What Smyle does

Smyle is an Ayurvedic wellness brand and consumer packaged goods (CPG) business operated under Svizera Health Remedies LLP, a private limited liability partnership founded in 1997 and headquartered in Mumbai, India. The company's core offering spans four product verticals: oral care (herbal toothpaste with neem and clove, a 9-herb mouth ulcer gel, and natural mouth freshener sprays in four flavors); cough and cold remedies (a 9-herb Ayurvedic cough syrup featuring a dual-action Gargle and Gulp therapy, and herbal throat lozenges); skin care and basic essentials (alcohol-free wet wipes, alcohol-based hand sanitizer, and washproof medicated adhesive strips); and masala center candies. All products are manufactured in a single GMP-certified facility in Deonar, Govandi (Mumbai), with formulations that are 100% Ayurvedic, vegetarian, and free from fluoride, triclosan, and artificial preservatives.

The business model is direct-to-consumer mass-market CPG. Smyle sells through its own e-commerce storefront (smyle.co.in) and third-party marketplaces (Amazon India, Flipkart), fulfilling pan-India orders through a multi-carrier logistics stack (FedEx, DTDC, Kerry Express, Professional, Ecom Express, India Speed Post). Pricing is unit-based in INR across mass-market price points (toothpaste at INR 48, mouth freshener at INR 89, cough syrup at INR 99, with multi-pack and combo bundles up to INR 600), supported by seasonal bundles such as the Oral Care Combo and Winter Care Special. The company claims a cumulative user base of 150 million+ across India and a limited international footprint in the UK, Dubai, and South Africa.

Smyle targets health-conscious Indian consumers (including families, pregnant women, and children) who seek natural, chemical-free alternatives for oral hygiene, cough/cold relief, and basic personal care at affordable price points. There is no disclosed external venture capital or private equity funding, no executive leadership team information, and no revenue disclosure in the available data; distribution is concentrated in India, with a bootstrapped operating model inferred from the absence of funding rounds and the LLP ownership structure of the parent Svizera Health Remedies.

Name

Smyle

Legal name

Svizera Health Remedies LLP

Website

https://smyle.co.in

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Smyle is an Indian Ayurvedic wellness brand operating under Svizera Health Remedies LLP, selling herbal oral care, cough/cold remedies, personal care, and masala candies via its own e-commerce site, Amazon, and Flipkart to mass-market health-conscious Indian consumers.

Ownership category

akta.pro rank

Product category

Ayurvedic Personal Care & Consumer Healthcare

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand Sanitizers & Antibacterial Personal Care (CRADANAI)

akta.pro secondary industries

Personal Care Wipes & On-the-Go Hygiene (Non-medical) (CRADANAJ), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Ayurvedic personal care
• Herbal oral care
• Ayurvedic cough remedies
• Consumer healthcare products
• Natural mouth fresheners

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct sales of consumer healthcare and personal care products including oral care (toothpaste, mouth ulcer gel, mouth freshener sprays), cough/cold remedies (cough syrup, throat drops), skin care (wet wipes), and confectionery (masala candies). Revenue is generated through one-time product purchases across multiple price points and pack sizes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Smyle is a brand of Svizera Health Remedies LLP that manufactures and sells Ayurvedic consumer packaged goods including herbal toothpaste, mouth ulcer gel, mouth freshener sprays, Ayurvedic cough syrup, herbal throat lozenges, wet wipes, medicated adhesive strips, and masala candies. Products are manufactured in a GMP-certified facility in Mumbai and sold direct-to-consumer through the company's own e-commerce website, Amazon India, and Flipkart, with an installed user base of over 150 million across India and selected international markets (UK, Dubai, South Africa).

Product overview

Smyle is an Ayurvedic wellness brand offering a portfolio of health and personal care products. The core product lines include oral care (herbal toothpaste, mouth ulcer gel, mouth freshener spray), cough and cold remedies (ayurvedic cough syrup, throat lozenges), skin care (wet wipes, medicated plasters), and masala candies. All products are manufactured in a GMP certified facility using natural and herbal ingredients. The company was founded in 1997 and products are distributed across India and internationally (UK, Dubai, South Africa) through their own website, Amazon, and Flipkart marketplaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Adulsa Tulsi Haldi Ayurvedic Cough Syrup 100% Ayurvedic cough syrup combining 9 powerful herbs (Tulsi, Pudina, Adulsa, Ginger, Haldi, Karpoor, Pimpli, Yashtimadhu, Navsagar) providing instant relief from wet/dry cough, sore throat, cold, and congestion. Features unique Gargle and Gulp therapy, alcohol-free, no drowsiness. Targeted at Indian consumers seeking natural respiratory relief.
• Smyle Ayurvedic Throat Cough Drops (Ginger, Mint, Orange) Ayurvedic throat lozenges available in Ginger, Mint, and Orange flavors. Made from 100% herbal ingredients providing instant soothing relief for sore throat, throat irritation, and all types of cough. Vegan with no side effects, packaged in 200-count packs.
• Smyle Herbal Toothpaste Ayurvedic toothpaste infused with Neem and Clove for oral health. 100% vegetarian, free from Fluoride, Triclosan, and Carrageenan. Promotes healthier gums, anti-bacterial properties, prevents cavities, and controls plaque formation. Available in 100gm and 200gm family pack sizes.
• Smyle Ayurvedic Mouth Ulcer Gel Herbal mouth ulcer gel combining 9 powerful herbs (Tulsi, Pudina, Adulsa, Ginger, Haldi, Karpoor, Pimpli, Yashtimadhu, Navsagar). Provides analgesic, anti-inflammatory, antimicrobial, wound healing, and deodorant properties. Safe for pregnant women and children. Available in 10gm and 12gm sizes.
• Sviz Minto Natural Mouth Freshener Spray (Elaichi, Saunf, Cool Mint, Paan) Natural mouth freshener pocket spray available in 4 flavors (Elaichi, Saunf, Cool Mint, Paan). Provides 175 sprays per 15gm can, eliminates bad breath, sugar-free and alcohol-free with no artificial flavors or preservatives.
• Smyle Refreshing Wet Wipes pH balanced, hypoallergenic wet wipes free from alcohol, paraben, and silicon. Contains Aloe Barbadensis Leaf Extract, gentle on skin and suitable for all skin types. Available in Aloe and Lemon variants in 30-wipe packs (single, pack of 2, pack of 3).
• Smyle Fast-Aid Washproof Medicated Plaster Strips Medicated antiseptic strips for temporary dressing of minor cuts, wounds, burns, bruises, and blisters. Waterproof band-aid, 200 strips per pack, protects against germs and dust pollutants.
• Smyle YumTum Masala Candy Masala center candies available in Kala Khatta and Kaccha Aam flavors. Made with high-quality ingredients, tangy masala center for a flavorful experience, melts easily in mouth. Pack of 200 candies in a jar.
• Smyle Combo Packs Pre-packaged multi-product bundles combining oral care and cough/cold care items (e.g., Oral Care Combo, Winter Care Special) offered at discounted prices. Price range ₹120–₹420.
• Smyle Clinhand-H Sanitizer (80% alcohol-based) 80% alcohol-based hand sanitizer for germ protection. Available in 500ml and 5L pack sizes.

Quantifiable outcome

• 150 million+ users across India served
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• Svizera Health Remedies LLPcoreOthers · 1 January 1997Smyle is a brand of Svizera Health Remedies LLP, the parent company. Smyle's journey of spreading smiles began in 1997 under this parent entity. Svizera Health Remedies manufactures and distributes Smyle products including oral care, cough remedies, and personal care items.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vicco: Indian Ayurvedic personal care company focused on herbal toothpaste (Vicco Vajradanti), skin creams, and wellness products. Highly comparable to Smyle in Ayurvedic positioning, scale, and product mix.
• Dabur India: One of India's largest Ayurvedic and natural personal care companies, with overlapping product categories in oral care (Dant Rakshak toothpaste), cough/cold remedies, and wellness. Dabur is the most direct large-scale comparable to Smyle's Ayurvedic positioning.
• Himalaya Wellness: Ayurvedic personal care and wellness brand offering herbal toothpaste, mouth care, skin care, and wellness products. Closely comparable to Smyle in product portfolio and natural-ingredient positioning.
• Emami: Indian personal care and Ayurvedic FMCG company with strong presence in oral care, skin care, and health products including Zandu (Ayurvedic) brands. Directly competes with Smyle in Ayurvedic OTC and personal care categories.
• Zandu (Emami): Ayurvedic health and wellness brand under Emami offering cough/cold remedies, oral care, and wellness products. Comparable to Smyle's cough syrup and throat drops category with similar herbal positioning.
• Patanjali Ayurved: Indian Ayurvedic FMCG company offering herbal toothpaste (Dant Kanti), cough remedies, skin care, and personal care products. Competes head-to-head with Smyle across the entire Ayurvedic CPG portfolio at mass-market price points.
• Baidyanath: Established Ayurvedic company offering Ayurvedic medicines, oral care, and wellness products. Directly comparable in Ayurvedic ingredient philosophy and OTC remedy positioning.

Broad incumbents

• Marico: Large Indian FMCG company with diversified personal care and wellness brands including Kaya (skin care). Overlaps with Smyle in Ayurvedic-leaning personal care, though Marico is broader and more diversified.
• Colgate-Palmolive India: Dominant global oral care company with massive presence in Indian toothpaste market. Competes with Smyle's herbal toothpaste at the premium end and represents the scale benchmark for oral care category competition.

Regional players

• Hamdard: Traditional Unani/Ayurvedic company with strong India presence in wellness and OTC remedies including oral care. Comparable herbal positioning to Smyle, though with stronger traditional-medicine heritage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCcbu6OPz7n2-jKccAff2vRg
• Facebookfacebook.com/SmyleForSmile
• Instagraminstagram.com/smyle_forsmile
• Xx.com/SmyleforSmile
• LinkedInlinkedin.com/company/svizera-health-remedies-llp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smyle