Larry H. Miller Theatres
Megaplex Theatres is a private, regional movie theater chain headquartered in Sandy, Utah, operating multiple cinema locations with regular and large-format screens, dinner-and-a-movie packages, and conference and auditorium rental services for mass-market consumers.
- Company typePrivate
- Founded1998
- HeadquartersSandy, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Larry H. Miller Theatres does
Larry H. Miller Theatres, doing business as Megaplex Theatres, is a private, regional movie theater chain headquartered in Sandy, Utah, founded in 1998. The company operates multiple cinema locations offering regular and large-format film screenings to a mass-market consumer audience, with employment in the 251-500 range suggesting a multi-venue operation. Megaplex Theatres differentiates its offering with premium large-format screens, dinner-and-a-movie gift packages, and ancillary venue services including conference and auditorium rental, which extends the asset base beyond pure film exhibition. The brand carries long-standing name recognition in the Utah market, originally associated with the Larry H. Miller family of businesses. No proprietary technology platform, app, API, or digital product is disclosed in available data; the core deliverable is a physical out-of-home entertainment experience.
The business model is primarily consumer-facing (B2C) ticket and concession sales, supplemented by experiential bundling (dinner-and-a-movie) and ad hoc B2B venue rental. There is no publicly disclosed pricing schedule, no app or digital distribution channel, and no disclosed enterprise customer relationships. Revenue mechanics are typical of regional cinema exhibition: per-ticket and per-cap concession spend, plus ancillary fee income from private events. The company sits within a structurally challenged industry segment (cinema exhibition) that competes with streaming and premium home entertainment, but management's stated product extensions (large-format screens, food bundles, venue rental) are consistent with attempts to lift average spend and diversify revenue per available seat-hour.
Larry H. Miller Theatres firmographics
Firmographics- Name
- Larry H. Miller Theatres
- Legal name
- Megaplex Theatres
- Website
- https://megaplextheatres.com
- Company type
- Private
- Founded year
- 1998
- Headcount range
- 251–500 employees
- Short description
- Megaplex Theatres is a private, regional movie theater chain headquartered in Sandy, Utah, operating multiple cinema locations with regular and large-format screens, dinner-and-a-movie packages, and conference and auditorium rental services for mass-market consumers.
- Ownership category
- akta.pro rank
Where Larry H. Miller Theatres is headquartered
LocationHeadquarters
- HQ city
- Sandy
- HQ country
- United States
- HQ region
- North America
Markets served
Larry H. Miller Theatres business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Others
Larry H. Miller Theatres product offering
Product offeringCore offering
Megaplex Theatres operates a regional movie theater chain with multiple cinema locations featuring regular and large-format movie screens. In addition to film screenings, the company offers dinner-and-a-movie gift options and rents out its conference rooms and auditoriums for events.
Product overview
Megaplex Theatres is a single, unified movie theater chain product offering film screenings across multiple cinema locations. The company operates under the Megaplex Theatres brand (also associated with Larry H. Miller Theatres), providing traditional cinema exhibition services to moviegoers.
Differentiator
Problem solved
Functional benefit
Products and services
- Megaplex Theatres (Cinema Exhibition)
- Dinner and a Movie Gift Options
- Conference and Auditorium Rental
Companies that use Larry H. Miller Theatres
Customer profileIdeal customer profiles2 records
Larry H. Miller Theatres technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Larry H. Miller Theatres partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Larry H. Miller Theatres competitors and assessment
Company assessmentDirect peers
- Regal Cinemas (Cineworld): One of the largest U.S. cinema chains operating multi-screen venues with premium formats and recliner seating. Directly comparable as a national exhibition peer with overlapping dine-in and large-format offerings.
- Cinemark Holdings: National movie theater chain with a strong regional/mid-market footprint, including premium large-format (XD) screens. Directly comparable to Megaplex on multi-plex exhibition, loyalty program (Movie Rewards), and ancillary event-hosting services.
- B&B Theatres: Privately held mid-size U.S. cinema operator with a regional, multi-state footprint and a focus on premium formats and dine-in concepts. Closely comparable to Megaplex as a private, regionally concentrated multiplex chain.
- Harkins Theatres: Family-owned regional cinema chain concentrated in the Southwestern U.S., offering premium large-format (CINÉ 1), dine-in, and loyalty programs. Closely comparable to Megaplex as a private regional chain with overlapping premium-format strategy.
- Alamo Drafthouse Cinema: Specialty dine-in theater chain known for its curated programming, in-seat food and beverage service, and events. Comparable to Megaplex's dinner-and-a-movie concept and auditorium/event-rental positioning, though differentiated by programming focus.
- Galaxy Theatres: Privately held regional cinema chain in the Western U.S. with luxury recliner seating and premium formats. Comparable to Megaplex as a private, Western-region multi-plex operator focused on premium amenities.
- AMC Theatres: Largest U.S. movie theater chain operating multiplex and premium-format cinemas nationwide. Directly comparable to Megaplex on core exhibition activity, F&B/concessions model, and large-format offerings such as IMAX and Dolby.
- Marcus Theatres (The Marcus Corporation): Mid-size regional cinema chain with ULTRA MAX, Big Screen, and dine-in Take Five concepts. Comparable to Megaplex as a multi-format regional operator emphasizing premium large-format and food/beverage differentiation.
Emerging players
- Flix Brewhouse: Smaller dine-in cinema concept combining first-run films with on-site craft brewing and full-menu service. Comparable to Megaplex's dinner-and-a-movie positioning as a direct competitor for dine-in moviegoers in shared regional markets.
Broad incumbents
- IMAX Corporation: Global large-format cinema technology and network operator whose premium screens are often installed inside chains like Megaplex. Comparable as a defining force in premium-format exhibition that shapes large-format pricing across the industry.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Larry H. Miller Theatres social profiles
Digital presenceLarry H. Miller Theatres financial estimates
Financial estimateRevenue estimate
Valuation estimate
Larry H. Miller Theatres leadership team
Management profileNumber of profiles
Larry H. Miller Theatres funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Larry H. Miller Theatres M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Larry H. Miller Theatres
What does Larry H. Miller Theatres do?
Megaplex Theatres operates a regional movie theater chain with multiple cinema locations featuring regular and large-format movie screens. In addition to film screenings, the company offers dinner-and-a-movie gift options and rents out its conference rooms and auditoriums for events.
When was Larry H. Miller Theatres founded?
Larry H. Miller Theatres was founded in 1998. It employs 251 to 500 people.
Where is Larry H. Miller Theatres based?
Larry H. Miller Theatres is headquartered in Sandy, United States, in the North America region.
Who are Larry H. Miller Theatres's main competitors?
Direct peers on record are Regal Cinemas (Cineworld), Cinemark Holdings, B&B Theatres, Harkins Theatres, Alamo Drafthouse Cinema, Galaxy Theatres, AMC Theatres and Marcus Theatres (The Marcus Corporation). Flix Brewhouse is listed as an emerging player. IMAX Corporation is listed as a broad incumbent.
Does Larry H. Miller Theatres have an API?
No public API is recorded for Larry H. Miller Theatres.