What Aseguradora Ancon does

Aseguradora Ancon is a Panamanian insurance company founded in 1990 and headquartered in the Paitilla district of Panama City, licensed by the Superintendencia de Seguros y Reaseguros de Panama. The company underwrites and services five lines of business: health, auto, life, property, and surety bond coverage, serving primarily individual and family policyholders in Panama.

The company's core technology and product surface spans a multi-channel distribution platform combining brokers and agents, direct digital channels, and financial institution partnerships. Customer-facing technology includes the APP Ancon Clientes mobile application for policy management, online quotation tools such as the Multiriesgo Residencial calculator, and 'Dra. Prudencia,' a virtual medical assistant intended to support health line policyholders. The underwriting and servicing operations rely on a nationwide network of healthcare providers, auto workshops, and service partners, and the company has built a Valores Agregados added-value program bundling discount partnerships (and a CRYOCELL cord-blood storage partnership in the life line) to differentiate its policies beyond core coverage.

Aseguradora Ancon's revenue model is premium-based across its five lines, with ancillary income from policyholder servicing and partner programs. The customer base is retail-skewed (individuals and families), distributed through brokers, direct, and institutional channels, with no named enterprise customer concentration disclosed. In 2024 the company communicated mandatory linear premium adjustments to retail policyholders pursuant to Superintendencia Resolution DRLA-053 of August 6, 2024, illustrating the regulatory-driven nature of pricing in its core market.

Name

Aseguradora Ancon

Legal name

Aseguradora Ancón, S.A.

Website

https://asegurancon.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Aseguradora Ancon is a Panamanian insurance company founded in 1990 that underwrites health, auto, life, property, and surety bond coverage for individual and family policyholders in Panama through broker, direct, and digital channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Paitilla

HQ country

Panama

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Health Insurance Premiums: Individual and group health insurance products including Ancon Care (annual renewable and lifetime options), Hospitalization Plus, Panama Plus, Global, Complementario, Complementario Plus, Salud Vital, COVID Protect, and Ancon Salud Panama. Revenue is generated through recurring premium payments.
2. Auto Insurance Premiums: Automobile insurance products including comprehensive coverage, mandatory basic traffic accident insurance (SOAT), and Endoso Extra Plus. Revenue from one-time and recurring policy premiums.
3. Personal Insurance Premiums: Life insurance (Vida a Termino, Vida a Termino con Sobrevivencia, collective life), personal accident insurance, cancer and specific disease diagnosis insurance, and school accident coverage.
4. Property Insurance Premiums: Fire insurance, commercial multi-risk (Ancon Plus), residential multi-risk, electronic equipment insurance, basic fire, robbery, civil liability, cargo transport (marine, individual, and land), machinery breakdown, heavy equipment, contractor all-risk, maritime hull, and diverse risks insurance.
5. Surety Bonds (Fianzas): Surety bond products including service performance bonds, supply performance bonds, contract bonds, tax payment bonds, payment bonds, fiscal obligation bonds, broker bonds, custody bonds, and proposal bonds.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Aseguradora Ancon is a Panamanian insurance company that underwrites and distributes diversified insurance coverage across five categories: health (individual and group plans), auto (including mandatory SOAT), personal (life and personal accident), property (fire, commercial and residential multi-risk, equipment, cargo, machinery, civil liability), and surety bonds (contract performance, tax payment, fiscal obligation, broker, custody, and proposal bonds). The company supplements its insurance products with digital self-service channels (Ancon Online portal, APP Ancón Clientes mobile app) and a virtual medical consultation service (Dra. Prudencia) plus a value-added discount program at affiliated healthcare, optical, dental, and automotive providers.

Product overview

Aseguradora Ancon is a Panamanian insurance company offering a diversified portfolio of insurance products across five main categories: Health (with multiple plan variants including Ancón Salud Panamá, Salud Plus, Hospitalización Plus, Panamá Plus, COVID Protect, Ancón Care, Salud Vital, Global, Complementario, and cancer/disease-specific coverage), Auto (including automobile insurance and mandatory SOAT), Life (term life and term life with survival benefits), Personal Accident, and Property (including fire and commercial/residential multi-risk). The company supplements its core insurance products with value-added services including a mobile app for policy management and claims, a virtual medical consultation service (Dra. Prudencia), and a discount program (Valores Agregados) offering pharmacy, optical, dental, and automotive discounts. The company operates primarily in Panama and is regulated by the Superintendencia de Seguros y Reaseguros de Panamá.

Differentiator

Problem solved

Functional benefit

Products and services

• Ancón Salud Panamá Comprehensive health insurance product offering broad medical coverage for individuals and families.
• Salud Plus Enhanced health insurance plan with expanded coverage and benefits for policyholders.
• Hospitalización Plus Hospitalization-focused insurance product covering inpatient care and related medical services.
• Panamá Plus Health insurance plan designed for the Panamanian market with local provider network access.
• COVID Protect Specialized health insurance product covering COVID-19 related medical expenses and treatment.
• Ancón Care – Anual Renovable Annually renewable health insurance option providing flexible coverage that can be renewed each year.
• Ancón Care – Vitalicio Lifetime health insurance option offering permanent coverage that does not require renewal.
• Salud Vital Health insurance product focused on essential health coverage for policyholders.
• Global (Health) Comprehensive global health insurance product offering wide-ranging medical coverage.
• Complementario / Complementario Plus Supplementary health insurance product (basic and plus tier) designed to complement primary insurance coverage.
• Diagnóstico de Cáncer y Enfermedades Específicas Specialized insurance product providing coverage for cancer diagnosis and specific diseases.
• Póliza de Automóvil Vehicle insurance product covering damage to policyholder's automobile and related risks.
• SOAT (Seguro Obligatorio Básico de Accidentes de Tránsito) Mandatory basic traffic accident insurance as required by Panamanian law.
• Endoso Extra Plus Additional endorsement for automobile insurance providing enhanced coverage benefits.
• Vida a Término Term life insurance product providing coverage for a specified period.
• Vida a Término con Sobrevivencia Term life insurance with survival benefit, providing coverage if the insured survives the policy term.
• Accidentes Personales Personal accident insurance product covering injuries and related expenses from accidents.
• Incendio Fire insurance product covering damage to property caused by fire.
• Multiriesgo Comercial Ancón Plus Commercial multi-risk insurance product covering multiple perils for business properties.
• Multiriesgo Residencial Residential multi-risk insurance product with insured sums ranging from B/.10,000 to B/.50,000, available through an online calculator.
• Fianzas (Surety Bonds) Surety bond product line including service performance bonds, supply performance bonds, contract bonds, tax payment bonds, payment bonds, fiscal obligation bonds, broker bonds, custody bonds, and proposal bonds.
• APP Ancón Clientes Mobile application enabling customers to make online payments, download policies, file auto or health claims, view provider networks, and access added value services.
• Dra. Prudencia Virtual Medical Consultation Virtual medical consultation service providing 24/7 access to doctors via chat or video call for insured clients.
• Programa de Valores Agregados Discount program offering healthcare and automotive benefits including pharmacy discounts (up to 20% at affiliated pharmacies), optical services (20% discounts on glasses), dental services, laboratory discounts, and automotive discounts on window tinting, alarms, and Android screens.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Superintendencia de Seguros y Reaseguros de PanamacoreOthersRegulatory oversight body for the Panamanian insurance industry. Ancon operates under its supervision and validates broker credentials through its registry.
• Farmacia Punto Rojo, S.A.minorGTM or Marketing PartnerAffiliated pharmacy offering 20% discount on medications to Ancon insured members. Located at Clinica Santa Fe, Colon 2000.
• Farmacia VeraguasminorGTM or Marketing PartnerChain of affiliated pharmacies with locations across Veraguas province offering prescription discounts to Ancon insured members.
• Farmacia Yavic, S.A.minorGTM or Marketing PartnerAffiliated pharmacy offering 10% discount with credit card and 15% discount for cash payments on medications to Ancon insured members at Hospital Nacional.
• FARMASminorGTM or Marketing PartnerPharmacy chain with multiple locations (Multiplaza Mall, Coco del Mar, El Dorado, Clayton, Costa del Este) offering 20% discount on medications to Ancon insured members.
• Farmacia El JavillominorGTM or Marketing PartnerNational pharmacy chain with branches across Panama offering 20% discount on medications to Ancon insured members at 25+ locations.
• MiniMed (Clinica, Odontologia, and Laboratorios)minorGTM or Marketing PartnerMulti-specialty medical provider offering 15% on specialties, 15% on labs, 20% on X-rays/ultrasounds, 15% on procedures, and dental services with discounts up to 20% for Ancon insured members.
• Clinica Optica RiveraminorGTM or Marketing PartnerOptical provider offering 20% discount on visual analysis, visual therapies, pediatric care, and eyeglass purchases for Ancon insured members.
• Laboratorios RalyminorGTM or Marketing PartnerLaboratory services provider offering 10% discount on all laboratory tests at all national branches for Ancon insured members.
• The Panama ClinicminorGTM or Marketing PartnerMedical clinic offering 10% discount on laboratories and imaging services, and free birthday labs (hemogram, urinalysis, glucose) for Ancon insured members.
• CRYOCELLminorGTM or Marketing PartnerCord blood stem cell storage service. Ancon covers 30% of the Basic (B/.1,299) and Premium (B/.1,674) annual plans.
• TOPLINE (Automotive Accessories)minorGTM or Marketing PartnerAutomotive accessories provider offering 15% discount on nanoceramic tinted film and 10-20% discounts on car alarms and Android screens to Ancon auto insurance clients.
• Grupo Multinacional de SeguroscoreOthersParent company/group of the insurance conglomerate. Ancon operates as part of this Panamanian insurance group.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/asegurancon
• Facebookfacebook.com/AseguradoraAncon
• LinkedInlinkedin.com/company/aseguradora-anc-n

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aseguradora Ancon