Good Impressions

What Good Impressions does

Good Impressions Limited is a privately held graphic design and printing studio founded in 1991 and registered in England (company number 3140707). The company is co-led by Frank Inzani (Director/Co-founder, new business development), David Loblack (Contract Manager) and Jeremy Holt (Studio Manager), and operates from offices in London (Canary Wharf) and Norwich. It delivers creative and production services across four pillars: Design (branding, brand strategy and graphic design), Print & Display (offset and digital printing with finishing such as laminating, foiling, binding and large-format display), Digital (responsive website design and WordPress development, including eCommerce and online flipbooks), and Merchandise (branded merchandise production and fulfilment). Notable clients span local authorities (London Borough of Waltham Forest, Barking & Dagenham, Tower Hamlets, Barnet, Islington), housing associations (Locata Housing Services, Oak Housing, National Housing Federation), cultural institutions (Tower Bridge Exhibition, World Energy Council, Nordoff Robbins), event and sports organisations (ICC T20 World Cup 2020, Team GB Tokyo 2020, STH Olympic Hospitality Partner), financial services firms (Axis Commercial Finance, Chadney Bulgin), and commercial brands (Franklyn James Estate Agents).

The underlying technology is standard for a traditional UK design and print SMB: Adobe creative tools, WordPress CMS for website builds, and in-house production hardware including a Xerox DocuColor 700 digital press (70 pages-per-minute full-colour SRA3 at 2400x2400 lpi) and a Duplo Digital System 445 for inline folding, stitching, trimming and square-back binding of books up to 64 pages. There is no proprietary software platform, API offering, or AI/ML capability disclosed.

The business model is project-based professional services with direct client engagement. Pricing is quote-driven through formal estimates specifying goods, services and price payable; quotes exclude VAT due to mixed VAT treatment; invoices are due within 30 days and may be issued in advance against agreed estimates to cover sub-contract, print and other costs. The go-to-market is sales-led: prospective clients contact the studio by phone (020 7517 0390), email or in-person consultation at the London office, with no consultation fees. Marketing is content-led via a website portfolio, an Insights blog, social sharing, and an email newsletter. Customers are diversified across public sector, financial services, housing, cultural and events, with several multi-year recurring relationships (e.g., Locata 10+ years, Adult College of Barking & Dagenham 20+ years). No external investors, parent company, subsidiaries, funding rounds, or geographic expansion beyond London and Norwich are evidenced.

Name

Good Impressions

Legal name

Good Impressions Limited

Website

https://goodimpressions.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Impressions is a London and Norwich-based graphic design and printing studio founded in 1991, offering branding, print, display, digital and merchandise services to UK public sector, housing, financial services, cultural, and event clients.

Ownership category

akta.pro rank

Product category

Graphic Design and Print Services

NAICS

Graphic Design Services (54143), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFAIAC

Graphic Design & Visual Content Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYBPAFAAAF

Content Production (Video, Design, Copy, Studio)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAEAI

Brand Experience (BX) & Service Design

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYMPAAAAAN

Packaging & Brand Identity Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Graphic design services
• Brand strategy consulting
• Print production services
• Website design development
• Display exhibition graphics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Design and Consultancy Services: Good Impressions provides design and consultancy services for branding, graphic design, website design and build, and communication strategy. Pricing is project-based and provided via detailed estimates. The company submits estimates specifying goods and services to be supplied and price payable.
2. Print Production: The company produces printed materials including stationery, brochures, display graphics, signage, merchandise, and large format printing. Invoicing may occur in advance against agreed estimates upon commencement of work to cover sub-contract, print and other costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Good Impressions is a graphic design and printing studio that crafts brands and produces communication materials across print, display, digital, and merchandise channels. Services span brand strategy, graphic design, offset and digital print production, website design and WordPress build, exhibition and display graphics, merchandise fulfilment, 3D rendering, and photography, delivered as project-based engagements with custom estimates. The studio operates from London and Norwich and combines creative consultancy with in-house production equipment (Xerox DocuColor 700 and Duplo finishing) to take projects from concept through fulfilment.

Product overview

Good Impressions is a graphic design and printing studio offering a comprehensive suite of creative and production services. The company operates across four main service pillars: Design (branding, graphic design, and brand strategy), Print & Display (offset and digital printing with finishing options), Digital (website design, WordPress development, and online flipbooks), and Merchandise (branded merchandise and fulfillment). The company has over 30 years of experience serving clients in sectors including local government, housing associations, financial services, retail, and cultural institutions. Production capabilities include Xerox DocuColor 700 digital printing and Duplo Digital System 445 finishing equipment. Services are offered as standalone offerings or as integrated campaigns combining multiple channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding and Brand Strategy Comprehensive brand strategy development including brand identity, values, messaging framework, and visual guidelines to create consistent brand images across all touchpoints for organisations across sectors.
• Graphic Design Creative graphic design services for various materials including stationery, brochures, publications, marketing collateral, and visual content for organisations.
• Print and Display Offset and digital printing services with finishing options including laminating, foiling, binding, and large-format display production for exhibitions and events.
• Website Design and Build Responsive website design and WordPress development including eCommerce integration, CMS implementation, and bespoke functionality for clients across various sectors, including ticketing and multilingual event sites.
• Display and Exhibition Exhibition panel design, roller banners, feather flags, signage, wayfinding systems, and large-format display graphics for events and public spaces.
• Merchandise Branded merchandise production and fulfilment including promotional items, signage, and custom-printed merchandise for marketing campaigns.
• 3D Rendering 3D visualisation and rendering services for retail environments, shop fittings, and architectural presentations to help clients visualise end products.
• Photography Services Professional photography briefs and art direction for marketing materials, events, and branded content shoots.
• Online Flipbook / Page Turner Interactive digital publications with 3D page-turning effects, supporting print, download, share, and fullscreen functionality for prospectuses and reports.
• Design Consultancy Design consultancy services covering creative direction, brand development, and strategic communication planning for marketing initiatives.

Quantifiable outcome

• Successfully delivered major exhibition projects including 32-panel London in Black and White exhibit at Tower Bridge, 30-panel River Thames exhibition, and 30-panel Cities of the Modern Games exhibition
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clearleft: UK-based design and strategy consultancy with strong public sector and enterprise client base. Comparable in offering user-centred design, branding, and digital services.
• Made Thought: London-based design studio focused on branding, packaging, and digital. Comparable scale and creative-led service model targeting cultural and consumer-facing clients.
• Big Group: UK-based creative agency delivering branding, print, and digital services to public sector and enterprise clients. Highly comparable service stack and target verticals to Good Impressions.
• Studio Output: London and Manchester-based creative agency offering branding, graphic design, and digital services. Operates in the same UK mid-market design segment as Good Impressions, with similar client types.
• Carter Wong Design: London-based independent brand and graphic design consultancy serving public, cultural, and commercial clients. Comparable full-service creative offering with similar client verticals.
• dn&co: Independent London design studio specialising in branding, print, and digital for cultural, public sector, and commercial clients. Directly comparable in service scope and client mix to Good Impressions.
• Loveday Design: London-based graphic design studio offering branding, print, and digital services to commercial and public sector clients. Closely comparable operating model, scale, and service mix to Good Impressions.

Broad incumbents

• Superunion: WPP-owned global brand and design consultancy with strong UK public sector heritage (formerly The Partners). Competes for similar council and cultural institution briefs at greater scale.
• Pentagram: Largest independent design consultancy globally, with London presence. Offers overlapping branding and graphic design services but at significantly larger scale and broader portfolio.

Emerging players

• Re​gular Services: London-based digital and design studio serving mission-driven organisations and public sector clients. Comparable newer-generation competitor in the same niche Good Impressions occupies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/good-impressions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Impressions