What Vinyl Moon does

Vinyl Moon is a privately held, independently owned subscription club founded in 2015 by Brandon Bogajewicz that produces and ships monthly "mixtape" vinyl records. Each release features 10-12 songs curated from emerging independent artists, pressed on colored vinyl with original commissioned artwork from rotating visual artists, and packaged in deluxe gatefold jackets with features such as die-cut spinners, glow-in-the-dark ink, embossing, rainbow foil, hot foil stamping, and surprise fold-out panels. Some releases include augmented reality components. The company has produced 128 volumes since inception and operates exclusively through its direct-to-consumer e-commerce website (vinylmoon.co), shipping globally with no third-party retail or marketplace distribution.

The business model is primarily recurring subscription revenue, with a Standard tier at $33/month and a VIP tier at $38/month (VIP adds 2-4 exclusive color variants versus 1-2 in Standard). First shipments include 2 records. Gift memberships are offered in 3-, 6-, and 12-month durations and include the VIP edition. Secondary revenue streams include individual past-volume sales ($34-$39), exclusive pressings, full-length "Alumni Records" from previously featured bands, branded merchandise, and a recently added Vinyl Gear category (turntables, slipmats, inner sleeves, record stands). Customer acquisition is entirely organic — Instagram, TikTok, Facebook, YouTube, Spotify, email newsletter, and earned media coverage in Today Show, Forbes, Rolling Stone, Billboard, Esquire, People, Uncrate, and Paste Magazine. Payments are processed through Shopify-style checkout integrations including Shop Pay, PayPal, Apple Pay, Google Pay, Venmo, and Amazon Pay.

The target customer is a horizontal consumer segment of "adventurous music lovers" seeking curated, non-algorithmic music discovery, supplemented by gift buyers and vinyl collectors. The company explicitly avoids algorithmic recommendations, with hand curation by the founder serving as the central value proposition. Founder ownership and a single named executive indicate a bootstrapped, founder-led operating model with no institutional capital, no parent company, and no disclosed headcount.

Name

Vinyl Moon

Legal name

Vinyl Moon

Website

https://vinylmoon.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Vinyl Moon is an independent monthly vinyl record subscription club founded in 2015 that delivers curated "mixtape" records featuring 10-12 emerging artists per volume, pressed on colored vinyl with original artwork, serving global adventurous music lovers and gift buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Monthly Subscription Membership: Recurring monthly subscription revenue from Standard ($33/month) and VIP ($38/month) memberships. Members receive monthly vinyl mixtape records with original artwork and colored vinyl. VIP tier offers exclusive color variants (2-4 color combos vs 1-2 for standard).
2. Gift Memberships: One-time gift memberships available in 3, 6, or 12 month durations. Includes VIP edition of every release.
3. Individual Record Sales: Direct sales of past VM Club mixtape records and exclusive pressings from the shop. Records priced at $34 for standard volumes, with some special releases at $37-$39.
4. Merchandise and Accessories: Sales of Vinyl Moon branded merchandise including shirts ($32-$37), slipmats ($15), enamel pins ($6), turntable accessories, record display stands ($20), inner sleeves ($10), and vinyl gear.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Vinyl Moon is a monthly vinyl record subscription club that ships curated "mixtape" records containing 10-12 songs from emerging independent artists, pressed onto colored vinyl with original visual artwork and deluxe packaging. Members subscribe monthly (Standard at $33/month or VIP at $38/month) and also have access to gift memberships, individual past records, exclusive pressings, branded merchandise, and turntable accessories sold directly through the company's e-commerce website.

Product overview

Vinyl Moon is a monthly vinyl record subscription club that delivers curated "mixtape" records featuring 10-12 emerging independent artists per volume. The core offering is the VM Club subscription (Standard at $33/month or VIP at $38/month), which sends monthly colored vinyl records with original artwork and deluxe packaging. Supporting products include Exclusive Pressings (individual artist releases with VM-exclusive colorways), Alumni Records (full LPs from past mixtape artists), Vinyl Moon Merch (branded apparel and accessories), Vinyl Gear (turntables and audio equipment), and Starter Packs (bundled products for newcomers). Gift membership options in 3, 6, or 12-month durations provide the full VIP club experience as gifts. The company operates as a fiercely independent small business, having produced 128 mixtape volumes since 2015.

Differentiator

Problem solved

Functional benefit

Brands

• VM Club: The monthly vinyl 'mixtape' subscription club featuring emerging artists and original artwork.
• VM Mixtape Club

Products and services

• VM Club Mixtapes Subscription Monthly subscription delivering a curated vinyl "mixtape" record with 10-12 songs from emerging independent artists, pressed onto colored vinyl with original artwork and deluxe packaging. Available in Standard ($33/month) and VIP ($38/month) tiers, with new members receiving 2 records in their first shipment.
• Exclusive Pressings Limited-edition vinyl records and exclusive color variants from artists featured in VM Club mixtapes, available for individual one-time purchase by vinyl collectors.
• Alumni Records Full-length LP albums from bands previously featured on Vinyl Moon mixtapes, sold as stand-alone releases with exclusive VM colorways.
• Vinyl Gear Turntable accessories and audio equipment including record players, speakers, slipmats, inner sleeves, record stands, and storage solutions.
• Vinyl Moon Merch Branded Vinyl Moon merchandise including t-shirts ($32-$37), enamel pins ($6), patches, stickers, magnets, and gift cards.
• VM Club Gift Memberships One-time gift subscriptions available in 3, 6, or 12-month durations, including VIP edition records with exclusive color variants, deluxe packaging, and VIP perks; gift memberships do not renew automatically.
• Vinyl Moon Starter Packs Bundled product packs for new members including Lite ($30), Basic ($40), and Deluxe ($75) options combining VM merchandise and records at discounted bundle pricing.

Quantifiable outcome

• 10+ years operating as the longest-running monthly vinyl club
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/channel/UCHiZ7zjU0VdFJiMTf3VOzHA
• Facebookfacebook.com/vinylmoonco
• Instagraminstagram.com/vinylmoonco
• TikToktiktok.com/@vinylmoonco
• Xx.com/vinylmoonco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinyl Moon