What GLOWPICK does

GLOWPICK is a South Korea-based beauty product ranking and review platform operated by GLOWDAYZ Co., Ltd. (주식회사 글로우데이즈), headquartered in the Gangnam district of Seoul. Founded in 2014, the platform aggregates consumer reviews — reportedly from more than 1 million registered community members — into ranked product lists across skincare, makeup, haircare, body care, and niche segments such as clean beauty and Daiso products. Core product surfaces include real-time reviews, a dedicated new-product ranking track, a Q&A community, a New Product Evaluation Program (신제품 평가단) where selected users test unreleased products, gamified attendance-check rewards, an editor-curated Cast (캐스트) content block, brand lounges spotlighting emerging labels, and a semi-annual Glowpick Awards recognition program. Distribution is mobile-first via iOS and Android apps plus a responsive web platform, all restricted to the Korean market.

The platform is free to consumers and monetizes exclusively on the B2B side through brand advertising (featured placements, promotional events, brand lounges, evaluation-program sponsorships) and affiliate commissions on in-platform product purchase links. Brand-side go-to-market is event-driven and community-led: GLOWPICK runs frequent seasonal campaigns (e.g., the Ranking Service Renewal event, 2026 H1 Glowpick Awards, monthly attendance checks) and partners with a diversified roster of beauty brands spanning mass (Holika Holika), mid-tier (Hince, Adesii), Japanese-inspired (Canmake), luxury-adjacent (Dear Dahlia), and emerging indie (In Between) tiers. The company is privately held, appears to be founder-led with co-CEOs 공준식 and SUGAWARA KEI, and has not disclosed any external funding rounds, making its growth profile consistent with a bootstrapped, mature consumer platform.

Name

GLOWPICK

Legal name

주식회사 글로우데이즈

Website

https://glowpick.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

GLOWPICK is a South Korean beauty product ranking and review platform, operated by GLOWDAYZ Co., Ltd., that aggregates reviews from 1 million+ users into ranked product lists and monetizes through brand advertising and affiliate commerce.

Ownership category

akta.pro rank

Product category

Consumer Beauty Reviews and Rankings

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)

Keywords

• Beauty product reviews
• Product ranking platform
• Consumer review aggregation
• Affiliate beauty commerce
• Beauty community platform

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate/E-commerce Sales Commission: GLOWPICK earns commissions when users purchase beauty products directly through product links on the platform. The site features direct purchase links for ranked products, functioning as an affiliate-driven commerce gateway.
2. Brand Advertising & Promotions: Beauty brands pay for featured placements, promotional events, brand lounge features, and new product evaluation program sponsorships on the platform. Contact information ([email protected], 02-538-3964) and a dedicated alliance inquiry page (/contact/alliance) indicate an active brand advertising business.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

GLOWPICK operates a beauty product ranking and review platform that aggregates consumer reviews into category leaderboards across skincare, makeup, haircare, and body care. Consumers use the mobile app or website to read real-time peer reviews, browse rankings, and ask product questions in the Q&A community, while beauty brands sponsor new-product evaluation programs, brand lounges, and the Glowpick Awards. The platform monetizes through brand advertising and affiliate commerce commissions on purchases made via in-platform product links.

Product overview

GLOWPICK是一个基于100万用户真实评价的韩国美容产品排名平台，由GLOWDAYZ公司运营。平台提供综合性的美容产品排名服务，包括实时评论系统、新产品排名、编辑器内容推荐(Q&A)、新产品评测团项目、签到奖励等多种功能。用户可以通过品类分类浏览、各类快速菜单(护肤、护发、彩妆等)快速找到所需产品信息。

Differentiator

Problem solved

Functional benefit

Products and services

• GLOWPICK Beauty Ranking Service (글로우픽 랭킹 서비스) The core ranking service on glowpick.com that aggregates over 1 million consumer reviews to generate category-level beauty product leaderboards, covering skincare, makeup, haircare, and body care for Korean consumers.
• GLOWPICK Q&A Community A community-driven Q&A feature where Korean users ask beauty-related questions and receive product recommendations from peers, supporting personalized product discovery.
• New Product Evaluation Program (신제품 평가단) A sponsored program that lets selected GLOWPICK community members apply to test and review newly launched beauty products from partner brands (e.g., Hince, Canmake, ADESII, Dear Dahlia, Holika Holika, Rimomo), generating early reviews for participating brands.
• Real-time Review System (실시간 리뷰) A live review feed functionality where GLOWPICK users post reviews of beauty products with star ratings and written feedback, forming the data backbone of all product rankings on the platform.
• New Product Ranking (신제품 랭킹) A dedicated ranking track on GLOWPICK for newly launched beauty products, showcasing user reviews and rankings of the latest market arrivals.
• Cast Editorial Content (캐스트) An editor-curated beauty content module on the GLOWPICK platform that publishes product recommendations and seasonal beauty guides for Korean consumers.
• Glowpick Awards (글로우픽 어워드) A semi-annual (상반기/하반기) recognition program on GLOWPICK that identifies top-performing beauty products based on aggregated user review data, serving both as a brand prestige marker and a community engagement event with reviewer prizes.
• Attendance Check Reward (출석체크) A gamified daily attendance check feature on GLOWPICK that rewards users with gifts for continued platform participation, supporting user retention and ongoing review activity.
• Brand Lounge (브랜드 라운지) A brand promotional module on GLOWPICK that introduces and spotlights emerging beauty brands (e.g., the In Between Rookie spotlight), serving as both a discovery channel for consumers and a commercial promotional placement for brands.
• In-Platform Affiliate Purchase Links Commerce functionality embedded in GLOWPICK that enables users to directly purchase ranked beauty products through affiliate links from the platform, monetizing traffic via commerce commissions.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Hince (힌스)coreGTM or Marketing Partner · 1 January 2026Hince, a mid-tier Korean beauty brand, partnered with GLOWPICK through the new product evaluation program (신제품 평가단). The brand's '허그 레이어 치크' (Hug Layer Cheek) and '블루 알로에 카밍 포어 패드' were featured as evaluation products, with Hince also participating in brand lounge and event promotional placements.
• Canmake (캔메이크)coreGTM or Marketing Partner · 1 January 2026Canmake, a Japanese-inspired beauty brand popular in Korea, ran a new product evaluation campaign on GLOWPICK featuring its '일루미네이팅 피니쉬 파우더' (Illuminating Finish Powder) as a trending product featured in the 'Brand Spotlight' section.
• Adesii (아데시)coreGTM or Marketing Partner · 1 January 2026Korean beauty brand 아데시 (ADESII) partnered with GLOWPICK for a new product evaluation program featuring its '블랙 펄 피디알엔 네오 세럼' (Black Pearl PDRN Neo Serum) and a 2-week antioxidant serum product. The brand was also featured as a 'Notable Brand' in the product spotlight section.
• Eglips (이글립스)minorGTM or Marketing Partner · 1 January 2026Eglips ran a seeding kit giveaway event on GLOWPICK, offering users a free 'Eglips Seeding Box' including an eye palette and 5 additional products to generate brand awareness and trial among the GLOWPICK community.
• Rimomo (리모모)minorGTM or Marketing Partner · 1 January 2026Rimomo, a hair care brand positioned as being made by real hair loss sufferers, partnered with GLOWPICK for a new product evaluation of its hair loss shampoo (탈모샴푸), targeting GLOWPICK's engaged haircare community.
• In Between (인버팀)coreGTM or Marketing Partner · 1 January 2026인버팀 (In Between) was featured as a 'Hello Rookie' brand — GLOWPICK's editorial spotlight on up-and-coming beauty brands it identifies as trending. This brand lounge placement serves as both a discovery tool and a commercial promotional relationship.
• Dear Dahlia (디어달리아)minorGTM or Marketing Partner · 1 January 2026디어달리아 participated in the new product evaluation program on GLOWPICK, showcasing its '맑은 내추럴 속광 하이라이터' (Clear Natural Glow Highlighter) to the platform's beauty community.
• Holika Holika (홀리카홀리카)minor1 January 2026Holika Holika ran two new product evaluation campaigns on GLOWPICK featuring its tone-up sun serum and moisturizing glow sun serum products, targeting summer skincare consumers on the platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/glowdayz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GLOWPICK