What PMA Brethour Realty Group does

PMA Brethour Realty Group is a Canadian pre-construction sales brokerage, development advisory, and market research firm founded in 1964 and headquartered in Markham, Ontario. The firm operates two principal sales divisions — PMA Highrise (urban condominium) and PMA Lowrise (single-family, semi-detached, and townhome developments) — supported by a 150+ strong bench of trained new home specialists, Managing Vice Presidents, and on-site sales centres. Its subsidiary stack includes PMA Brethour Research Associates (feasibility, competitive analysis, focus groups, mystery shops), PMA Capital Solutions / PMA Land Services (development land acquisition and disposition across Ontario), PMA SalesMasters (sales training programs), PMA Insiders (a broker community channel granting priority access to 100+ project offerings), PMA Leasing, and PMA360 (development consulting).

The business generates revenue from four streams: (1) transaction-fee commissions on pre-construction sales for builders and developers; (2) recurring subscription intelligence products — the monthly Andersen Brethour Report and the weekly New Openings Report distributed via payhip.com/PMABrethour, plus the freemium Market Flash; (3) professional services from sales training (SalesMasters one-day and Customer Journey Experience courses customized for organizations such as TD Bank, Tribute Communities, and Brookfield Homes) and market research consulting; and (4) land brokerage fees through PMA Capital Solutions. Core technology consists of TAPS (Touch Analysis Processing System) in partnership with SmartTouch for sales tracking and CRM, complemented by market analytics platforms.

The firm serves enterprise home builders and developers (named clients include Mattamy Homes, Minto Communities, Sorbara Group, Tamarack Homes, Richcraft, Tartan, Liberty Development, Great Gulf, Metropia, Cedar Oak Homes, Forest Hill Homes, Monarch, Ballymore, Andrin, Diamante, Fieldgate, Profile Developments, Macpherson Builders, L!V Communities, United Lands, and Mansouri), plus Realtors and brokers, landowners, and investors. Operations span six offices across Canada (Toronto/Markham, Ottawa, Collingwood, Kelowna, Calgary) and one US office in Naples, Florida, with cumulative lifetime volume exceeding $50 billion in new development sales and 118,000+ lots/units sold across 560+ represented projects. Distribution leverages direct enterprise field sales and the PMA Insiders channel, supplemented by event-driven thought leadership including the PMA | CIBC Summit Series (now in its 6th season), the PMA Bulletin newsletter, and content subscriptions. The legal entity is PMA Brethour Real Estate Corporation Inc., Brokerage, a privately held, founder-controlled corporation compliant with PIPEDA and CASL.

Name

PMA Brethour Realty Group

Legal name

PMA Brethour Real Estate Corporation Inc., Brokerage

Website

https://pmabrethour.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

51–100 employees

Short description

PMA Brethour Realty Group is a Canadian pre-construction sales brokerage, development advisory, and market research firm serving enterprise home builders and developers across high-rise and low-rise product in the GTA, Ottawa, Collingwood, Kelowna, Calgary, and Naples.

Ownership category

akta.pro rank

Product category

Pre-Construction Real Estate Sales Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

New Development & Project Marketing (Pre-Construction Sales) (FSAEAJAE)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

Keywords

• Pre-construction sales
• New home brokerage
• Market research
• Development consulting
• Sales training

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from pre-construction new home sales services provided to builders and developers for high-rise and low-rise residential projects, resorts, retirement communities, and land sales.
2. Subscription Reports: Monthly and weekly subscription reports including the Andersen Brethour Report (monthly deep dive into Canadian economic landscape and housing market) and New Openings Report (weekly pre-construction launch insights).
3. Sales Training Services: SalesMasters training programs including one-day sales training and Customer Journey Experience programs for new home sales professionals and homebuilding teams.
4. Market Research Consulting: Comprehensive market research services including marketing strategy, feasibility assessments, competitive analysis, resale market analysis, focus groups, mystery shops, and land evaluation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

PMA Brethour Realty Group is a full-service pre-construction real estate sales brokerage that provides on-site new home and condominium sales teams for home builders and developers, along with market research, development advisory, land acquisition/disposition, and sales training services. The firm operates dedicated Highrise and Lowrise sales divisions supported by 150+ trained sales specialists and a research division delivering feasibility assessments, competitive analysis, and ongoing market intelligence.

Product overview

PMA Brethour Realty Group operates as a full-service real estate brokerage platform with multiple integrated modules. The core offering consists of two main sales divisions: PMA Highrise for high-rise condominium development and PMA Lowrise for suburban single-family, semi-detached, and townhome development. These sales services are supported by PMA Research Associates (market research and feasibility assessments), PMA Land Services (land acquisition and disposition), and the SalesMasters training programs (one-day sales training and Customer Journey Experience Program). The company also offers subscription-based intelligence products including the Andersen Brethour Report (monthly economic and housing market analysis) and the New Openings Report (weekly pre-construction launch updates). Additional services include the PMA Insiders broker community platform, Market Flash weekly GTA market updates, Mystery Site Shops evaluation services, and the PMA | CIBC Summit video series. The portfolio is complemented by PMA360 development consulting and TAPS technology in partnership with SmartTouch.

Differentiator

Problem solved

Functional benefit

Brands

• PMA Brethour Research Associates: Market research and analytics division providing feasibility assessments, competitive analysis, and consulting services to the building and development industry
• PMA Capital Solutions
• SalesMasters
• Andersen Brethour Report
• PMA Insiders
• Market Flash
• PMA | CIBC Summit Series
• PMA360

Products and services

• PMA Highrise Urban sales division specializing in high-rise condominium development sales for builder clients, staffed by dedicated professionals with decades of high-rise market experience.
• PMA Lowrise Suburban sales division focused on single-family, semi-detached, and townhome development sales, with specialized skills in analytics, broker relations, pre-registration systems, TAPS, and CRM follow-up.
• PMA Research Associates Market research and consultation services providing comprehensive evaluation of site development potential, concept plan development, product design, pricing strategies, feasibility assessments, competitive analysis, focus groups, and ongoing market analysis.
• PMA Land Services Acquisition and disposition of development land across Ontario through the PMA Capital Solutions division, connecting builders, developers, investors, and landowners.
• SalesMasters Training Program One-day comprehensive sales training course for new home sales professionals covering ten key elements of successful selling, consumer psychology, and proven techniques for today's homebuyer.
• Customer Journey Experience Program Half-day training course for homebuilding team members covering communication strategies throughout the entire new home journey from first sales centre visit through move-in day.
• Andersen Brethour Report Monthly subscription report providing a deep dive into Canada's economic landscape and housing market, covering Canadian Market Outlook, Housing Analysis, U.S. Market Outlook, International Commodities, GTA and Ottawa Housing Reviews, and Interest Rate and Inflation Trends.
• New Openings Report Weekly subscription report on the newest pre-construction launches including opening price points, deposit structures, incentives, early sales performance, feature and amenity highlights, and real-time buyer sentiment analysis.
• PMA Insiders Subscription-based agent and broker community platform providing priority access to over 100 project offerings throughout the Greater Golden Horseshoe, with information on new openings, pricing, and realtor-only events.
• Mystery Site Shops Evaluation service providing builders and developers with snapshots of sales office performance, assessing new home sales representatives' on-site performance and identifying strengths and weaknesses for training improvement.
• PMA360 Development planning and consulting services division providing integrated planning and development advisory for the building and development industry.
• PMA | CIBC Summit Series Monthly in-depth real estate market discussion and economic analysis video series, now in its 6th season, featuring industry experts, market commentary, and CIBC partnership sponsorship.

Quantifiable outcome

• Over $50 Billion in New Development Sales
• +4 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor, core and flagship.

• Yonge Street Mission (YSM) and Eat SavageminorOthers · 1 January 2020COVID-19 pandemic relief partnership creating the PMA-YSM Bag of Goodness program providing fresh produce to homeless individuals and families in distress. Small bags ($15) provided fresh produce for one person per week; large bags ($25) supplied families with fruits and veggies for a week.
• SmartTouchcoreTechnology or IntegrationTAPS (Touch Analysis Processing System) technology partnership providing sales tracking and customer relationship management capabilities for new home sales operations. This integration supports the sales process from lead tracking through closing.
• CIBCflagshipGTM or Marketing PartnerTitle sponsor of the PMA | CIBC Summit Series, a monthly YouTube/webinar series featuring in-depth real estate market discussions and economic commentary. Now in its 6th season, this partnership positions CIBC alongside thought leadership content for the real estate industry.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Royal LePage: Major Canadian residential real estate brand with new construction/new development representation across multiple provinces. Overlaps PMA in pre-construction sales but operates as a generalist franchise network rather than pre-construction specialist.
• Sotheby's International Realty Canada: Luxury-focused Canadian real estate brokerage with new development representation in major Canadian cities. Overlaps with PMA in representing luxury condominium and high-end pre-construction projects.
• RE/MAX Canada: Largest residential real estate brokerage network in Canada with significant resale and new construction representation. Broad incumbent offering overlapping pre-construction sales services across the same Canadian markets as PMA.

Others

• Costar Group: Leading commercial real estate data and analytics platform that competes with PMA Research Associates in market intelligence and feasibility analytics; comparable on the research and data subscription layer.
• Mattamy Homes (in-house sales): One of North America's largest private homebuilders that maintains in-house sales teams for many of its communities. Represents both a customer and potential disintermediation threat to PMA's pre-construction brokerage model.
• Altus Group: Canadian real estate data, analytics and advisory firm (acquired RealNet Canada in 2012). Comparable as a market-research and development-advisory competitor with overlap into feasibility consulting that PMA Research Associates provides.

Direct peers

• Milborne Group: Toronto-based boutique new condominium sales and marketing firm representing Toronto developers on high-rise launches. Directly comparable as a specialist pre-construction condominium sales broker in the GTA.
• Baker Real Estate Inc. Canadian pre-construction sales brokerage focused exclusively on new home and condominium sales in Toronto and other Canadian markets. Most direct competitor to PMA in pre-construction sales services with similar builder client base.

Emerging players

• BuzzBuzzHome: Digital pre-construction listing platform aggregating new development projects across Canada and the U.S. Comparable market intelligence layer to PMA's New Openings Report; could be either a partner or partial substitute for builders.
• Condos.ca / CondoCulture: Toronto-based new condominium data and marketing platform serving developers and realtors. Comparable as a digital pre-construction intelligence and lead-generation competitor to PMA's subscription products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pmabrethour

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PMA Brethour Realty Group