Atlanta Packaging Technology and Machinery

What Atlanta Packaging Technology and Machinery does

Atlanta Packaging Technology and Machinery (legal entity Atlanta S.p.A.) is a privately held Italian manufacturer of automatic secondary packaging machinery, founded in 2001 and headquartered in Sala Bolognese, Bologna. The company designs and builds modular machines organized into three product families: shrink-wrap machines (Ambra, Aragon, Ecofard, and Opale series), wrap-around cartoning machines (Giotto, Raffaello, and Palladio series), and combined systems that integrate both technologies (Combi series). Its core engineering approach centers on a modular machine architecture that allows customers to configure machines from a standard component set, supported by proprietary features including Soft Touch handling for fragile products, carbon fiber wrapping bars for high-cycle durability, an adjustable heat-shrink tunnel with pre-chamber and airflow control, and touch-screen format changeover without parts replacement. Throughput ranges from 15 ppm (compact Raffaello) to 240 ppm (triple-lane Ecofard) depending on configuration.

The company serves manufacturing customers across five end markets — food, beverage, chemical and detergent, pet food, and pharmaceutical and personal care — with a stated installed base of more than 15,000 machines operating in 62 countries. Atlanta sells directly to manufacturing enterprises through its own sales, technical support, and spare-parts teams, supported by participation in international packaging trade shows (ProPak Asia, EXPO PACK Mexico/Guadalajara, ZOOMARK, Drinktec, CibusTec). The Atlanta Group includes three wholly-owned subsidiaries — Atlanta Stretch SpA (pallet wrapping), LP Packaging Srl (shrink film and cardboard packaging), and the acquired COMARME SRL (case sealers, acquired c. 2019–2020) — extending the group's reach into adjacent end-of-line packaging categories. Pricing is quote-based with no public disclosure, consistent with the industrial capital-equipment model. Headcount is reported at 11–50 employees, and the company is independently owned with no disclosed external investors or funding rounds.

Name

Atlanta Packaging Technology and Machinery

Legal name

Atlanta S.p.A.

Website

https://atlantapackaging.eu

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlanta Packaging Technology and Machinery (Atlanta S.p.A.) is a privately held Italian manufacturer founded in 2001 that designs modular automatic shrink-wrap machines, wrap-around cartoning machines, and combined packaging systems for food, beverage, chemical, pharmaceutical, and pet food manufacturers worldwide.

Ownership category

akta.pro rank

Product category

Industrial Packaging Machinery

NAICS

Packaging Machinery Manufacturing (333993)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Wrapping & Bundling Equipment (Shrink/Stretch) (IMAHAOAD)

akta.pro secondary industry

Bundling, Overwrapping & Shrink Packaging Equipment (IMALAOAI)

Keywords

• Shrink-wrap machinery
• Wrap-around cartoning machines
• Secondary packaging equipment
• Automatic packaging machines
• Industrial packaging systems

Headquarters

HQ city

Sala Bolognese

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automatic Packaging Machinery Sales: Manufacturing and selling of automatic secondary packaging machines including shrink-wrap machines, wrap-around cartoning machines, and combined systems. Machines are sold as capital equipment with pricing based on specifications and configuration. Revenue generated through direct sales to manufacturing companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Atlanta Packaging manufactures and sells automatic secondary packaging machines, including shrink-wrap machines (Ambra, Aragon, Ecofard, Opale series), wrap-around cartoning machines (Giotto, Raffaello, Palladio series), and combined wrap-around plus shrink-wrap systems (Combi series). The machines use a modular architecture allowing custom configurations from standard components and are sold as capital equipment to manufacturers in the food, beverage, chemical, pharmaceutical, pet food, and personal care industries across 62 countries.

Product overview

Atlanta Packaging is a specialized manufacturer of automatic secondary packaging machines founded in 2001, offering three main product families: shrink-wrap machines (Aragon, Ecofard, Opale series) for heat-shrink film packaging; wrap-around cartoning machines (Giotto, Raffaello, Palladio series) for cardboard box and tray formation; and Combi series for combined wrap-around plus shrink-wrap in a single machine. All machines feature modular design allowing customization and are used in food, beverage, chemical, pharmaceutical, and pet care industries across 62 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Ambra Series Shrink-Wrap Machine Automatic shrink-wrap machine for secondary packaging using heat-shrink film, supporting film only, pad plus film, or tray plus film packaging configurations.
• Aragon Series High-Speed Shrink-Wrap Machine High-speed shrink-wrap machine with carbon fiber wrapping bars, extra-strong mechanical frame, dedicated and adjustable air flow partitions per lane, and 5 cooling fans (4 upper, 1 lower), engineered for long durability under very intensive work cycles at high speeds.
• Ecofard Series High-Speed Shrink-Wrap Machine High-speed shrink-wrap machine capable of up to 80 ppm in single lane and 240 ppm in triple lane film-only mode, supporting film only, pad plus film, or tray plus film packaging.
• Opale Series Versatile Shrink-Wrap Machine Versatile shrink-wrap machine with Soft Touch Technology for fragile products, achieving up to 60 ppm in single lane and 180 ppm in triple lane, with a folded sheet frame design for stability and easy cleaning.
• Giotto Series Wrap-Around Cartoning Machine High-performance wrap-around cartoning machine with modular structure, achieving up to 50 ppm in single lane, suitable for irregularly shaped products with a wide range of customization options.
• Raffaello Series Wrap-Around Cartoning Machine Compact wrap-around cartoning machine under 4 meters in length, achieving up to 15 ppm, for single or multi-layer products in sealed cardboard boxes, trays, or display boxes.
• Palladio Series Wrap-Around Cartoning Machine for Stand-Up Pouches Automatic wrap-around cartoning machine designed for stand-up pouches, doypacks, and soft packaging products, featuring an interchangeable feeding module and format changeover capability for different sized products.
• Combi Series Combined Wrap-Around and Shrink-Wrap System All-in-one packaging machine combining wrap-around cartoning and shrink-wrap technology in a single machine, achieving up to 50 ppm with modular structure for tailored configurations across wrap-around, tray, and tray plus film formats.

Quantifiable outcome

• 80 ppm in single lane with Ecofard series shrink-wrap machines
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Mather and PlattcoreGTM or Marketing Partner · 10 June 2026Mather and Platt is a strategic partner for ProPak Asia events, appearing together at trade shows to present Atlanta Packaging's solutions. At ProPak Asia 2026, they will be present at Pavilion 2 – Stand AG04 to showcase advanced packaging solutions designed for high production performance, reliability, and environmental sustainability.

Scale indicators6 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Krones AG: German global leader in beverage packaging and process technology. Overlaps with Atlanta in secondary packaging for beverage lines (shrink-wrap, wrap-around), but operates at much larger scale with integrated filling and complete line capability.
• ProMach: US-based packaging machinery leader with broad portfolio across filling, labeling, shrink-wrap, and palletizing. Direct overlap with Atlanta in shrink-wrap and end-of-line solutions, with stronger North American installed base.
• Sidel (Tetra Laval): Global beverage packaging specialist within Tetra Laval, offering shrink-wrap, wrap-around, and palletizing solutions for beverage producers. Comparable technology footprint with significantly larger installed base and aftermarket network.
• Coesia Group: Italian industrial group of packaging machinery brands serving consumer goods and industrial markets. Parent of multiple packaging OEMs (e.g., GDM, ACPack) with overlapping shrink-wrap and secondary packaging offerings.
• Syntegon Technology (formerly Bosch Packaging): Major global packaging machinery OEM serving pharma, food, and consumer goods. Overlaps with Atlanta in secondary cartoning and bundling, with broader integrated line solutions and stronger presence in pharma.

Direct peers

• Pester Pac Automation: German specialist in end-of-line packaging including shrink-wrap, bundling, and cartoning for pharma, cosmetics, and consumer goods. Closely comparable mid-sized European competitor with similar modular machinery philosophy and target verticals.
• SMI Group: Italian manufacturer of shrink-wrap machines, wrap-around cartoners, and palletizers for the beverage and food industries. Directly comparable product overlap with Atlanta's shrink-wrap and wrap-around cartoning lines, serving similar beverage and CPG customers.
• Marchesini Group: Italian packaging machinery specialist with strong presence in pharma, cosmetics, and food packaging. Competes with Atlanta in cartoning and secondary packaging solutions, particularly in pharma/personal care verticals.
• IMA S.p.A. Italian-headquartered global leader in packaging machinery for pharma, food, cosmetics, and tea. Direct competitor in secondary and end-of-line packaging, with overlapping product portfolios in cartoning and bundling and a comparable direct-sales enterprise model.

Others

• Atlanta Stretch SpA: Wholly-owned subsidiary of Atlanta Packaging, focused on automatic and semi-automatic pallet wrapping machines. Included to flag internal corporate structure; comparable adjacent packaging equipment rather than direct external competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@atlantapackaging
• LinkedInlinkedin.com/company/atlanta-s.p.a.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Packaging Technology and Machinery