AltAssets

What AltAssets does

AltAssets, legally operated as Investor Networks Ltd, is a London-based digital media company (founded 2000) that publishes news, analysis, and data for the global private equity industry. The platform delivers daily editorial coverage organized by news type (funds, deals, LP news, people), PE sector (buyout, credit, infrastructure, real estate, secondaries, venture/growth), and geography (seven regional verticals including Africa, Asia, Australasia, Europe, Latin America, Middle East, and North America). Distribution runs through a WordPress-based website, a daily email newsletter, and organic social presence on LinkedIn, Twitter/X, and YouTube, with content production led by a named in-house Editor.

The business operates a freemium model. Basic membership is free with limited access; the Premium tier (priced at GBP £400 / USD $500 / EUR €475 annually, or roughly one-tenth of that monthly) unlocks daily breaking news, premium stories, weekly Fundraising & IR Review, the Knowledge Bank educational archive, LP profiles, and mobile access. Subscription management is handled by aMember Pro, and the company sells newsletter and website advertising plus event sponsorships as a secondary revenue stream. A technology partnership with Advisioint supports platform operations, and customer support, subscriptions, advertising, events, and technical functions are all handled by a small in-house team led by Director Richard Sachar, Editor Mike Didymus, and Client Relationship Manager Aaron Sohdi. The company is independently owned with no disclosed institutional investors, funding rounds, or parent company, operating from a WeWork office at 1 Poultry, London.

Name

AltAssets

Legal name

Investor Networks Ltd

Website

https://altassets.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

AltAssets is a London-based digital news and information platform serving the global private equity industry with daily editorial coverage, premium subscriptions, and a Knowledge Bank archive targeted at GPs, LPs, and advisors.

Ownership category

akta.pro rank

Product category

Private Equity News & Industry Intelligence

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Web Search Portals and All Other Information Services (519290)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

akta.pro secondary industry

News & Current Affairs Aggregators (MPACAKAA)

Keywords

• Private equity news
• Alternative assets intelligence
• Venture capital news
• Fundraising market intelligence
• LP GP industry coverage

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Premium Subscriptions: Subscription-based revenue model providing access to premium content including daily breaking news, premium stories, weekly Fundraising & IR Review, Knowledge Bank articles, and LP profiles accessible via mobile platform.
2. Advertising: Advertising on the AltAssets Newsletter and website targeting the global professional private equity community, offering high reach per unit cost to LPs and GPs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AltAssets operates a digital news and intelligence platform serving the global private equity industry. It publishes daily breaking news, fund news, deal coverage, LP/GP intelligence, sector and regional reports, plus a premium-tier Knowledge Bank and weekly Fundraising & IR Review. The offering runs on a freemium model with free limited access and paid Premium membership (£400/year annual or £40/month) unlocking full content.

Product overview

AltAssets is a digital news and information platform serving the global private equity industry. The platform provides free basic access to private equity news content, along with a Premium subscription tier that offers full access to daily breaking news, premium stories, weekly Fundraising & IR Review, Knowledge Bank resources, and LP profiles. The platform operates on a freemium model with membership software (aMember Pro) handling user authentication and subscription management.

Differentiator

Problem solved

Functional benefit

Products and services

• AltAssets Premium Membership Subscription Paid annual or monthly subscription giving complete access to AltAssets' premium private equity news, including daily breaking news, premium stories, weekly Fundraising & IR Review, Knowledge Bank articles, and LP profiles, accessible via mobile platform. Priced at GBP £400/year, USD $500/year, EUR €475/year or GBP £40/month, USD $50/month, EUR €48/month.
• AltAssets Basic (Free) Membership Free registration-based membership providing limited access to AltAssets website content for PE professionals and industry observers who want a baseline of news and views without a paid subscription.
• Daily PE News & Research Email Newsletter Daily email newsletter delivering private equity news and research to subscriber inboxes every morning, covering fund news, deal news, LP news, people news, market news, and sector news across global PE markets.
• AltAssets Newsletter and Website Advertising Sponsored advertising slots on the AltAssets website and daily newsletter, providing brands and service providers with cost-effective reach into a concentrated audience of global private equity LPs and GPs, with sponsorship opportunities at industry forums.

Quantifiable outcome

• Trusted by thousands of private equity professionals worldwide

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PEI Media: PEI Media is the most direct peer to AltAssets, publishing Private Equity International, Venture Capital Journal, and other flagship PE titles plus running major industry events. It serves the same GP/LP/advisor audience with overlapping news, features, and subscription products, but operates at significantly larger scale with proprietary data products.
• Real Deals: Real Deals is a UK-based publication covering European private equity with news, deals coverage, and events — directly comparable to AltAssets' European PE coverage. It serves overlapping audiences of GPs, LPs, and advisors in the European mid-market segment.
• Private Equity Wire: Private Equity Wire is a news and intelligence service covering the institutional private equity industry, with daily news, features, and LP coverage. It serves the same professional audience as AltAssets with comparable editorial content and subscription model.
• PE Hub: PE Hub provides PE deal news, LP coverage, and industry analysis to institutional investors, with a subscription model similar to AltAssets. It directly competes for PE professional subscribers with overlapping content categories (deals, funds, LPs, people).
• Buyouts Magazine: Buyouts (formerly published by Thomson Reuters PE Group, now independent) covers US PE deal activity, fundraising, and LP news — directly comparable editorial coverage to AltAssets' deal and LP news categories. It serves the same professional audience with a similar subscription news model.

Emerging players

• Crunchbase: Crunchbase provides data, news, and intelligence on private companies, venture, and PE activity, with subscription products targeting institutional investors. It overlaps with AltAssets' deal and fund news coverage but emphasizes venture and tech ecosystems over traditional PE.
• Secondaries Investor: Secondaries Investor (PEI Media) focuses specifically on the PE secondaries market — one of the specialist sectors AltAssets covers in its taxonomy. It represents a specialized vertical competitor that deep-coverage AltAssets readers may also follow.

Broad incumbents

• PitchBook: PitchBook (owned by Morningstar) provides comprehensive private market data, research, and news serving PE/VC professionals. While its core product is data rather than editorial news, it overlaps AltAssets' subscriber base and increasingly bundles news content into its platform — competing for the same institutional budgets.
• Preqin: Preqin (acquired by BlackRock) is a leading source of data and intelligence on alternative assets including private equity. Like PitchBook, it competes for the same institutional PE audience but differentiates through proprietary datasets and analytics rather than editorial news — competing indirectly for the same research/intel budget.
• Private Equity News (Financial Times): Private Equity News operates as a dedicated PE section within the Financial Times, providing news and analysis to institutional investors. It serves overlapping LP/GP audiences but benefits from the FT's broader subscription bundle and brand authority — a much larger incumbent competing for attention.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AltAssets
• YouTubeyoutube.com/user/AltAssets
• LinkedInlinkedin.com/company/203834

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AltAssets