Obesity Medicine Association

What Obesity Medicine Association does

The Obesity Medicine Association (OMA) is a U.S.-based, non-profit professional membership association founded in 1963 and headquartered in Centennial, Colorado, serving more than 5,800 physicians, nurse practitioners, physician assistants, and other healthcare providers who treat obesity as a chronic disease. Its core clinical assets are the annually updated Obesity Algorithm® and Pediatric Obesity Algorithm®—structured decision-support tools registered as trademarks—and the open-access Obesity Pillars® Journal published in collaboration with Elsevier on ScienceDirect. OMA distributes education and clinical content through the OMA Academy online learning management system, the Connect@OMA member community platform, the Annual Conference and OMA Summit, Fundamentals of Obesity Treatment course, micro-credentials, ABOM exam prep, monthly expert roundtables, the Obesity: A Disease podcast, and the Find a Provider directory. In April 2026, OMA launched the AI-powered OMAr Conversation Simulator under the Treating Obesity First national initiative, marking its first generative AI product.

OMA's business model combines recurring membership dues (tiered from $25/year for clinicians in training to $475/year for physician voting members, with multi-year discounts), one-time conference and event registration, sales of educational products and publications through the OMA store, CME/CE program fees, and advertising/sponsorship revenue via the Corporate Council and named partnerships such as the Eli Lilly Implementation into Practice Collaborative. The membership-serving Obesity Treatment Foundation operates as a philanthropic arm funding research, scholarships, and the multi-phase quality improvement initiative. OMA co-issues joint GRADE-framework guidance statements with The Obesity Society and Obesity Action Coalition, participates in the 12-organization International Obesity Collaborative, and runs the annual Obesity Care Week with 160+ supporting organizations, positioning it as both a clinical authority and an advocacy voice in obesity care policy and insurance coverage.

Name

Obesity Medicine Association

Legal name

Obesity Medicine Association

Website

https://obesitymedicine.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Obesity Medicine Association is a U.S. non-profit professional membership association serving 5,800+ clinicians with annually updated obesity treatment algorithms, an Elsevier-published journal, CME courses, conferences, and the AI-powered OMAr Conversation Simulator.

Ownership category

akta.pro rank

Product category

Medical Professional Association

NAICS

Diet and Weight Reducing Centers (812191), Voluntary Health Organizations (813212), Health and Personal Care Retailers (456)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obesity Medicine & Weight Management (HLAKADAL)

akta.pro secondary industries

Weight Management & Behavior Change Education (EDAAAHAF), Obesity Prevention & Healthy Lifestyle Programs (Early Years) (EDACAMAF)

Keywords

• Obesity medicine education
• Clinical obesity treatment
• Medical professional association
• Continuing medical education
• Obesity clinical resources

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: OMA generates primary revenue through annual membership fees from physicians, nurse practitioners, physician assistants, and other healthcare providers. Membership tiers include voting and non-voting categories with pricing based on profession type and membership length (1, 2, or 3 years).
2. Conference and Event Registration: Revenue from annual conferences, summits, and educational events. Members receive discounted pricing while non-members pay higher rates. The annual conference is a major revenue and networking event.
3. Educational Products and Publications: Sales of Obesity Algorithm books and e-books, Pediatric Obesity Algorithm, Pocket Guidelines, and other clinical resources. Members receive discounted pricing.
4. CME/CE Credits: Revenue from continuing medical education offerings including micro-credentials, online courses, and webinar access. Members receive free webinar registration while non-members pay for content.
5. Corporate Partnerships and Sponsorships: Revenue from corporate sponsors, exhibitors, and advertisers at conferences and through the website. Includes the Corporate Council providing a forum for exchange between OMA leaders and corporate representatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

The Obesity Medicine Association is a nonprofit professional membership association that provides clinical education, evidence-based treatment resources, and advocacy to physicians, nurse practitioners, physician assistants, and other healthcare providers specializing in obesity medicine. Its core deliverables include proprietary clinical decision-support products such as the Obesity Algorithm and Pediatric Obesity Algorithm, the Obesity Pillars peer-reviewed journal, the OMA Academy online learning platform, CME/CE programming, an annual conference and OMA Summit, and the recently launched AI-powered OMAr Conversation Simulator under the Treating Obesity First initiative.

Product overview

The Obesity Medicine Association operates as a membership-based professional organization offering a comprehensive suite of clinical resources, education platforms, and professional development tools for obesity medicine clinicians. The portfolio centers on core clinical decision-support products including the Obesity Algorithm® and Pediatric Obesity Algorithm® (annual clinical guideline books), the Obesity Pillars® Journal (published with Elsevier), and the OMA Academy online learning platform. The organization recently launched the AI-powered OMAr Conversation Simulator as part of the Treating Obesity First national initiative for clinician training. Supporting offerings include the Connect@OMA community platform, Micro-credentials program, Fundamentals of Obesity Treatment Course, OMA Summit™ annual conference, Monthly Expert Roundtables, the Obesity: A Disease podcast, Pocket Guidelines reference tools, and a Job Board. The Obesity Treatment Foundation subsidiary supports research and scholarships. Membership tiers provide access to these resources plus mentorship, committees, and advocacy opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Obesity Pillars: An open-access online-only journal published by the Obesity Medicine Association in collaboration with Elsevier, dedicated to publishing evidence-based research for healthcare clinicians in the field of obesity medicine.
• Obesity Algorithm
• Treating Obesity First

Products and services

• Obesity Algorithm A comprehensive clinical decision-support tool providing a structured framework for assessing and managing obesity, offering step-by-step guidance on diagnosis, treatment, and ongoing care. Updated annually to reflect current research and clinical guidelines.
• Pediatric Obesity Algorithm An evidence-based clinical algorithm for managing overweight and obesity in children and adolescents, drawing from scientific research and practical clinical insights of pediatric clinicians.
• Obesity Pillars Journal An open-access online-only medical journal published in collaboration with Elsevier, dedicated to publishing evidence-based research for healthcare clinicians in obesity medicine.
• OMA Academy An online learning platform providing evidence-based clinical education in obesity medicine, offering on-demand CME courses, ABOM exam prep materials, and micro-credentials with discounted member pricing.
• OMAr Conversation Simulator An AI-powered patient simulation tool that helps clinicians practice and improve conversations about obesity care with patients through realistic dialogue scenarios.
• Treating Obesity First Initiative A national initiative providing resources including the OMAr AI conversation simulator, conversation guides, CME offerings, and the 5As framework for obesity treatment.
• Find a Provider Directory A searchable member directory allowing patients to find trained obesity medicine clinicians by city, state, or zip code, with filters for ABOM Diplomate or Fellow of OMA status.
• Micro-credentials Focused CME-based learning pathways that allow clinicians to build and demonstrate expertise in specific areas of obesity treatment.
• Fundamentals of Obesity Treatment Course A hybrid course combining on-demand lectures with live virtual case-based learning, designed to provide foundational knowledge in obesity medicine treatment.
• Annual Conference The leading clinical obesity conference providing education on the latest treatment approaches and networking opportunities with practicing obesity medicine clinicians.
• OMA Summit The premier annual event for obesity medicine professionals focusing on business aspects of obesity medicine and building thriving, future-ready practices.
• Pocket Guidelines Quick reference clinical guideline booklets developed in collaboration with Guideline Central, providing key information from the Obesity Algorithm in a portable format.
• Monthly Expert Roundtables Exclusive member benefit featuring live, moderated Q&A sessions with leading experts in obesity medicine, held monthly via Zoom.
• Membership Program Membership tiers including Physician, NP/PA, Associate, International, Resident/Fellow, and Clinician in Training categories, offering benefits such as Obesity Algorithm access, free webinars, mentorship, and committee involvement.

Quantifiable outcome

• 5,800+ members served
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Eli Lilly and CompanycoreStrategic or Co-development Partner · 26 February 2026OMA collaborated with Eli Lilly and the Obesity Treatment Foundation on the Implementation into Practice Collaborative, a multi-phase quality improvement initiative. The virtual learning series running February-May 2026 attracted participants across 39 U.S. states. Lilly has stated its commitment to supporting healthcare improvement initiatives that address system-level barriers in obesity care. This partnership also includes QI grants of up to $150,000 per project running from July 2026 to July 2027.
• Obesity Treatment Foundation (OTF)coreStrategic or Co-development Partner · 18 December 2025The Obesity Treatment Foundation is the philanthropic arm of OMA, advancing obesity medicine through research, education, and equitable evidence-based care. OTF supports poster/abstract submissions to OMA conferences, publication support for Obesity Pillars journal, scholarships for clinicians-in-training, and quality improvement through practice-based research including the Lilly + Q-Synthesis Quality Improvement Project.
• Q Synthesis LLCcoreImplementation/ SI/ Consulting PartnerHealthcare quality improvement company partnering with OTF and Lilly on the Quality Improvement Project. Q Synthesis develops and implements key components of the initiative including the Implementation into Practice Collaborative virtual learning series.
• The Obesity Society (TOS)coreStrategic or Co-development PartnerOMA collaborated with The Obesity Society and Obesity Action Coalition to issue joint expert guidance statements on pharmacological management of adults with overweight or obesity. The GRADE framework guidance evaluated FDA-approved obesity medications and issued joint recommendation for CONTRAVE (bupropion-naltrexone).
• Obesity Action Coalition (OAC)coreStrategic or Co-development PartnerOMA partnered with TOS and OAC to issue joint expert guidance statements on obesity medications. OAC is also a partner in the Obesity Care Advocacy Network (OCAN) and collaborated on guidelines for media portrayals of individuals affected by obesity.
• International Obesity Collaborative (IOC)majorStrategic or Co-development PartnerGlobal initiative composed of 12 international organizations including OMA, aimed at addressing obesity on an international scale. The IOC has published consensus statements on obesity care vs. weight loss, BMI, drug compounding and safe obesity care, health equity, and supporting inclusive workspaces for people living with obesity.
• ElseviercoreTechnology or IntegrationElsevier publishes the Obesity Pillars journal in collaboration with OMA. Obesity Pillars is an open-access online-only journal dedicated to evidence-based research for healthcare clinicians in obesity medicine.
• Obesity Care Advocacy Network (OCAN)majorStrategic or Co-development PartnerA diverse group of organizations dedicated to changing how the U.S. perceives and approaches the obesity epidemic. OMA partners with other organizations in OCAN to educate about obesity, advocate for public policies, and increase funding for obesity education, research, and care.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Obesity Canada: Obesity Canada is a Canadian obesity charity and scientific organization, and a fellow member of the International Obesity Collaborative with OMA. It serves a regional (Canada-focused) audience with similar obesity treatment, education, and advocacy missions.

Broad incumbents

• American Academy of Family Physicians (AAFP): AAFP is a large physician membership organization for family physicians, many of whom treat obesity in primary care. It is a broad incumbent that competes for physician CME engagement and has overlapping content on obesity and chronic disease management.
• American Diabetes Association (ADA): ADA is a large, established health organization serving physicians and patients in diabetes, which has significant overlap with obesity as a comorbidity. It offers overlapping CME, conferences, and clinical guidance relevant to clinicians treating obesity-related conditions.
• The Endocrine Society: The Endocrine Society is a much larger medical specialty organization covering endocrinology, including obesity and metabolic disorders. It is a broad incumbent in the clinical obesity space, with overlapping physician audiences and overlapping CME content.
• American College of Physicians (ACP): ACP is one of the largest U.S. medical specialty organizations for internists, many of whom treat obesity in adult medicine. It is a broad incumbent that competes for internal medicine physician membership and offers overlapping CME on chronic disease management.

Emerging players

• American College of Lifestyle Medicine (ACLM): ACLM is a growing professional society focused on lifestyle medicine, including nutrition, physical activity, and behavioral interventions that overlap with OMA's four-pillar approach. It competes for clinicians interested in obesity and chronic disease prevention through lifestyle modification.
• National Board of Physician Nutrition Specialists (NBPNS): NBPNS is a smaller specialty organization focused on physician nutrition specialists, with overlapping clinical content on nutrition-based obesity treatment. It competes for a niche subset of physician members interested in nutrition and obesity care.

Direct peers

• American Society for Metabolic and Bariatric Surgery (ASMBS): ASMBS is a leading professional society for bariatric surgeons and integrated health professionals. It is a direct peer in obesity treatment specialty membership, conferences, and clinical guideline development, complementing OMA's medical management focus with surgical expertise.
• Obesity Action Coalition (OAC): OAC is a patient-advocacy nonprofit serving people affected by obesity and is a co-partner with OMA on pharmacotherapy guidance and media guidelines. It overlaps with OMA in obesity advocacy, awareness campaigns, and Obesity Care Week coordination.
• The Obesity Society (TOS): The Obesity Society is the most direct peer to OMA, serving as a complementary scientific and research-focused professional obesity organization. OMA and TOS frequently partner on joint guidance statements (GRADE framework for obesity pharmacotherapy) but compete for clinician mindshare in obesity medicine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/obesity-medicine-association
• Xx.com/omasocial
• Facebookfacebook.com/ObesityMedicineAssociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Obesity Medicine Association