JM Insurance Agency Partners

What JM Insurance Agency Partners does

JM Insurance Agency Partners is a specialty insurance brokerage and General Agency focused on high-value and hard-to-place risks across niche markets where standard commercial insurance products fall short. The company distributes its coverage exclusively through a network of licensed insurance agents and brokers, providing access to 160+ carrier partners across all 50 U.S. states, the District of Columbia, and Canada. Core product lines span personal and commercial specialty insurance for jewelry, fine art, pawnbrokers, outdoor sports and recreation, and adjacent niches including wineries and check cashers, with the proprietary GemShield personal jewelry product administered under the umbrella and underwritten by StarNet Insurance Company (a Berkley company).

The business operates on a commission-based revenue model, earning a percentage of premiums placed through its carrier network. Pricing varies by coverage type and risk profile: jewelry insurance typically prices at 1–3% of appraised value annually, while commercial lines such as Jewelers Block and Pawnbrokers package policies are quote-based and tailored to inventory value, security posture, and operational exposures. The platform also distributes broader commercial coverages—commercial property, general liability, workers compensation, cyber liability, and excess/umbrella—enabling brokers to consolidate specialty and standard placements through a single agency relationship.

JM Insurance Agency Partners was formed through the strategic merger of three legacy entities—Wexler Insurance Agency (founded 1968 in Miami), JM Insurance Services, and Jewelers Insurance Services/The Lunar Agency—completed across 2022 and 2023, and operates as a wholly owned member company of Jewelers Mutual Group, headquartered in Neenah, Wisconsin. In July 2024, parent Jewelers Mutual Group acquired Union Life & Casualty Insurance Agency to deepen pawn vertical capacity. The company maintains six U.S. offices across Wisconsin, Florida, New York, Ohio, Texas, and Pennsylvania, serving 12,000+ clients across 320+ industry categories.

Name

JM Insurance Agency Partners

Legal name

JM Insurance Agency Partners, Inc.

Website

https://jmpartners.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

JM Insurance Agency Partners is a specialty insurance brokerage and General Agency, distributing jewelry, fine art, pawnbroker, and outdoor recreation coverage through a network of agents across the U.S. and Canada via 160+ carrier partners.

Ownership category

akta.pro rank

Product category

Specialty Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industries

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ), Commercial General Liability (CGL) (FSAJADAA)

Keywords

• Specialty insurance brokerage
• Jewelry insurance
• Fine art insurance
• Pawnbroker insurance
• Outdoor recreation insurance

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Premiums and Commissions: As a specialty insurance brokerage, JM Insurance Agency Partners earns revenue through commissions on insurance policies placed with their carrier network. They offer coverage across personal and business lines including jewelry insurance, fine art insurance, pawnbrokers insurance, and outdoor recreation insurance. Revenue is generated from policy premiums paid by customers, with the company earning a percentage as the intermediary.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

JM Insurance Agency Partners is a specialty insurance brokerage and General Agency that places high-value and hard-to-place risks through access to 160+ carriers. It offers customizable personal and commercial coverage for niche markets including jewelry (Jewelers Block, GemShield), fine art, pawnbroker, and outdoor recreation businesses and individuals. Coverage is delivered primarily through licensed insurance agents and brokers across all 50 U.S. states, the District of Columbia, and Canada.

Product overview

JM Insurance Agency Partners operates as a specialty brokerage offering a platform of insurance products spanning personal and commercial lines. The core portfolio centers on high-value niche markets — jewelry, fine art, pawnbrokers, and outdoor recreation — with access to 160+ carrier partners across the U.S. and Canada. Personal lines include GemShield Personal Jewelry Insurance (administered by JM Insurance Agency Partners, underwritten by StarNet Insurance Company), Personal Fine Art Insurance, and Personal Outdoor Sports & Recreation Insurance. Business lines include Jewelers Block Insurance (for jewelry retailers, wholesalers, and manufacturers), Pawnbrokers Insurance (offered since 1968), Business Fine Art Insurance, and Business Outdoor Sports & Recreation Insurance, alongside broader commercial coverages such as commercial property, general liability, cyber liability, and workers compensation.

Differentiator

Problem solved

Functional benefit

Brands

• GemShield: Personal jewelry insurance solution offering protection for fine jewelry against loss, theft, damage, and disappearance. GemShield policies are issued by StarNet Insurance Company (a Berkley company) and administered by JM Insurance Agency Partners, Inc.

Products and services

• GemShield Personal Jewelry Insurance Personal jewelry insurance covering loss, theft, damage, and disappearance of fine jewelry for individual owners. Policies are underwritten by StarNet Insurance Company (a Berkley company) and administered by JM Insurance Agency Partners, Inc., with replacement at the jeweler of choice using same kind and quality.
• Jewelers Block Insurance Specialized commercial insurance for jewelry retailers, wholesalers, and manufacturers protecting high-value inventory, store premises, merchandise in transit, trade shows, employee theft, and daily operations, offered as a customizable suite of coverage components.
• Pawnbrokers Insurance Comprehensive insurance package for pawnbrokers covering pawned and owned jewelry and guns, other stock, auto pawn vehicles, personal conveyance, business liability, gun liability, cyber liability, employee theft, and cash handling, with valuation based on replacement cost, a multiple of pawn value, or loan cost plus interest.
• Personal Fine Art Insurance All-risk personal insurance for art collections against fire, theft, storm surge, and accidental breakage on a wall-to-wall and door-to-door basis, covering emerging artists, estates, private collections, and blue-chip works, with customizable enhancements for earthquake, shipping, personal conveyance, and exhibitions.
• Business Fine Art Insurance All-risk commercial insurance for art galleries, dealers, museums, corporate collections, artists, interior designers, and art supply retailers, covering fire, theft, windstorm, hurricanes, storm surges, and accidental breakage on a wall-to-wall and door-to-door basis with customizable options for shipping, trade shows, and exhibitions.
• Personal Outdoor Sports & Recreation Insurance Personal all-risk insurance for high-value outdoor gear, sporting equipment, and collectibles including firearms, specialty trailers, recreational vehicles, water sports equipment, and pets, with options for true replacement value and event or travel coverage.
• Business Outdoor Sports & Recreation Insurance Specialized all-risk commercial insurance for outdoor recreation businesses including outdoor gear retailers, firearms retailers, pawn shops, shooting sports associations, tactical gear companies, hunting camps, and water sports retailers, covering loss, breakage, and other perils.
• Business Owners Policies and Commercial Package Policies Broad commercial insurance package for businesses combining Business Owners Policies and Commercial Package Policies including commercial property, commercial general liability, excess liability and umbrella, workers compensation, business auto, flood and excess flood, earthquake, kidnap and ransom, employment practices liability, cyber liability, directors and officers insurance, miscellaneous professional liability, equipment and marine coverage, miscellaneous bonds, and crime coverage.

Quantifiable outcome

• Insured clients gain access to dedicated Asset Protection team, real-time loss prevention guidance, and JM Shipping Solution

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Society Insurance: Society Insurance is a niche-focused insurer and brokerage serving small and mid-sized businesses including retail, hospitality, and specialty trades. Comparable to JMIAP in vertical specialization and regional office footprint.
• RPS (Risk Placement Services): RPS is a specialty insurance broker placing complex and excess & surplus lines business across the US. Comparable to JMIAP as a specialty brokerage leveraging carrier panel access to serve niche and non-standard risks.
• Worldwide Facilities: Worldwide Facilities is a national specialty insurance broker focused on commercial and personal lines for niche markets. Comparable to JMIAP in specialty brokerage positioning, carrier panel approach, and vertical concentration in underserved risks.
• Brown & Riding: Brown & Riding is a wholesale specialty insurance broker and underwriting manager focused on complex and surplus lines placement. Comparable to JMIAP for high-value, hard-to-place commercial and personal specialty risks.
• Burns & Wilcox: Burns & Wilcox is a major US specialty insurance brokerage and underwriting manager focused on high-value and hard-to-place risks for personal and commercial clients. Directly comparable to JMIAP in business model (specialty brokerage with broad carrier access), client type, and go-to-market.
• Hiscox USA: Hiscox specializes in specialty commercial and personal lines, including niche products for high-value assets and small businesses. Comparable to JMIAP in the specialty insurance market with a focus on underserved and non-standard risks.

Broad incumbents

• Aon Private Risk Management: Aon's Private Risk Management practice serves high-net-worth individuals with specialty personal insurance including jewelry and fine art. Comparable as an incumbent in the personal specialty broker/agent space, but operates within a much broader global brokerage.
• Markel Personal Lines: Markel offers specialty personal insurance including classic vehicles, watercraft, and collectibles, plus specialty commercial lines. Comparable to JMIAP in addressing hard-to-place specialty risks, though operates as a carrier with broader product portfolio.
• Chubb Personal Risk Services: Chubb's high-net-worth personal lines arm (Masterpiece) provides specialty insurance for fine art, jewelry, and collectibles. It is a broad incumbent with overlapping capability in JMIAP's core personal verticals but operates as a carrier rather than a broker.

Emerging players

• CoverWallet: CoverWallet is a digital-first insurance brokerage targeting small businesses with commercial lines coverage. Adjacent to JMIAP as a commercial insurance broker but competes via a tech-enabled model rather than specialty vertical expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jmagencypartners

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JM Insurance Agency Partners