SafetyMax

What SafetyMax does

SafetyMax Corporation is a privately-held B2B workplace-safety and emergency-preparedness solutions provider headquartered in Henderson, Nevada (with firmographic metadata listing San Francisco, which conflicts with the company's own website disclosure). Founded in 1991 and operating for over twenty years, the company supplies first-aid consumables and cabinets, automated external defibrillator (AED) hardware and program management, personal protective equipment, evacuation and rescue equipment, and disaster-provisions to enterprise customers. Its customer base includes Accenture, Adobe, JLL, DocuSign, Salesforce, and Molina Healthcare, served through a horizontal go-to-market addressing any organization requiring OSHA-aligned workplace safety programs.

Name

SafetyMax

Legal name

SafetyMax Corporation

Website

https://safetymax.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

SafetyMax Corporation is a US-based B2B workplace-safety and emergency-preparedness distributor, selling first-aid supplies, AED equipment, PPE, and disaster provisions alongside training and planning services to enterprise and mid-market customers.

Ownership category

akta.pro rank

Product category

Workplace Safety Solutions

NAICS

Facilities Support Services (561210)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG)

akta.pro secondary industry

Security, Safety & Fire/Life Safety Management (BPABAAAE)

Keywords

• First aid supplies
• AED sales services
• Emergency preparedness solutions
• PPE distribution
• Disaster preparedness supplies

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: SafetyMax generates revenue through direct product sales via e-commerce, phone orders, and likely enterprise account sales. Products include first aid kits and supplies, AED equipment and accessories, emergency provisions, PPE, and disaster supplies. Many products are sold with unit pricing, and some items require quotes for shipping. The company also offers services including AED sales and services, emergency response training, emergency planning, and on-site service programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SafetyMax is a B2B emergency preparedness solutions provider that distributes first aid supplies, AED defibrillators and accessories, PPE, and disaster supplies through its e-commerce storefront safetymax.com, and offers adjacent services including AED sales and maintenance, supply replenishment programs, emergency response training (CPR, evacuation drills), emergency planning, and on-site service programs for organizations. The company supports Philips, Zoll, Heartsine, Physio-Control, and Defibtech AED brands and serves large enterprises such as Accenture, Adobe, JLL, DocuSign, Salesforce, and Molina Healthcare across the United States.

Product overview

SafetyMax is an emergency preparedness solutions company offering a comprehensive portfolio of safety products and services. The core offerings include First Aid Supplies & Maintenance (with full line of bandages, antiseptics, burn care, eye care, instruments, gloves, and wound dressings), AED Sales and Service Solutions (supporting Philips, Zoll, Heartsine, Physio-Control, and Defibtech brands), Emergency Response Training (including CPR and evacuation drills), Emergency Planning, PPE and Disaster Supplies, and On Site Service Programs. The product catalog encompasses emergency communication devices (hand crank radios, 2-way radios, alarm stations), emergency treatment systems (First Voice JumpBag and Rollout Self-Contained Emergency Treatment Systems with First Voice Emergency Instruction Device), medical equipment (stretchers, backboards, evacuation chairs, transport chairs, splints), first aid cabinets (2-shelf through 5-shelf, empty and stocked versions including ANSI Class B Type meeting ANSI/ISEA Z308.1-2021 standards), emergency provisions (survival kits, evacuation kits, shelter/sleeping equipment), PPE products (respiratory masks including N95 and KN95, safety glasses, vests, face shields), and various first aid supplies. The company has over 20 years of experience serving organizations including Accenture, JLL, DocuSign, Salesforce, and Molina Healthcare.

Differentiator

Problem solved

Functional benefit

Products and services

• First Aid Supplies & Maintenance Supply replenishment programs and competitive pricing for first aid supplies covering adhesive bandages, antiseptics and ointments, burn care, eye care, instruments, medical gloves, pain relievers, tapes and wraps, trauma/medical kits, wound dressings, and unitized packaging. Designed for organizations that need to keep first aid cabinets and stations stocked across workplaces.
• AED Sales and Service Solutions AED maintenance programs and sales supporting Philips, Zoll, Heartsine, Physio-Control, and Defibtech AED brands, including replacement pads and batteries, surface-mount storage cabinets with alarm and strobe, and program management services to keep AEDs ready and organizations compliant.
• Emergency Response Training Customized training programs covering CPR, evacuation drills, AED use, and other emergency response procedures, designed to keep employees and Emergency Response Teams prepared for workplace emergencies.
• Emergency Planning Emergency planning service that produces written emergency plans to keep employees safe and organizations in compliance with applicable regulations.
• PPE and Disaster Supplies Selection of emergency kits and PPE products including N95 and KN95 respiratory face masks, hand sanitizer, sanitizing wipes, thermometers, safety glasses, splash goggles, face shields, work gloves, and emergency kits covering disaster and pandemic scenarios.
• On Site Service Programs On-site workplace safety service programs delivered at customer locations to support first aid cabinet replenishment, AED program maintenance, signage, and other recurring safety needs.
• AED Defibrillators and Replacement Accessories AED hardware product line including fully automatic and semi-automatic defibrillators (e.g., Zoll AED 3) and replacement accessories such as Heartsine 350P/360P pads, Zoll AED 3 battery packs, and Zoll AED 3 Fully Automatic and Semi-Automatic defibrillators, sold for workplace AED programs.
• First Aid Cabinets (Empty and Fully Stocked) Wall-mountable first aid cabinets in 2-, 3-, 4-, and 5-shelf configurations, available empty or fully stocked, including stainless steel versions for humid/wet environments and the 3-Shelf First Aid Cabinet (ANSI Class B Type) designed to meet or exceed ANSI/ISEA Z308.1-2021 standards. Sizes range from 10" x 15" x 5" (2-shelf) to 28" x 19" x 6.5" (5-shelf) for offices with 2–60+ workers.
• Emergency Medical and Evacuation Equipment Emergency medical and evacuation equipment product line including folding and break-apart pole stretchers, wheeled stretchers, plastic backboards (72" x 16"), patient restraint straps, evacuation chairs (Evac+Chair Standard 500 lb capacity, Carry Lite 440 lb capacity), Duro-Lite transport chairs, Duro-Trac wheelchairs, all-purpose folding cots, wool blankets, cardboard splints (12" arm and 18" leg), wire splints, finger/toe splints, and vinyl-coated stretcher carrying cases.
• Emergency Communication Devices Emergency communication product line including the Emergency Alarm Station (super-sonic 20-gauge steel horn, wall-mountable, 4 lbs), Pocket Radio with Digital Display, Digital Hand Crank Radio (NOAA weather alerts, solar/crank/AA battery power), Midland 2-Way Radio pair (22-channel GMRS up to 16 mile range), Solar Hand Crank Radio with Cell Charger, AM/FM Solar Dynamo Radios with Flashlight, Hand Crank Lanterns, Lightsticks 12 Hour, Motorola CLS 1110 2-Way Radios, Hand Crank NOAA Weather Radios, and AM/FM Mini Radios.
• First Voice Voice-Guided Emergency Treatment Systems First Voice voice-guided bilingual emergency treatment systems, including the First Voice Emergency Instruction Device (LCD display with large color-coded buttons), the First Voice JumpBag Self-Contained Emergency Treatment System (color-coded bags for bleeding/shock, eye injury, fractures/sprains, breathing/choking, seizure/diabetic, heart/chest pain/stroke, head/neck/spine, burns/electrical, heat/cold, and CPR), and the First Voice Rollout Self-Contained Emergency Treatment System for broader response.

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Medline Industries: Large medical supply manufacturer and distributor with extensive first-aid, wound care, and emergency preparedness SKUs. Comparable to SafetyMax in product categories but operates at vastly greater scale and depth in healthcare distribution.
• Fastenal: Industrial supply distributor with on-site vending and safety product lines. Comparable in target market (industrial and enterprise B2B) and product breadth in safety/PPE, though Fastenal is far larger and broader.
• GRAINGER (W.W. Grainger): Major industrial MRO distributor with deep catalog of first-aid, safety, AED, and PPE products. Serves similar enterprise customers with similar SKU breadth but at vastly larger scale; broad incumbent rather than specialist.
• Cintas: Large national provider of workplace services including first-aid supplies, AED programs, and safety services. Operates as a broad incumbent with significant scale advantages; overlaps with SafetyMax in first-aid replenishment and managed safety services for enterprise accounts.
• McKesson Medical-Surgical: One of the largest medical-surgical distributors in the US, supplying first-aid, AED, and emergency preparedness products to healthcare and commercial customers. Broad incumbent competitor with overlapping SKUs and target accounts.
• Henry Schein Medical: Large healthcare and medical-surgical distributor carrying first-aid supplies, AEDs, and emergency medical equipment. Comparable product categories and customer types (clinics, healthcare enterprises, office settings) but at far greater scale.
• Stericycle (now part of WM) / Stericycle First Aid: Provides workplace safety and first-aid managed services, including AED program management and OSHA-aligned first-aid cabinet replenishment, to enterprise customers. Direct comparable in 'managed first-aid' service layer, with much broader compliance services portfolio.

Direct peers

• Uline: Major B2B distributor of shipping, industrial, and safety supplies including first-aid cabinets, AEDs, and PPE. Operates a direct e-commerce + phone-sales model very similar to SafetyMax, targeting the same SMB and enterprise customer base.
• AED Superstore / AED Brands: Specialist online retailer of AEDs (Philips, Zoll, Heartsine, Defibtech), replacement pads/batteries, and first-aid equipment. Direct e-commerce competitor targeting the same AED niche SafetyMax serves, with overlapping product and customer profiles.
• CPR Savers: Online retailer specializing in AEDs, CPR training supplies, first-aid kits, and emergency preparedness equipment. Closest direct peer in product mix, GTM (e-commerce + phone), and target SMB/enterprise buyer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/safetymaxcorp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SafetyMax