Pastificio Di Martino

What Pastificio Di Martino does

Pastificio Di Martino is a family-owned Italian pasta manufacturer founded in 1912 in Gragnano, Naples, currently in its third generation of Di Martino family leadership (Giuseppe and Giovanna Di Martino). The company produces PGI-certified Gragnano pasta using bronze die extrusion and low-temperature drying of 100% Italian durum wheat semolina (non-GMO, minimum 14% protein) across three production facilities: two dry pasta facilities in Campania and one fresh and filled pasta facility in Emilia Romagna. Its product portfolio exceeds 100 pasta shapes spanning long, short, specialty, regional, whole wheat, organic, fresh, and hand-wrapped varieties, supplemented by ancillary lines including sauces, tomatoes, Moka coffee machines, aprons, and curated themed gift boxes.

The business operates a multi-channel go-to-market combining direct-to-consumer e-commerce (pastadimartino.com), a flagship retail/pasta-bar concept (La Devozione) at Chelsea Market in New York, dedicated B2B sales for restaurants and grocery retailers, and corporate gifting programs. Pricing spans $2.50-$9.00 for standard 1lb formats up to $317 for premium Dolce & Gabbana collaboration tins. Revenue mechanics include one-time product sales across all channels, a three-tier Family & Friends VIP subscription membership ($10-$15/month), and B2B contract pricing with volume tiers for restaurants. The customer base segments into consumer/gourmet home cooks (primary), restaurants and hospitality businesses, specialty grocery retailers, and gift/corporate buyers.

Distinctive brand collaborations with Dolce & Gabbana, Barbie (Mattel), Bloomingdale's 150th Anniversary, The Metropolitan Museum of Art, and the San Carlo Theater function as limited-edition marketing drops that drive awareness and premium pricing, supported by partnerships with Slow Food Italy, Food for Soul (founded by Massimo Bottura), and the University of Campania Luigi Vanvitelli. The company holds PGI Gragnano, IT-BIO organic, BRCGS, and IFS certifications, reinforcing its regulatory and quality positioning. Geographic operations span Italy (production and domestic headquarters) and the United States (Di Martino Air NY LLC, Chelsea Market flagship), with the DTC e-commerce site shipping globally.

Name

Pastificio Di Martino

Legal name

Pastificio Di Martino Gaetano & F.lli S.p.A.

Website

https://pastadimartino.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

101–250 employees

Short description

Pastificio Di Martino is a third-generation, family-owned Italian pasta manufacturer founded in 1912 in Gragnano, producing PGI-certified bronze-die extruded pasta across 100+ shapes for consumers, restaurants, grocers, and corporate gift buyers via DTC e-commerce, a NYC flagship, and B2B sales.

Ownership category

akta.pro rank

Product category

Italian Dry Pasta

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Cookie, Cracker, and Pasta Manufacturing (31182), Perishable Prepared Food Manufacturing (311991)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)

akta.pro secondary industries

Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK), Frozen Entrées & Complete Meals (CRADADAA), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

Keywords

• Italian pasta manufacturing
• PGI gragnano pasta
• Bronze die extruded pasta
• Fresh stuffed gnocchi
• Gourmet pasta gift boxes

Headquarters

HQ city

Gragnano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Dry Pasta Products: Core revenue from selling various pasta shapes (long, short, specialty, fresh) directly to consumers and B2B customers through e-commerce and retail. Price points range from $2.50-$9.00 for standard formats, with bulk purchasing options.
2. Premium Gift Boxes and Collaborations: Limited edition tin boxes and themed gift sets featuring collaborations with Dolce & Gabbana, Barbie, San Carlo Theater. Premium pricing up to $317 for flagship collections, driving higher margins through brand partnerships.
3. La Devozione Restaurant: In-store dining experience at Chelsea Market, New York, offering authentic Italian pasta dishes. Provides experiential marketing while generating direct revenue from food service.
4. Family & Friends VIP Membership: Subscription program offering monthly benefits including 15-30% fixed discounts, early access to new products, and exclusive gifts. Plans at $10-$15/month providing recurring revenue and customer loyalty.
5. B2B Restaurant and Grocery Sales: Bulk ordering program for restaurants and grocery retailers with dedicated pricing tiers and volume discounts. Target segment includes Italian restaurants and specialty food retailers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Pastificio Di Martino manufactures and sells premium Italian PGI Gragnano pasta in 100+ shapes, including dry long pasta, short pasta, fresh stuffed gnocchi, and whole wheat/organic varieties, produced via bronze-die extrusion and low-temperature drying from 100% Italian durum wheat semolina. The company distributes direct-to-consumer via its own e-commerce site and a flagship pasta bar and retail store (La Devozione NYC) at Chelsea Market, plus a B2B program serving restaurants and specialty grocers with bulk volume pricing. Premium collaboration gift boxes with Dolce & Gabbana, Barbie, and San Carlo Theater, and a Family & Friends VIP subscription program round out the offer.

Product overview

Pastificio Di Martino is an Italian pasta company producing PGI-certified Gragnano pasta since 1912. The product portfolio centers on bronze-die extruded, slow-dried pasta made from 100% Italian durum wheat semolina. Core offerings include long pasta varieties (Spaghetti, Bucatini, Linguine, Vermicelloni), short pasta shapes (Macaroni, Penne Rigate, Fusilli Corti Col Buco, Manicotti), and fresh pasta (Stuffed Gnocchi in multiple flavors, Butternut Squash Gnocchi). Specialty lines include wholewheat/organic pasta and hand-wrapped pasta. The company markets distinctive collaboration products including Dolce&Gabbana designer tin boxes, Barbie-themed gift sets supporting Food for Soul, and San Carlo Theater premium boxes. Ancillary offerings comprise pasta sauces and tomatoes, Moka coffee machines, aprons, and branded accessories. The company operates La Devozione NYC, a pasta bar and retail store in Chelsea Market, and offers a VIP membership subscription program with three tiers for consumers, restaurants, and local proximity customers.

Differentiator

Problem solved

Functional benefit

Brands

• Chef Line: Professional-grade bulk pasta line (4 lb packages) for chefs and restaurants
• Di Martino Group

Products and services

• Spaghetti (and broader long pasta range: Bucatini, Linguine, Vermicelloni, Pappardelle) Bronze-die extruded, slow-dried long pasta from 100% Italian durum wheat semolina, PGI Gragnano certified. Includes Spaghetti, Bucatini, Linguine, Vermicelloni, and Pappardelle variants sold to home cooks and chefs for traditional Italian dishes.
• Short Pasta Range (Macaroni, Penne Mezzani Rigate, Fusilli Corti Col Buco, Lasagne, Manicotti) Bronze-die extruded short pasta shapes including oven-ready lasagne sheets (no pre-cooking/blanching required), Macaroni for legume soups, ribbed Penne Rigate for salads, Campanian Fusilli Corti Col Buco, and large Manicotti tubes for stuffing. Sold to consumers and restaurants.
• Fresh Stuffed Gnocchi (Ricotta & Spinach, Pesto, 5 Cheeses, Tomato & Mozzarella, Mushroom & Truffle; Butternut Squash Gnocchi) Fresh filled gnocchi produced at the Emilia Romagna facility, sold to consumers seeking ready-to-cook fresh Italian pasta. Variants include Ricotta & Spinach, Pesto, 5 Cheeses, Tomato & Mozzarella, Mushroom & Truffle, and Butternut Squash with Sage.
• Wholewheat/Organic Pasta (Penne Mezzani Rigate, Spaghetti, Tortiglioni) Organic whole wheat pasta variants carrying the IT-BIO organic certification, produced without chemical pesticides or synthetic fertilizers, for health-conscious consumers.
• Hand Wrapped Pasta (Candele Lunghe, Mezzani Lunghi, Spaghetti Lunghi, Ziti Lunghi) Hand-wrapped long pasta varieties that reflect traditional Neapolitan pasta-making craftsmanship, targeted at gourmet consumers and traditional Italian recipes.
• Dolce & Gabbana Collaboration Tin Boxes Luxury pasta gift sets featuring PGI Gragnano pasta in decorative tin boxes designed by Dolce & Gabbana, including themed collections like Casa Italiana, Special Edition, and The Original. Includes exclusive D&G branded aprons and gift sets. Premium pricing up to $317 per flagship collection. Sold to consumers and corporate gifting buyers.
• Barbie Collaboration Tin Boxes Pasta gift boxes featuring Barbie branding, with a portion of proceeds donated to Food for Soul (the cultural project founded by chef Massimo Bottura to combat food waste and hunger). Targeted at families and gift buyers.
• San Carlo Theater Collaboration Tin Boxes Premium gift boxes combining PGI Gragnano pasta with San Carlo Theater experiences, including Gold and Reale editions bundled with opera tickets and exclusive content, promoting Italian cultural excellence.
• Di Martino Signature Tin Boxes (Pin-up, Pasta Queen, seasonal) Signature Di Martino gift tin boxes in various themes including Pin-up collections, Pasta Queen, and seasonal designs, sold as premium pasta gifting assortments.
• Themed Pasta Boxes (Italian Gourmet Box, Family Classics Box, Italian Selection, Carbonara Box) Curated pasta selections including Italian Gourmet Box, Family Classics Box, Italian Selection Boxes in various sizes, and Carbonara Box, designed as ready-to-cook assortments for home meals and gifting.
• Pasta Sauces and Tomatoes (Corbarino Cherry Tomatoes, Lampadina Tomatoes from Sorrento) Italian tomato products including Corbarino Cherry tomatoes from the Lattari Mountains and Lampadina tomatoes from the Sorrento peninsula, sold as pasta accompaniments.
• Italian Moka Coffee Machines and Cooking Aprons (Pin-up, Barbie, Christmas editions) Italian moka coffee machines in various colors (Light Blue, Red, Green, Woody, Prestige Induction models) and cooking aprons (Pin-up, Barbie adult/kids, Christmas editions) sold as branded accessories.
• La Devozione NYC (Pasta Bar and Retail Store at Chelsea Market) Physical pasta bar and store located in Chelsea Market, New York, offering fine dining, family-style tables, take-away, and authentic Italian pasta dishes. Functions as both a retail store for pasta purchases and an experiential marketing venue. Open Daily 12pm-8pm.
• Family & Friends VIP Membership (Consumer, Restaurants, Proximity tiers) Membership subscription program with three tiers: Consumer VIP ($10/month, 15% discount), Restaurants VIP ($15/month, 30% discount), and Proximity VIP ($10/month, 15% online + 15% at La Devozione restaurant). Benefits include fixed discounts, early access to new products, and exclusive gifts (free tomato tin with orders over $100; free recipe book on first orders over $200).
• La Devozione Gift Card Stored-value gift card redeemable at the La Devozione NYC pasta bar and store at Chelsea Market.
• Chef Line Professional Pasta (4-lb bulk formats) Professional-grade bulk pasta line in 4-lb packages for chefs and restaurants, priced $9-$18, available through the B2B restaurant and grocery channel.

Quantifiable outcome

• Energy efficiency improved by 15% per unit produced compared to 2019
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Barbie (Mattel)flagshipGTM or Marketing PartnerGlobal partnership with Mattel's Barbie brand to promote family time and the right to sustainable food and play. Includes co-created recipes with University of Campania,Luigi Vanvitelli, and donation of portion of proceeds to Food for Soul. Features themed pasta shapes and limited edition gift boxes.
• Dolce & GabbanaflagshipGTM or Marketing PartnerCollaboration for limited edition pasta tin boxes featuring iconic Sicilian and Italian imagery. Includes exclusive Dolce & Gabbana branded aprons and gift sets. Premium pricing up to $317 for flagship collections.
• San Carlo TheatercoreStrategic or Co-development PartnerSponsorship of the historic San Carlo Theater in Naples. Combines Italian musical and culinary traditions through themed gift boxes that include opera tickets and exclusive content. Promotes Italian cultural excellence worldwide.
• Slow FoodcoreStrategic or Co-development PartnerOfficial supporters of Slow Food Italy, promoting local, good, and fair trade products. Focus on product traceability, sustainability, and awareness of food origins. Regular participation in Slow Food events including Salone del Gusto, Cheese, and Slow Fish.
• Food for SoulcoreStrategic or Co-development PartnerCultural project founded by Michelin-starred chef Massimo Bottura to fight food waste and hunger. Since 2015, financially supporting with pasta donations for 'Refettorio' venues worldwide. Special Barbie product line donates portion of proceeds.
• University of Campania, Luigi VanvitelliminorStrategic or Co-development PartnerCollaboration with Experimental Medicine department to co-create delicious and nutritious family recipes. Aims to promote healthy lifestyle, proper nutrition, and raise awareness about child obesity, sustainability, and food waste.
• La Signora Tina Cooking SchoolminorStrategic or Co-development PartnerSince 2012, supporting Mrs. Tina's Neapolitan cooking school in the Spanish Quarters of Naples. Provides pasta and complementary products. Courses promote integration between foreign communities and Neapolitan families through cooking.
• Bloomingdale'sminorGTM or Marketing Partner150th Anniversary limited edition tin box collaboration with Bloomingdale's department store. Features 5 x 1lb bags of PGI Gragnano pasta with exclusive Bloomingdale's apron.
• The MET (Metropolitan Museum of Art)minorGTM or Marketing PartnerThe MET Tin Box collaboration featuring 6 x 1lb bags of PGI Gragnano pasta in limited edition packaging. Sold out product indicating strong demand for museum partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Barilla: World's largest pasta manufacturer with extensive US grocery distribution. Direct category competitor offering both premium and mainstream pasta; much broader portfolio (sauces, bakery products) but less heritage-specialty focus than Di Martino.

Direct peers

• De Cecco: Italian premium pasta manufacturer founded 1886, with strong US presence. Closely comparable in bronze die extrusion, premium positioning, and traditional production methods; competes directly for the same authenticity-driven US consumer.
• Pastificio Lucio Garofalo: Gragnano-based pasta producer and fellow PGI Gragnano certified manufacturer. Directly comparable on heritage (1789 founding), regional authenticity, and bronze die tradition; competes in the same specialty Italian pasta segment.
• Rummo: Italian premium pasta brand with strong US distribution and bronze die extrusion credentials. Competes directly in the premium pasta category with similar authenticity and quality positioning.
• La Molisana: Italian pasta manufacturer with bronze die extrusion and growing US presence. Comparable in traditional production methods and premium positioning targeting authenticity-seeking consumers.
• Colavita USA: Italian pasta and olive oil producer with established US distribution network. Comparable as a family-owned Italian food brand targeting US consumers with premium Mediterranean products.
• Pastificio dei Campi: Gragnano PGI pasta producer with premium positioning and direct DTC channels. Closely matched on provenance certification, traditional methods, and high-end retail positioning.
• Antico Pastificio Morelli: Italian premium pasta maker using traditional bronze die methods and durum wheat semolina. Comparable in heritage, traditional production, and premium specialty positioning.
• Delverde: Italian artisan pasta producer with bronze die extrusion and slow-drying process. Comparable production methodology and premium positioning in the specialty Italian pasta category.

Others

• Eataly: Italian premium food marketplace and restaurant chain with US locations. Comparable as a channel and cultural ambassador reaching the same consumer segment, and a potential retail partner rather than direct pasta competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights3 records

Customer concentration

• YouTubeyoutube.com/channel/UCbr3MjgDfVZnNn5Y7-upaqg
• Facebookfacebook.com/pastadimartino
• LinkedInit.linkedin.com/company/pastificio-di-martino-gaetano-&-f-lli-spa
• Instagraminstagram.com/pastadimartino
• TikToktiktok.com/@pastadimartino

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pastificio Di Martino