What Trend Group does

Trend Group is a privately held global workplace design and fit-out firm headquartered in Johannesburg, South Africa, with embedded regional studios in Cape Town and Durban (South Africa), London (United Kingdom), and Dubai (United Arab Emirates). The company delivers end-to-end office interior design, fit-out and construction management, and bespoke furniture design and procurement for multinational enterprise clients, operating across Africa, Europe, and the Middle East.

The company's offering rests on four core pillars — workspace analysis, workspace design, fit-out and construction, and furniture design and procurement — supplemented by a broader suite of specialised services including workplace ergonomics consulting, sustainable design and ESG compliance, post-occupancy evaluation, hybrid/agile workspace consulting, commercial acoustic design, advanced lighting systems, and canteen/breakout area design. Trend Group maintains in-house design and construction teams across all studio locations, enabling consistent quality standards and commercial terms for multi-territory client programmes. The firm's technology footprint is limited to professional services delivery expertise rather than proprietary software or platforms.

Trend Group generates revenue through project-based professional services fees tied to the scope, duration, and materials of bespoke office interior design and fit-out engagements. It acquires enterprise clients through direct field sales, its website (with quote request and consultation booking CTAs), referrals, and repeat engagements. The client base is entirely enterprise-grade and includes Google, PepsiCo, BBC, Uber, Boston Consulting Group, P&G, Nokia, Dell, BMW, Porsche, Barclays, Citibank, Unilever, Bank of China, and dozens of other globally recognised brands. Pricing is not publicly disclosed and varies by project scope.

Name

Trend Group

Legal name

Trend Group

Website

https://trendgroupglobal.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Trend Group is a privately held global office interior design and fit-out firm headquartered in Johannesburg, South Africa, with studios in Cape Town, Durban, London, and Dubai. It delivers end-to-end workspace design, fit-out, and furniture procurement for multinational enterprise clients across Africa, Europe, and the Middle East.

Ownership category

akta.pro rank

Product category

Commercial Office Interior Design & Fit-Out Services

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Workplace Strategy & Space Standards (BPABAFAA)

akta.pro secondary industry

Meeting & Event Space Services (Setup/Teardown) (BPABAFAL)

Keywords

• Office interior design
• Commercial fit-out
• Workspace design
• Construction management
• Furniture procurement

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Office Interior Design & Workspace Strategy: Professional design services encompassing workspace analysis, strategic space planning, concept development, and interior design for commercial office environments. Revenue is earned as a project fee, typically as part of a full-turnkey engagement.
2. Fit-out & Construction Management: End-to-end project implementation covering construction, fit-out, and refurbishment of commercial office spaces. Revenue is earned as a one-time project fee based on scope, duration, and materials specified.
3. Furniture Design & Procurement: Bespoke furniture design, specification, and procurement services integrated within office fit-out projects. Can also be offered as a standalone service, with revenue earned on a project basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Trend Group is a global office interior design and fit-out company that delivers end-to-end workplace transformation services for multinational corporate clients. Its four core service pillars are Workspace Analysis (workplace strategy and workflow optimisation), Workspace Design (office interior design and space planning), Fit-out & Construction (turnkey project delivery and construction management), and Furniture Design & Procurement (custom millwork, joinery, and furniture specification). Engagements are project-based professional services delivered by in-house design and construction teams embedded in local studios across South Africa, the United Kingdom, and the United Arab Emirates.

Product overview

Trend Group is a global office interior design and fit-out company operating across Africa, Europe, and the Middle East. The company offers an integrated suite of services spanning four core areas: Workspace Analysis (workplace strategy and workflow optimization), Workspace Design (office interior design and space planning), Fit-out & Construction (turnkey project delivery and construction management), and Furniture Design & Procurement (custom millwork, joinery, and furniture procurement). These four pillars form the core portfolio. Supporting and specialized services include Workplace Ergonomics & Employee Wellness Consulting, Sustainable Office Design & ESG Compliance, Post-Occupancy Evaluation & Workplace Performance Metrics, Office Space Consolidation & Optimisation, Hybrid & Agile Workspace Consulting and Implementation, Custom Millwork Joinery & Bespoke Finishes, Full Service Interior Design & Architecture, Detailed Office Furniture Installation & Logistics, Commercial Building Refurbishment & Renovation Services, Commercial Acoustic Design & Sound Masking Solutions, Advanced Commercial Lighting Design & Control Systems, and Commercial Canteen & Breakout Area Design. Trend Group serves multinational corporate clients through locally embedded studios in South Africa (Johannesburg, Cape Town, Durban), the United Kingdom (London), and the Middle East (Dubai), with studios operating as a single point of accountability across multi-territory office programmes.

Differentiator

Problem solved

Functional benefit

Products and services

• Workspace Analysis Workplace strategy development service that supports and enhances the individual workflow needs of each business, whether for relocation, cosmetic enhancements, expansion, or consolidation. Designed for corporate clients seeking data-driven workspace planning.
• Workspace Design End-to-end office interior design and space planning service, from concept through detailed execution, tailored to each client's brand, culture, and operational requirements. Targeted at corporate clients undertaking office transformations.
• Fit-out & Construction Turnkey project delivery and construction management for office fit-outs, refurbishments, and commercial building upgrades, managing the full build process from concept to completion. Built for enterprise clients requiring single-point accountability for construction delivery.
• Furniture Design & Procurement Bespoke furniture design, specification, and procurement service, including custom millwork and joinery, to furnish and equip office environments. Can be integrated with fit-out projects or offered as a standalone service.
• Workplace Ergonomics & Employee Wellness Consulting Consulting service focused on ergonomic workplace design and employee wellness to optimise comfort, health, and productivity in office environments. Targeted at corporate clients seeking wellbeing-led workplace strategies.
• Sustainable Office Design & ESG Compliance Sustainable office design service aligned with ESG (Environmental, Social, and Governance) compliance standards, incorporating eco-friendly materials and energy-efficient systems. Aimed at corporate clients pursuing sustainability and Green Star ratings.
• Post-Occupancy Evaluation & Workplace Performance Metrics Assessment service that evaluates workspace performance post-occupancy, measuring how effectively the design supports productivity, collaboration, and employee well-being. Designed for enterprise clients seeking data-driven validation of workplace investments.
• Office Space Consolidation & Optimisation Service to rationalise and optimise existing office footprints, often reducing spatial requirements while maintaining or improving functional capability. Suited to enterprises pursuing footprint reduction and agile working transitions.
• Hybrid & Agile Workspace Consulting and Implementation Consulting and delivery service for workspace solutions designed to support hybrid and agile working models, balancing in-office and remote work needs. Targeted at enterprises transitioning to hybrid work strategies.
• Custom Millwork, Joinery & Bespoke Finishes Custom carpentry, joinery, and bespoke finish solutions tailored to client specifications, creating unique architectural and interior elements. Designed for premium office fit-outs requiring distinctive finishes.
• Full Service Interior Design & Architecture Comprehensive interior design and architectural service covering the full spectrum of workspace design from concept to detailed specification. Targeted at enterprise clients seeking a unified design and architecture partner.
• Detailed Office Furniture Installation & Logistics Logistics and installation service for office furniture, ensuring precise delivery and fitting of specified FF&E (furniture, fixtures, and equipment). Suited to enterprises with complex multi-site furniture rollouts.
• Commercial Building Refurbishment & Renovation Services Refurbishment and renovation service for commercial buildings, upgrading existing structures to modern office standards. Designed for enterprise clients refreshing or repurposing legacy premises.
• Commercial Acoustic Design & Sound Masking Solutions Acoustic design service and sound masking solutions to optimise noise levels and speech privacy in commercial office environments. Targeted at enterprises with open-plan offices requiring acoustic performance.
• Advanced Commercial Lighting Design & Control Systems Specialist commercial lighting design service, including advanced control systems to enhance ambiance, productivity, and energy efficiency. Suited to enterprises seeking premium lighting design and integrated controls.
• Commercial Canteen & Breakout Area Design Design service for commercial canteens and employee breakout areas, creating functional social hubs that support employee well-being and collaboration. Designed for enterprises investing in employee experience and social infrastructure.

Quantifiable outcome

• Over 1,000 projects delivered by the South African practice alone
• +5 more outcomes

Named customers75 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• HK StudiocoreStrategic or Co-development PartnerTrend Group partnered with HK Studio to design BCG's Johannesburg headquarters. The partnership combined Trend Group's fit-out and construction expertise with HK Studio's immersive environment design capabilities, resulting in a bespoke workplace featuring 80% locally sourced furnishings and a symbolic staircase with tree motif representing regional and global excellence.
• HK DesigncoreStrategic or Co-development PartnerTrend Group collaborated with HK Design alongside the client to adapt a protected historic building into Traxtion's new head office, balancing heritage preservation with contemporary workplace requirements. The partnership delivered a workspace referencing rail industry heritage through curved timber entrance walls and industrial material palette.
• Paragon GroupcoreStrategic or Co-development PartnerTrend Group worked alongside Paragon Group to deliver 2U's 18,000 sqm landmark headquarters. The partnership focused on employee well-being and collaboration, with strong emphasis on creating inspiring workspaces and amenities catering to diverse work styles including breakout zones, work pods, and collaborative spaces.
• Paragon InterfacecoreStrategic or Co-development PartnerParagon Interface served as the designer for the 1,750 sqm Pinsent Masons office fit-out, with Trend Group delivering the implementation. The partnership created a sophisticated workspace blending global corporate identity with African local aesthetic, featuring artwork by local artist 'I Do' and African-inspired textures throughout.
• Boogertman & PartnerscoreStrategic or Co-development PartnerTrend Group worked alongside Boogertman & Partners for the Booking.com office fit-out, showcasing shared commitment to designing workspaces that inspire creativity and encourage collaboration. The project incorporated playful themed elements including a minibus taxi meeting room and beaded wildlife lighting, capturing local cultural spirit.
• Boogertman ArchitectscoreStrategic or Co-development PartnerTrend Group executed the construction and implementation of Facebook's regional headquarters based on a concept developed by Boogertman Architects. The partnership balanced modern industrial design with authentic local cultural inspiration, incorporating distinctive prints, patterns, and textures while meeting strict global Facebook standards for acoustics, furniture, and security.
• Saville Row ArchitectscoreStrategic or Co-development PartnerTrend Group partnered with Saville Row Architects to design Unilever's dynamic new headquarters. The partnership delivered a neighbourhood-based, agile workspace reflecting Unilever's focus on sustainability and employee well-being, incorporating interactive staff workshops to ensure the completed space reflected desired culture and working styles.
• Design CoLabsupportingImplementation/ SI/ Consulting PartnerDesign CoLab supplied and sourced all furniture for the 1,750 sqm Pinsent Masons fit-out project, with everything sourced locally. The collaboration ensured high-quality, locally made furniture aligned with the project's cultural aesthetic and tight delivery schedule.
• Lei LestersupportingStrategic or Co-development PartnerTrend Group worked with Lei Lester alongside Paragon Architects on Sealand's Experience Store fit-out, translating the sustainability brand ethos into a retail environment shaped around display, interaction, and storytelling at the V&A Waterfront, Cape Town.
• Mace Projects and Design DexsupportingImplementation/ SI/ Consulting PartnerTrend Group handled the build component of Barclays' office fit-out in collaboration with Mace Projects and Design Dex. The goal was delivering a modern workspace embodying Barclays' reputation while fostering an inspiring team environment, with Trend Group's scope including specialised access flooring and custom epoxy floors.
• Marco Simal (Designer)supportingStrategic or Co-development PartnerTrend Group partnered with designer Marco Simal to deliver Okja's flagship Kloof Street retail environment integrating store, café, and testing kitchen, translating his vision into a high-quality space reflecting the oat milk brand's character and identity.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Unispace: Global workplace design and build firm delivering strategy, design, and construction across the Americas, EMEA, and APAC. Comparable integrated service model and enterprise client profile.
• IA Interior Architects: Global workplace interior design firm serving large enterprise clients across multiple geographies. Directly competes for the same multinational office-fit-out engagements as Trend Group.
• M Moser Associates: Global workplace strategy, design, and fit-out firm with multi-territory delivery for multinational clients. Closest direct comparable to Trend Group's integrated end-to-end model and Fortune 500 client base.

Broad incumbents

• Gensler: Largest global architecture and design firm with broad practice across workplaces, retail, and hospitality. Competes for the same enterprise workplace RFPs but at significantly larger scale and broader scope.
• Cushman & Wakefield (Workplace): Global real estate services firm offering workplace strategy and project management. Larger and more diversified than Trend Group, often competing on the strategic / portfolio layer of enterprise office projects.
• Perkins&Will: Global architecture and design firm with strong workplace practice. Larger and broader portfolio than Trend Group, with comparable multinational client engagements.
• CBRE (Workplace & Design): Global commercial real estate services giant with an integrated workplace consulting and project management practice. Competes for the strategy and project management layer of multinational office programmes.

Others

• Haworth: Global office furniture manufacturer and workplace solutions provider. Sits upstream of Trend Group's furniture procurement offering and increasingly competes in integrated workplace design.
• Steelcase: Global office furniture manufacturer with growing workplace design and applied research practice. Adjacent supplier/partner that intersects with Trend Group's furniture procurement and design pillars.

Regional players

• Boogertman + Partners: Major South African architecture firm and Trend Group's design partner on Booking.com and Facebook (Meta) projects. Closest regional architectural peer operating in the same African geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/trendgroupglobal
• Instagraminstagram.com/trendgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trend Group