Indigenous Community Television

Indigenous community video streamingictv.com.au

Company typePrivate
Founded2009
HeadquartersAlice Springs, Australia
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

Indigenous Community Television firmographics

Firmographics

Name: Indigenous Community Television
Legal name: ICTV Ltd
Website: https://ictv.com.au
Company type: Private
Founded year: 2009
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Indigenous Community Television industry classification

Industry

Product category: Indigenous community video streaming
NAICS: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
SIC: Services-Motion Picture & Video Tape Distribution (7822)
akta.pro primary industry: Device & App Lifecycle Management (Build, QA, Release, A/B Testing) (MPAHAJAE)
akta.pro secondary industries: Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG), Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)

Keywords

Indigenous video streaming
Community television broadcasting
Cultural video on demand
Multilingual content platform
Free-to-air community media

Where Indigenous Community Television is headquartered

Location

Headquarters

HQ city: Alice Springs
HQ country: Australia
HQ region: Oceania

Markets served

Indigenous Community Television business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

Broadcast and Digital Distribution: ICTV provides free access to video content for Indigenous communities. The organization is funded through government and organizational partnerships. The platform generates content through contributor agreements with Indigenous video makers and organizations.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free access to all content

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Indigenous Community Television product offering

Product offering

Core offering

ICTV operates ICTV PLAY, a free video-on-demand streaming platform that aggregates and broadcasts Indigenous Australian cultural and community content produced by remote Indigenous video makers and partner organizations. The service is delivered through a web platform, native iOS and Android mobile applications, a YouTube channel, and live TV broadcasting, with content organized across 12 programming genres including traditional culture, community videos, music, children's programming, bush tucker, sport, and language-specific channels.

Product overview

ICTV Play is a unified video-on-demand streaming platform operated by Indigenous Community Television Ltd, designed to serve Indigenous Australians living in remote communities. The platform provides streaming access to the main ICTV Play service at ictv.com.au, complemented by native iOS and Android mobile applications. Content is organized across 12 programming genres: Our Culture (traditional cultural practices), Our Way (community-generated content), Our Music (Indigenous musicians), Young Way (children and youth), Our Tucker (bush tucker and hunting), Spiritual Way (religious programming), Our Sport (community sports), Our Night-time (archived evening content), Our News (Indigenous language news), Live Events (real-time coverage), and Language Channels (language-specific portals). The platform also features Live TV streaming and a TV Guide. Content is sourced from verified contributors including remote Indigenous video makers, organizations, and ICTV-produced material.

Differentiator

Problem solved

Functional benefit

Brands

ICTV PLAY: Video-on-demand streaming platform for Indigenous Australian content including community videos, cultural programming, music, sports, and children's content.

Products and services

ICTV PLAY Free video-on-demand streaming platform providing Indigenous Australian video content made by and for remote communities, featuring live TV streaming, TV guide, and searchable content library across 12 programming genres including Our Culture, Our Way, Our Music, Young Way, Our Tucker, Spiritual Way, Our Sport, Our Night-time, Our News, Live Events, and Language Channels.
ICTV Live TV Broadcast Live television streaming and broadcast service allowing viewers to watch ICTV programming in real-time, including live music events, community events, ceremonies, and sports from remote communities around Australia.

Companies that use Indigenous Community Television

Customer profile

Segments3 records

Ideal customer profiles3 records

Indigenous Community Television technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Indigenous Community Television partnerships and signals

Strategic signal

Partnerships

20 partnerships are on record, tiered core and minor.

Indigenous Video Makers and ContributorscoreStrategic or Co-development PartnerICTV sources video content from a diverse group of Indigenous producers and video makers from remote communities across Australia. Contributors sign agreements regarding the agreed use of individual titles, and all content must be approved for use on ICTV platforms. New contributors must be verified before content is made available.
ALPA (Aboriginal Learning Publishing Australia)coreStrategic or Co-development PartnerALPA contributes content to ICTV, including videos about community projects, furniture production, and store openings in remote communities.
Goolarri Media EnterprisescoreStrategic or Co-development PartnerGoolarri Media Enterprises contributes content about Broome and Kimberley region, including place names and cultural stories.
MABU BURU LIFESTYLEminorStrategic or Co-development PartnerMABU BURU LIFESTYLE contributes lifestyle content about Kimberley region, including hunting, fishing, and cultural activities.
Desert Pea MediacoreStrategic or Co-development PartnerDesert Pea Media contributes crossroad project videos and community storytelling content, particularly from New South Wales communities.
italk StudiosminorStrategic or Co-development Partneritalk Studios contributes content created by trainees at Alice Springs Correctional Centre, focusing on storytelling and media training.
University of Newcastle - The Wollotuka InstituteminorStrategic or Co-development PartnerContributes content about Indigenous alumni and educational achievements.
Indigenous Outreach Projects (IOP)coreStrategic or Co-development PartnerIOP contributes community documentaries and hip hop content from remote communities, focusing on mental health and community engagement.
GARUWAminorStrategic or Co-development PartnerGARUWA contributes cultural design and artist content.
PAKAMcoreStrategic or Co-development PartnerPAKAM contributes community videos from Western Australia, including Looma Community content.
PAW MediacoreStrategic or Co-development PartnerPAW Media contributes Warlpiri language and cultural content from Yuendumu, including drama and educational videos.
Ngurratjuta Ilrja Ntjarra Many Hands CentreminorStrategic or Co-development PartnerContributes art center and cultural content from Central Australia.
Remote School Attendance StrategyminorStrategic or Co-development PartnerPartnership to document remote community life through interviews and documentation projects.
Ngukurr Language CentrecoreStrategic or Co-development PartnerNgukurr Language Centre contributes Roper Kriol language content and Marra language preservation materials.
Yamatji Marlpa Aboriginal CorporationminorStrategic or Co-development PartnerContributes ranger program content about Nyangumarta country and Indigenous land management.
Kaurna Warra PintyanthiminorStrategic or Co-development PartnerContributes Kaurna language content from South Australia, including phrases and cultural education materials.
Cairns Indigenous Art FairminorStrategic or Co-development PartnerContributes community spotlight and artist profile content from Queensland.
Mawng NgaralkminorStrategic or Co-development PartnerContributes cultural content from Warruwi Community including drama and language preservation.
Central Land CouncilminorStrategic or Co-development PartnerContributes ranger and hunting content from Central Australian communities.
Desart IncminorStrategic or Co-development PartnerDesart represents Central Australian Aboriginal artists and art centres, contributing cultural content.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Indigenous Community Television competitors and assessment

Company assessment

Direct peers

Desert Pea Media: Indigenous-led media organisation producing community storytelling and crossroad project videos from New South Wales and beyond. Both a contributor to ICTV and a producer of original Indigenous content for similar audiences.
Imparja Television: Regional Australian free-to-air broadcaster with a strong focus on Indigenous and remote community audiences in Central and Northern Australia. Closely aligned with ICTV's geographic and cultural target audience.
Goolarri Media Enterprises: Aboriginal media organisation based in Broome producing content about the Kimberley region. Both ICTV content partner and an independent producer serving overlapping Indigenous Australian audiences.
NITV (National Indigenous Television): Australia's dedicated Indigenous television channel operated under SBS. Directly comparable to ICTV in mission - delivering Indigenous Australian content to Indigenous and broader audiences via broadcast and digital channels.
PAW Media: Aboriginal media organisation based in Yuendumu producing Warlpiri-language cultural and educational content for remote Central Australian audiences. ICTV content partner and direct parallel in mission.

Broad incumbents

SBS (Special Broadcasting Service): Australia's multicultural and multilingual public broadcaster, parent of NITV. Provides broader multicultural and Indigenous programming across linear TV, streaming and radio, overlapping with ICTV's cultural-preservation remit at scale.
ABC (Australian Broadcasting Corporation): Australia's national public broadcaster with significant Indigenous programming via iview and linear channels. Competes for general Australian audiences interested in Indigenous content and has substantially larger distribution resources.

Others

First Nations Media Australia: Peak body for Aboriginal and Torres Strait Islander media organisations across remote, regional and urban Australia. Operates in the same ecosystem but as an industry support organisation rather than a competing platform.
Vibe Australia: National Indigenous music and media organisation supporting Aboriginal and Torres Strait Islander musicians and artists. Adjacent rather than directly competitive, but operates in the same Indigenous cultural-media space.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Indigenous Community Television financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Indigenous Community Television leadership team

Management profile

Number of profiles

Indigenous Community Television funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Indigenous Community Television M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indigenous Community Television

What does Indigenous Community Television do?

Is Indigenous Community Television a public or private company?

Indigenous Community Television is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Indigenous Community Television founded?

Indigenous Community Television was founded in 2009. It employs 1 to 10 people.

Where is Indigenous Community Television based?

Indigenous Community Television is headquartered in Alice Springs, Australia, in the Oceania region.

How does Indigenous Community Television make money?

One revenue line is on record: broadcast and Digital Distribution.

Who are Indigenous Community Television's main competitors?

Direct peers on record are Desert Pea Media, Imparja Television, Goolarri Media Enterprises, NITV (National Indigenous Television) and PAW Media. Broad incumbents are SBS (Special Broadcasting Service) and ABC (Australian Broadcasting Corporation). Others are First Nations Media Australia and Vibe Australia.

Does Indigenous Community Television have an API?

No public API is recorded for Indigenous Community Television.

What industry is Indigenous Community Television in?

Indigenous Community Television's product category is Indigenous community video streaming. Its primary akta.pro industry code is MPAHAJAE, Device & App Lifecycle Management (Build, QA, Release, A/B Testing), with a secondary code of EDAFACAG, Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons). Its NAICS code is 516210 and its SIC code is 7822.