CannabisNL

What CannabisNL does

CannabisNL is the sole authorized non-medical cannabis retailer for the Province of Newfoundland and Labrador, Canada, operating as a division of the Newfoundland Labrador Liquor Corporation (NLC), a Crown corporation wholly owned by the provincial government. Established on October 17, 2018, following the federal Cannabis Act (Bill C-45), the business sells cannabis flowers, plants, seeds, oils, pre-rolls, vapes, concentrates, edibles, beverages, capsules, oral sprays, and topicals through two channels: a Shopify-based direct-to-consumer e-commerce platform (shopcannabisnl.com) with 1-2 business day home delivery from NLC's central distribution centre, and a network of 70+ Licensed Cannabis Retailers spanning specialty cannabis boutiques and mixed retail convenience stores.

The platform is built on standard Shopify infrastructure with three proprietary features layered on top: a mandatory 19+ age verification gate using birthdate entry, a real-time cart-level 30-gram possession-limit tracker, and a geographic store-locator tool. Pricing is unit-based across all categories (flower C$8.69-C$114.99; edibles C$3.72-C$29.99; vapes C$36.99-C$54.99), in Canadian dollars inclusive of applicable taxes, with payments accepted via Mastercard, Visa, and AMEX.

Revenue is generated entirely through one-time retail transactions of Health Canada-licensed-producer products, targeting the single segment of adult recreational consumers aged 19+ in Newfoundland and Labrador. The go-to-market motion combines DTC e-commerce for direct fulfillment with an extensive physical retail network; marketing relies on educational content, a "why buy legal" positioning, a LinkedIn corporate presence, and an email newsletter. There is no disclosed revenue, headcount data, or capital structure beyond Crown-corporation ownership.

Name

CannabisNL

Legal name

Newfoundland Labrador Liquor Corporation

Website

https://shopcannabisnl.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

CannabisNL is the sole authorized provincial cannabis retailer for Newfoundland and Labrador, Canada, selling flowers, pre-rolls, vapes, concentrates, edibles, beverages, capsules, and topicals to adult recreational consumers aged 19+ via a Shopify DTC site and 70+ Licensed Cannabis Retailers, operating as a division of the Newfoundland Labrador Liquor Corporation Crown corporation.

Ownership category

akta.pro rank

Headquarters

HQ city

St. John's

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Cannabis Product Sales: Revenue is generated through direct sales of non-medical cannabis products including dried flower, pre-rolls, vapes, concentrates, edibles, beverages, capsules, and topicals. All products are sold through the government's regulated distribution network as the sole legal provider of recreational cannabis in Newfoundland and Labrador.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CannabisNL operates as the sole authorized government retailer of non-medical cannabis in Newfoundland and Labrador, selling cannabis flowers, plants, seeds, oils, pre-rolls, vapes, concentrates, edibles, beverages, capsules, oral sprays, liquid extracts, and topicals. Products are sourced exclusively from Health Canada licensed producers and distributed through a direct-to-consumer e-commerce platform (shopcannabisnl.com) with 1-2 business day home delivery and a network of 70+ Licensed Cannabis Retailers across the province.

Product overview

CannabisNL is a division of the Newfoundland Labrador Liquor Corporation operating as the provincial cannabis retailer for Newfoundland and Labrador, Canada. The company offers a comprehensive portfolio of legal cannabis products through both an e-commerce platform and a network of licensed retail locations. Product categories include: Whole Flower and Ground/Milled Flower (dried cannabis in various sizes up to 28g); Pre-Rolls (standard and infused with concentrates); Vapes (all-in-one disposable pens and 510 cartridges); Concentrates (hash, honey oil, resin/rosin, shatter/wax, and diamonds); Edibles and Beverages (baked goods, chocolates, confectionary, carbonated and still drinks); Ingestibles (capsules, oral sprays, liquid extracts); and Topicals (creams and bath bombs). THC potency ranges from 0-28% for flower products up to 96% for concentrates. The company operates under the Cannabis Act (Bill C-45) and sources products from authorized licensed producers, with a maximum online purchase limit of 30 grams equivalent.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole Flower Dried and cured cannabis buds sold in sizes from 1g to 28g packages, available in Indica, Sativa, and Hybrid strains. Targeted at adult recreational consumers 19+ in Newfoundland and Labrador.
• Ground/Milled Flower Pre-ground cannabis flower ready for immediate use, available in multiple sizes and strains with THC potency ranging from 25-36%. Targeted at adult consumers who prefer not to grind their own flower.
• Cannabis Seeds Cannabis seeds for cultivation, sold in multi-seed packages from brands such as 34 Street Seed Co. Targeted at adult consumers in Newfoundland and Labrador.
• Pre-Rolls Pre-rolled cannabis ready for immediate use, available in single units (0.5g to 1g) and multi-packs, including standard and infused varieties. Targeted at adult recreational consumers.
• Infused Pre-Rolls Pre-rolls infused with cannabis concentrates such as hash, kief, distillate, live resin, or diamonds, providing significantly higher potency than standard pre-rolls. Targeted at experienced adult consumers.
• Vapes (All-in-One Disposable) Disposable vape pens pre-filled with cannabis concentrate, integrating cartridge and battery in a single unit, with THC potency ranging from 80-99%. Targeted at adult consumers seeking convenient vaporization.
• 510 Cartridges Pre-filled vape cartridges compatible with separately sold 510-thread batteries, enabling reuse of the battery component. Targeted at adult consumers with compatible hardware.
• Hash Concentrated cannabis resin with THC potency ranging from 29-60%. Targeted at experienced adult consumers seeking higher-potency formats.
• Honey Oil Extract Cannabis oil concentrate for ingestion or vaporization with THC potency up to 75%. Targeted at experienced adult consumers.
• Resin/Rosin

Quantifiable outcome

• 30 gram possession limit enforced per transaction
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ontario Cannabis Store (OCS): Provincial government-run cannabis retailer for Ontario, operating a wholesale distribution model that supplies private retailers and its own DTC channel. Direct structural peer to CannabisNL given the shared Crown-distributor + licensed-retail-network model, though at materially larger scale.
• Alberta Gaming, Liquor and Cannabis (AGLC): Provincial regulator and wholesaler for cannabis in Alberta, distributing to a fully private retail network. Comparable wholesale/distribution role to CannabisNL, though Alberta relies entirely on private retailers rather than a government DTC site.
• Cannabis NB: Crown corporation cannabis retailer for New Brunswick with both government stores and licensed private retailers. One of the closest peers to CannabisNL given the similar small-province Crown-corp structure and Atlantic Canadian regulatory environment.
• BC Cannabis Stores: Operated by the BC Liquor Distribution Branch as the provincial cannabis retailer, with both government-run stores and licensed private retailers. Closely comparable to CannabisNL's LCR + DTC hybrid structure.
• Manitoba Liquor & Lotteries (cannabis division): Manitoba's government-run cannabis retailer, operating its own stores and licensing private retailers. Closely comparable Crown-corp hybrid distribution model.
• Saskatchewan Cannabis (SLGA): Saskatchewan Liquor and Gaming Authority regulates and distributes cannabis in Saskatchewan to a fully private retail network. Comparable wholesale-distribution role to CannabisNL, though SK relies exclusively on private storefronts.
• Cannabis NS: Nova Scotia's provincial cannabis retailer operated by the Nova Scotia Liquor Corporation. Direct Crown-corp peer with a comparable DTC and store-network model in an adjacent Atlantic Canadian province.
• Société québécoise du cannabis (SQDC): Quebec's government-owned cannabis retailer operating a fully government-controlled retail network (no private retailers). Direct peer in mandate and operating model, anchored on DTC and physical stores under a similar regulated product framework.

Emerging players

• Spiritleaf: Canadian franchised cannabis retail chain present in several provinces. A relevant downstream retail-format peer to CannabisNL's LCR partners and to private-sector cannabis retail that competes in other provinces where it is permitted.
• Tokyo Smoke: National private cannabis retailer with stores across multiple provinces including Licensed Cannabis Retailers inside Newfoundland and Labrador. Operates as a downstream partner of CannabisNL's wholesale/distribution model and represents the type of private competitor scaling up in other provinces.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nlliquor
• Xx.com/ShopCannabisNl
• Facebookfacebook.com/ShopCannNL

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CannabisNL