What Landes Attractivité does

Landes Attractivité (legally "Comité Départemental du Tourisme des Landes," operating as Tourisme Landes) is the official destination marketing organization for the Landes department in Nouvelle-Aquitaine, southwestern France, founded in 2009 and headquartered at 4 avenue Aristide Briand in Mont-de-Marsan. The organization is a public entity under the Département des Landes, the sole institutional funder, and does not generate commercial revenue from visitors; its mission is to promote the Landes territory as a tourism destination and coordinate tourism stakeholders across the department.

The organization's primary product is the tourismelandes.com portal, a multilingual content and discovery platform available in French, English, German, Spanish, and Dutch. The platform aggregates six themed destination sub-regions (Côte Sud, Côte Nature et Grands Lacs, Mont-de-Marsan et Armagnac, Dax et Pays d'Orthe, Chalosse Tursan, and Parc Naturel Régional des Landes de Gascogne) and provides integrated modules for accommodation search (over 120 campings plus hotels, vacation rentals, B&Bs, villages vacances, unusual lodgings, eco-labeled stays, and remote-work-friendly properties), activity discovery (hiking, cycling, surf schools, wellness, golf, water sports), an interactive mapping tool (carte.tourismelandes.com), an event calendar, and curated "Landaise Experiences" packages covering gastronomy, culture, and outdoor recreation. The technology stack is a content management system with filtering and search; no AI, API, or SDK layer was disclosed. The organization is AFAQ ISO 9001 certified by AFNOR.

The go-to-market motion is event-driven and community-led: Landes Attractività promotes major festivals (Arte Flamenco, Fêtes de Mont-de-Marsan, Jazz in Sanguinet, Feria de Dax, Musicalarue) and seasonal events, drives user-generated content through the #Landes hashtag on Facebook, Instagram, and YouTube, and operates a multilingual blog with weekly event recommendations. Distribution is hybrid: a self-serve digital platform for direct visitor discovery, a network of local offices de tourisme for in-person services, and a dedicated MICE channel ("Espace Séminaires") for corporate groups. Marketing reaches domestic French and international audiences (UK, Germany, Spain, Netherlands), with no disclosed global footprint beyond these European source markets.

Name

Landes Attractivité

Legal name

Landes Attractivité (Comité Départemental du Tourisme des Landes)

Website

https://tourismelandes.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Landes Attractivité is the official public tourism development agency for the Landes department in France, operating the multilingual tourismelandes.com portal that connects domestic and international visitors with accommodations, activities, events, and curated regional experiences across the department.

Ownership category

akta.pro rank

Product category

Tourism Marketing Services

NAICS

Museums, Historical Sites, and Similar Institutions (712), Historical Sites (71212), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Scenic Lookouts & Natural Landmarks (Waterfalls, Canyons, Rock Formations) (THAJACAD)

Keywords

• Destination marketing
• Tourism promotion
• Visitor information
• Accommodation booking
• Travel planning

Headquarters

HQ city

Mont-de-marsan

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Landes Attractivité (Comité Départemental du Tourisme des Landes), operating as Tourisme Landes, is the official public destination marketing organization for the Landes department in southwestern France. It runs a multilingual tourism portal (tourismelandes.com) that aggregates and promotes accommodations, activities, restaurants, events, and attractions across six regional destinations, providing discovery, search, and booking tools for visitors.

Product overview

Landes Attractivité operates the official Tourism Landes portal (tourismelandes.com), a comprehensive tourism information and booking platform for the Landes department in Nouvelle-Aquitaine, southwestern France. The platform consists of a central tourism portal with integrated modules for accommodation search and booking (campings, hotels, vacation rentals, bed & breakfasts), activity discovery, interactive mapping, event calendars, and curated experience packages. The site covers six distinct destination regions and features over 120 campings and numerous other accommodations. Multilingual support is provided in French, English, German, Spanish, and Dutch.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourisme Landes Portal Official tourism portal for the Landes department in southwestern France, providing comprehensive information about accommodations, activities, destinations, events, and trip planning tools for visitors. Available in French, English, German, Spanish, and Dutch.
• Interactive Map (Carte Interactive) Interactive mapping tool allowing users to explore and discover tourism locations, accommodations, activities, and attractions across the Landes region with real-time filtering capabilities.
• Camping Search Platform Comprehensive camping search engine featuring over 120 campings with advanced filters for location (beach, lake, countryside), star rating, amenities (pools, spas, clubs), and equipment options.
• Accommodation Booking System Multi-category accommodation search and booking system covering campings, hotels, vacation rentals, bed and breakfasts, holiday villages, and tourist residences across the Landes department.
• Activity Discovery Platform Platform for discovering and booking activities including hiking, cycling, surfing schools, wellness, golf, and water sports throughout the Landes region.
• Event Calendar (Agenda) Comprehensive event listing featuring markets, exhibitions, concerts, festivals, and local festivities across the Landes department.
• Landaise Experiences Curated experience packages and itineraries including cultural visits, gastronomy tours, outdoor adventures, wellness retreats, and themed stays throughout Landes.
• Destination Pages (Nos Destinations) Six themed destination regions: Côte Sud, Côte Nature et Grands Lacs, Mont-de-Marsan et Armagnac, Dax et Pays d'Orthe, Chalosse Tursan, and Parc Naturel Régional des Landes de Gascogne, each with detailed visitor guides.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Département des LandescoreStrategic or Co-development PartnerThe Département des Landes is the institutional parent and primary funder of Landes Attractivité. The organization operates as the official tourism development agency for the department, promoting the Landes destination and coordinating tourism development strategies with local municipalities and tourism stakeholders.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Tourismus NRW (North Rhine-Westphalia Tourism): German state-level tourism board serving the NRW market, one of Landes' priority inbound markets (multilingual DE support). Comparable as a publicly funded DMO operating cycling, nature, and cultural itineraries through a multilingual digital platform targeting cross-border demand.
• Visit Pyrénées: Tourism promotion body for the French Pyrenees, neighboring the Landes region. Comparable in scale and mission (publicly funded DMO promoting outdoor/nature/thermal tourism), with overlapping audience segments (hiking, cycling, gastronomy) and a similar multilingual digital footprint.
• Costa del Sol Tourism Board: Spanish regional DMO promoting the Costa del Sol, a competing Mediterranean/Atlantic-adjacent coastal destination. Comparable in surf/beach positioning, public-sector DMO structure, and focus on UK/German inbound markets that overlap with Landes' priority audiences.

Broad incumbents

• Atout France: France's national tourism development agency. Oversees the overarching international promotion strategy that Landes Attractivité's multilingual site feeds into; comparable as a public-sector DMO operating multi-language destination marketing and event coordination at a different (national) scale.
• Visit Flanders (Toerisme Vlaanderen): Public-sector destination marketing organization for the Flanders region, marketing cycling routes, nature parks, gastronomy, and cultural events to international audiences. Directly comparable in mission, multilingual digital footprint, and event-driven demand generation.
• Comité Régional du Tourisme de Nouvelle-Aquitaine: Regional tourism board for Nouvelle-Aquitaine, the parent region that includes the Landes department. Operates a wider portfolio across 12 departments, with overlapping remit on destination marketing, event promotion, and international audience development — most directly comparable peer given the geographic and institutional overlap.
• Office de Tourisme et des Congrès de Paris: Paris's official tourism and congress office. Comparable as a French DMO running a multilingual booking and information platform for accommodations, activities, and events, with strong event-led GTM (similar to Landes' festival strategy) — albeit at a far larger scale.
• VisitPortugal (Turismo de Portugal): National tourism authority of Portugal, a key competitor destination for Atlantic-coast and surf tourism. Comparable in mission (public DMO, multi-language site, surf/outdoor positioning) and represents the primary competitive benchmark for inbound European beach/surf demand.

Direct peers

• Visit Aquitaine (Comité Régional du Tourisme): Former regional tourism brand for Aquitaine (now folded into Nouvelle-Aquitaine). Closest direct peer in terms of departmental/regional destination-marketing remit, multi-language digital platform, and event calendar — provides a direct comparator for the DMO's digital and content approach.
• Visit Pays Basque: Bilateral tourism board for the French-Spanish Basque Country, immediate neighbor to Landes. Most direct geographic peer — comparable departmental/regional DMO scale, surf and gastronomy positioning, and overlapping inbound markets (Spanish, French, UK).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/tourismelandes/videos
• Facebookfacebook.com/landes.tourisme
• Instagraminstagram.com/les_landes
• Xx.com/les_landes
• LinkedInlinkedin.com/company/landes-attractivite

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landes Attractivité