Indigenous Community Television
- Company typePrivate
- Founded2009
- HeadquartersAlice Springs, Australia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Indigenous Community Television firmographics
Firmographics- Name
- Indigenous Community Television
- Legal name
- ICTV Ltd
- Website
- https://ictv.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Indigenous Community Television industry classification
Industry- Product category
- Indigenous community video streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Device & App Lifecycle Management (Build, QA, Release, A/B Testing) (MPAHAJAE)
- akta.pro secondary industries
- Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG), Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)
Keywords
Where Indigenous Community Television is headquartered
LocationHeadquarters
- HQ city
- Alice Springs
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Indigenous Community Television business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Broadcast and Digital Distribution: ICTV provides free access to video content for Indigenous communities. The organization is funded through government and organizational partnerships. The platform generates content through contributor agreements with Indigenous video makers and organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access to all content |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Indigenous Community Television product offering
Product offeringCore offering
ICTV operates ICTV PLAY, a free video-on-demand streaming platform that aggregates and broadcasts Indigenous Australian cultural and community content produced by remote Indigenous video makers and partner organizations. The service is delivered through a web platform, native iOS and Android mobile applications, a YouTube channel, and live TV broadcasting, with content organized across 12 programming genres including traditional culture, community videos, music, children's programming, bush tucker, sport, and language-specific channels.
Product overview
ICTV Play is a unified video-on-demand streaming platform operated by Indigenous Community Television Ltd, designed to serve Indigenous Australians living in remote communities. The platform provides streaming access to the main ICTV Play service at ictv.com.au, complemented by native iOS and Android mobile applications. Content is organized across 12 programming genres: Our Culture (traditional cultural practices), Our Way (community-generated content), Our Music (Indigenous musicians), Young Way (children and youth), Our Tucker (bush tucker and hunting), Spiritual Way (religious programming), Our Sport (community sports), Our Night-time (archived evening content), Our News (Indigenous language news), Live Events (real-time coverage), and Language Channels (language-specific portals). The platform also features Live TV streaming and a TV Guide. Content is sourced from verified contributors including remote Indigenous video makers, organizations, and ICTV-produced material.
Differentiator
Problem solved
Functional benefit
Brands
- ICTV PLAY: Video-on-demand streaming platform for Indigenous Australian content including community videos, cultural programming, music, sports, and children's content.
Products and services
- ICTV PLAY Free video-on-demand streaming platform providing Indigenous Australian video content made by and for remote communities, featuring live TV streaming, TV guide, and searchable content library across 12 programming genres including Our Culture, Our Way, Our Music, Young Way, Our Tucker, Spiritual Way, Our Sport, Our Night-time, Our News, Live Events, and Language Channels.
- ICTV Live TV Broadcast Live television streaming and broadcast service allowing viewers to watch ICTV programming in real-time, including live music events, community events, ceremonies, and sports from remote communities around Australia.
Companies that use Indigenous Community Television
Customer profileSegments3 records
Ideal customer profiles3 records
Indigenous Community Television technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Indigenous Community Television partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Indigenous Video Makers and ContributorscoreICTV sources video content from a diverse group of Indigenous producers and video makers from remote communities across Australia. Contributors sign agreements regarding the agreed use of individual titles, and all content must be approved for use on ICTV platforms. New contributors must be verified before content is made available.
- ALPA (Aboriginal Learning Publishing Australia)coreALPA contributes content to ICTV, including videos about community projects, furniture production, and store openings in remote communities.
- Goolarri Media EnterprisescoreGoolarri Media Enterprises contributes content about Broome and Kimberley region, including place names and cultural stories.
- MABU BURU LIFESTYLEminorMABU BURU LIFESTYLE contributes lifestyle content about Kimberley region, including hunting, fishing, and cultural activities.
- Desert Pea MediacoreDesert Pea Media contributes crossroad project videos and community storytelling content, particularly from New South Wales communities.
- italk Studiosminoritalk Studios contributes content created by trainees at Alice Springs Correctional Centre, focusing on storytelling and media training.
- University of Newcastle - The Wollotuka InstituteminorContributes content about Indigenous alumni and educational achievements.
- Indigenous Outreach Projects (IOP)coreIOP contributes community documentaries and hip hop content from remote communities, focusing on mental health and community engagement.
- GARUWAminorGARUWA contributes cultural design and artist content.
- PAKAMcorePAKAM contributes community videos from Western Australia, including Looma Community content.
- PAW MediacorePAW Media contributes Warlpiri language and cultural content from Yuendumu, including drama and educational videos.
- Ngurratjuta Ilrja Ntjarra Many Hands CentreminorContributes art center and cultural content from Central Australia.
- Remote School Attendance StrategyminorPartnership to document remote community life through interviews and documentation projects.
- Ngukurr Language CentrecoreNgukurr Language Centre contributes Roper Kriol language content and Marra language preservation materials.
- Yamatji Marlpa Aboriginal CorporationminorContributes ranger program content about Nyangumarta country and Indigenous land management.
- Kaurna Warra PintyanthiminorContributes Kaurna language content from South Australia, including phrases and cultural education materials.
- Cairns Indigenous Art FairminorContributes community spotlight and artist profile content from Queensland.
- Mawng NgaralkminorContributes cultural content from Warruwi Community including drama and language preservation.
- Central Land CouncilminorContributes ranger and hunting content from Central Australian communities.
- Desart IncminorDesart represents Central Australian Aboriginal artists and art centres, contributing cultural content.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Indigenous Community Television competitors and assessment
Company assessmentDirect peers
- Desert Pea Media: Indigenous-led media organisation producing community storytelling and crossroad project videos from New South Wales and beyond. Both a contributor to ICTV and a producer of original Indigenous content for similar audiences.
- Imparja Television: Regional Australian free-to-air broadcaster with a strong focus on Indigenous and remote community audiences in Central and Northern Australia. Closely aligned with ICTV's geographic and cultural target audience.
- Goolarri Media Enterprises: Aboriginal media organisation based in Broome producing content about the Kimberley region. Both ICTV content partner and an independent producer serving overlapping Indigenous Australian audiences.
- NITV (National Indigenous Television): Australia's dedicated Indigenous television channel operated under SBS. Directly comparable to ICTV in mission - delivering Indigenous Australian content to Indigenous and broader audiences via broadcast and digital channels.
- PAW Media: Aboriginal media organisation based in Yuendumu producing Warlpiri-language cultural and educational content for remote Central Australian audiences. ICTV content partner and direct parallel in mission.
Broad incumbents
- SBS (Special Broadcasting Service): Australia's multicultural and multilingual public broadcaster, parent of NITV. Provides broader multicultural and Indigenous programming across linear TV, streaming and radio, overlapping with ICTV's cultural-preservation remit at scale.
- ABC (Australian Broadcasting Corporation): Australia's national public broadcaster with significant Indigenous programming via iview and linear channels. Competes for general Australian audiences interested in Indigenous content and has substantially larger distribution resources.
Others
- First Nations Media Australia: Peak body for Aboriginal and Torres Strait Islander media organisations across remote, regional and urban Australia. Operates in the same ecosystem but as an industry support organisation rather than a competing platform.
- Vibe Australia: National Indigenous music and media organisation supporting Aboriginal and Torres Strait Islander musicians and artists. Adjacent rather than directly competitive, but operates in the same Indigenous cultural-media space.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Indigenous Community Television social profiles
Digital presenceIndigenous Community Television financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indigenous Community Television leadership team
Management profileNumber of profiles
Indigenous Community Television funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indigenous Community Television M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indigenous Community Television
What does Indigenous Community Television do?
ICTV operates ICTV PLAY, a free video-on-demand streaming platform that aggregates and broadcasts Indigenous Australian cultural and community content produced by remote Indigenous video makers and partner organizations. The service is delivered through a web platform, native iOS and Android mobile applications, a YouTube channel, and live TV broadcasting, with content organized across 12 programming genres including traditional culture, community videos, music, children's programming, bush tucker, sport, and language-specific channels.
Is Indigenous Community Television a public or private company?
Indigenous Community Television is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Indigenous Community Television founded?
Indigenous Community Television was founded in 2009. It employs 1 to 10 people.
Where is Indigenous Community Television based?
Indigenous Community Television is headquartered in Alice Springs, Australia, in the Oceania region.
How does Indigenous Community Television make money?
One revenue line is on record: broadcast and Digital Distribution.
Who are Indigenous Community Television's main competitors?
Direct peers on record are Desert Pea Media, Imparja Television, Goolarri Media Enterprises, NITV (National Indigenous Television) and PAW Media. Broad incumbents are SBS (Special Broadcasting Service) and ABC (Australian Broadcasting Corporation). Others are First Nations Media Australia and Vibe Australia.
Does Indigenous Community Television have an API?
No public API is recorded for Indigenous Community Television.
What industry is Indigenous Community Television in?
Indigenous Community Television's product category is Indigenous community video streaming. Its primary akta.pro industry code is MPAHAJAE, Device & App Lifecycle Management (Build, QA, Release, A/B Testing), with a secondary code of EDAFACAG, Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons). Its NAICS code is 516210 and its SIC code is 7822.