What Hintze Law does

Hintze Law is a Seattle-headquartered boutique law firm founded in 2013 that exclusively practices in AI, privacy, and data security law. The firm is organized around eight practice groups covering Regulatory Defense, AI/ML, Workplace Privacy, Health and Biotech Privacy, Cybersecurity and Breach Response, FinTech and Financial Services Privacy, Retail Privacy, and Adtech, with a single integrated service model rather than a platform-plus-modules architecture. The business generates revenue through professional fees (billable hours and negotiated fixed-fee arrangements) for advisory, compliance program development, breach response, AI governance, and regulatory defense matters, positioning itself as 'outside in-house counsel' via direct engagement and secondee placements with client engineering, marketing, and product teams.

The firm serves enterprise and mid-market clients in technology, healthcare and biotech, fintech, e-commerce/retail, and advertising and media, with no named customer logos publicly disclosed. Pricing is not publicly disclosed. Go-to-market is sales-led, driven by professional reputation, analyst rankings (Chambers Global and USA Elite tier for five consecutive years, Legal 500 U.S. Cyber Law, GDR 100, Super Lawyers, Lexology Index Thought Leader, Lawdragon 500), thought leadership via an active privacy blog and email newsletter, and peer referrals. The firm is privately held, woman-owned, and certified minority and LGBTBE-owned, with no external investors, parent company, funding rounds, M&A, or disclosed headcount or revenue figures.

Name

Hintze Law

Legal name

Hintze Law PLLC

Website

https://hintzelaw.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Hintze Law is a Seattle-based boutique law firm founded in 2013 that exclusively provides legal counsel on AI, privacy, and data security matters to enterprise and mid-market clients in technology, healthcare, fintech, retail, and advertising sectors, operating via dedicated practice groups and analyst-recognized expertise.

Ownership category

akta.pro rank

Product category

Privacy and Data Security Law

NAICS

Offices of Lawyers (54111), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Privacy, Consent & Data Protection Management (BPAEAPAF)

akta.pro secondary industries

Policy Management, Training & Ethics/Whistleblowing (BPAEAPAI), Data Privacy & Data Protection (e.g., GDPR/CCPA) (EDABADAC)

Keywords

• Data privacy law
• AI legal counsel
• Cybersecurity law
• Privacy regulatory compliance
• Data breach response

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Legal Services - Professional Fees: Hintze Law generates revenue through billable hours for legal counsel on AI, privacy, and data security matters. Services include regulatory compliance advisory, privacy program development, AI governance, cybersecurity breach response, and regulatory defense. The firm serves as outside in-house counsel, providing practical and actionable advice similar to in-house legal teams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hintze Law PLLC is a boutique law firm providing legal counseling exclusively on AI, privacy, and data security matters. The firm advises technology, healthcare, fintech, retail, adtech, and other companies on US state and global privacy regulations (CCPA/CPRA, VCDPA, CPA, UCPA, GDPR), AI governance and compliance, cybersecurity program development, breach response, and regulatory defense. It serves as "outside in-house counsel," delivering practical, actionable advice and offering secondee arrangements where Hintze attorneys work directly with client engineering, product, and marketing teams.

Product overview

Hintze Law PLLC is a Chambers-ranked and Legal 500-recognized boutique law firm providing legal counseling exclusively on AI, privacy, and data security. The firm operates as a single integrated legal practice rather than a platform-plus-modules architecture. Their service portfolio consists of core legal service offerings including Privacy Counseling Services, AI Legal Counseling, and Data Security Legal Services, supported by specialized practice groups covering Healthcare/Health and Biotech Privacy, Adtech, Workplace Privacy, Cybersecurity and Breach Response, FinTech and Financial Services Privacy, and Retail Privacy. The firm also produces informational resources including Global AI Legal Updates and Global Privacy Updates blog posts. They serve as 'outside in-house counsel' delivering practical and actionable advice, and can provide secondees to work directly with client teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Privacy Counseling Services Legal counseling exclusively focused on privacy law, including advising on US state privacy laws (CCPA/CPRA, VCDPA, CPA, UCPA), global frameworks such as GDPR, and emerging privacy regulations for technology, healthcare, fintech, retail, and adtech companies.
• AI Legal Counseling Legal advisory services for artificial intelligence products, including AI governance, compliance with AI regulations, and supporting AI product development and privacy-by-design initiatives.
• Data Security Legal Services Legal counsel on data security matters, including cybersecurity program development, breach response, and regulatory defense.
• Regulatory Defense Group Legal representation and counsel in regulatory enforcement matters related to privacy, AI, and data security; co-chaired by Susan Hintze.
• Artificial Intelligence and Machine Learning Group Dedicated practice group co-chaired by Taylor Widawski and Alex Schlight (also with Jennifer Ruehr), providing counsel on AI/ML compliance, governance, and product development.
• Workplace Privacy Group Practice group co-chaired by Jennifer Ruehr and Alex Schlight, focused on employment-related privacy issues including monitoring, analytics, AI in hiring, and workforce data compliance.
• Health and Biotech Privacy Group Specialized privacy counseling chaired by Mike Hintze for healthcare and biotech companies, addressing HIPAA compliance, health data governance, and digital health issues.
• Cybersecurity and Breach Response Group Incident response counsel and cybersecurity legal services, including breach notification compliance and regulatory response; co-chaired by Jennifer Ruehr and Sam Castic.
• FinTech and Financial Services Privacy Group Privacy legal services tailored to financial services companies, addressing FCRA compliance and financial data regulations; co-chaired by Sam Castic and Taylor Widawski.
• Retail Privacy Group Privacy counseling chaired by Sam Castic for retail and e-commerce companies on data practices, advertising, and consumer protection compliance.
• Adtech Privacy Group Counsel on advertising technology compliance, ad-targeting privacy, cookie consent management, programmatic advertising, and cross-context behavioral advertising regulations.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Latham & Watkins LLP: Global elite firm with a strong data privacy and cybersecurity offering; comparable on AI governance and regulatory defense work pursued by Hintze Law's practice groups.
• Hogan Lovells: Global firm with one of the largest dedicated privacy and cybersecurity practices; competes with Hintze Law on cross-border AI and data protection matters, especially for multinational technology clients.
• Mayer Brown LLP: Global law firm with a top-ranked Privacy & Security practice overlapping with Hintze Law's adtech, fintech, and cybersecurity breach-response engagements.
• Wilson Sonsini Goodrich & Rosati: Elite tech-focused law firm with a top-tier Privacy & Cybersecurity practice serving many of the same technology-sector clients as Hintze Law, recognized at the same Chambers tier for Privacy & Data Security work.
• Sidley Austin LLP: Major global law firm with a recognized Privacy & Data Security practice; shares Hintze Law's healthcare/biotech and technology clientele and competes for high-stakes regulatory defense work.
• Davis Wright Tremaine LLP: Seattle-headquartered full-service firm widely recognized as the West Coast leader in privacy and data security; directly comparable region and practice overlap, though DWT operates as a general-practice firm rather than an exclusive privacy boutique.
• Covington & Burling LLP: Global elite law firm with a flagship Privacy & Data Security practice competing directly with Hintze Law for top-tier technology, life sciences, and media clients; longstanding Chambers Band 1 recognition in the same categories.
• Fenwick & West LLP: Silicon Valley tech-focused firm with a recognized Privacy & Cybersecurity practice serving many of the same technology and emerging-growth clients as Hintze Law.
• Orrick, Herrington & Sutcliffe LLP: Technology-focused global firm with a notable privacy and cybersecurity practice; competes with Hintze Law for technology, digital media, and venture-backed clients needing privacy counsel.

Emerging players

• Frankfurt Kurnit Klein + Selz PC: Mid-sized NYC firm recognized for its Privacy & Data Security practice among boutique and emerging players; comparable scope of privacy, advertising, and digital media work, with similar-sized teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hintze Law