferers. Produced in Germany.
• Gymna ELEXEO Electrotherapy Platform Modular electrotherapy platform distributed by Promedia for physiotherapy practices. A smart therapy platform that adapts to and grows with practice needs.
• VELUSJET Water Massage Bed Water massage bed distributed by Promedia through its online shop for physiotherapy and wellness facilities.
• ROGG Verbandstoffe Wound Care Products Wound care and bandage products from the ROGG Verbandstoffe brand, whose human medical product portfolio was integrated into Promedia in July 2025. Combined trusted product quality with Promedia's service, logistics, and personal support.
• Medical Equipment Management Medical equipment management service covering MPBetreibV (Medical Device Operator Ordinance) compliance, STK/MTK safety and metrology inspections, repairs, and ongoing maintenance for medical devices in healthcare facilities.
• Hygiene Management Complete hygiene management services for medical practices, outpatient surgery centers, and MVZs, including instrument reprocessing, sterile supply (AEMP), and practice hygiene checks under regulatory hygiene standards.
• Practice and Clinic Facility Planning Complete facility planning and setup service for physician practices, outpatient surgery centers, MVZs, and clinics, from initial planning through to turnkey handover (schlüsselfertige Übergabe).
• Medical Training and Continuing Education Qualified professional development for physicians and practice teams, including classical seminars, in-house training sessions, and workshops, plus equipment user training and instruction.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ROGG VerbandstoffecoreStrategic or Co-development Partner · 1 July 2025Since July 2025, the human medical product range of ROGG Verbandstoffe belongs to PROMEDIA. This acquisition/integration expanded PROMEDIA's own-brand portfolio of medical supplies, combining ROGG product quality with PROMEDIA's logistics and service capabilities.
• B. BrauncoreChannel Partner/ Reseller/ DistributorPROMEDIA distributes B. Braun medical products as an authorized sales partner. B. Braun is a major manufacturer of medical devices, pharmaceutical products, and medical care solutions. PROMEDIA features B. Braun products as part of its comprehensive supply offering.
• custo medcoreChannel Partner/ Reseller/ DistributorPROMEDIA is a distributor for custo med diagnostic systems including ECG/EKG, spirometry, long-term blood pressure, ergometry, and polygraphy systems. PROMEDIA also provides software upgrades (custo diagnostic) and technical support for custo med devices.
• GymnacoreChannel Partner/ Reseller/ DistributorPROMEDIA distributes Gymna physiotherapy and electrotherapy products, including the Gymna ELEXEO modular electrotherapy platform. Seasonal promotional campaigns (Frühlingsangebote, Neujahrs-Aktion) feature Gymna products.
• GetingecoreChannel Partner/ Reseller/ DistributorPROMEDIA distributes Getinge medical equipment. Getinge is a global provider of medical devices for surgical care, intensive care, and sterilization.
• STORZ Medical (KARL STORZ)coreChannel Partner/ Reseller/ DistributorPROMEDIA distributes STORZ Medical products, including endoscopic and minimally invasive surgery equipment.
• SCHMITZ MedicalcoreChannel Partner/ Reseller/ DistributorPROMEDIA distributes SCHMITZ medical furniture and equipment. Special promotions (Sonderaktion) are run featuring immediately available SCHMITZ Medical models.
• Enraf NoniusminorChannel Partner/ Reseller/ DistributorPROMEDIA distributes Enraf Nonius physiotherapy and rehabilitation equipment.
• CortexminorChannel Partner/ Reseller/ DistributorPROMEDIA distributes Cortex medical devices as part of its product portfolio.
• SoluscopeminorChannel Partner/ Reseller/ DistributorPROMEDIA distributes Soluscope disinfection and reprocessing products for medical devices.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sarstedt AG & Co. KG: Family-owned German manufacturer and distributor of medical devices, laboratory consumables, and transfusion medicine products — comparable family-owned German mid-sized medical technology company with similar distribution-and-supplies business model and practice/clinic customer base.
• Mölnlycke Health Care: Swedish-headquartered global wound care and surgical solutions company with a strong German footprint through direct sales — directly competes with PROMEDIA's newly acquired ROGG Verbandstoffe wound care range and adjacent hygiene/disinfection products.
• medi GmbH & Co. KG: German medical device manufacturer and supplier serving physician practices, clinics, and hospitals with orthopedics, phlebology, and consumables — comparable German mid-sized medical device business with direct-to-practice distribution and a Germany-centric footprint.
• Schmitz u. Söhne GmbH & Co. KG (SCHMITZ Medical): German medical furniture and equipment manufacturer for hospitals, clinics, and practices — PROMEDIA is a distribution partner for SCHMITZ Medical products, and the two compete and collaborate on practice/clinic fit-out and equipment projects.
• Hettich Holding GmbH & Co. oHG: German family-owned medical/laboratory equipment and centrifuge manufacturer and supplier with a similar mid-sized, Germany-focused, family-owned operating profile to PROMEDIA and overlapping physician-practice and laboratory customer base.

Broad incumbents

• Getinge AB: Global provider of medical devices for surgical, intensive care, and sterilization — PROMEDIA is a distribution partner for Getinge. Getinge's direct sales force to hospitals and ambulatory surgery centers competes with PROMEDIA for the same service and equipment contracts.
• B. Braun SE: Global German medical device and pharmaceutical company; PROMEDIA is a distribution partner for B. Braun products. B. Braun's growing direct-sales capability to German practices represents both a partner and a competitive threat to PROMEDIA's distribution business.
• KARL STORZ SE & Co. KG: German family-owned global endoscopy and minimally invasive surgery specialist — PROMEDIA is a distribution partner for STORZ Medical. KARL STORZ's direct sales operation in Germany competes with PROMEDIA for ambulatory surgery center and clinic customers.
• Drägerwerk AG & Co. KGaA: Lübeck-based German medical and safety technology group providing medical devices, services, and consumables to hospitals and physician practices — overlapping with PROMEDIA's equipment distribution, maintenance, and lifecycle service offering.
• Paul Hartmann AG: German-headquartered global medical and hygiene products company with strong positions in wound care, disinfection, and practice supplies — directly overlapping PROMEDIA's own-brand wound care (ROGG), hygiene, and consumables portfolio, and competing for the same physician-practice customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PromediaSiegen
• LinkedInlinkedin.com/company/promedia-a-ahnfeldt-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promedia Medizintechnik