HaneyBiz
HaneyBiz is a founder-led personal-brand platform based in Rocklin, California, providing venture capital, mentorship, and community support to entrepreneurs and startup founders in the Sacramento region through Growth Factory, The Mark Haney Show podcast, and a weekly newsletter reaching 7,000+ readers.
- Company typePrivate
- Founded2011
- HeadquartersRocklin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HaneyBiz does
HaneyBiz is a privately held, founder-led personal-brand and entrepreneurial ecosystem operated by Mark Haney from Rocklin, California, serving entrepreneurs and startup founders primarily in the Sacramento region. The company is structured as an umbrella over three interconnected platforms: Growth Factory, a venture capital fund and community of mentors, investors, and partners with a stated mission to back 100 world-class startups in the Sacramento region under a support framework called the "Backyard Advantage"; The Mark Haney Show, a podcast and media platform featuring interviews with entrepreneurs, investors, and community leaders; and the Mark Haney Newsletter, a weekly email publication with 7,000+ readers delivering insights, stories, and strategies to founders and business builders. Mark Haney has invested in more than 100 startups through his venture activities, and the family also co-owns Allegiant Giving, a nonprofit supporting military veterans, as a parallel community initiative.
The business model combines fund management-style revenue through Growth Factory's equity investments in portfolio companies with content-based engagement via the podcast and newsletter. There is no disclosed pricing model, subscription fee, or product SKU; revenue mechanics appear to depend on long-term venture returns and indirect brand-driven deal flow rather than transactional product sales. The customer base is a single horizontal persona — regional entrepreneurs seeking capital, mentorship, and community support — with no enterprise logos, named accounts, or segment diversification disclosed. The operating footprint is limited to the Sacramento region of the United States, with no public evidence of geographic expansion, institutional funding rounds, or AI/technology capabilities; the technical surface is limited to a Wix-hosted marketing website and standard podcast/newsletter distribution channels.
The organization is small (11-50 employees) and founder-centric, with Mark Haney as Founder and Rick Spencer as Vice President, and no disclosed institutional investors, parent company, or external capital backing. All strategic and operational signals in the source material — the VC fund launch, podcast launch, newsletter scale, and nonprofit co-ownership — appear to flow from the founder's personal brand and regional community position rather than from a separately capitalized corporate strategy.
HaneyBiz firmographics
Firmographics- Name
- HaneyBiz
- Legal name
- HaneyBiz
- Website
- https://haneybiz.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HaneyBiz is a founder-led personal-brand platform based in Rocklin, California, providing venture capital, mentorship, and community support to entrepreneurs and startup founders in the Sacramento region through Growth Factory, The Mark Haney Show podcast, and a weekly newsletter reaching 7,000+ readers.
- Ownership category
- akta.pro rank
HaneyBiz industry classification
Industry- Product category
- Venture Capital and Entrepreneur Community
- NAICS
- Publishing Industries (513)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Corporate Accelerators & Startup Programs (FSANAHAD)
- akta.pro secondary industries
- Youth Business Incubators & Accelerators (EDAMAHAC), Small Business & Entrepreneurship Community Education (EDAAAFAK)
Keywords
Where HaneyBiz is headquartered
LocationHeadquarters
- HQ city
- Rocklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HaneyBiz business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Venture Capital Fund Management: Growth Factory operates as a venture capital fund providing capital to startups, generating returns through equity investments in portfolio companies.
- Media Content & Newsletter: The Mark Haney Show podcast and weekly newsletter with 7,000+ subscribers provides content-based engagement and community building.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
HaneyBiz product offering
Product offeringCore offering
HaneyBiz operates an entrepreneurial ecosystem serving startups in the Sacramento region through three interconnected offerings: the Growth Factory venture capital fund that supplies capital, mentorship, and partner connections to local founders; The Mark Haney Show, a podcast featuring entrepreneurs, investors, and community leaders; and the Mark Haney Newsletter, a weekly email publication with 7,000+ readers delivering insights and updates from the fund and podcast.
Product overview
HaneyBiz is a personal brand and entrepreneurial ecosystem operated by Mark Haney, consisting of three interconnected platforms: Growth Factory (a venture capital fund providing capital and mentorship to startups), The Mark Haney Show (a podcast and media platform), and the Mark Haney Newsletter (a weekly email newsletter with 7,000+ subscribers). These offerings work together to support entrepreneurs in the Sacramento region through investment, media storytelling, and community education.
Differentiator
Problem solved
Functional benefit
Products and services
- Growth Factory A venture capital fund and community of mentors, investors, and partners that provides capital, connections, and a support system (called the Backyard Advantage) to help entrepreneurs build enduring companies in the Sacramento region. Targeted at founders who need funding, mentorship, and a local partner network.
- The Mark Haney Show A podcast and media platform featuring interviews with entrepreneurs, investors, and community leaders — including startup founders, CEOs, civic leaders, innovators, and investors — sharing real stories of winning, losing, and persevering in business and in life. Built for an audience of entrepreneurs and business builders, primarily in the Sacramento region and beyond.
- Mark Haney Newsletter A weekly email newsletter delivering insights, stories, and practical lessons from entrepreneurs, investors, and community leaders, with key takeaways from The Mark Haney Show and updates from the Growth Factory. Currently reaches 7,000+ readers and is intended for founders and business builders.
Quantifiable outcome
- 100 world-class startups targeted for support through Growth Factory
Companies that use HaneyBiz
Customer profileSegments1 record
Ideal customer profiles2 records
HaneyBiz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HaneyBiz partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Growth FactorycoreCo-founded venture capital fund and community of mentors, investors, and partners dedicated to helping entrepreneurs build enduring companies in the Sacramento region. Founded with a mission to back 100 world-class startups, providing capital, connections, and the 'Backyard Advantage' support system.
- Allegiant GivingminorCo-owned nonprofit with Mark Haney's family supporting military veterans. Represents the family's commitment to giving back to the community alongside the entrepreneurial mission.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
HaneyBiz competitors and assessment
Company assessmentDirect peers
- gener8tor: gener8tor is a U.S.-based accelerator and venture fund running cohort programs that pair seed capital with mentorship — directly comparable to Growth Factory's regional accelerator approach.
- MassChallenge: MassChallenge runs a global accelerator network offering mentorship, corporate partnerships, and equity-free funding to early-stage startups — comparable to HaneyBiz's founder-support mission.
- Techstars: Techstars is one of the largest global startup accelerators, offering mentorship, capital, and a network to founders — directly comparable to Growth Factory's accelerator-plus-capital model.
- 500 Global (500 Startups): 500 Global operates a global accelerator and early-stage venture fund, providing seed capital, mentorship, and a global founder network — closely matching Growth Factory's model.
- Plug and Play Tech Center: Plug and Play is an accelerator and venture fund that runs industry-specific programs providing startups with capital, mentorship, and corporate connections — analogous to HaneyBiz's bundled support model.
- Y Combinator: Y Combinator runs a leading startup accelerator that combines seed capital, mentorship, and a powerful founder community — the dominant direct comparable to HaneyBiz's bundled offering.
Emerging players
- OnDeck (On Deck): On Deck runs founder and investor communities that provide curated networks and capital access — comparable to HaneyBiz's community-led approach to founder support.
Regional players
- Sierra Angels: Sierra Angels is a Sacramento-area angel investor group backing early-stage companies in the region — a direct regional peer to Growth Factory in terms of geography and deal flow.
- Velocity (UC Davis): Velocity is UC Davis's startup accelerator and incubator serving the Sacramento region — competing for the same local founder pipeline that HaneyBiz targets.
Broad incumbents
- AngelList: AngelList operates a venture platform connecting founders, investors, and fund managers — broader than HaneyBiz but comparable as enabling infrastructure for early-stage startup investing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
HaneyBiz social profiles
Digital presenceHaneyBiz financial estimates
Financial estimateRevenue estimate
Valuation estimate
HaneyBiz leadership team
Management profileNumber of profiles
Profiles2 records
HaneyBiz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HaneyBiz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HaneyBiz
What does HaneyBiz do?
HaneyBiz operates an entrepreneurial ecosystem serving startups in the Sacramento region through three interconnected offerings: the Growth Factory venture capital fund that supplies capital, mentorship, and partner connections to local founders; The Mark Haney Show, a podcast featuring entrepreneurs, investors, and community leaders; and the Mark Haney Newsletter, a weekly email publication with 7,000+ readers delivering insights and updates from the fund and podcast.
Is HaneyBiz a public or private company?
HaneyBiz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HaneyBiz founded?
HaneyBiz was founded in 2011. It employs 11 to 50 people.
Where is HaneyBiz based?
HaneyBiz is headquartered in Rocklin, United States, in the North America region.
How does HaneyBiz make money?
Two revenue lines are on record. Venture Capital Fund Management is the primary driver. The others are media Content & Newsletter.
Who are HaneyBiz's main competitors?
Direct peers on record are gener8tor, MassChallenge, Techstars, 500 Global (500 Startups), Plug and Play Tech Center and Y Combinator. OnDeck (On Deck) is listed as an emerging player. Regional players are Sierra Angels and Velocity (UC Davis). AngelList is listed as a broad incumbent.
Does HaneyBiz have an API?
No public API is recorded for HaneyBiz.
What industry is HaneyBiz in?
HaneyBiz's product category is Venture Capital and Entrepreneur Community. Its primary akta.pro industry code is FSANAHAD, Corporate Accelerators & Startup Programs, with a secondary code of EDAMAHAC, Youth Business Incubators & Accelerators. Its NAICS code is 513 and its SIC code is 6282.